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    Smart Shower Device Market

    ID: MRFR/ICT/35175-HCR
    100 Pages
    Aarti Dhapte
    October 2025

    Smart Shower Device Market Research Report: By Product Type (Digital Shower Systems, Smart Showerheads, Thermostatic Shower Valves, Shower Control Panels), By Connectivity Technology (Wi-Fi, Bluetooth, Zigbee, Z-Wave), By Features (Temperature Control, Water Usage Monitoring, Voice Control, Mobile App Integration), By End User (Residential, Commercial, Hospitality) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035.

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    Smart Shower Device Market Infographic
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    Smart Shower Device Market Summary

    The Global Smart Shower Device Market is projected to grow from 2.30 USD Billion in 2024 to 6.59 USD Billion by 2035, indicating robust expansion.

    Key Market Trends & Highlights

    Smart Shower Device Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 29.93% from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 6.59 USD Billion, reflecting a substantial increase from 0.37 USD Billion in 2024.
    • The rapid growth of the smart shower device market suggests a rising consumer preference for innovative bathroom technologies.
    • Growing adoption of smart home technologies due to increased consumer awareness is a major market driver.

    Market Size & Forecast

    2024 Market Size 2.30 (USD Million)
    2035 Market Size 6.59 (USD Million)
    CAGR (2025-2035) 10.02%

    Major Players

    Gessi, Hansgrohe, American Standard, Moen, Brizo, Savant, Roca, Control4, Toto, Jacuzzi, Aqualisa, Kohler, Oras, Delta Faucet, Grohe

    Smart Shower Device Market Trends

    The Smart Shower Device Market is driven by increasing demand for water conservation and energy efficiency. Technological advancements are shaping preferences toward smart homes, where consumers seek devices that offer enhanced control over their home environment. The integration of Internet of Things (IoT) technology has made it easier for users to customize their shower experiences. 

    Features like temperature regulation, water usage tracking, and app connectivity appeal to environmentally conscious consumers. Additionally, the emphasis on health and wellness has led to heightened interest in products that enhance the shower experience through features such as aromatherapy and mood lighting.Opportunities in the market exist for manufacturers focused on sustainability and innovative functionalities. Incorporating eco-friendly materials and advanced water-saving technologies can attract a growing segment of socially conscious consumers. 

    There is also potential for partnerships with smart home platform providers to enhance the interoperability of smart shower devices, allowing users to integrate them into broader home automation systems. As urbanization continues to rise, the demand for space-saving and multifunctional products in smaller living spaces provides a chance for innovative designs that cater to compact environments. Recent trends indicate a shift towards personalization in smart shower technology, where users desire tailored experiences.

    The development of user-friendly interfaces, such as touchscreens or voice control systems, is becoming more prominent. Furthermore, smart shower devices are increasingly equipped with health monitoring features, allowing users to track their hydration and overall well-being. This focus on personalized experiences and health awareness will drive the market as consumers seek products that align with their lifestyles and values. Overall, the Smart Shower Device Market is poised for growth as technological advancements and consumer preferences align, highlighting the importance of sustainability, innovation, and personalization in shaping the future of showering experiences.

    The increasing emphasis on water conservation and energy efficiency is driving innovation in smart shower devices, which are poised to transform consumer bathing experiences while promoting sustainable practices.

    U.S. Department of Energy

    Smart Shower Device Market Drivers

    Technological Advancements

    The Global Smart Shower Device Market Industry is currently experiencing a surge in technological advancements, which enhances user experience and efficiency. Innovations such as IoT integration allow users to control shower settings remotely via smartphones, contributing to convenience and personalization. For instance, smart showers can adjust water temperature and flow based on user preferences, promoting water conservation. As of 2024, the market is valued at 0.37 USD Billion, and with the rapid pace of technological development, it is projected to reach 6.59 USD Billion by 2035, indicating a robust growth trajectory.

    Market Segment Insights

    Smart Shower Device Market Product Type Insights

    The Smart Shower Device Market is poised for substantial growth, driven largely by the diverse range of product types that cater to consumer preferences and technological advancements. Among these, Digital Shower Systems holds a significant share, with a valuation of 0.76 USD Billion in 2023, projected to rise to 1.8 USD Billion by 2032, highlighting its majority holding in the market. These systems offer a streamlined user experience by allowing precise temperature control and water flow settings, which is a key driving factor for their popularity.

