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    Healthy Food Market

    ID: MRFR/F-B & N/9991-HCR
    128 Pages
    Snehal Singh
    September 2025

    Healthy Food Market Research Report Information By Type (Functional Food, Fortified and Healthy Bakery Products, Healthy Snacks, BFY Foods, Beverages, Chocolates), By Calorie Content (No calorie, Low calories, and Reduced calorie), By Nature (Non-GMO and GMO), By Fat Content (No fat, Low fat, and Reduced-fat), By Category (Conventional and Organic), By Free From Category (Gluten-Free, Dairy-Free, Soy-Free, Nut-Free, Lactose-Free, Artificial Flavor Free, Artificial Color Free), By Distribution Channel, By Region –Forecast Till 2032

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    Healthy Food Market Summary

    As per Market Research Future Analysis, the Global Healthy Food Market was valued at USD 945.9 billion in 2023 and is projected to reach USD 1405.69 billion by 2032, growing at a CAGR of 4.50% from 2024 to 2032. The market growth is driven by an increasing number of individuals adopting healthier eating practices and lifestyles, alongside rising awareness of nutrition-related diseases such as diabetes and obesity. The market is characterized by a diverse range of products, including functional foods, low-calorie options, and non-GMO items, with North America leading in market share due to high disposable income and health awareness.

    Key Market Trends & Highlights

    The Healthy Food Market is witnessing significant trends driven by health concerns and consumer preferences.

    • 37.3 million Americans (11.3% of the population) have diabetes, driving demand for healthier food options.
    • The Functional Food segment accounts for 25%-30% of market revenue, highlighting the focus on nutrient-rich diets.
    • Low-calorie foods generated the most income, emphasizing consumer interest in weight management.
    • The Non-GMO segment dominated the market, reflecting a preference for natural food products.

    Market Size & Forecast

    2023 Market Size USD 945.9 Billion
    2032 Market Size USD 1405.69 Billion
    CAGR (2024-2032) 4.50%

    Major Players

    Key players include Danone, PepsiCo, Clif Bar & Company, General Mills Inc., Kashi, The Quaker Oats Company, Mars, Incorporated, Abbott, Mondelez International, Kellogg Co., Nestlé, Yakult Honsha Co., Ltd., and GSK Group of Companies.

    Healthy Food Market Trends

    Increasing Prevalence of Various Diseases to Drive Market Growth

    According to the National Diabetes Statistics Report, 37,3 million Americans (11.3% of the population) have diabetes. Prediabetes affects approximately 96 million adults in the United States (38.0% of the adult population). In addition, the WHO reports that more than 1 billion people are obese worldwide, including 650 million adults, 340 million adolescents, and 39 million children. This number continues to rise. The World Health Organization estimates that by 2025, approximately 167 million adults and children will become less healthful due to being overweight or obese. Obesity is a disease that affects virtually all body systems.

    It affects the cardiovascular, hepatic, renal, musculoskeletal, and reproductive systems. It causes various non-communicable diseases (NCDs), including type 2 diabetes, cardiovascular disease, hypertension, stroke, cancer, and mental health issues. The key to preventing obesity is consuming nutrient-rich foods.  The growing prevalence of such diseases is anticipated to fuel the market CAGR during the forecast period.

    Numerous organizations, including the World Health Organization and the Centers for Disease Control and Prevention, are working to raise awareness about healthy cuisine.  CDC, for example, collaborates with states to 1) make state-wide improvements in their ECE system by incorporating obesity prevention standards and practices; and 2) support a targeted group of ECE providers in implementing facility-wide improvements through a collaborative learning intervention. Additionally, they finance fifteen land-grant universities in states with county obesity rates exceeding 40%. These communities tend to have less access to nutritious goods.

    To combat this, a significant number of recipients collaborate with local cooperative extensions to increase the availability of nutritious, affordable foods in their communities. Thus, such factors are driving the Healthy Food market revenue.

    The increasing consumer inclination towards nutritious and sustainably sourced food options appears to be reshaping the global food landscape, indicating a potential shift in dietary preferences that prioritizes health and environmental consciousness.

