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    Healthy Snack Market

    ID: MRFR/F-B & N/1197-CR
    110 Pages
    Varsha More
    November 2022

    Healthy Snacks Market Research Report Information By Product Type (Sweet Snacks, Savory Snacks, Others), By Claim (Gluten-Free, Low-Fat, Sugar-Free, and Others), By Packaging (Jars, Boxes, Pouches, Cans, and Others), By Distribution Channel (Store-based and Non-store-based), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) – Market Forecast Till 2035

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    Healthy Snack Market Infographic
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    Healthy Snack Market Summary

    The Global Healthy Snacks Market is projected to grow from 74.4 USD Billion in 2024 to 138.5 USD Billion by 2035.

    Key Market Trends & Highlights

    Healthy Snacks Key Trends and Highlights

    • The market is expected to witness a compound annual growth rate (CAGR) of 5.81 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 138.5 USD Billion, indicating robust growth.
    • In 2024, the market is valued at 74.4 USD Billion, reflecting a strong foundation for future expansion.
    • Growing adoption of healthy eating habits due to increasing health awareness is a major market driver.

    Market Size & Forecast

    2024 Market Size 74.4 (USD Billion)
    2035 Market Size 138.5 (USD Billion)
    CAGR (2025-2035) 5.81%

    Major Players

    Danone S.A. (France), L T Foods (India), Sun-Maid (US), General Mills Inc. (US), Dole Food Company Inc (US), Bel Brands USA Inc. (US), Medifast Inc (US), Mondelez International Inc (US), No Limit LLC (US)

    Healthy Snack Market Trends

    The ongoing trend of on-the-go snacking to boost the market growth

    Growing consumer preference for convenience, ready-to-eat foods, and on-the-go snacking is a key factor driving the market expansion for healthy snacks. In contrast to eating a few larger meals throughout the day, approximately 59% of adults worldwide prefer to eat smaller meals more frequently throughout the day, according to Mondelz International's recently released "state of snacking" research. These lightweight, portable packs boost energy throughout a busy workday. Therefore, the growing trend of on-the-go snacking has enhanced the healthy snacks industry CAGR in recent years.

    Another development in the sector is the rise of custom healthy snacks. Personalized nutrition is currently becoming more popular as a result. Snacks that are cholesterol- and keto-friendly, as well as those that improve mood, are good for the gut, and aid in better sleep, are becoming increasingly well-liked. For instance, PepsiCo and Beyond Meat introduced vegetarian jerky as their first plant-based product in March 2022. Under their PLANeT Partnership, the businesses have formed a joint venture to create wholesome plant-based snacks and beverages.

    Thus, the increased demand for personalized snacks is another factor driving the growth of the healthy snacks industry revenue.

    The increasing consumer preference for nutritious and convenient food options is reshaping the landscape of the snack industry, driving innovation and growth in the healthy snacks segment.

    U.S. Department of Agriculture

    Healthy Snack Market Drivers

    Changing Dietary Patterns

    Changing dietary patterns significantly influence the Global Healthy Snacks Market Industry, as consumers increasingly adopt diets that prioritize health and wellness. The shift towards plant-based diets, low-carb, and high-protein eating habits has led to a surge in demand for snacks that align with these trends. For example, protein bars and vegetable chips are gaining popularity among consumers seeking nutritious on-the-go options. This evolving dietary landscape is expected to propel the market's growth, with the industry projected to reach 138.5 USD Billion by 2035. As consumers become more discerning about their food choices, the demand for healthy snacks that cater to these dietary preferences continues to rise.

    Market Growth Visualization

    Rising Health Consciousness

    The Global Healthy Snacks Market Industry experiences a notable surge in demand driven by increasing health consciousness among consumers. Individuals are becoming more aware of the nutritional value of their food choices, leading to a preference for snacks that are low in sugar, high in protein, and rich in essential nutrients. This shift is reflected in the projected market value of 74.4 USD Billion in 2024, as consumers actively seek healthier alternatives to traditional snacks. The trend indicates a growing inclination towards products that align with dietary preferences, such as gluten-free, vegan, and organic options, thereby reshaping the landscape of snack consumption.

