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    US roasted snack Market

    ID: MRFR/F-B & N/13815-HCR
    128 Pages
    Varsha More
    October 2025

    US Roasted Snack Market Research Report: By Source (Fruits & Vegetables, Grains & Pulses, Others), By Category (Organic, Conventional) and By Distribution Channel (Store-Based, Non-Store Based) - Forecast to 2035

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    US roasted snack Market Infographic
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    US roasted snack Market Summary

    The US roasted snack market is projected to experience substantial growth, reaching 19.2 billion USD by 2035 from a base of 1.2 billion USD in 2024.

    Key Market Trends & Highlights

    US Roasted Snack Key Trends and Highlights

    • The US roasted snack market is valued at 1.2 billion USD in 2024, indicating a robust starting point for growth.
    • By 2035, the market is expected to surge to 19.2 billion USD, reflecting a dramatic increase in consumer demand.
    • The compound annual growth rate (CAGR) for the market from 2025 to 2035 is estimated at 28.67%, showcasing rapid expansion.
    • Growing adoption of healthy snacking options due to increasing health consciousness is a major market driver.

    Market Size & Forecast

    2024 Market Size 1.2 (USD Billion)
    2035 Market Size 19.2 (USD Billion)
    CAGR (2025-2035) 28.67%

    Major Players

    Hormel Foods, B and G Foods, Herr Foods, Blue Diamond Growers, PepsiCo, Diamond Foods, Pringles, Mondelēz International, Utz Brands, Campbell Soup Company, The Kellogg Company, Kraft Heinz, Planters, Snyder's, Lance, General Mills

    US roasted snack Market Trends

    The US Roasted Snack Market has seen a notable shift towards healthier snacking options as consumers become increasingly health-conscious. This trend is largely driven by a growing awareness of nutrition, with many individuals actively seeking snacks that are low in calories, free from trans fats, and rich in protein. Additionally, plant-based diets are gaining momentum in the US, leading to greater demand for roasted snacks made from legumes, nuts, and seeds. The emphasis on clean labels and transparency is prompting brands to incorporate simple, recognizable ingredients, aligning with consumer preferences for wholesome foods.

    In recent times, flavors have become increasingly eclectic, with an emphasis on global and fusion profiles.This trend is evident in the introduction of snacks that incorporate spices and flavors from diverse cuisines, catering to adventurous eaters. Brands are also experimenting with flavor pairings, integrating sweet and savory for heightened taste experiences. As the US population continues diversifying, the demand for innovative flavor combinations is expected to grow. Overall, these trends highlight the dynamic nature of the US Roasted Snack Market, offering various opportunities for brands that adapt to changing consumer preferences and lifestyles.

    Market Segment Insights

    Roasted Snack Market Source Insights

    The US Roasted Snack Market is witnessing substantial growth, particularly within the Source segment which encompasses various categories such as Fruits and Vegetables, Grains and Pulses, and Others. This segment plays a crucial role in defining the market landscape, appealing to consumers who increasingly favor healthier and more nutritious snack options. Fruits and vegetables, as a source of roasted snacks, are not only rich in vitamins and minerals but also attract a health-conscious demographic seeking alternatives to traditional fried snacks.

    The rising trend of plant-based diets and the awareness around clean eating are contributing factors to the popularity of these products, leading to a diverse range of flavors and innovative combinations that cater to various taste preferences. Moreover, grains and pulses are gaining significant traction in the roasted snack market due to their inherent nutritional benefits, including being high in protein, fiber, and essential nutrients. The increasing emphasis on whole-food ingredients aligns with the growing demand for snacks that provide both sustenance and taste, driving manufacturers to create products that are not only enjoyable but also functionally beneficial.

    The convenience factor of ready-to-eat roasted grain snacks adds to their appeal, particularly among busy consumers looking for quick meal replacements or on-the-go options.The 'Others' category in the Source segment includes various products that do not fit neatly into the above classifications, such as nuts and seeds, which also contribute substantially to the market. These snacks are often roasted for enhanced flavor and texture, creating a satisfying response among consumers. The versatility of these sources fosters opportunities for innovation in flavor profiles and formulations, enhancing their attractiveness to different consumer segments.

