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roasted snack Market

ID: MRFR/FnB/1193-HCR
110 Pages
Tejas Chaudhary
October 2025

Roasted Snacks Market Research Report Information by Source (Fruits & Vegetables, Grains & Pulses and Others), Category (Organic and Conventional), Distribution Channel [Store-Based (Supermarkets & Hypermarkets, Convenience Stores and Others) and Non-Store Based] and By Region (North America, Europe, Asia-Pacific, and Rest of the World) –Market Forecast Till 2035

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roasted snack Market Summary

As per MRFR analysis, the Roasted Snacks Market Size was estimated at 5.5 USD Billion in 2024. The roasted snacks industry is projected to grow from 5.855 USD Billion in 2025 to 10.95 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 6.46 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Roasted Snacks Market is experiencing a dynamic shift towards health-conscious and innovative offerings.

  • North America remains the largest market for roasted snacks, driven by increasing health awareness among consumers.
  • The Asia-Pacific region is emerging as the fastest-growing market, fueled by rising disposable incomes and changing dietary preferences.
  • Fruits and vegetables dominate the market segment, while grains and pulses are witnessing the fastest growth due to their nutritional benefits.
  • Health and wellness trends, along with the demand for diverse flavor profiles, are key drivers propelling the market forward.

Market Size & Forecast

2024 Market Size 5.5 (USD Billion)
2035 Market Size 10.95 (USD Billion)
CAGR (2025 - 2035) 6.46%

Major Players

PepsiCo (US), Mondelez International (US), Kraft Heinz (US), General Mills (US), Brittany's (FR), Intersnack Group (DE), Calbee (JP), Haldiram's (IN), Munchy's (MY)

roasted snack Market Trends

The Roasted Snacks Market is currently experiencing a dynamic evolution, characterized by shifting consumer preferences and an increasing demand for healthier snack options. As individuals become more health-conscious, there is a noticeable trend towards snacks that are not only flavorful but also nutritious. This shift is prompting manufacturers to innovate and diversify their product offerings, incorporating ingredients that appeal to a broader audience. Additionally, the rise of plant-based diets is influencing the types of roasted snacks available, with many brands exploring alternative sources of protein and flavoring. Moreover, the Roasted Snacks Market is witnessing a surge in online retail channels, as consumers increasingly prefer the convenience of shopping from home. This trend is further supported by the growing influence of social media, where brands engage with consumers through targeted marketing strategies. The accessibility of various roasted snack Market options online allows for greater experimentation and discovery, fostering a more adventurous snacking culture. As the market continues to evolve, it appears poised for further growth, driven by innovation and changing consumer habits.

Health-Conscious Choices

Consumers are gravitating towards roasted snacks that offer nutritional benefits, such as lower fat content and added vitamins. This trend reflects a broader movement towards healthier eating habits.

Plant-Based Innovations

The demand for plant-based snacks is rising, leading manufacturers to explore new ingredients and flavors. This shift caters to a growing demographic seeking vegetarian and vegan options.

E-Commerce Expansion

The growth of online shopping is reshaping the Roasted Snacks Market, as consumers increasingly prefer the convenience of purchasing snacks through digital platforms. This trend enhances product visibility and accessibility.

roasted snack Market Drivers

E-Commerce Growth

The rise of e-commerce is transforming the retail landscape, significantly influencing the Roasted Snacks Market. As consumers increasingly turn to online shopping for convenience, the demand for roasted snacks through digital platforms is surging. Recent statistics reveal that online snack sales have grown by over 25% in the past year, reflecting a shift in consumer purchasing behavior. This trend is prompting brands to enhance their online presence and invest in digital marketing strategies to reach a broader audience. Additionally, the availability of subscription services for snacks is gaining popularity, providing consumers with a hassle-free way to enjoy their favorite roasted snacks regularly. As e-commerce continues to expand, the Roasted Snacks Market is poised for substantial growth, driven by the increasing preference for online shopping.

