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UK Healthy Food Market

ID: MRFR/FnB/42827-HCR
200 Pages
Garvit Vyas
October 2025

UK Healthy Food Market Research Report: By Type Outlook (Functional Food, Fortified and Healthy Bakery Products, Healthy Snacks, BFY Foods, Beverages, Chocolates, Others), By Calorie Content Outlook (No calorie, Low calories, Reduced calorie), By Nature Outlook (Non-GMO, GMO), By Fat Content Outlook (No fat, Low fat,, Reduced-fat), By Category Outlook (Conventional, Organic), By Free From Category Outlook (Gluten-Free, Dairy-Free, Soy-Free, Nut-Free, Lactose-Free, Artificial Flavor Free, Artificial Color Free, Others) andBy Distribution Chan... read more

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UK Healthy Food Market Infographic
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UK Healthy Food Market Summary

As per MRFR analysis, the UK healthy food market Size was estimated at 43.49 USD Billion in 2024. The UK healthy food market is projected to grow from 45.76 USD Billion in 2025 to 76.0 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 5.21% during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The UK healthy food market is experiencing a transformative shift towards plant-based and functional food options driven by health consciousness and sustainability.

  • The market is witnessing a notable rise in plant-based products, appealing to a growing demographic of health-conscious consumers.
  • Clean labeling is becoming increasingly important, as consumers demand transparency regarding ingredients and sourcing.
  • Functional foods are gaining traction, with consumers seeking products that offer health benefits beyond basic nutrition.
  • Key market drivers include growing health consciousness and the influence of social media and influencers, shaping consumer preferences.

Market Size & Forecast

2024 Market Size 43.49 (USD Billion)
2035 Market Size 76.0 (USD Billion)
CAGR (2025 - 2035) 5.21%

Major Players

Nestle (CH), PepsiCo (US), Danone (FR), General Mills (US), Kraft Heinz (US), Unilever (GB), Coca-Cola (US), Mondelez International (US), Hormel Foods (US)

UK Healthy Food Market Trends

The healthy food market is currently experiencing a notable transformation, driven by evolving consumer preferences and heightened awareness regarding nutrition. Individuals are increasingly prioritizing health-conscious choices, leading to a surge in demand for organic, plant-based, and minimally processed products. This shift appears to be influenced by a growing understanding of the relationship between diet and overall well-being. As a result, retailers and manufacturers are adapting their offerings to align with these changing consumer behaviors, emphasizing transparency in sourcing and ingredient quality. Moreover, the trend towards sustainability is becoming more pronounced within the healthy food market. Consumers are not only seeking nutritious options but are also concerned about the environmental impact of their food choices. This has prompted brands to adopt eco-friendly practices, such as reducing packaging waste and sourcing ingredients responsibly. The intersection of health and sustainability suggests a promising future for products that cater to both nutritional needs and environmental consciousness. As awareness continues to grow, the healthy food market is likely to expand, reflecting a broader societal shift towards healthier lifestyles and sustainable consumption.

Rise of Plant-Based Products

The demand for plant-based foods is on the rise, as consumers increasingly seek alternatives to animal products. This trend is driven by health considerations, ethical concerns, and environmental awareness. Many brands are introducing innovative plant-based options, catering to a diverse range of dietary preferences.

Focus on Clean Labeling

Consumers are gravitating towards products with clean labels, which emphasize transparency and simplicity in ingredients. This trend indicates a desire for foods that are free from artificial additives and preservatives. Brands are responding by reformulating products to meet these expectations.

Increased Interest in Functional Foods

Functional foods, which offer additional health benefits beyond basic nutrition, are gaining traction. These products often contain probiotics, vitamins, or other beneficial compounds. The growing awareness of the role of nutrition in health management is likely to drive further interest in this segment.

UK Healthy Food Market Drivers

Growing Health Consciousness

The increasing awareness of health and wellness among consumers is a primary driver of the healthy food market. In the UK, a notable shift towards healthier eating habits has been observed, with 63% of adults actively trying to improve their diet. This trend is reflected in the rising demand for organic and natural products, which are perceived as healthier options. The healthy food market is benefiting from this growing consciousness, as consumers seek products that align with their health goals. Furthermore, the emphasis on preventive healthcare is prompting individuals to invest in nutritious foods, thereby expanding the market. As a result, brands that promote health benefits and transparency in their offerings are likely to thrive in this evolving landscape.

