The Smart Education and Learning Market (SELM) is characterized by intense competition among different vendors aiming to capture significant shares since it is a fast-growing industry with many opportunities. Companies operating within this landscape employ various strategies aimed at achieving their presence while attaining competitive lead over others, thereby establishing their brand positioning accordingly. One popular strategy is differentiation, where they make use of various unique features and innovative technologies to differentiate their products in order to appear different from others. Another strategy used by companies is cost leadership, where they offer inexpensive yet quality products in this industry, considering that educational firms usually have tight budgets. This will enable the company to increase its market share through cheap but effective Smart Education Systems.
The other trend for the Smart Education and Learning Market (SELM) is that most companies are limited to some specific areas of specialization or niche markets. They may focus on higher education, K-12 education, professional development, or corporate training by creating tailored solutions. Another important aspect of the market positioning within SELM involves collaboration and partnerships among firms. Partnerships with universities, content providers, or technology partners can help improve the offerings provided and widen the scope of a company's engagements in the market. Integrated solutions that combine strengths from various partners could be developed through partnerships (collaborations). By doing so, these collaborations merge such strengths; thus, their packages end up as more comprehensive than if each partner designed one on their behalf, rendering them more attractive to customers every time. Joint ventures provide opportunities for knowledge exchange, value proposition enhancement, and entrenchment into strategic sectors for these emerging players in this space.
In addition, a customer-focused approach is the cornerstone of strategic positioning in the Smart Education and Learning Market. Understanding the changing needs of educational institutions, teachers, and learners is crucial so as to developing solutions that truly add value. Such companies should prioritize user experience, collect feedback from their customers, and constantly improve their products through insights from customers, which will help them retain valuable relationships in the market. The above marketing technique not only acts as a way of retaining clients but also draws more customers based on positive word-of-mouth and testimonials.
Report Attribute/Metric | Details |
---|---|
Market Opportunities | · Growing demand for Bring Your Own Device (BYOD) |
Market Dynamics | · Need to reduce costs of training owing to rising budget and time constraints · Favorable government initiatives and growing investments for increasing the global literacy rate |
Smart Education and Learning Market Size was valued at USD 238.5 billion in 2022. The Smart Education and Learning market industry is projected to grow from USD 285.2 Billion in 2023 to USD 834.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 19.6% during the forecast period (2023 - 2030). Increasing adoption of e-learning methods among corporate organizations to organize effective training programs for their employees and rising demand for interactive learning techniques, such as mobile educational applications and gamification are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The market CAGR for smart education and learning market are experiencing significant growth due to the increasing adoption of corporate e-learning methods by corporate organizations to provide their employees with effective training programs. E-learning methods have become a popular choice for organizations because they offer several advantages over traditional training methods, such as classroom-based training. Firstly, e-learning methods are more cost-effective compared to traditional methods. Traditional training methods require physical classrooms, instructors, and other equipment, which can be expensive. On the other hand, e-learning methods require only a computer, an internet connection, and a learning management system, which are much more affordable. Secondly, e-learning methods offer flexibility in terms of scheduling and pacing. With e-learning, employees can take the training courses at their own pace, on their own schedule, without needing to take time off from work. This flexibility is especially useful for organizations with employees who work different schedules or in different time zones.
Furthermore, e-learning methods are more interactive and engaging than traditional methods. Interactive features, such as multimedia content, quizzes, and simulations, can help to keep employees engaged and motivated throughout the training process. Gamification is another popular technique used in e-learning that can increase employee engagement and retention of information.
Moreover, mobile educational applications have become increasingly popular as a tool for e-learning. With the rise of mobile devices and the internet, learners can access learning content anytime, anywhere, through their smartphones or tablets. This flexibility and convenience have made mobile educational apps a popular choice for organizations that have employees working remotely or traveling frequently. Thus, these factors are driving the Smart Education and Learning market revenue.
The Smart Education and Learning Market segmentation, based on Software includes Learning Management System, Learning Content Management System, Assessment Services, and Adaptive Learning Platform. The Learning Management System segment holds the largest market share, due to the growing demand for effective e-learning management solutions. Learning Management Systems offer several benefits, such as centralizing the administration of training programs, providing a platform for content delivery and tracking progress, and providing customized learning paths to individual learners.
Moreover, Learning Management Systems are essential for managing large-scale training programs, especially in corporate organizations. They allow organizations to track the progress of employees, assess their knowledge and skills, and deliver targeted training modules to address specific skill gaps. The need for continuous employee training and development is essential in today's rapidly evolving job market, and Learning Management Systems provide an effective solution for organizations to meet this demand.
Figure 1: Smart Education and Learning Market, by Software, 2022 & 2030 (USD billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The Smart Education and Learning Market segmentation, based on Hardware, includes Interactive White Boards (WBS), Interactive Displays, Interactive Tables, and Student Response Systems. The Interactive Displays segment holds the largest market share among the various hardware segments of the Smart Education and Learning market. Interactive displays refer to touch-enabled displays that allow users to interact with digital content in real-time. The interactive displays offer a more engaging and immersive learning experience for students. They allow teachers to incorporate multimedia content, such as videos, images, and animations, into their lessons, which can help to capture students' attention and increase their participation in the learning process.
