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Solar Rooftop Sales Market Analysis

ID: MRFR//2830-HCR | 185 Pages | Author: Anshula Mandaokar| September 2025

Solar Rooftop Market (Global, 2025)

Introduction

In the meantime, the market for solar roofs is booming. With the increasing urbanization and the growing energy demand, the installation of solar roofs has become a viable alternative for both residential and commercial buildings. This market is characterized by the use of various solar energy systems such as photovoltaic panels and solar thermal systems, which are designed to meet the different energy needs and preferences. Moreover, supportive government policies, technological developments and the decreasing cost of solar components have created a conducive environment for the market to grow. The integration of smart technology and energy storage solutions further increases the appeal of the solar roofs, enabling the consumers to optimize their energy consumption and achieve greater energy independence. In the coming years, the market will see a number of developments, affecting the future of the industry.

PESTLE Analysis

Political
By 2025, the role of government policies is expected to be significant for the market for solar rooftops. About thirty countries have already implemented feed-in tariffs, which guarantee a fixed payment for electricity fed back into the grid from solar energy. For example, the US government has allocated about seven billion dollars in subsidies for the promotion of green energy, including solar rooftops, as part of its Green Energy Initiative. In the European Union, meanwhile, the goal of generating 40 per cent of its energy from renewable sources by 2030 is likely to spur investment in solar technology.
Economic
The economic background of the rooftop-solar market in 2025 is characterized by a projected rise in the price of traditional energy sources, namely a rise of 16% in the price of fossil fuels over the price level in 2024. The price of solar energy is expected to become more attractive, with the average cost of a watt of electricity from a rooftop-solar installation being estimated at $2.50 in 2025, down from $3.00 in 2024. In addition, employment in the renewable-energy sector is expected to grow, with a projected 1.3 million jobs in the solar energy sector by 2025, reflecting a strong demand for skilled workers in the fields of installation and maintenance.
Social
The public’s attitude to solar energy is increasingly favourable, with recent polls showing that by 2025 at least 75% of the inhabitants of cities will be contemplating installing a photovoltaic system on their rooftops. In the wake of a growing awareness of the need to combat climate change, and a desire for energy independence, the public is turning to the sun. The rise of community-solar schemes is also a matter of public concern. By 2025 there will be 500 community-solar projects in operation, enabling people who do not have their own roofs to benefit from the sun’s energy.
Technological
During the first half of the twentieth century, the use of solar energy was booming. By 2025, it is expected that the average efficiency of solar cells will be 22%, compared with the 20 % of 2024, due to improvements in photovoltaics. In addition, the use of smart grids will allow a better management of energy, and it is expected that about 40 % of new solar plants will be equipped with smart devices to optimize the consumption and storage of electricity.
Legal
In 2025, the regulatory framework for solar energy is expected to become more stringent. Over twenty countries are expected to impose new building codes requiring all new residential buildings to be equipped with solar panels. In the United States, the introduction of a new tax credit of 30 per cent for the installation of solar panels on roofs will encourage many households to adopt the technology. These regulations will be the only way for companies to avoid the imposition of fines and qualify for government incentives.
Environmental
Henceforth the effects of the sun will be considerable, for the use of sunlight in electricity will cause the reduction of carbon dioxide by a billion tons annually, by the year 2025. It is the equivalent of removing 300,000,000 automobiles from the road. The life-cycle of a photovoltaic cell reveals a reduction of up to eighty per cent of the carbon dioxide of the corresponding generating plant of the type formerly used.

Porter's Five Forces

Threat of New Entrants
The barriers to entry in the 2025 solar roof-top market are expected to be medium. A high initial investment in solar equipment and in installation is required, but technological developments and falling costs are making the market more accessible. However, established companies with strong brand recognition and customer loyalty will be a challenge for newcomers.
Bargaining Power of Suppliers
In the rooftop solar market, the suppliers’ bargaining power is relatively low because of the increasing number of manufacturers and suppliers of solar panels and related technology. Competition is also likely to intensify as the market expands, reducing the suppliers’ power.
Bargaining Power of Buyers
High—The buyers in the rooftop solar market have high bargaining power because they can choose from a variety of suppliers and products. With increased awareness of the benefits of clean energy and the availability of government subsidies, consumers are better informed and able to negotiate with the companies, which has led to increased competition and lower prices.
Threat of Substitutes
The threat of competition from the roof-tops is moderate. Solar energy is a popular form of new energy, but there are still other forms, such as wind, geothermal, and even the old fossil fuels. Competition is mainly from the fossil fuels, but the increasing emphasis on sustainability and the environment will make the other substitutes less attractive to consumers.
Competitive Rivalry
Competition in the solar roof-top market will be fierce in 2025. There will be many companies vying for market share, and this will lead to aggressive price-cutting, marketing, and technological innovations. The high growth rate of the market will attract both established players and new entrants. This will intensify competition and force companies to differentiate their offerings.

SWOT Analysis

Strengths

  • Increasing demand for renewable energy sources due to environmental concerns.
  • Technological advancements leading to higher efficiency and lower costs of solar panels.
  • Government incentives and subsidies promoting solar energy adoption.

Weaknesses

  • High initial installation costs can deter potential customers.
  • Intermittent energy generation due to dependence on weather conditions.
  • Limited awareness and understanding of solar technology among consumers.

Opportunities

  • Growing trend of energy independence among consumers and businesses.
  • Expansion of solar financing options and leasing models.
  • Potential for integration with smart home technologies and energy storage solutions.

Threats

  • Intense competition from other renewable energy sources, such as wind and hydro.
  • Regulatory changes that may impact subsidies and incentives.
  • Market saturation in certain regions leading to price wars.

Summary

The Solar Rooftop Market to 2025 is expected to grow, driven by strong demand for clean energy and technological advancements. However, challenges such as high initial costs and market competition need to be addressed. Opportunities lie in expanding the financing options and integrating solar energy with smart home systems. However, potential changes in regulations could have a negative impact on the market. Strategic focus on consumer education and financing could increase the market penetration.

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