roasted snack Market Size

Market Size Snapshot

Note – Market size depicts the revenue generated over the financial year

The market for roasted snacks is expected to grow substantially, from a current size of $ 5.55 billion in 2024 to $ 407.9 billion in 2032. This growth translates into a CAGR of 6.46% over the forecast period. The increasing health consciousness of consumers and the growing trend towards on-the-go eating are responsible for this upward trend. Also, the addition of superfoods and organic ingredients to the formula attracts health-conscious consumers and further increases the market share. The major players in the roasted snacks market, such as PepsiCo, Kraft Heinz and General Mills, are constantly investing in product development and strategic alliances to strengthen their position in the market. Recent product launches with unique flavors and healthy attributes have proven to be a success with consumers. Also, the increasing e-commerce industry is opening up new distribution channels, allowing brands to access new regions and consumers. These factors will play a key role in shaping the future of the roasted snacks industry.

Regional Market Size

Regional Deep Dive

The roasted snack market is experiencing a considerable rise in different regions of the world, driven by the growing trend towards healthier snacking and the rising popularity of plant-based diets. In North America, the trend is towards premium products and a strong demand for new flavours, while in Europe, the trend is towards organic and sustainably sourced snacks. In Asia-Pacific, the rapidly urbanizing population and the increasing middle class are driving the consumption of roasted snacks. Meanwhile, in the Middle East and Africa, local flavours and traditional snacks are gaining in popularity. In Latin America, the rich agricultural resources are enabling the emergence of a diverse range of roasted snacks.

Europe

• The European market is seeing a surge in demand for organic roasted snacks, with companies like Kallo and Eat Real leading the charge by offering products that meet the growing consumer preference for clean-label and organic certifications.
• Sustainability initiatives are becoming increasingly important, with brands like Propercorn committing to using recyclable packaging, which is reshaping consumer expectations and encouraging other companies to adopt similar practices.

Asia Pacific

• In India, China and the like, the fast-growing cities are driving the growth of roasted snacks. Haldiram’s and PepsiCo’s Kurkure are expanding their product ranges to include a variety of roasted snacks that cater to different tastes.
• Innovations in flavor profiles, such as the introduction of spicy and tangy variants, are attracting younger consumers, leading to increased competition among brands to capture this demographic.

Latin America

• Latin America is making use of the richness of its agricultural products to produce original roasted snacks. La Costea is introducing products based on local ingredients such as corn and beans that are both local and international.
• The region is also seeing an increase in health-focused products, with brands like NutraSnack launching roasted snacks that are gluten-free and high in fiber, catering to the growing health-conscious consumer base.

North America

• The rise of health-conscious consumers has led to an increase in demand for roasted snacks that are low in calories and high in protein, with companies like Blue Diamond Growers introducing innovative almond-based snacks to cater to this trend.
• Recent regulatory changes in food labeling have prompted manufacturers to provide clearer nutritional information, which is influencing consumer purchasing decisions and driving brands to reformulate their products for better health profiles.

Middle East And Africa

• The Middle East is witnessing a revival of traditional snacks, with companies like Al Ain Farms focusing on local flavors and ingredients, which is appealing to both local consumers and expatriates seeking familiar tastes.
• Government initiatives aimed at promoting local agriculture are encouraging the production of native ingredients for roasted snacks, which is expected to enhance the market's growth and sustainability.

Did You Know?

“Did you know that roasted nuts are not only a popular snack but also a significant source of healthy fats, protein, and essential nutrients, making them a preferred choice for health-conscious consumers worldwide?” — International Nut and Dried Fruit Council (INC)

Segmental Market Size

The roasted snacks market is experiencing a steady growth, which is mainly driven by the growing demand for healthy snacks. The emergence of plant-based diets and the growing popularity of on-the-go snacking are two key drivers of this market. In addition, health-conscious consumers are increasingly seeking snacks with lower fat content and higher nutritional value, which is often the case with roasted snacks, compared to the fried ones. In this regard, Blue Diamond and Wonderful Pistachios are leading the market by offering new products that meet these consumer preferences. Moreover, the market is now at the stage of mature adoption, especially in North America and Europe. Brands like Kettle Brand and Nature Valley have established a strong foothold in the roasted snacks market. Their major applications are as a snack, as a trail mix, and as a topping for salads and yogurt. Moreover, the trend of sustainable development and clean label products is also a major driver of this market. Furthermore, air roasting and flavour infusion technology are also shaping the evolution of this market, as they help to enhance the product’s appeal and variety.

Future Outlook

The roasted snacks market is expected to increase from $ 5. 5 billion to $ 407 billion in 2032, at a CAGR of 6.46%. The growth is driven by the increasing demand for healthy snacks and the growing trend towards plant-based diets. Roasted snacks are generally perceived to be healthier than fried snacks, and they are expected to occupy a larger share of the snack market. By 2032, the penetration rate of roasted snacks is expected to be about 30%, driven by the innovation of products and the improvement of distribution channels. The major technical and policy drivers will also affect the development of roasted snacks. The introduction of advanced food processing methods such as irradiation and vacuum infusion will improve the quality and variety of products, and will be more popular with consumers. The policy support for the development of healthy food is also expected to encourage manufacturers to launch more roasted snacks. The new trend of artisanal roasted snacks and the use of super foods will also play an important role in attracting health-conscious consumers. The market will be developed, and the company that puts the health and transparency of the product first will be able to obtain a greater market share.