    U.S. Department of Agriculture

    Healthy Food Market Drivers

    Market Growth Projections

    The Global Healthy Food Market Industry is projected to experience substantial growth over the coming years. With a market value expected to reach 988.5 USD Billion in 2024 and an anticipated rise to 1604.1 USD Billion by 2035, the industry is on a promising trajectory. The compound annual growth rate of 4.5% from 2025 to 2035 indicates a robust demand for healthy food options. This growth is driven by various factors, including rising health consciousness, government initiatives, and technological advancements in food production. The market's expansion reflects a broader societal shift towards healthier lifestyles and sustainable eating practices.

    Rising Health Consciousness

    The Global Healthy Food Market Industry experiences a notable surge in demand driven by increasing health consciousness among consumers. Individuals are becoming more aware of the impact of diet on overall health, leading to a shift towards nutritious food options. This trend is particularly evident in urban areas where access to information about healthy eating is more prevalent. As a result, the market is projected to reach 988.5 USD Billion in 2024, reflecting a growing preference for organic, low-calorie, and nutrient-dense foods. This shift not only influences consumer purchasing behavior but also encourages food manufacturers to innovate and expand their healthy product lines.

    Growing Demand for Plant-Based Foods

    The Global Healthy Food Market Industry is witnessing a significant increase in demand for plant-based foods, driven by shifting dietary preferences and environmental concerns. Consumers are increasingly opting for plant-based alternatives due to perceived health benefits and a desire to reduce their carbon footprint. This trend is reflected in the growing availability of plant-based products, including meat substitutes and dairy alternatives. As more individuals adopt vegetarian or vegan lifestyles, the market is poised for substantial growth, potentially reaching 1604.1 USD Billion by 2035. This shift not only caters to health-conscious consumers but also aligns with broader sustainability goals.

    Government Initiatives and Regulations

    Government initiatives promoting healthy eating habits significantly influence the Global Healthy Food Market Industry. Various countries are implementing policies aimed at reducing obesity rates and improving public health. For instance, nutritional labeling regulations and subsidies for healthy food production are becoming more common. These measures encourage consumers to make informed choices while simultaneously supporting local farmers and producers. As governments prioritize health and wellness, the market is expected to grow, with projections indicating a rise to 1604.1 USD Billion by 2035. Such initiatives not only enhance consumer awareness but also create a favorable environment for healthy food businesses.

    Technological Advancements in Food Production

    Technological advancements in food production play a crucial role in shaping the Global Healthy Food Market Industry. Innovations such as vertical farming, hydroponics, and biotechnology are enabling the production of healthier food options with reduced environmental impact. These technologies allow for year-round cultivation of nutrient-rich crops, thereby increasing availability and accessibility. As a result, consumers are more likely to choose healthy foods that are sustainably produced. The integration of technology in food production is expected to contribute to a compound annual growth rate of 4.5% from 2025 to 2035, further driving the market's expansion.

    Increased Focus on Mental Health and Nutrition

    The Global Healthy Food Market Industry is increasingly recognizing the connection between nutrition and mental health. Research suggests that certain nutrients can positively influence mood and cognitive function, leading to a growing interest in foods that support mental well-being. Consumers are now seeking out products enriched with omega-3 fatty acids, antioxidants, and vitamins known to enhance brain health. This trend is likely to drive market growth as individuals prioritize mental wellness alongside physical health. As awareness of this connection continues to spread, the market could see a notable increase in demand for functional foods designed to support mental health.

    Market Segment Insights

    Segment Insights

    Healthy Food Type Insights

    Based on type, the Healthy Food Market segmentation includes Functional Food, Fortified and Healthy Bakery Products, Healthy Snacks, BFY Foods, Beverages, Chocolates, and Others. The Functional Food segment dominated the market, accounting for 25%-30% of market revenue. Functional diets contain essential nutrients that aid in disease prevention. Many are particularly abundant in antioxidants. These substances help neutralize harmful compounds recognized as free radicals, thereby preventing cell injury and various chronic conditions, such as cardiovascular disease, cancer, and diabetes.