    Following closely are Smart Showerheads, valued at 0.52 USD Billion in 2023 and expected to grow to 1.25 USD Billion in 2032, showcasing their growing adoption as homeowners seek convenient, water-efficient solutions that integrate seamlessly with modern bathroom aesthetics. Thermostatic Shower Valves, with a market valuation of 0.36 USD Billion in 2023, are seeing increasing interest due to their ability to automatically adjust water temperature, ensuring safety and comfort. 

    With projections estimating the segment to reach 0.9 USD Billion by 2032, these valves are becoming essential components in smart shower setups.Although currently the smallest, Shower Control Panels, valued at 0.26 USD Billion in 2023 and projected to rise to 0.55 USD Billion by 2032, play a critical role in enhancing user interaction and controlling multiple features within smart showers, making them an area of potential growth. Overall, the segmentation within the Smart Shower Device Market shows robust dynamics, addressing consumer demand for innovation, efficiency, and personalization in their daily routines, contributing significantly to the market's overall growth trajectory.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Smart Shower Device Market Connectivity Technology Insights

    The Smart Shower Device Market has seen a notable emphasis on Connectivity Technology, which is expected to significantly contribute to its growth in the coming years. In 2023, the market was valued at approximately 1.9 billion USD, and it is projected to reach 4.5 billion USD by 2032, highlighting increasing consumer demand for connectivity in residential settings. Connectivity technologies such as Wi-Fi and Bluetooth play crucial roles in enhancing user experience by allowing seamless control over shower devices via mobile applications.

    Wi-Fi often leads in adoption due to its ability to connect seamlessly over larger distances, while Bluetooth provides ease of connection for users preferring proximity-based interactions.

    Zigbee and Z-Wave are also significant; they dominate in the smart home industry as they enable low-power device integration and communication, allowing for energy-efficient homes. With the rise in IoT applications and smart home technology, these connection methods are experiencing continual advancements, translating to greater market growth opportunities. The Smart Shower Device Market statistics illustrate the growing need for efficient and effective connectivity solutions that enhance consumer convenience and energy savings, driving further innovation in the industry.

    Smart Shower Device Market Features Insights

    The Smart Shower Device Market is projected to experience significant growth, with a valuation of 1.9 billion USD in 2023. A key area of focus within this market is the Features segment, which encompasses critical innovations such as Temperature Control, Water Usage Monitoring, Voice Control, and Mobile App Integration. Temperature Control has emerged as a dominant feature due to its ability to enhance user safety and comfort, giving consumers precise control over their shower experience. Water Usage Monitoring addresses environmental concerns, allowing users to track and reduce water consumption, which aligns with growing sustainability trends.

    Voice Control, driven by the increasing adoption of smart home technology, provides convenience and hands-free operation, making it a significant factor for modern households. Lastly, Mobile App Integration fosters connectivity and customization, enabling users to set preferences and manage their devices remotely. Collectively, these features contribute to the evolving landscape of the Smart Shower Device Market, reflecting an industry that is increasingly focused on technological advancement and user experience.

    Smart Shower Device Market End User Insights

    The Smart Shower Device Market revenue is projected to reach 1.9 billion USD in 2023, indicating significant growth potential in the coming years. The market segmentation highlights the key end-user categories: Residential, Commercial, and Hospitality. The Residential segment holds a major portion of the market, driven by increasing consumer interest in smart home technology, enhanced user experience, and water efficiency. Similarly, the Commercial and Hospitality segments have become increasingly important as businesses seek to improve customer satisfaction and operational efficiency.

    Enterprises in these sectors are adopting smart shower devices to create a modern, luxurious shower experience that stands out in competitive markets. Trends such as energy conservation and advanced features like app connectivity are further propelling market growth. Additionally, opportunities to cater to evolving consumer preferences for customization and smart technology integration present significant advantages across all segments.

    However, the market also faces challenges, such as high initial costs and the need for technical expertise in installation and maintenance.Overall, these factors shape the dynamics of the Smart Shower Device Market industry and highlight the importance of each end user category in driving ongoing advancements and innovations.

    Get more detailed insights about Smart Shower Device Market Research Report - Global Forecast till 2034

    Regional Insights

    The Smart Shower Device Market shows significant growth across various regional segments. In 2023, North America led with a valuation of 0.9 USD Billion, indicating its majority holding in the overall market, thanks to high adoption rates of smart home technologies. Europe follows with a valuation of 0.5 USD Billion, showing its steady demand driven by sustainability trends and smart energy solutions in households. The APAC region, valued at 0.3 USD Billion, is emerging rapidly due to urbanization and increasing disposable incomes, promising robust growth opportunities.