    Innovative Product Development

    Innovation plays a pivotal role in the Global Healthy Snacks Market Industry, as manufacturers continuously develop new products to cater to evolving consumer preferences. The introduction of unique flavors, textures, and packaging solutions enhances the appeal of healthy snacks. For instance, brands are increasingly incorporating superfoods like quinoa, chia seeds, and spirulina into their offerings. This innovation not only attracts health-conscious consumers but also contributes to the overall growth of the market, which is expected to reach 138.5 USD Billion by 2035. The emphasis on clean labels and transparency further drives product development, as consumers demand clarity regarding ingredients and sourcing.

    Health Benefits and Functional Foods

    The Global Healthy Snacks Market Industry is increasingly characterized by the incorporation of health benefits and functional foods into snack offerings. Consumers are drawn to snacks that not only satisfy hunger but also provide additional health benefits, such as improved digestion, enhanced energy levels, and immune support. Products fortified with vitamins, minerals, and probiotics are gaining traction as consumers seek snacks that contribute to their overall well-being. This trend aligns with the projected market value of 74.4 USD Billion in 2024, as health-oriented consumers prioritize snacks that offer functional advantages. The growing awareness of the link between diet and health further fuels this demand.

    Increased Availability of Healthy Options

    The Global Healthy Snacks Market Industry benefits from the increased availability of healthy snack options across various retail channels. Supermarkets, convenience stores, and online platforms are expanding their healthy snack selections, making it easier for consumers to access nutritious choices. This trend is particularly evident in urban areas, where busy lifestyles necessitate convenient yet healthy snacking solutions. The growing presence of health-focused brands in mainstream retail is indicative of this shift. As a result, the market is poised for substantial growth, with a projected CAGR of 5.81% from 2025 to 2035, reflecting the rising demand for accessible healthy snacks.

    Market Segment Insights

    Segment Insights

    Healthy Snacks Product Type Insights

    The healthy snacks market segmentation, based on product type, includes sweet snacks, savory snacks, and others. In the entire market, savory snacks dominated the product segment with respect to the market of healthy snacks revenue. Working-class folks and recent college graduates, for whom wholesome, savory snack products have developed as an alternative to dinner, are the segment's main consumers.  Yet the largest rise is seen in healthful fruit snacks. All age groups, including children, millennials, and Generation X, are becoming more interested in fruit-based diets that offer nutritional benefits without sacrificing texture and taste.

    July 2022: Rind Snacks, a dried fruit snack brand, has released limited edition Peach Chips. Peach Chips are manufactured with California peaches and extra sources of vitamins A and C. There are no additional preservatives or sweeteners, and the product is vegan, gluten-free, Koshar certified, and non-GMO validated. This launch has further broadened the growth opportunity for the healthy snacks industry.

    Healthy Snacks Claim Insights

    The healthy snack market segmentation, based on the claim, includes gluten-free, low-fat, sugar-free, and others. In 2022, gluten-free snacks dominated the market. The demand for gluten-free snacks is anticipated to increase due to the increased prevalence of celiac disease and other disorders brought on by unhealthy lifestyles.

    Figure 2: Healthy Snacks Market, by Claim, 2022 & 2030 (USD Billion)

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    Healthy Snacks Packaging Insights

    The healthy snacks market data has been bifurcated by packaging into jars, boxes, pouches, cans, and others. With a major revenue share, the bottles & jars product group held the top spot. Foods of all kinds, including jam, honey, sauces, cheese, mayonnaise, spices, oils, spreads, syrups, processed fruits and vegetables, fish, and meat, are stored in various glass and plastic jars and bottles. The quickest CAGR is predicted for the cans product segment due to the increased popularity of various canned meals and beverages. Hence, rising applications of cans for healthy snacks positively impact the market growth.

    Healthy Snacks Distribution Channel Insights

    Based on distribution channel, the healthy snacks industry has been segmented into store-based and non-store-based. In 2022, store-based held the lion's share of the market. The dominance of this distribution channel is largely attributed to the sheer number of supermarkets and hypermarkets present worldwide. The COVID-19 pandemic has propelled the non-store-based, which is anticipated to be the projection period's fastest-growing market segment. The cooperation between grocery stores and meal delivery services is a development that is picking up steam.