    Healthy Food Calorie Content Insights

    The Healthy Food Market segmentation, based on Calorie Content, includes No calories, Low calories, and Reduced calories. The Low calories category generated the most income. Low-calorie regimens have several advantages, including weight control, improved mood and well-being, maintained health, and lowered blood sugar levels.

    Healthy Food Nature Insights

    Based on nature, the Healthy Food Market segmentation includes Non-GMO and GMO. The Non-GMO segment dominated the global healthy foods market. Non-GMO foods do not contain chemicals, preservatives, or contaminants that could threaten human health long-term.

    Healthy Food Fat Content Insights

    The Healthy Food Market segmentation, based on fat content, includes No fat, Low fat, and Reduced-fat. The Low-fat segment dominated the global healthy foods market. A low-fat diet may aid weight loss because fewer calories are ingested overall. Reduce the risk of obesity and cardiovascular disease. Contribute to lowering cholesterol levels and maintaining a healthy body.

    Healthy Food Category Insights

    The Healthy Food Market segmentation, based on category, includes Conventional and Organic. The Conventional segment dominated the market, accounting for 45%-55% of market revenue. Conventional foods are inexpensive, have a long shelf life, and are protected against bacteria and parasites. Consequently, conventional foods are in high demand among consumers.

    Healthy Food Free Food Category Insights

    The Healthy Food Market segmentation, based on free from the category, includes Gluten-Free, Dairy-Free, Soy-Free, Nut-Free, Lactose-Free, Artificial Flavor Free, Artificial Color Free, and Others. The Gluten-Free segment dominated the market in 2022. According to research, adhering to a gluten-free diet can alleviate digestive symptoms in individuals with celiac disease and NCGS. Gluten-free diets are also prevalent among individuals not diagnosed with a gluten-related illness. The diet's purported benefits include enhanced health, weight loss, and increased energy.

    Healthy Food Distribution Channel Insights

    Based on distribution channels, the Healthy Food Market segment includes Store-Based Retailers and Non-Store Retailers. The Store-Based Retailers segment dominated the market, accounting for 55%-60% of market revenue and promoting brand-name and private-label health food products to facilitate various options. Retail establishments offer customers a selection of brands from which to choose. Customers can inquire with store owners and employees about additional products if intrigued. Conveniently, retail store owners and employees can assist clients in making the best choice if they prefer an efficient purchasing procedure to online browsing.

    Figure 1: Healthy Food Market, by Distribution Channel, 2024 & 2032 (USD billion)

    Source: Secondary Research, Primary Research, Market Research Future Database, and Analyst Review

    Get more detailed insights about Healthy Food Market Research Report—Global Forecast till 2032

    Regional Insights

    By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American healthy foods market will dominate this market in 2022. This region has a high awareness of healthy cuisine, a high disposable income, a rising incidence of chronic diseases, and an increasing number of product offerings. People in North America believe that a healthy diet protects against all forms of malnutrition and non-communicable diseases (NCDs), such as cardiovascular disease, diabetes, stroke, and cancer.

    Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

    Figure 2: HEALTHY FOOD MARKET SHARE BY REGION 2024 (%)

    HEALTHY FOOD MARKET SHARE BY REGION 2022 (%)

    Source: Secondary Research, Primary Research, Market Research Future Database, and Analyst Review

    Europe’s Healthy Food market accounted for the second-largest market share in 2022. Due to the increasing trend of growing intake of healthy food and beverage products, the market of healthy food  in Europe is expanding. According to the 2019 State of the UK Fitness Industry Report, the health and fitness industry in the United Kingdom is in better condition than in the past. The sector is now worth more than £5 billion for the first time, and the number of members in the United Kingdom has surpassed 10 million.

    Further, the German Healthy Food  held the largest market share, and the UK Healthy Food market was the fastest-growing market in the European region

    The Asia-Pacific Healthy Food Market is expected to grow at the fastest CAGR from 2023 to 2032. The market for healthy Food in Asia-Pacific is anticipated to experience lucrative growth due to the expansion of fitness institutions, the rise in healthy eating habits, the rise in disposable income, and the growing awareness of healthy Food in this region. One of the main contributors to the expansion of the market in the Asia-Pacific region is the increasing significance of organic cuisine.

