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Security Labels Market Share

ID: MRFR//0781-CR | 111 Pages | Author: Sakshi Gupta| May 2022

In the Security Label Market, companies implement diverse strategies to position themselves and seize market share effectively. One prominent strategy is differentiation, where companies emphasize unique features or attributes of their security labels to distinguish themselves from competitors. This might involve incorporating advanced security features like holograms, tamper-evident materials, or unique serialization techniques that enhance product authentication and deter counterfeiting. By offering innovative and robust security solutions, companies aim to appeal to businesses across various industries seeking reliable and comprehensive label protection, thereby carving out a distinct market niche for themselves.

The demand for security labels is increasing rapidly and is estimated to grow at the same pace over the forecast period owing to exponential growth in the food & beverage sector. The security label is attached to the products or bundle of products that provide security. These labels secure the confidential information from getting leaked. . The global security labels market is estimated to grow at a CAGR of 5.3% during the estimated period, 2017-2023.

Another essential strategy in the Security Label Market is customer segmentation and targeting. Companies analyze the diverse needs and preferences of different market segments, such as pharmaceuticals, consumer goods, or electronics, and tailor their security label offerings accordingly. For instance, pharmaceutical companies might require labels compliant with stringent regulatory standards, while consumer goods manufacturers may prioritize cost-effective solutions without compromising on security features. By aligning their product offerings with specific customer requirements, companies can effectively penetrate target markets and capture significant market share within each segment.

Furthermore, companies often leverage strategic partnerships and collaborations to strengthen their market positioning in the Security Label Market. Collaborating with technology providers, security experts, or industry associations allows companies to access complementary resources and expertise, facilitating the development of more comprehensive and sophisticated security label solutions. Additionally, partnerships with key players in vertical markets, such as pharmaceutical manufacturers or government agencies, can provide companies with valuable insights and opportunities to expand their customer base and market reach.

Moreover, innovation and continuous product development are paramount for maintaining a competitive edge and securing market share in the Security Label Market. Companies invest in research and development to stay ahead of emerging threats and technological advancements in counterfeiting and tampering techniques. This involves exploring new materials, encryption methods, and authentication technologies to enhance the effectiveness and durability of security labels. By offering cutting-edge solutions that address evolving security challenges, companies can position themselves as trusted partners in safeguarding products and brands, thereby solidifying their market share.

Additionally, effective marketing and branding strategies play a crucial role in market share positioning within the Security Label Market. Companies invest in building strong brand identities and communicating the value proposition of their security label solutions to potential customers. This could involve highlighting the reliability, durability, and tamper-resistant features of their labels through various marketing channels, such as trade shows, industry publications, or digital platforms. By establishing a compelling brand presence and conveying a message of trust and credibility, companies can attract customers and gain market share in a competitive landscape.

Furthermore, cost leadership is another significant strategy employed by companies in the Security Label Market to capture market share. By optimizing production processes, sourcing materials efficiently, and leveraging economies of scale, companies can offer cost-effective security label solutions without compromising on quality or security features. This strategy appeals to price-sensitive customers and enables companies to penetrate price-driven market segments while still maintaining profitability and market share.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2023
Forecast Period 2024-2032
Growth Rate 6.10% (2024-2032)

Global Security Label Market Overview


Security Label Market Size was valued at USD 8.03 Billion in 2023. The Security Label industry is projected to grow from USD 8.59 Billion in 2024 to USD 13.79 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.10% during the forecast period (2024 - 2032). The growth of the food and beverage sector is supported by an increase in demand for packaged goods, which is the key market drivers enhancing the market growth.Security Label Market OverviewSource: Secondary Research, Primary Research, MRFR Database and Analyst Review


Security Label Market Trends




  • Rising Dominance of Smart Labels is driving the market growth




Market CAGR for security label is being driven by the growing dominance of smart labels versus traditional bar code information. The smart labels are like identification slips that feature cutting-edge technology and real-time tracking. A major barrier to the expansion of the worldwide security labels market is the absence of any reliable standards. The high quality, light weight, and recyclable nature of security labels are some of the qualities that draw end-use businesses including the food and beverage, pharmaceutical, and other industries. As a result, the market for security labels is expanding due to an increase in demand for them. Security labels' added benefit of digital printing helps it draw in end-use industries and boost its market worth throughout the course of the projection period.