    South America and MEA, although smaller, with valuations of 0.1 USD Billion each, reflect the potential for market penetration as consumers become more inclined towards modern bathroom solutions. With the combined trends of smart technology integration and rising interest in energy-efficient products, these regions collectively contribute to the overall growth dynamics of the Smart Shower Device Market, underscoring the varied purchasing power and consumer preferences that fuel market advancements across different geographic areas.

    Smart Shower Device Market Regional Insights

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    The Smart Shower Device Market is witnessing a significant transformation driven by advancements in technology and increasing consumer demand for luxury and convenience in residential bathrooms. As smart home technology becomes more integrated into daily living, smart shower devices are becoming a focal point for innovation, offering features such as digital control, water-saving capabilities, and customizable shower experiences. 

    The competitive landscape is characterized by established brands and new entrants seeking to leverage emerging technologies to capture market share. Competitive strategies typically revolve around product differentiation, technological advancements, and sustainability approaches as companies strive to meet the diverse preferences of consumers. The emphasis on smart controls and IoT-enabled devices is reshaping market dynamics and leading to an expanding array of product offerings.

    Gessi holds a notable position in the Smart Shower Device Market, recognized for its commitment to innovative design and high-quality craftsmanship. The company's strength lies in its ability to blend aesthetic appeal with functional technology, appealing to a luxury consumer base that values both style and performance. Gessi's products frequently feature advanced digital controls that enable precise adjustments to water temperature and flow, thereby enhancing user experience. 

    This brand has fostered a reputation for sustainability, often utilizing eco-friendly materials and designs that reduce water consumption without compromising performance or luxury appeal. Their strong focus on customizability also allows consumers to create tailor-made shower environments, adding to their competitive advantage and prominence within the market.Hansgrohe is another key player in the Smart Shower Device Market, renowned for its innovation and quality. 

    The company distinguishes itself with technologies that enhance the efficiency and effectiveness of smart shower systems, often integrating modern features that promote water-saving without sacrificing comfort. Hansgrohe's commitment to research and development sets it apart, as it continually introduces cutting-edge solutions that resonate with tech-savvy consumers looking for sustainable options. 

    The brand's strong market presence is supported by a wide range of products that cater to various consumer preferences, from minimalist designs to luxurious offerings. Hansgrohe emphasizes user-friendly interfaces and smart connectivity, further establishing itself as a frontrunner in the smart shower segment. Overall, Hansgrohe’s dedication to superior performance and design innovation fosters its strong standing in a competitive market.

    Key Companies in the Smart Shower Device Market market include

    Industry Developments

    • Q2 2024: Kohler Unveils New Smart Shower System With Voice Control at KBIS 2024 Kohler launched its latest smart shower system featuring integrated voice control and app connectivity at the Kitchen & Bath Industry Show (KBIS) 2024, expanding its smart bathroom product portfolio.
    • Q2 2024: Moen Announces Partnership With Amazon Alexa for Smart Shower Integration Moen announced a partnership with Amazon Alexa to enable voice-activated controls for its smart shower devices, allowing users to customize shower settings through Alexa-enabled devices.
    • Q3 2024: Oras Group Launches Digital Shower System With Water Usage Analytics Oras Group introduced a new digital shower system that provides real-time water usage analytics and remote control via mobile app, targeting eco-conscious consumers in Europe.
    • Q3 2024: U by Moen Smart Shower Wins 2024 Red Dot Design Award Moen's U by Moen Smart Shower received the 2024 Red Dot Design Award for its innovative user interface and water-saving features, highlighting industry recognition for smart shower technology.
    • Q4 2024: Hai Secures $6 Million Series A Funding to Scale Smart Shower Device Production Smart shower startup Hai raised $6 million in Series A funding to expand manufacturing and accelerate product development of its app-connected shower devices.
    • Q4 2024: Hansgrohe Opens New Smart Bathroom Innovation Center in Germany Hansgrohe inaugurated a new innovation center focused on smart bathroom technologies, including advanced smart shower systems, to drive research and product development.
    • Q1 2025: Roca Group Launches Next-Gen Smart Shower With AI-Powered Temperature Control Roca Group launched a next-generation smart shower featuring AI-powered temperature control and personalized presets, aiming to enhance user comfort and energy efficiency.
    • Q1 2025: WaterHawk Receives EPA WaterSense Certification for Smart Shower Device WaterHawk's smart shower device was awarded EPA WaterSense certification, recognizing its water-saving capabilities and compliance with U.S. environmental standards.
    • Q2 2025: Grohe Partners With Samsung SmartThings for Connected Bathroom Experience Grohe announced a partnership with Samsung SmartThings to integrate its smart shower systems with the SmartThings platform, enabling seamless control within connected homes.
    • Q2 2025: Hydrao Expands Into North America With Launch of Bluetooth-Enabled Smart Shower French company Hydrao launched its Bluetooth-enabled smart shower device in North America, marking its entry into the U.S. and Canadian markets.
    • Q3 2025: RainStick Water Raises $8 Million Series B to Accelerate Smart Shower Rollout RainStick Water secured $8 million in Series B funding to scale production and distribution of its water-recycling smart shower system.
    • Q3 2025: Delta Faucet Company Appoints New VP of Smart Home Product Development Delta Faucet Company announced the appointment of a new Vice President of Smart Home Product Development to lead innovation in its smart shower and bathroom technology segment.