    Moreover, China’s Healthy Food industry held the largest market share, and the Indian market for Healthy Food  was the fastest-growing market in the Asia-Pacific region.

    Key Players and Competitive Insights

    The global market for health foods is relatively fragmented, with many large and medium-sized companies accounting for the majority of market revenue. Leading market players are investing heavily in R&D to expand their product lines. Market participants are also undertaking various strategic activities to expand their global footprint. Major participants are deploying various strategies, engaging in mergers and acquisitions, strategic alliances and contracts, and developing, testing, and launching more effective health food solutions. Healthy Food must offer cost-effective products to expand and survive in a more competitive market.

    One of the most important business strategies manufacturers use in the global Healthy Food industry to benefit customers and expand the market sector is manufacturing locally to reduce operational costs. Major players in the Healthy Food market include Danone, PepsiCo, Clif Bar & Company, General Mills Inc., Kashi, The Quaker Oats Company, Mars, Incorporated, Abbott, Mondelez International., Kellogg Co., Nestlé, Yakult Honsha Co., Ltd., and GSK Group of Companies.

    Danone SA is involved in the food processing sector. It operates via the Fresh Dairy Products, Waters, Early Life Nutrition, and Medical Nutrition divisions. The Fresh Dairy Products division manufactures and distributes yogurts, fermented fresh dairy products, and other products with specialized formulations. The Waters division includes both the natural water and aqua beverage businesses. Early Life Nutrition focuses on specialized foods for infants and early children to supplement breastfeeding while adhering to the World Health Organization Code and local regulations.

    The Medical Nutrition division focuses primarily on individuals receiving medical treatment, infants with certain diseases, and the elderly who are fragile. Danone was founded in 1899 and had its headquarters in Paris, France.

    Kellogg Co. manufactures, markets, and distributes ready-to-eat cereals and convenience foods. It sells biscuits, crackers, crisps, and other convenience foods to supermarkets in the United States under brands such as Kellogg's, Keebler, Cheez-It, Pringles, Murray, Austin, and Famous Amos. It operates in seven segments: North America, Europe, Latin America, and AMEA. The North American segment comprises the businesses of US Frozen, Kashi Company, and RX. The Europe segment includes European nations. Central America and Mexico make up the Latin America segment. Africa, the Middle East, Australia, and other Asian and Pacific markets comprise the AMEA segment.

    Will Keith Kellogg founded the corporation in 1906, with headquarters in Battle Creek, Michigan.

    Key Companies in the Healthy Food Market market include

    Industry Developments

    • Q1 2025: Flowers Foods, Inc. to Acquire Simple Mills, Inc. Flowers Foods announced its acquisition of Simple Mills, a leading producer of nutrient-rich, gluten-free snacks and baking mixes, for $795 million. The deal is expected to close in Q1 2025, with Simple Mills operating as an independent subsidiary.
    • Q2 2025: PepsiCo buys Poppi to expand healthier beverage portfolio PepsiCo acquired Poppi, a prebiotic soda brand, to strengthen its position in the functional beverage market and meet growing consumer demand for gut-friendly drinks.
    • Q2 2025: Celsius Holdings’ $1.8bn buyout of Alani Nutrition Celsius Holdings completed a $1.8 billion acquisition of Alani Nutrition, reinforcing its focus on functional and wellness-oriented products in the healthy food and beverage sector.
    • Q2 2025: Global Eggs’ $1.1bn acquisition of Hillandale Farms underscores the rising demand for cage-free and organic eggs Global Eggs acquired Hillandale Farms for $1.1 billion, expanding its portfolio in the cage-free and organic egg market.
    • Q2 2025: Flowers Foods’ $795m buyout of Simple Mills shows the demand for gluten-free and clean-label snacking is still in growth Flowers Foods completed its $795 million acquisition of Simple Mills, a company specializing in gluten-free and clean-label snacks, to strengthen its presence in the healthy snacking category.
    • Q3 2025: Danone acquires majority stake in Kate Farms Danone reached an agreement to acquire a majority stake in Kate Farms, a US-based producer of plant-based, organic nutrition products, to enhance its specialized nutrition portfolio.
    • Q3 2025: Century Pacific Food acquires assets from Atlantic Natural Foods Century Pacific Food acquired several assets from Atlantic Natural Foods, including the Loma Linda ready meals and Tuno alt-tuna brands, expanding its plant-based and healthy food offerings.
    • Q3 2024: Performance Food Group Acquires Cheney Bros. (August 2024, $2.1 Billion, 0.7x EV/Revenue, 13.0x EV/EBITDA) Performance Food Group acquired Cheney Bros., an independent broadline food distributor, for $2.1 billion, expanding its distribution network and private brand sales in the healthy food sector.