Additionally, the rise in manufacturing activities, the electronic and pharmaceutical industries, and the electronic sector expansion all contribute to the rise in security labels. The increased technological expenditures made by firms in the packaging sector provide as additional support for this. Security Label producers work in a cutthroat market, which forces them to continuously develop new items and enhance their current ones. The market for security labels can expand as a result of this element and the expansion of government rules to combat theft and counterfeiting.


The expanding urban population has an impact on the demand for products with self-adhesive labels, such as medicines, beverages, FMCGs (fast-moving consumer goods), and consumer durables. Growth has been spurred by the demographic shift in Asia-Pacific from rural to urban areas. By 2050, the population of Asia-Pacific is expected to be 5.1 billion, with at least 68% of those people living in cities, according to the United Nations Population Division. By 2050, there may be 2.5 billion more people living in cities due to population growth, with up to 90% of the increase occurring in Asia and Africa. As living standards rise, there will be a greater need for branded items, which will increase the demand for security labels.


For instance, in June 2021, Paragon ID announced that it had acquired Security Label, a major player in Europe and one of the biggest producers of luggage tags for the aviation sector. With the acquisition of the Security Label, Paragon ID now has the opportunity to surpass its competitors and overtake them as the  leader in baggage tags used by airlines. As evidenced by the exclusive agreement signed in 2019 with Air France for the supply of RFID baggage tags to the French airline, the group will be able to accelerate its development in this field thanks to Security Label's reputation and strong relationships with the largest airlines in the world. Mergers and acquisitions by the key market players is rising. Thus, driving the Security Label market revenue.


Security Label Market Segment Insights


Security Label Identification Method Insights


The  Security Label market segmentation, based on identification method, includes barcode, RFID, and hologram. Barcode segment accounted for largest market share during the forecast period. (9.5 billion). The ubiquity of connected packaging goods on the market and rising consumer demand for smart packaging both contribute to higher barcode sales. The bar code is widely used to keep track of all of their items and identify leaving shipments of both equipment and goods in a number of industries, including consumer goods, pharmaceuticals, transportation and logistics, and retail. In addition, due to challenges with product identification and the growing demand for product security, RFID is the technology that is expanding the fastest.


Security Label Product Form Insights


The  Security Label market segmentation, based on product form, includes sheet and roll. Sheet security anticipated to hold highest market share in the coming years. The expanding use of sheets by customers. However, because of the increasing demand for rolls for a new product, the roll category experienced the largest growth rate.


Figure 1:  Security Label Market, By Identification Method, 2022 & 2032 (USD Billion)


Security Label Market, By Identification Method


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Security Label Vertical Insights


The  Security Label market segmentation, based on vertical, includes food & beverages, consumer goods & retail, and pharmaceuticals. Food & beverages segment dominated the market share during the forecast period due to rising consumer awareness of product authenticity and rising demand for packaged and branded goods. Because security labels give excellent brand positioning, visual appeal, and great durability, beverage producers frequently put them on bottles.


Security Label Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Security Label market anticipated to dominate the market due to the size of its manufacturing sector. The need for labels used for packaging is being fueled by the US's expanding e-commerce market. Additionally, it is projected that an increase in disposable income would increase consumer demand, which will support this market's expansion. Due to the busy lives of the working people, there has been an increase in demand for consumables, ready-to-eat food, packaged food, and beverages. Market development in this area will be aided by the high demand for removable adhesive labels from end-use industries including food and beverage, packaging, e-commerce, pharmaceuticals, and others.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2:  SECURITY LABEL MARKET SHARE BY REGION 2022 (USD Billion)


SECURITY LABEL MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Asia-Pacific Security Label market accounts for the second-largest market share due to raw materials are easily accessible, and demand is rising across a range of end-use industries, which could lead to a larger consumer base. Manufacturing operations in China and India are projected to develop as a result of the inexpensive accessibility of raw materials like adhesives, paper, plastic films, and others, which would likely speed up regional market growth.  The demand for consumer goods including FMCG, food and beverage items, healthcare, and medical products will be fueled by the densely populated nations of the Asia-Pacific, including India, China, Indonesia, Bangladesh, Japan, and Pakistan. Further, the Chinese Security Label market held the largest market share, and the India Security Label market was the fastest growing market in the European region


The Europe Security Label Market is expected to grow at the fastest CAGR from 2023 to 2032 due to the region's expanding economies, rising populations, and disposable income. In addition, increasing concern related to the food and pharmaceutical products anticipated to propel the market growth. Moreover, German Security Label market held the largest market share, and the UK Security Label market was the fastest growing market in the region.