    Overall, market trends indicate a robust growth trajectory for the US Roasted Snack Market, with the Source segment continuing to evolve, driven by health trends and the changing preferences of consumers seeking nutritious and tasty snacks. This landscape reflects an increasing convergence of health, convenience, and flavor, positioning the Source segment as a vital player in the broader market dynamics. As health awareness continues to rise in the United States, the importance of each component within the Source segment is expected to grow, paving the way for future developments and enhanced product offerings.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Roasted Snack Market Category Insights

    The US Roasted Snack Market has experienced notable growth, driven largely by evolving consumer preferences towards healthier snacking options. This Category encompasses various types of roasted snacks, prominently including Organic and Conventional products. Organic roasted snacks have gained traction among health-conscious consumers who prioritize natural ingredients and sustainable production processes. This segment appeals to those looking to avoid artificial additives and support environmentally friendly practices.

    On the other hand, the Conventional segment remains significant due to its widespread availability and affordability, making it a staple for many households.The segmentation in the US Roasted Snack Market reflects a diverse consumer base, with Organic products leading trends toward premium offerings, while Conventional items cater to budget-conscious shoppers. As the demand for convenient yet nutritious snacking continues to rise, both segments will likely see further innovation and expansion, presenting opportunities for brands to enhance their offerings and capture a larger market share.

    The US roaster snack market statistics show a clear shift towards healthier alternatives, positioning these categories favorably for future growth amid evolving eating habits.With the increasing focus on wellness and sourced ingredients, the Roasted Snack Market will continue to adapt, ensuring a vibrant and dynamic market landscape.

    Roasted Snack Market Distribution Channel Insights

    The Distribution Channel segment of the US Roasted Snack Market plays a crucial role in shaping consumer access and purchasing trends. With the overall market expected to see significant growth, the channels through which these products are sold reflect changing consumer preferences and shopping behaviors. Store-Based channels, encompassing supermarkets, convenience stores, and specialty shops, continue to dominate consumer purchasing, as they offer convenience and immediate access to products.

    The tactile experience of shopping in physical locations allows customers to explore new flavors and brands of roasted snacks.Conversely, Non-Store Based channels, including online retail and direct-to-consumer models, are rapidly gaining traction, driven by the increase in e-commerce and digital engagement. The growing trend of online shopping in the US, spurred by convenience and wide product availability, enables snack manufacturers to reach a broader audience, enhance brand visibility, and foster direct consumer relationships.

    The diversified nature of the Distribution Channel not only enhances market growth but also signifies the evolving landscape of consumer behavior where health-conscious, innovative snack options find ample visibility.These dynamics impact the overall US Roasted Snack Market revenue and serve as a fundamental component of the industry’s growth trajectory.

    Get more detailed insights about US Roasted Snack Market Research Report — Forecast till 2035

    Key Players and Competitive Insights

    The US Roasted Snack Market has been witnessing significant growth, driven by changing consumer preferences towards healthier snacking options and the increasing demand for convenient and portable snack solutions. The competitive landscape is characterized by numerous players, ranging from large multinational corporations to small local brands. The market is marked by innovation in flavors and ingredients, as companies strive to differentiate their offerings. With a growing focus on sustainability, many brands are also prioritizing eco-friendly practices in sourcing and packaging.

    The market dynamics are influenced by various factors, including consumer health consciousness, trends in dietary preferences, and the ongoing shifts in retail channels, all of which continue to shape the landscape of roasted snacks in the United States.Hormel Foods has established a strong presence in the US Roasted Snack Market, primarily through its commitment to quality and innovation in product development. The company's extensive portfolio includes a range of roasted snacks that appeal to diverse consumer tastes and preferences. Hormel Foods leverages its strong distribution network to ensure wide availability of its products across various retail channels, enhancing consumer accessibility.

    The company is known for its responsive approach to market trends, focusing on health-oriented options that resonate with the growing segment of health-conscious consumers. Moreover, Hormel Foods' brand equity is bolstered by its consistent quality and the trust established among consumers, positioning it as a reliable player in the competitive landscape of roasted snacks.B and G Foods has also made significant strides in the US Roasted Snack Market, showcasing a robust array of products that include various flavors and types of roasted snacks.

    The company benefits from a diverse portfolio that focuses on both traditional and unique offerings, catering to different market segments. B and G Foods has strategically expanded its market presence through acquisitions and partnerships, allowing it to enhance its product range and leverage established brands within the segment. The company's strengths lie in its well-developed supply chain and marketing capabilities, which facilitate effective distribution and promotion of its products.