    Future Outlook

    Healthy Food Market Future Outlook

    The Global Healthy Food Market is projected to grow at a 4.5% CAGR from 2024 to 2035, driven by increasing health awareness, demand for organic products, and technological advancements in food production.

    New opportunities lie in:

    • Develop plant-based protein products to cater to rising vegan and vegetarian trends.
    • Leverage e-commerce platforms to enhance distribution and reach health-conscious consumers.
    • Invest in sustainable packaging solutions to appeal to environmentally aware customers.

    By 2035, the market is expected to be robust, reflecting a strong commitment to health and sustainability.

    Market Segmentation

    Healthy Food Type Outlook

    • Food
    • Beverages
    • Supplements

    Healthy Food Regional Outlook

    North America
    • US
    • Canada

    Healthy Food Calorie Content Outlook

    • Store-Based
    • Non-Store-Based

    Report Scope

    Report Attribute/Metric Details
    Market Size 2023 USD 945.9 billion
    Market Size 2024 USD 988.46 billion
    Market Size 2032 USD 1405.69 billion
    Compound Annual Growth Rate (CAGR) 4.50% (2024-2032)
    Base Year 2023
    Market Forecast Period 2024-2032
    Historical Data 2019- 2023
    Market Forecast Units Value (USD Billion)
    Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
    Segments Covered Type, Calorie Content, Nature, Fat Content, Category, Free From Category, Distribution Channel, and Region
    Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
    Countries Covered The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
    Key Companies Profiled Danone, PepsiCo, Clif Bar & Company, General Mills Inc., Kashi, The Quaker Oats Company, Mars, Incorporated, Abbott, Huel Inc., Green Valley Dairies, LIBERTÉ, Yoplait USA, Inc., Chobani, LLC., Stonyfield Farm, Inc., SO DELICIOUS DAIRY FREE, Forager Project, Kite Hill, LAVVA, Enjoy Life, Barrel. Site by Barrel, The Simply Good Foods Company, Alter Eco, Lake Champlain Chocolates, Simply Good Foods USA, Inc., Maspex, Mondelez International., Kellogg Co., Nestlé, Yakult Honsha Co., Ltd., GSK Group of Companies.
    Key Market Opportunities Growing investments
    Key Market Dynamics Rising prevalence of diseases Growing awareness regarding the health benefits of food products The growing number of organic food manufacturers

    Market Highlights

    Author
    Snehal Singh
    Assistant Manager - Research

    High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. By implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in Packaging, Construction, and Equipment domains. She handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.

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    FAQs

    How much is the Healthy Food market?

    The Healthy Food Market size was valued at USD 945.9 Billion in 2023.

    What is the growth rate of the Healthy Food market?

    The global market is projected to grow at a CAGR of 4.50% during the forecast period, 2024-2032.

    Which region held the largest market share in the Healthy Food market?

    North America had the largest share of the global market

    Who are the key players in the Healthy Food market?

    The key players in the market are Danone, PepsiCo, Clif Bar & Company, General Mills Inc., Kashi, The Quaker Oats Company, Mars, Incorporated, Abbott, Mondelez International., Kellogg Co., Nestlé, Yakult Honsha Co., Ltd., and GSK Group of Companies.

    Which type led the Healthy Food market?

    The Functional Food category dominated the market in 2023.

    Which Calorie Content had the largest market share in the Healthy Food market?

    The Low calories had the largest share in the global market.

    Healthy Food Market Research Report—Global Forecast till 2032 Infographic
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