    Future Outlook

    Smart Shower Device Market Future Outlook

    The Smart Shower Device Market is projected to grow at a remarkable 10.02% CAGR from 2025 to 2035, driven by technological advancements, increasing consumer demand for smart home solutions, and sustainability trends.

    New opportunities lie in:

    • Develop AI-driven shower systems that personalize user experiences based on preferences.
    • Create eco-friendly smart shower devices that optimize water usage and energy efficiency.
    • Implement subscription models for software updates and maintenance services to enhance customer loyalty.

    By 2035, the Smart Shower Device Market is poised to be a dynamic sector, reflecting substantial growth and innovation.

    Market Segmentation

    Smart Shower Device Market End User Outlook

    • Residential
    • Commercial
    • Hospitality

    Smart Shower Device Market Features Outlook

    • Temperature Control
    • Water Usage Monitoring
    • Voice Control
    • Mobile App Integration

    Smart Shower Device Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Smart Shower Device Market Product Type Outlook

    • Digital Shower Systems
    • Smart Showerheads
    • Thermostatic Shower Valves
    • Shower Control Panels

    Smart Shower Device Market Connectivity Technology Outlook

    • Wi-Fi
    • Bluetooth
    • Zigbee
    • Z-Wave

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 2.30 (USD Billion)
    Market Size 2025 2.53 (USD Billion)
    Market Size 2035 6.59 (USD Billion)
    Compound Annual Growth Rate (CAGR) 10.02% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019 - 2023
    Market Forecast Units USD Billion
    Key Companies Profiled Gessi, Hansgrohe, American Standard, Moen, Brizo, Savant, Roca, Control4, Toto, Jacuzzi, Aqualisa, Kohler, Oras, Delta Faucet, Grohe
    Segments Covered Product Type, Connectivity Technology, Features, End User, Regional
    Key Market Opportunities Rising smart home adoption, Increasing consumer health awareness, Technological advancements in IoT, Eco-friendly water-saving features, Integration with wellness applications
    Key Market Dynamics Technological advancements, Increasing consumer awareness, Rising demand for water efficiency, Growth of smart home integration, Enhanced user experience
    Countries Covered North America, Europe, APAC, South America, MEA

    FAQs

    What is the expected market size of the Smart Shower Device Market in 2034?

    The Smart Shower Device Market is expected to be valued at 5.98 USD Billion in 2034.

    What is the anticipated compound annual growth rate (CAGR) of the Smart Shower Device Market from 2025 to 2034?

    The Smart Shower Device Market is expected to have a CAGR of 10.22% between 2025 and 2034.

    Which region holds the largest market share in the Smart Shower Device Market in 2023?

    North America holds the largest market share, valued at 0.9 USD Billion in 2023.

    What is the projected market value for Digital Shower Systems by 2032?

    Digital Shower Systems are projected to reach a market value of 1.8 USD Billion by 2032.

    Who are the key players in the Smart Shower Device Market?

    Key players in the market include Gessi, Hansgrohe, American Standard, Moen, and Brizo.

    What is the estimated market value for Smart Showerheads in 2023?

    The market value for Smart Showerheads is estimated to be 0.52 USD Billion in 2023.

    How does the market size for Thermostatic Shower Valves change from 2023 to 2032?

    The market size for Thermostatic Shower Valves is expected to grow from 0.36 USD Billion in 2023 to 0.9 USD Billion in 2032.

    What are the anticipated market values in 2032 for regions like Europe and APAC?

    Europe is projected to reach a market value of 1.2 USD Billion, while APAC is expected to reach 0.9 USD Billion in 2032.

    What is the forecasted market value for Shower Control Panels in 2032?

    Shower Control Panels are expected to reach a market value of 0.55 USD Billion by 2032.

    What are the growth expectations for the Smart Shower Device Market in the coming years?

    The Smart Shower Device Market is expected to experience significant growth, rising from 1.9 USD Billion in 2023 to 4.5 USD Billion in 2032.

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