    In recent years, B and G Foods has focused on innovation to keep pace with evolving consumer demands, further solidifying its position in the market while striving to adapt to contemporary snacking trends and preferences in the US.

    Key Companies in the US roasted snack Market market include

    Industry Developments

    In recent months, the US Roasted Snack Market has witnessed significant developments, particularly among major players such as Hormel Foods, B and G Foods, and PepsiCo. As of October 2023, consumers have increasingly gravitated towards healthier snacking options, leading to an expansion of product lines that incorporate natural ingredients and less processing. Notably, Hormel Foods has reported growth in its nut segment, showcasing a shift in consumer preferences towards roasted nuts and healthier snacks. The trend has propelled companies like Blue Diamond Growers and Planters to innovate with their offerings.

    In addition, the acquisition of Snyder’s-Lance by Campbell Soup Company in March 2018 continues to reshape competitive dynamics within the market by reinforcing Campbell's position in the snack food sector. Furthermore, both Diamond Foods and Utz Brands are actively pursuing strategic partnerships to enhance market reach and operational efficiencies. The US Department of Agriculture has also noted a steady growth in snack consumption rates, contributing to the optimism within the market. As these trends evolve, companies are likely to adapt their strategies to meet the changing demands of health-conscious consumers amidst ongoing supply chain challenges.

    Market Segmentation

    Outlook

    • Store-Based
    • Non-Store Based

    Roasted Snack Market Source Outlook

    • Fruits & Vegetables
    • Grains & Pulses
    • Others

    Roasted Snack Market Category Outlook

    • Organic
    • Conventional

    Roasted Snack Market Distribution Channel Outlook

    • Store-Based
    • Non-Store Based

    Report Scope

    Report Scope:
    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 1.02(USD Billion)
    MARKET SIZE 2024 1.2(USD Billion)
    MARKET SIZE 2035 19.2(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 28.666% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED Hormel Foods, B and G Foods, Herr Foods, Blue Diamond Growers, PepsiCo, Diamond Foods, Pringles, Mondelēz International, Utz Brands, Campbell Soup Company, The Kellogg Company, Kraft Heinz, Planters, Snyder'sLance, General Mills
    SEGMENTS COVERED Source, Category, Distribution Channel
    KEY MARKET OPPORTUNITIES Health-conscious snack options, Innovative flavor profiles, Sustainable packaging solutions, Plant-based roasted snacks, Online retail expansion
    KEY MARKET DYNAMICS health consciousness, flavor innovation, premiumization trend, convenience packaging, plant-based options
    COUNTRIES COVERED US

    FAQs

    What is the expected market size of the US Roasted Snack Market in 2024?

    The US Roasted Snack Market is expected to be valued at 1.2 billion USD in 2024.

    What will be the projected market size of the US Roasted Snack Market by 2035?

    By 2035, the US Roasted Snack Market is projected to reach a value of 19.2 billion USD.

    What is the expected compound annual growth rate (CAGR) for the US Roasted Snack Market from 2025 to 2035?

    The expected CAGR for the US Roasted Snack Market from 2025 to 2035 is 28.666%.

    Which segment of the US Roasted Snack Market holds a significant market share?

    By 2035, the Grains & Pulses segment is projected to hold a market value of 7.68 billion USD.

    Who are the major players in the US Roasted Snack Market?

    Key players include Hormel Foods, Mondelēz International, PepsiCo, and The Kellogg Company among others.

    What is the market size for Fruits & Vegetables in the US Roasted Snack Market by 2035?

    The Fruits & Vegetables segment is expected to be valued at 5.76 billion USD by 2035.

    What key trends are driving growth in the US Roasted Snack Market?

    Growing health consciousness and demand for nutritious snacks are driving growth in the market.

    What challenges does the US Roasted Snack Market currently face?

    Challenges include competition from alternative snack options and fluctuating raw material prices.

    What is the anticipated market growth rate for the Grains & Pulses segment from 2025 to 2035?

    The Grains & Pulses segment is anticipated to witness significant growth as consumer preferences shift.

    How is the current geopolitical climate affecting the US Roasted Snack Market?

    Current global scenarios may impact supply chains and ingredient sourcing, influencing market dynamics.

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