Rise of E-commerce in Food Retail

The expansion of e-commerce platforms is reshaping the healthy food market, providing consumers with greater access to a variety of nutritious options. In the UK, online grocery sales have surged, with a reported increase of 76% in 2020, and this trend continues to influence purchasing behaviors. The healthy food market is capitalizing on this shift, as consumers increasingly prefer the convenience of online shopping for their dietary needs. E-commerce allows for a wider selection of products, including niche health foods that may not be available in traditional retail outlets. This accessibility is likely to drive growth in the market, as consumers seek out healthier alternatives from the comfort of their homes.

Sustainability and Ethical Consumption

The growing emphasis on sustainability and ethical consumption is significantly impacting the healthy food market. In the UK, consumers are increasingly concerned about the environmental and social implications of their food choices. A survey indicates that 72% of consumers prefer brands that demonstrate a commitment to sustainability. This trend is prompting the healthy food market to adopt more sustainable practices, such as sourcing ingredients responsibly and reducing packaging waste. As consumers seek transparency and ethical sourcing, brands that align with these values are likely to attract a loyal customer base. The intersection of health and sustainability is becoming a key driver, as individuals recognize the importance of making choices that benefit both their health and the planet.

Regulatory Support for Healthier Options

Government initiatives aimed at promoting healthier eating habits are significantly influencing the healthy food market. In the UK, policies such as the Soft Drinks Industry Levy and the introduction of food labeling regulations are encouraging manufacturers to reformulate products to reduce sugar and fat content. This regulatory environment is fostering innovation within the healthy food market, as companies adapt to meet new standards. The UK government has also launched campaigns to raise awareness about nutrition, further driving consumer interest in healthier food choices. As a consequence, brands that align with these regulations and promote their compliance are likely to gain a competitive edge, appealing to health-conscious consumers.

Influence of Social Media and Influencers

Social media platforms are playing a pivotal role in shaping consumer perceptions and preferences within the healthy food market. In the UK, influencers and health advocates are increasingly promoting nutritious food choices, which resonates with a younger demographic. This trend is evident as 54% of millennials report being influenced by social media when making food choices. The healthy food market is leveraging this phenomenon, with brands collaborating with influencers to enhance visibility and credibility. As consumers turn to social media for dietary inspiration, the demand for healthy products is likely to rise, driven by the aspirational lifestyles showcased online. This dynamic interaction between social media and consumer behavior is expected to continue influencing market trends.

Market Segment Insights

By Type: Functional Food (Largest) vs. Healthy Snacks (Fastest-Growing)

In the UK healthy food market, the segment distribution showcases Functional Food as the largest category, driven by an increased consumer focus on wellness and health benefits. Following closely, Healthy Snacks have emerged as a strong contender, appealing to health-conscious individuals seeking convenient yet nutritious options. The diversity in offerings across these segments has helped cultivate a dynamic market landscape. Growth trends in the market are substantial, particularly for Healthy Snacks, which have captured the attention of a younger demographic looking for on-the-go nutrition. Key drivers include evolving dietary preferences, an emphasis on clean eating, and increasing availability of product innovations in various formats. This shift is supported by aggressive marketing strategies and a robust distribution network that enhances product accessibility.

Functional Food: Dominant vs. Healthy Snacks: Emerging

Functional Food stands out in the UK healthy food market, characterized by products that deliver additional health benefits beyond basic nutrition, such as probiotics and vitamins. This segment is expansive, encompassing various products including fortified beverages and nutritional supplements. In contrast, Healthy Snacks cater to a growing consumer base looking for healthier snacking alternatives, often incorporating natural ingredients and being free from artificial additives. While Functional Food maintains dominance due to established market presence, Healthy Snacks are quickly gaining traction, appealing to consumers who prioritize convenience intertwined with health, thus presenting significant growth opportunities.