Moreover, interactive displays are easy to use, require minimal maintenance, and are compatible with various software and hardware components, making them a popular choice for educational institutions. Additionally, interactive displays can improve teaching efficiency, as teachers can quickly access and share digital content and learning materials, reducing the time and effort required for preparation.
The Smart Education and Learning Market data, based on Application, includes Government, Enterprise/Business Education, NGOS And Association, Professional Services, and Healthcare. The Enterprise/Business Education segment holds the largest market share among the various application segments of the Smart Education and Learning market. The Enterprise/Business Education segment offers various benefits, such as improving employee performance, reducing training costs, and increasing employee retention rates. These benefits make e-learning an attractive option for organizations seeking to enhance their employees' knowledge and skills.
By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. North America holds the largest market share in the Smart Education and Learning market, owing to the presence of several key players in the region and a well-established infrastructure for technology adoption. The region has witnessed an increasing adoption of e-learning methods in corporate and academic institutions, which has driven the growth of the Smart Education and Learning market in the region.
Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: GLOBAL WEIGHT LOSS MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Smart Education and Learning market accounts for the second-largest market share due to increasing focus on enhancing the quality of education and learning outcomes, and the adoption of advanced technologies in education. Additionally, government initiatives aimed at promoting e-learning and digital literacy have also contributed to the growth of the Smart Education and Learning market in the region. Further, the German Smart Education and Learning market held the largest market share, and the UK Smart Education and Learning market was the fastest growing market in the European region
The Asia-Pacific Smart Education and Learning Market is expected to grow at the fastest CAGR from 2023 to 2030. This is due to the increasing adoption of e-learning methods in academic institutions and the growing demand for upskilling and reskilling programs among employees. The region has a large population and a significant portion of it is young, which creates a strong demand for modern education and training solutions. Moreover, China’s Smart Education and Learning market held the largest market share, and the Indian Smart Education and Learning market was the fastest growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Smart Education and Learning market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Smart Education and Learning industry must offer cost-effective items.
In recent years, the Smart Education and Learning industry has offered some of the most significant advantages to education. Major players in the Smart Education and Learning market, including McGraw-Hill Education (U.S.), NIIT Limited (India), Pearson Plc. (the U.K.), Desire2Learn (Canada), SumTotal System Inc. (U.S.), Blackboard (U.S.), Promethean Inc. (U.K.) and Others.
McGraw-Hill Education is a major player in the Smart Education and Learning industry. The company offers a wide range of digital learning solutions that leverage the latest technologies, such as artificial intelligence, adaptive learning, and analytics, to improve learning outcomes and enhance student engagement. McGraw-Hill Education's smart education and learning solutions cater to a wide range of segments, including K-12 schools, higher education institutions, and professional training organizations. The company's offerings include adaptive learning platforms, learning management systems, digital textbooks, e-books, and assessment tools.
NIIT Limited is a global learning solutions company that provides a wide range of training and education solutions to individuals, corporations, and institutions. The company is headquartered in Gurugram, India and has operations in over 40 countries worldwide. NIIT's offerings in the Smart Education and Learning industry include a range of digital learning solutions, such as e-learning courses, learning management systems, and other technology-based learning solutions. The company has a strong presence in the corporate training segment, providing customized training solutions to organizations across various industries.
June 2023:
McGraw Hill and Verizon have announced updates to their McGraw Hill AR mobile app, enhancing its capabilities for K-12 learning. The app now offers expanded subject offerings and collaborative features, aiming to engage students through interactive activities. Exclusive lesson plans are available to educators via Verizon Innovative Learning HQ. Updates include new social studies activities, expanded science and math offerings, multi-language support, web versions for Chromebooks, and a spatial mapping activity for immersive learning.
October 2023:
Anthology introduces AI-powered authentic assessment building for Blackboard Learn Ultra, addressing academic integrity challenges in the AI age. The new feature empowers instructors to create more authentic assessments aligned with Bloom's Taxonomy, promoting critical thinking skills like analyzing and creating. It aims to efficiently evaluate learners' understanding and application of course material while confronting AI plagiarism by inspiring instructors to develop assessments that limit its efficacy.
January 2022:
Pearson, a leading learning company, has acquired Credly, the market leader in digital workforce credentialing. This acquisition strengthens Pearson's presence in the workforce skills sector by adding robust credentialing services to its portfolio. Credly offers a platform for awarding trusted digital credentials to employees, helping connect them with opportunities, and has issued over 50 million credentials to date. The acquisition represents a significant step in Pearson's strategy to address the growing skills gap in the labor market.
North America
Europe
Asia-Pacific
Rest of the World
Middle East
Africa
Latin America
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