    Get more detailed insights about Healthy Snacks Market Research Report—Global Forecast till 2032

    Regional Insights

    By Region, the study provides market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Healthy Snacks market accounted for USD 0.04 billion in 2022 and is expected to exhibit a significant CAGR growth during the study period. Consumers' evolving eating patterns, such as snacking between set mealtimes or in place of meals, and a rise in preference for healthier substitutes are anticipated to boost the product's local demand.

    There has been a considerable growth in demand for chewy granola snack bars over the past several years, as well as a 50% increase in the number of households using snack cereal bars in the United States.

    Further, the major countries studied in the market report are The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

    Figure 3: HEALTHY SNACKS MARKET SHARE BY REGION 2022 (%)HEALTHY SNACKS MARKET SHARE BY REGION 2022

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    Europe’s healthy snacks market accounts for the second-largest market share. The increased prevalence of lifestyle-related health diseases, the aging population, hectic daily schedules, rising mental stress, and a supportive attitude towards preventative measures drive the need for healthy snacks in the local market. Germany is the largest market for organic and natural foods. 1.87 million consumers in Germany made virtually entirely organic product-grown purchases in 2021. Further, the German market for healthy snacks held the largest market share, and the UK healthy snacks industrywas the fastest-growing market in the European region

    The Asia-Pacific Healthy Snacks Market is expected to grow at the fastest CAGR from 2022 to 2030. The market in Asia Pacific is anticipated to expand at a considerable CAGR because of the rise in demand for goods that are "better for you" and support a healthy lifestyle. Prebiotics and probiotics are two examples of products with benefits for the gut and immunity that are becoming more popular in Asia. Chinese consumers reported a 108% increase in probiotic usage in February 2021, from 23% to 48% of all supplement users (up from 23% six months earlier).

    Moreover, China’s market for healthy snacks held the largest market share, and the Indian healthy snacks industry was the fastest-growing market in the Asia-Pacific region.

    Key Players and Competitive Insights

    Major market players are investing huge amounts of money in R&D to expand their product offerings, which will spur further growth in the market for healthy snacks. With significant market developments like introducing new products, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic initiatives to expand their footprint. Cost-effective products are necessary for competitors in the healthy snack industry to grow and thrive in a sector that is becoming more and more competitive.

    Manufacturing locally to cut operational costs is one of the main business methods manufacturers use in the healthy snack industry to benefit customers and develop the market sector. Recently, some of the most important medical advantages have come from the healthy snack industry. The healthy snacks market major player include Danone S.A. (France), L T Foods (India), Sun-Maid (US), General Mills Inc. (US), and others that are attempting to increase market demand by funding R&D initiatives.

    General Mills, Inc. is a American manufacturer and marketer of branded processed consumer foods supplied through retail outlets. General Mills operates in over 100 countries and promotes over 100 consumer brands, including Cheerios, Nature Valley, Betty Crocker, Yoplait, Annie's Homegrown, Old El Paso, Epic Provisions, Blue Buffalo, and others. In July 2022, General Mills introduced a new nutritious cinnamon toast crunch snack that combines sweet and spice flavors and can be consumed with milk. The CinnaFuegoToast Crunch flavor combines a sweet cinnamon flavor (Cinnadust) with hot pepper flavoring.

    Also, The Kellogg Company, also known as Kellogg's, is an American food manufacturing firm based in Battle Creek, Michigan. Kellogg's manufactures cereal and convenience foods such as crackers and toaster pastries and sells them under various well-known brand names such as Corn Flakes, Rice Krispies, Frosted Flakes, Pringles, Eggo, and Cheez-It. In January 2021, Kellogg's Special K Keto-Friendly Snack Bars were introduced by the Kellogg Company. Kellogg's Special K Keto-Friendly Snack Bars are available in two delectable flavors, Chocolate Almond Fudge and Peanut Butter Fudge, and offer a winning flavor combination to curb your cravings.