By Calorie Content: Reduced calories (Largest) vs. Low calories (Fastest-Growing)

In the UK healthy food market, the calorie content segment has a dynamic distribution. Reduced calories options presently dominate the segment, garnering significant acceptance among health-conscious consumers who prefer lower-calorie meal choices. In contrast, low calories products are emerging rapidly, appealing particularly to younger demographics looking for guilt-free snacking alternatives. Growth trends indicate a sustained shift towards health-focused dietary preferences, with reduced calories being favored due to increasing awareness of nutrition. The rise of low calories offerings is fueled by innovation in food technology, creating better taste experiences without the excess calories, thus capturing a growing customer base eager for healthier lifestyle options.

Reduced calories: Dominant vs. Low calories: Emerging

The reduced calories segment in the UK healthy food market stands out as a dominant force, reflecting consumer preferences rooted in health and wellness trends. These products typically feature significant reductions in caloric content while maintaining flavor, making them appealing to individuals managing their weight. In contrast, the low calories segment is rapidly emerging, driven by innovations in food processing and consumer demand for healthier convenience foods. As brands develop more enticing low calories snacks and meals, this segment is expected to see accelerated growth, targeting a diverse audience that includes both young adults and health enthusiasts. The adaptation of clean-label ingredients also plays a crucial role in its appeal, ensuring transparency and trust in product choices.

By Nature: Non-GMO (Largest) vs. GMO (Fastest-Growing)

In the UK healthy food market, the Non-GMO segment holds a substantial share, appealing to consumers who prioritize natural and organic food options. This segment's focus on purity and sustainability resonates well with a growing demographic increasingly concerned about food sources and health implications. On the contrary, the GMO segment, while smaller, is the fastest-growing category as technological advancements continue to enhance genetically modified products, making them more appealing through benefits such as improved yield and lower costs. The growth trends indicate a dynamic shift towards more natural options, with Non-GMO products experiencing stable demand driven by health-conscious consumers. Meanwhile, the GMO segment is witnessing rapid expansion due to innovations in food technology and changing perceptions about GMOs, spotlighting their role in addressing food security and agricultural sustainability. As these segments evolve, understanding consumer preferences will be critical for market players.

Nature: Non-GMO (Dominant) vs. GMO (Emerging)

The Non-GMO segment is dominant in the UK healthy food market, characterized by its appeal to consumers who prioritize health, sustainability, and organic farming practices. This segment is robust, driven by rising awareness of food sourcing and the desire for products without genetically modified organisms. Alternatively, the GMO segment is emerging rapidly, fueled by advancements in biotechnology that enhance product quality and reduce agricultural impacts. As more consumers become educated about the benefits of GMO foods, such as increased efficiency and lower environmental footprints, the market position of this segment continues to strengthen, challenging the conventional perceptions associated with GMOs.

By Fat Content: Low Fat (Largest) vs. Reduced-fat (Fastest-Growing)

In the UK healthy food market, the distribution of market share among fat content segments reveals that low fat is the predominant choice among consumers, capturing a significant part of the market. This category appeals to health-conscious individuals seeking to maintain a balanced diet without compromising on taste. The no fat segment also holds a considerable share, catering to those looking for options devoid of any fat, while the reduced-fat segment is carving out its place, especially among those transitioning from traditional to healthier diet choices. Growth trends indicate a rising consumer preference for health and wellness, driving the demand for reduced-fat options in particular. Factors contributing to this trend include an increasing focus on nutritional labels and the awareness of fat content in foods. As consumers become more educated about dietary choices, the reduced-fat segment is seizing opportunities to innovate and introduce new products, making it the fastest-growing segment in this space.

Low fat: Dominant vs. Reduced-fat: Emerging

The low fat segment stands out as the dominant category in the UK healthy food market, synonymous with affordability, flavor, and perceived health benefits. Its widespread availability and consumer familiarity have solidified its market presence, effectively responding to the demand for healthier food alternatives. On the other hand, reduced-fat products represent an emerging force, appealing to those who desire a compromise between taste and health. This segment often features innovative approaches to flavor enhancement without the extra calories from fat, thus attracting increasingly health-conscious consumers. As both segments evolve, their distinct characteristics and unique selling propositions will shape consumer choices in this dynamic marketplace.