Diverse Flavor Profiles

The Roasted Snacks Market is experiencing a notable expansion in flavor diversity, catering to the evolving palates of consumers. As globalization continues to influence food preferences, there is a growing appetite for unique and exotic flavors in roasted snacks. This trend is not merely a passing phase; it appears to be a fundamental shift in consumer behavior. Data suggests that snacks with bold flavors, such as spicy, savory, and sweet combinations, are gaining traction, with sales in this category increasing by over 15% in the past year. This diversification allows brands to differentiate themselves in a competitive market, appealing to a broader audience. As a result, the Roasted Snacks Market is likely to see an influx of innovative flavor offerings, which could further enhance consumer engagement and brand loyalty.

Health and Wellness Trends

The increasing consumer focus on health and wellness is a pivotal driver for the Roasted Snacks Market. As individuals become more health-conscious, they seek snacks that offer nutritional benefits without compromising on taste. This trend has led to a surge in demand for roasted snacks that are low in calories, high in protein, and rich in essential nutrients. According to recent data, the health-oriented snack segment is projected to grow at a compound annual growth rate of approximately 8% over the next five years. This shift in consumer preferences is prompting manufacturers to innovate and reformulate their products, ensuring they align with the evolving dietary needs of consumers. Consequently, the Roasted Snacks Market is witnessing a transformation, with brands increasingly emphasizing clean labels and natural ingredients.

Sustainability Initiatives

Sustainability is becoming an increasingly critical factor influencing the Roasted Snacks Market. Consumers are more aware of environmental issues and are actively seeking products that align with their values. This has prompted manufacturers to adopt sustainable practices, such as sourcing ingredients responsibly and utilizing eco-friendly packaging. Recent studies indicate that products marketed as sustainable can command a premium price, with consumers willing to pay up to 20% more for snacks that are environmentally friendly. This trend not only benefits the planet but also enhances brand reputation and consumer trust. As sustainability continues to shape purchasing decisions, the Roasted Snacks Market is likely to see a rise in brands that prioritize ethical sourcing and environmentally conscious production methods.

Convenience and On-the-Go Consumption

The fast-paced lifestyle of modern consumers is driving the demand for convenient snack options, significantly impacting the Roasted Snacks Market. As individuals seek quick and easy snack solutions, roasted snacks are increasingly favored for their portability and ease of consumption. Data indicates that single-serve packaging is becoming more prevalent, with sales of on-the-go snack packs rising by approximately 12% in the last year. This trend is particularly appealing to busy professionals and health-conscious individuals who prefer nutritious snacks that can be consumed anywhere. Consequently, manufacturers are focusing on creating convenient packaging solutions that cater to this demand, thereby enhancing the overall consumer experience. The Roasted Snacks Market is likely to continue evolving in response to these convenience-driven preferences.

Market Segment Insights

Roasted Snacks Source Insights

The Roasted Snack market segmentation, based on source includes fruits & vegetables, grains & pulses and others. The grains & pulses segment dominated the market, accounting for 57.23% of market revenue. The roasted snacks made from various grains and pulses are included in the grains & pulses subsegment. These snacks frequently entail roasting or toasting pulses like lentils, peas or beans as well as grains like corn, rice, quinoa or wheat.

Roasted Snacks Category Insights

The Roasted Snacks industry segmentation, based on category, includes organic and conventional. The conventional segment dominated the market, accounting for 62.24% of market revenue. These snacks might be made using normally farmed cereals, legumes, fruits, vegetables, or other ingredients. Traditional roasted snacks are frequently easier to find and may provide a wider selection of product choices.

Roasted Snacks Distribution Channel Insights

The Roasted Snacks market segmentation, based on distribution channel includes store-based (supermarkets & hypermarkets, convenience stores and others) and non-store based. The store-based segment dominated the market, accounting for 67.14% of market revenue. Customers may browse and buy roasted snacks conveniently in-store thanks to store-based distribution. It permits product sampling, offers fast access to a wide selection of goods, and creates a tactile shopping experience.