    Key Companies in the Healthy Snack Market market include

    Industry Developments

    January 2022: Mondelez International, Inc. announced the completion of its purchase of Chipita S.A., a market leader in baked nibbles and croissants for Central and Eastern Europe. The purchase represents a significant turning point in the company's business plan, centered on increasing growth in key snacking adjacencies while extending its footprint in important regions.

    June 2021: General Mills Inc. launched Good Measure, a new snack brand geared at consumers concerned about how food interacts with their blood sugar, particularly those with diabetes and pre-diabetes. Good Measure debuted two products, Creamy Nut Butter Bars and Crunchy Almond Crisps, both sweetened with allulose.

    Future Outlook

    Healthy Snack Market Future Outlook

    The Global Healthy Snacks Market is projected to grow at a 5.81% CAGR from 2024 to 2035, driven by increasing health consciousness, innovative product offerings, and rising demand for convenient nutrition.

    New opportunities lie in:

    • Develop plant-based snack options to cater to vegan consumers. Leverage e-commerce platforms for direct-to-consumer sales strategies. Introduce functional snacks with added health benefits targeting specific dietary needs.

    By 2035, the market is expected to exhibit robust growth, reflecting evolving consumer preferences and heightened health awareness.

    Market Segmentation

    Healthy Snacks Claim Outlook

    • Gluten-Free
    • Low-Fat
    • Sugar-Free
    • Others

    Healthy Snacks Regional Outlook

    • {"North America"=>["US"
    • "Canada"]}
    • {"Europe"=>["Germany"
    • "France"
    • "UK"
    • "Italy"
    • "Spain"
    • "Rest of Europe"]}
    • {"Asia-Pacific"=>["China"
    • "Japan"
    • "India"
    • "Australia"
    • "South Korea"
    • "Rest of Asia-Pacific"]}
    • {"Rest of the World"=>["Middle East"
    • "Africa"
    • "Latin America"]}

    Healthy Snacks Packaging Outlook

    • Jars
    • Boxes
    • Pouches
    • Cans
    • Others

    Healthy Snacks Product Type Outlook

    • Sweet Snacks
    • Savory Snacks
    • Others

    Healthy Snacks Distribution Channel Outlook

    • Store-based
    • Non-store-based
    • Others

    Report Scope

    Attribute/MetricDetails
    Market Size 2023USD 70.63 billion
    Market Size 2024USD 74.39 billion
    Market Size 2032USD 116.91 billion
    Compound Annual Growth Rate (CAGR)5.81% (2024-2032)
    Base Year2023
    Market Forecast Period2024-2032
    Historical Data2019 - 2020
    Market Forecast UnitsValue (USD Billion)
    Report CoverageMarket Competitive Landscape, Revenue Forecast, Growth Factors, and Trends
    Segments CoveredProduct Type, Claim, Packaging, and Distribution Channel
    Geographies CoveredEurope, Asia Pacific, North America, and Rest of the World
    Countries CoveredCanada, U.S, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
    Key Companies ProfiledDanone S.A (France), L T Foods (India), Sun-Maid (US), and General Mills Inc (US).
    Key Market OpportunitiesThe ever increasing demand for the food industry
    Key Market DynamicsIncreased per capita income and wider employment base to boost the growth The rising popularity of convenience foods & on-the-go snacking to support developments

    Market Highlights

    Author
    Varsha More
    Research Analyst

    Experienced business professional with a demonstrated history of working in the CFnB industry. Skilled in market research, and market estimation. Strong professional with a Masters focused in marketing management.

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    FAQs

    How much is the healthy snacks market?

    The healthy snacks market size was prized at USD 74.39 Billion in 2024.

    What is the growth rate of the healthy snacks market?

    The market is projected to grow at a CAGR of 5.81% during the forecast period, 2024-2032.

    Which region held the major market share in the healthy snacks market?

    North America had the major share of the market

    Who are the major players in the healthy snacks market?

    The key players in the market are Danone S.A (France), L T Foods (India), Sun-Maid (US), and General Mills Inc (US).

    Which product type led the healthy snacks market?

    The savory snacks category dominated the market in 2023.

    Which claim had the largest market share in the healthy snacks market?

    The gluten-free category had the largest share of the market.

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