By Category: Organic (Largest) vs. Conventional (Fastest-Growing)

The market share distribution within the category segment reveals that organic foods hold a significant portion, reflecting a robust consumer preference for healthier and sustainably sourced options. Conventional foods, while somewhat lagging behind, have shown notable resilience and a growing interest among health-conscious consumers. As the UK healthy food market evolves, both segments exhibit unique appeal and cater to diverse consumer demands. Growth trends indicate a strong upward trajectory for organic foods, driven by heightened awareness around health benefits and environmental sustainability. Meanwhile, conventional foods are emerging rapidly, bolstered by innovative product offerings and effective marketing strategies aimed at health-conscious individuals. This dynamic interplay suggests a competitive yet collaborative environment, as both segments adapt to shifting consumer preferences and market demands.

Organic: Dominant vs. Conventional: Emerging

Organic foods are characterized by their commitment to sustainability and health-conscious attributes, appealing to a growing segment of consumers seeking transparency and quality in their food choices. This segment's dominance can be attributed to increasing consumer awareness about the benefits of organic produce and the environmental implications of food sourcing. On the other hand, conventional foods are emerging rapidly within the market, attracting consumers through innovative formulations and effective branding that resonate with health-conscious trends. As these products evolve, they reflect a balance between traditional offerings and modern health initiatives, positioning them favorably against the backdrop of a competitive marketplace.

By Free From Category: Gluten-Free (Largest) vs. Dairy-Free (Fastest-Growing)

The Free From Category within the UK healthy food market displays diverse segment values, with Gluten-Free representing the largest share. It has seen widespread acceptance due to increasing awareness of gluten sensitivities and celiac disease among consumers. Dairy-Free products also play a significant role, driven by shifting dietary preferences and a rise in lactose intolerance awareness, becoming the prominent choice for health-conscious individuals. Growth trends in this segment are influenced by evolving consumer behaviors, with a notable shift towards plant-based diets further fueling the Dairy-Free subsegment. Innovations, such as the development of new flavors and formats, are enhancing the appeal of these products. The rising demand for clean-label and natural ingredients additionally supports growth in these categories, as consumers seek healthier options that align with their lifestyle choices.

Gluten-Free (Dominant) vs. Dairy-Free (Emerging)

The Gluten-Free segment stands out as a dominant force in the Free From Category, catering to a wide demographic from health-conscious individuals to those with specific dietary restrictions. This segment's success is attributed to the increasing prevalence of gluten-related disorders and proactive health management among consumers. On the other hand, the Dairy-Free segment is emerging rapidly, evolving due to its appeal to vegans, lactose-intolerant individuals, and the broader market trend favoring plant-based products. Dairy-Free products, which include nut and soy alternatives, benefit from innovation in texture and taste, making them increasingly desirable. The presence of both segments reflects a robust market response to consumer preferences, with each segment addressing distinct dietary needs and lifestyle choices.

By Distribution Channel: Store-Based Retailers (Largest) vs. Non-Store Retailers (Fastest-Growing)

In the distribution channel segment of the healthy food market, Store-Based Retailers hold the largest market share. These retailers include traditional supermarkets, health food stores, and specialty shops that cater to health-conscious consumers. Their established presence and wide product assortment make them the preferred choice for a significant portion of buyers. Moreover, the personal interaction with product experts and the ability to physically inspect products contribute to their dominance in this sector. On the other hand, Non-Store Retailers are emerging rapidly within the UK healthy food market, showcasing the fastest growth rate. This category includes e-commerce platforms, mail-order services, and direct-to-consumer models. The convenience of online shopping, alongside the increasing adoption of digital payment methods, has fueled the expansion of this channel. Consumers are becoming more reliant on online platforms for grocery shopping, particularly after the shift in habits due to recent global events, enhancing the appeal of Non-Store Retailers.