Figure 1: Roasted Snacks Market, by Distribution channel, 2022 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Get more detailed insights about roasted snack Market

Regional Insights

North America : Market Leader in Roasted Snacks

North America is the largest market for roasted snacks, holding approximately 40% of the global share. The region's growth is driven by increasing consumer demand for healthy snacking options, innovative flavors, and convenience. Regulatory support for food safety and labeling has also catalyzed market expansion, encouraging manufacturers to innovate and diversify their product lines. The United States is the primary contributor, with key players like PepsiCo, Mondelez International, and Kraft Heinz leading the competitive landscape. The market is characterized by a mix of established brands and emerging players, focusing on health-conscious products. The presence of major retail chains further enhances distribution, making roasted snacks widely accessible to consumers.

Europe : Emerging Trends in Europe

Europe is the second-largest market for roasted snacks, accounting for around 30% of the global market share. The region is witnessing a shift towards healthier snacking options, driven by consumer awareness of nutrition and wellness. Regulatory frameworks promoting clean labeling and transparency in food production are also influencing market dynamics, encouraging brands to adapt to changing consumer preferences. Leading countries include Germany, France, and the UK, where companies like Intersnack Group and Brittany's are prominent. The competitive landscape is marked by a mix of local and international brands, focusing on organic and natural ingredients. The growing trend of plant-based snacks is also gaining traction, further diversifying the market offerings.

Asia-Pacific : Rapid Growth in Asia-Pacific

Asia-Pacific is rapidly emerging as a significant player in the roasted snacks market, holding approximately 25% of the global share. The region's growth is fueled by rising disposable incomes, urbanization, and changing lifestyles that favor convenient snacking options. Additionally, government initiatives promoting local food production and export have bolstered market growth, creating opportunities for both local and international brands. Countries like India, Japan, and China are leading the charge, with companies such as Calbee and Haldiram's making substantial inroads. The competitive landscape is vibrant, with a mix of traditional snacks and modern innovations catering to diverse consumer tastes. The increasing popularity of online retail channels is also enhancing market accessibility, driving sales further.

Middle East and Africa : Untapped Potential in Snacks

The Middle East and Africa (MEA) region is witnessing a gradual rise in the roasted snacks market, currently holding about 5% of the global share. The growth is primarily driven by changing consumer lifestyles, urbanization, and a growing middle class seeking convenient and flavorful snack options. Regulatory frameworks are evolving to support food safety and quality, which is essential for market expansion in this diverse region. Leading countries include South Africa and the UAE, where local brands are increasingly competing with international players. The market is characterized by a mix of traditional snacks and modern offerings, with companies like Munchy's gaining traction. The competitive landscape is still developing, presenting opportunities for new entrants and innovations in flavors and packaging to cater to local tastes.

roasted snack Market Regional Image

Key Players and Competitive Insights

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Roasted Snacks market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Roasted Snacks industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Roasted Snacks industry to benefit clients and increase the market sector. In recent years, the Roasted Snacks industry has offered some of the most significant advantages to medicine.

Major players in the Roasted Snacks market, including Biena Snacks (US), ITC Limited (India), Jayone Foods Inc. (US), SunOpta Inc. (Canada), Godrej (India), PepsiCo (US), General Mills Inc. (US), Nestlé S.A. (Switzerland), Thanasi Foods LLC (US), Mondelēz International Inc. (US), B&G Foods Inc. (US), The Kellogg Company (US), B&G Foods Inc. (US), Diamond Foods LLC (US), Conagra Brands (US), The American Pop Corn Company (US)., and others, are attempting to increase market demand by investing in research and development operations.

Biena Snacks is a US-based company operating in the roasted snacks market. Biena Snacks, which specialises in creating savoury and nutritious snacks, provides a variety of roasted snack Market products to meet the changing tastes of health-conscious consumers. The business is renowned for its creative approach to snack creation, putting an emphasis on the use of premium ingredients and distinctive flavour combinations. The product line offered by Biena Snacks includes roasted chickpeas in both savoury and sweet varieties. Protein, fibre, and important minerals are all present in the nutrient-rich legume known as chickpeas.

By enhancing the chickpeas' inherent flavour and texture by roasting, the firm produces a delicious and crispy snack choice. Biena Snacks appeals to people looking for healthier substitutes to conventional snacks because of its dedication to offering snacks devoid of artificial additives. They frequently provide gluten-free, non-GMO, and dietary preference-friendly goods.

