August 2023- Macy's and Gap have teamed up to unveil an exclusive line of sleepwear, underwear, and intimate apparel for both men and women. The launch showcases sleepwear with a wide selection of comfortable and fashionable products for men and women, including cozy pajama sets and soft loungewear. "This launch is a chance to expand the Gap brand and provide essentials made of breathable, comfy fabrics for men and women nationwide," said a spokesperson.
July 2023- Apparel Group, a well-known company in the fashion business, has triumphantly introduced the famous Canadian lingerie and sleepwear brand, La Vie En Rose, to India. The brand's inaugural store has been opened in Noida, a high-traffic area that brings in many shoppers. With its high-end products and comprehensive strategy across all sales channels, La Vie En Rose is in a good position to make a big effect on India's lingerie and sleepwear industry, grabbing the focus of style-conscious buyers across the nation.
June 2023- Two close friends recently started a Vancouver-based sleepwear company called Sons. The brand offers three different floral cotton pajama sets in three colour variations, as well as accessories like sleep masks, scrunchies, and boxer shorts. The Sons collection is made sustainably using 100 percent cotton - a naturally soft, durable, and hypoallergenic fabric. The pajama sets come in three styles: traditional long pants with a long sleeve button-down shirt, shorts with a collared short sleeve button-down, or a camisole-shorts combo with lace trim. The designs are intended to be versatile enough to wear in non-sleep settings like weekend brunches, bridal parties, lazy days at home, or even running morning errands. As the founders say, "These pajamas are meant for more than just sleep."
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Key Companies in The Sleepwear Market Include –
- Jockey International
- PVH Corporation
- Triumph International
- MAS Holding
- Sleepy Jones.
- Victori’s Secret & Co.
- American Eagle Outfitters Inc.
- Marks & Spencers
- Hanky Panky Ltd
- Hanesbrands
