Rice Flour Market Size

Rice Flour Market Size Snapshot

Note – Market size depicts the revenue generated over the financial year

Rice flour market is a very big market. It is expected to reach $190 billion in 2025, and it will stay at the same level until 2032. A strong CAGR of 7.5% from 2024 to 2032, driven by the demand for rice flour from changing consumers and food trends. The health and gluten-free trend is the main driver of the rice flour market. People want to replace wheat flour. Asian cuisine is also becoming more and more popular around the world, and rice flour is used in various cooking applications, such as thickening sauces and soups. The major players in the rice flour market, such as Bob's Red Mill, Ebro Foods, and Thai Flour Industry, are actively deploying strategies to take advantage of this growth. They are developing new products, extending their product lines to organic rice flour and rice flour for special purposes, and establishing strategic cooperation relationships to increase the number of distribution channels. The company's recent product launches have tended to focus on fortified rice flour, and they are trying to work with food manufacturers to make rice flour more popular in the food industry. These strategies not only increase the market share of the company, but also follow the trend of health and health, which will lead to the expansion of the rice flour market.

Regional Market Size

Regional Deep Dive

The Rice Flour Market is experiencing a growth in various regions of the world. The reasons for this growth are the rising demand for gluten-free products, the emergence of healthy eating habits, and the increasing use of rice flour in a wide range of food preparations. Each region is characterized by its own characteristics based on local dietary preferences, economic conditions, and regulations. North America is driven by the growing demand for gluten-free products, while in Asia-Pacific rice flour is a staple food in local cuisines and has a significant demand. The rice flour market is expected to expand as new products and new production methods are developed.

North America

• The gluten-free diet has increased the demand for rice flour, and companies such as Bob's Red Mill and King Arthur have been expanding their product lines to meet this trend.
• Recent regulatory changes, such as the FDA’s recent gluten-free labeling rules, have spurred the rice flour industry to market the flour as a healthy alternative.
• North America has, for some time, been interested in the Asian cuisine, which has led to the development of a taste for rice flour products.

Europe

• Organic rice flour is experiencing a growing demand in the European market. It is driven by a growing demand for clean label products.
• The European Union's drive to promote the gluten-free food sector has created a favourable environment for rice flour manufacturers and has prompted innovation and product diversification.
• Plant-based diets have a positive influence on the market. Rice flour is used more and more in vegetarian and vegetarian recipes throughout Europe.

Asia-Pacific

• Rice flour is the most popular in the Asian and Pacific region. It is used in the kitchen and industry, and is supported by local brands such as Aashirvaad and Thai Rice Flour Company.
• Rice flour is now a product of the milling industry, and is produced in various ways. Its quality and shelf life are being improved, and the investment of companies like Olam in research and development is aimed at improving its quality and shelf life.
• Governments are promoting agriculture and food security, and thus promoting the market for rice flour. For example, the rice husks, which are used as fertilizer, are a product of the local agriculture of countries like Vietnam and the Philippines.

MEA

• The Middle East and Africa region is experiencing an increasing interest in gluten-free products, and rice flour is gaining importance as a component of health-conscious food products, driven by companies such as Al Ain Food and Beverages.
• In the United States and other countries, rice flour is used in various dishes, such as the Egyptian kabsa, the Egyptian kofta, and the South African bobotie.
• The food safety and quality standards have also encouraged local rice flour producers to enter the market.

Latin America

• Latin America is a market that is experiencing a growing demand for gluten-free products. Rice flour is increasingly used in baked goods and snacks, which is being driven by local brands such as Harinas del Valle.
• The varied cuisines of the region have led to the development of a variety of rice flour products, and the development of new products to meet local tastes.
• This was a good opportunity for local rice mills and farmers.

Did You Know?

“Rice flour is not only a gluten-free substitute, but also a common ingredient in many Asian dishes such as rice dumplings and rice cakes. Rice flour is also used in Western cooking.” — Food and Agriculture Organization (FAO)

Segmental Market Size

Rice flour is an important part of the food market, particularly in gluten-free and special diets, and is currently growing steadily. The increased prevalence of gluten intolerance and celiac disease has led consumers to look for alternative flours. Besides, the growing popularity of Asian cuisines, where rice flour is an indispensable component, has pushed up demand in various regions, especially in North America and Europe.

Today, rice flour is in its mature stage, with Bob’s Red Mill and the Thai Rice Flour Company leading the way. The main uses are in baking, as a thickener for sauces, and as a base for snacks and noodles. And as consumers are more and more demanding of clean label and sustainable products, the demand for rice flour is growing. The future of the category lies in the application of advanced milling techniques and innovations in packaging, which will increase product quality and shelf life.

Future Outlook

The Rice Flour Market is expected to grow at a CAGR of 7.5% between 2025 and 2032. The growth of this market is expected to be driven by the increasing demand for gluten-free and healthy food options. Rice flour is well known for its nutritional value and versatility in different cuisines. The market is expected to reach a value of approximately $ 1,090.7 million by 2032, which will be driven by the steady growth in both production and consumption. Rice flour is expected to increase in its penetration in the food industry. Rice flour usage in gluten-free food products is expected to increase by more than 21% during the forecast period, as consumers are increasingly adopting gluten-free diets for health reasons.

It is hoped that new developments in the processing and packaging of rice flour will make it more attractive to both manufacturers and consumers. And there is a great deal of scope for innovation in the field of fortified rice flour, which will increase the market share of rice flour even further. Moreover, government policies that encourage the use of alternative grains in food production will be a major boost to the market for rice flour. Also, the growing popularity of vegetarian diets and the growing interest in Asian cuisine will continue to support demand for rice flour. Nevertheless, the market for rice flour will continue to evolve. In the meantime, it is up to the industry to remain agile and to take advantage of these trends by making strategic decisions based on data-driven insights.