ITC Limited is a leading Indian conglomerate with a diversified presence across various industries, including the roasted snacks market. ITC provides a variety of roasted snacks under its well-known brand names, including Bingo! And Yumitos, in the snacking market. These roasted snacks are renowned for their high standards of quality, flavour, and diversity and cater to the changing customer tastes in India. Products like roasted nuts, roasted puffed snacks, and roasted namkeens (Indian savoury snacks) are all part of ITC's portfolio of roasted snacks.

To ensure that the snacks maintain their crunchiness and flavours, the company places a strong emphasis on using premium ingredients and cutting-edge processing methods.ITC has effectively developed its roasted snacks in both urban and rural markets across India because to its strong distribution network and market presence. In order to make its products easily accessible to consumers, the company takes advantage of its broad reach through a variety of distribution channels, including retail outlets, supermarkets, and online marketplaces.

Key Companies in the roasted snack Market market include

Industry Developments

February 2023: The Frito-Lay snack factory in Casa Grande, Arizona, will be expanded, according to plans released by PepsiCo. The project is anticipated to provide $100 million in capital investment and 200 new jobs.

March 2023: Rome, Georgia will become the site of a new production facility, according to Snyder's-Lance, Inc. The plant is anticipated to produce $100 million in capital investment and 200 new jobs.

Future Outlook

roasted snack Market Future Outlook

The Roasted Snacks Market is projected to grow at a 6.46% CAGR from 2024 to 2035, driven by health trends, innovative flavors, and increasing consumer demand for convenient snacks.

New opportunities lie in:

  • Expansion into plant-based roasted snack Market options
  • Development of premium, gourmet roasted snack Market lines
  • Implementation of subscription-based delivery services for roasted snacks

By 2035, the Roasted Snacks Market is expected to achieve substantial growth and diversification.

Market Segmentation

roasted snack Market Source Outlook

  • Fruits & Vegetables
  • Grains & Pulses
  • Others

roasted snack Market Category Outlook

  • Organic
  • Conventional

roasted snack Market Distribution Channel Outlook

  • Store-Based
  • Non-Store Based

Report Scope

MARKET SIZE 20245.5(USD Billion)
MARKET SIZE 20255.855(USD Billion)
MARKET SIZE 203510.95(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)6.46% (2024 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies ProfiledMarket analysis in progress
Segments CoveredMarket segmentation analysis in progress
Key Market OpportunitiesGrowing consumer preference for healthier, innovative flavors in the Roasted Snacks Market presents significant growth opportunities.
Key Market DynamicsRising consumer preference for healthier options drives innovation and competition in the roasted snacks market.
Countries CoveredNorth America, Europe, APAC, South America, MEA

Market Highlights

Author
Tejas Chaudhary
Research Analyst Level II

I have a degree in Engineering (Civil), with masters in Business Administration (Marketing). With more than 4 years of experience in market research and consulting, I am involved in end-to-end process of market research, proposals, project kickoffs and delivery. I have research knowledge and expertise in consumer goods/packaging domain. Also I have worked for various other domains like construction & equipment. Effectively managed and delivered more than 60 report studies for regional as well as global clientele.

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FAQs

What is the current valuation of the Roasted Snacks Market as of 2024?

The Roasted Snacks Market was valued at 5.5 USD Billion in 2024.

What is the projected market valuation for the Roasted Snacks Market in 2035?

The market is projected to reach 10.95 USD Billion by 2035.

What is the expected CAGR for the Roasted Snacks Market during the forecast period 2025 - 2035?

The expected CAGR for the Roasted Snacks Market during 2025 - 2035 is 6.46%.

Which segments are included in the Roasted Snacks Market, and what are their valuations?

The segments include Fruits & Vegetables valued at 3.25 USD Billion, Grains & Pulses at 4.4 USD Billion, and Others at 3.3 USD Billion.

How do organic and conventional categories compare in the Roasted Snacks Market?

The organic category is projected to reach 2.2 USD Billion, while the conventional category is expected to grow to 8.75 USD Billion.

What distribution channels are utilized in the Roasted Snacks Market?

The market utilizes store-based distribution valued at 6.5 USD Billion and non-store based distribution at 4.45 USD Billion.

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