Store-Based Retailers: Dominant vs. Non-Store Retailers: Emerging

Store-Based Retailers are characterized by their physical presence, offering a tactile shopping experience that many consumers prefer. These retailers benefit from established supply chains and brand loyalty, often stocking a wide variety of organic, gluten-free, and specialized health products that cater to diverse dietary needs. In contrast, Non-Store Retailers are revolutionizing purchasing patterns, emphasizing convenience and accessibility. They often provide subscription services, broad selections, and the ability to shop from home. The shift towards Non-Store Retailers reflects changing consumer preferences, where convenience and variety play key roles, positioning them as a strong competitor in the market.

Get more detailed insights about UK Healthy Food Market

Key Players and Competitive Insights

The healthy food market in the UK is characterized by a dynamic competitive landscape, driven by increasing consumer demand for nutritious options and a growing awareness of health and wellness. Major players such as Nestlé (CH), PepsiCo (US), and Unilever (GB) are strategically positioned to capitalize on these trends. Nestlé (CH) focuses on innovation in plant-based products, while PepsiCo (US) emphasizes its commitment to sustainability through its "Performance with Purpose" initiative. Unilever (GB) is actively pursuing digital transformation to enhance consumer engagement and streamline operations. Collectively, these strategies contribute to a competitive environment that is increasingly focused on health, sustainability, and technological advancement.

Key business tactics within the market include localizing manufacturing and optimizing supply chains to enhance efficiency and responsiveness to consumer preferences. The competitive structure appears moderately fragmented, with a mix of large multinational corporations and smaller niche players. This fragmentation allows for diverse product offerings, yet the influence of key players remains substantial, as they leverage their resources to shape market trends and consumer behavior.

In October 2025, Nestlé (CH) announced the launch of a new line of organic snacks aimed at children, reflecting a growing trend towards healthier options for younger demographics. This strategic move not only aligns with consumer preferences for organic products but also positions Nestlé (CH) as a leader in the health-conscious segment of the market. The introduction of these snacks is likely to enhance brand loyalty among parents seeking nutritious choices for their children.

In September 2025, Unilever (GB) unveiled its partnership with a tech startup to develop AI-driven personalized nutrition solutions. This initiative underscores Unilever's commitment to innovation and consumer-centricity, as it seeks to provide tailored dietary recommendations based on individual health data. Such advancements may significantly enhance consumer engagement and loyalty, positioning Unilever (GB) at the forefront of the personalized nutrition trend.

In August 2025, PepsiCo (US) expanded its portfolio by acquiring a plant-based food company, which aligns with its strategy to diversify offerings and meet the rising demand for plant-based alternatives. This acquisition not only strengthens PepsiCo's market position but also reflects a broader industry trend towards plant-based diets, which are increasingly favored by health-conscious consumers. The integration of this new brand into PepsiCo's existing portfolio could potentially drive growth and innovation in the healthy food sector.

As of November 2025, current competitive trends in the healthy food market are heavily influenced by digitalization, sustainability, and the integration of AI technologies. Strategic alliances are becoming increasingly important, as companies collaborate to enhance product offerings and improve supply chain efficiencies. Looking ahead, competitive differentiation is likely to evolve from traditional price-based competition to a focus on innovation, technology, and reliability in supply chains. This shift suggests that companies that prioritize these aspects will be better positioned to thrive in an increasingly health-conscious market.

Key Companies in the UK Healthy Food Market market include

Industry Developments

Recent developments in the UK Healthy Food Market have been significant, particularly with increased consumer demand for nutritious options. Companies like Tesco and Sainsbury's are expanding their health food selections, catering to a growing awareness around wellness and nutrition. Notably, in September 2023, Nestlé announced its commitment to reducing sugar in its products across the UK, reflecting consumer preferences for healthier choices. Additionally, in July 2023, Aldi introduced a new range of organic products aimed at health-conscious consumers, further diversifying its offerings.

On the M&A front, General Mills completed its acquisition of a UK-based snack company in August 2023 to enhance its health-focused product line. The valuation of major players like Unilever and CocaCola continues to grow as consumers transition towards a healthier lifestyle, influencing market dynamics. Significant trends over the past two to three years also include a rising interest in plant-based diets, prompting companies like Danone to innovate in the dairy alternatives segment since early 2022. The combination of these factors is influencing how retailers and brands operate within the healthy food landscape in the UK.