Security Label Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Security Label market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their  footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Security Label industry must offer cost-effective items.


The government and private businesses are making significant investments in R&D for technological advancements in the  Security Label industry to benefit clients and increase the market sector. In recent years, the Security Label industry has advantages such as the expanding usage of security labels across a range of end-use sectors, including food and beverage, electronics, healthcare, and automobiles. Major players in the Security Label market, including tesa SE-A Beiersdorf Company, OpSec, Brady Worldwide, Inc., Holosafe Security Labels, Star Label Products, Watson Label Products, DATA LABEL, Covectra, Inc., MEGA FORTRIS GROUP, Label Lock, All4Labels Smart + Secure GmbH, Smartrac Technology GmbH, Invengo Technology Pte. Ltd, CILS International, and Tamperguard, and others are attempting to increase market demand by investing in research and development operations.


Brady creates goods that improve the safety and intelligence of the world. The company is leader in the world for compliance, identity, and safety solutions for a variety of workplaces. Brady is trusted by businesses all over the world because to our in-depth expertise and understanding in a variety of industries and applications, supported by our top-notch manufacturing capabilities. The company has more than 675 patents and 5,700 workers. By utilising the most recent technical developments, we are designing the future of RFID, safety, identification, printing, materials, and other areas. keeping individuals secure to promote greater productivity. In March 2022, Brady announced agreement of multi-year deal to licence Honeywell International Inc.'s patented technology for the use of its worldwide shutter technology in barcode scanning equipment.


Since its founding in 2008, Holosafe Security Labels has offered brand protection and anti-counterfeiting solutions. Holosafe is a firm believer in continuous innovation when it comes to creating security printing methods to not only thwart counterfeiting but also improve the appearance of the label through attractive styling. It produces a whole line of holograms, mono cartons, and printed paper labels. According to the expanding demands of the domestic and foreign markets, Holosafe continuously updates its technical approaches. Holosafe is currently one of the top brands in the security label sector in India and exports to many different nations because to its customer-centric business culture, years of business expertise, unwavering commitment to product quality, and testimonies from hundreds of satisfied customers.


Key Companies in the Security Label market include



  • tesa SE-A Beiersdorf Company

  • OpSec

  • Brady Worldwide, Inc.

  • Holosafe Security Labels

  • Star Label Products

  • Watson Label Products

  • DATA LABEL

  • Covectra, Inc.

  • MEGA FORTRIS GROUP

  • Label Lock

  • All4Labels Smart + Secure GmbH

  • Smartrac Technology GmbH

  • Invengo Technology Pte. Ltd.

  • CILS International

  • Tamperguard


Security Label Industry Developments


April 2023: Zacco, a renowned intellectual property (IP) management company, has been acquired by OpSec Security, a world authority on brand protection solutions. Some of the most well-known brands in the world will be able to benefit from the merged company's complete lifecycle IP and brand optimisation, monetization, and protection solutions. Since its beginnings in the verification of physical goods, online brand identity, reputation, and content have all been protected by operations security.


February 2021: The next iteration of StellaGuard, a smart label and mobile authentication system from Covectra, a pioneer in track-and-trace solutions, will allow brand managers and customers. For the first time, genuine products can be more quickly and precisely identified, tracked, and authenticated, helping to combat counterfeiting.


Security Label Market Segmentation


Security Label Component Outlook



  • Hardware

  • Software


Security Label Vehicle Type Outlook



  • Passenger cars

  • Light Commercial Vehicles

  • Heavy Commercial Vehicles Agriculture


Security Label Installation Outlook



  • OEM

  • Aftermarket


Security Label Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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