Future Outlook

UK Healthy Food Market Future Outlook

The Healthy Food Market is projected to grow at 5.21% CAGR from 2024 to 2035, driven by increasing health awareness, demand for organic products, and innovative food technologies.

New opportunities lie in:

  • Expansion of plant-based product lines in retail outlets.
  • Development of subscription-based meal delivery services.
  • Investment in smart packaging technologies for freshness and sustainability.

By 2035, the healthy food market is expected to be robust, reflecting evolving consumer preferences and innovative solutions.

Market Segmentation

UK Healthy Food Market Type Outlook

  • Functional Food
  • Fortified and Healthy Bakery Products
  • Healthy Snacks
  • BFY Foods
  • Beverages
  • Chocolates
  • Others

UK Healthy Food Market Nature Outlook

  • Non-GMO
  • GMO

UK Healthy Food Market Category Outlook

  • Conventional
  • Organic

UK Healthy Food Market Fat Content Outlook

  • No fat
  • Low fat
  • Reduced-fat

UK Healthy Food Market Calorie Content Outlook

  • No calories
  • Low calories
  • Reduced calories

UK Healthy Food Market Free From Category Outlook

  • Gluten-Free
  • Dairy-Free
  • Soy-Free
  • Nut-Free
  • Lactose-Free
  • Artificial Flavor Free
  • Artificial Color Free
  • Others

UK Healthy Food Market Distribution Channel Outlook

  • Store-Based Retailers
  • Non-Store Retailers

Report Scope

MARKET SIZE 2024 43.49(USD Billion)
MARKET SIZE 2025 45.76(USD Billion)
MARKET SIZE 2035 76.0(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR) 5.21% (2024 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
Market Forecast Period 2025 - 2035
Historical Data 2019 - 2024
Market Forecast Units USD Billion
Key Companies Profiled Nestle (CH), PepsiCo (US), Danone (FR), General Mills (US), Kraft Heinz (US), Unilever (GB), Coca-Cola (US), Mondelez International (US), Hormel Foods (US)
Segments Covered Type, Calorie Content, Nature, Fat Content, Category, Free From Category, Distribution Channel
Key Market Opportunities Growing consumer demand for plant-based alternatives drives innovation in the healthy food market.
Key Market Dynamics Rising consumer demand for plant-based options drives innovation and competition in the healthy food market.
Countries Covered UK

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FAQs

What is the expected market size of the UK Healthy Food Market in 2024?

The UK Healthy Food Market is anticipated to be valued at 32.62 USD Billion in 2024.

What is the forecasted market size of the UK Healthy Food Market by 2035?

By 2035, the UK Healthy Food Market is projected to reach a valuation of 59.23 USD Billion.

What is the expected CAGR for the UK Healthy Food Market from 2025 to 2035?

The market is expected to grow at a CAGR of 5.572% during the period from 2025 to 2035.

Which segment holds the largest market share in the UK Healthy Food Market?

The Functional Food segment is the largest, valued at 10.0 USD Billion in 2024 and projected to grow to 19.0 USD Billion by 2035.

What is the market size for Fortified and Healthy Bakery Products in 2024?

Fortified and Healthy Bakery Products are valued at 7.5 USD Billion in the UK Healthy Food Market for the year 2024.

Who are the major players in the UK Healthy Food Market?

Key players in the UK Healthy Food Market include Danone, PepsiCo, Tesco, and Unilever among others.

What is the expected market value for Healthy Snacks in 2035?

The Healthy Snacks segment is projected to be valued at 11.0 USD Billion by 2035.

How much is the Beverages segment expected to grow by 2035?

The Beverages segment is forecasted to grow from 4.12 USD Billion in 2024 to 7.73 USD Billion by 2035.

What growth opportunities exist in the UK Healthy Food Market?

Key growth opportunities include increased consumer awareness of health benefits and demand for functional foods.

What challenges does the UK Healthy Food Market face?

Challenges include intense competition among key players and fluctuations in ingredient sourcing costs.

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