As per MRFR analysis, the South Korea Smart TV Market Size was estimated at 8.35 (USD Billion) in 2023. The South Korea Smart TV Market Industry is expected to grow from 9.81(USD Billion) in 2024 to 47.16 (USD Billion) by 2035. The South Korea Smart TV Market CAGR (growth rate) is expected to be around 15.344% during the forecast period (2025 - 2035).
Significant trends are emerging in the South Korea Smart TV Market as it continues to evolve, reflecting technological advancements and consumer preferences. The increasing demand for connected devices, which is driven by the proliferation of streaming services and high-speed internet access, is one of the primary market drivers. The majority of households in South Korea now have access to fiber-optic internet services, which enhance the viewing experience by providing higher resolution content. This trend is evident. Additionally, consumers are increasingly seeking smart TVs that are compatible with multiple platforms and provide seamless integration with mobile devices, which is indicative of a trend toward adaptability in their viewing habits.
The development of AI-powered features and voice recognition technology presents opportunities in South Korea's Smart TV Market. This opportunity is further bolstered by the government's promotion of smart home initiatives, as consumers are interested in integrating smart TVs with other connected appliances in their residences. Additionally, consumers are increasingly inclined to favor brands that prioritize sustainability and energy efficiency in their product design, as the trend toward eco-friendly products continues to acquire momentum. In recent years, there has been a significant shift toward larger screens, with OLED and QLED technologies becoming the preferable options among South Korean consumers. Additionally, the popularity of gaming among younger demographics is increasing the demand for smart TVs that provide high refresh rates and minimal latency, thereby meeting the needs of gamers.
The demand for personalized viewing experiences is also increasing, as users increasingly rely on features such as content recommendation algorithms to access tailored content and convenience. In general, these trends suggest that the market landscape in South Korea is dynamic, with a particular emphasis on the future of smart TVs being shaped by consumer-centric features and technology integration.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Increasing Consumer Demand for Advanced Technology
The South Korea Smart TV Market Industry is experiencing a significant boost due to the rising consumer demand for advanced technology in home entertainment systems. According to a survey conducted by the Ministry of Science and ICT, around 78% of South Korean households own a Smart TV, reflecting an increase of 42% from the previous decade. This rapid adoption indicates that consumers are increasingly seeking features such as Ultra High Definition (UHD) resolution, integrated streaming services, and voice control functionalities.
Furthermore, renowned companies like Samsung and LG, both headquartered in South Korea, are heavily investing in Research and Development to enhance Smart TV functionalities, which further fuels consumer interest and purchasing decisions. The trend towards incorporating Artificial Intelligence and Internet of Things connectivity into Smart TVs is also gaining traction, with an estimated 35% of new models expected to include these advanced features by 2025, leading to a projected market growth in the years to come.
Growing Streaming Service Subscriptions
The surge in streaming service subscriptions in South Korea is a major driver for the South Korea Smart TV Market Industry. The Korea Communications Commission reported that as of 2023, over 63% of South Korean households subscribe to at least one streaming service, a marked increase from 50% just three years earlier. This trend has resulted in a corresponding increase in Smart TV purchases, as consumers look for devices that can seamlessly access platforms such as Netflix, Watcha, and Tving.
Additionally, local content providers are frequently pairing up with established electronics manufacturers to optimize app development for Smart TVs, enhancing user experience and driving further sales. The correlation between rising streaming subscriptions and Smart TV adoption suggests sustained growth in the South Korean market, with expectations for continuous evolution in content delivery during the coming years.
Government Initiatives Promoting Digital Innovation
The South Korean government is actively promoting digital innovation, which includes initiatives supporting the enhancement of Smart TV technology. The Ministry of Trade, Industry, and Energy announced a plan to invest approximately 5 billion USD into digital technology advancements over the next five years. Such funding aims to improve internet infrastructure and encourage local companies like Samsung and LG to create more innovative Smart TV solutions.
Furthermore, government policy shifts to support the development of domestic content are expected to bolster demand for Smart TVs, as households will have increased access to unique local programming. The proactive stance of the South Korean government on digital transformation is anticipated to be a significant growth driver for the Smart TV market, pushing it further toward achieving new milestones.
The South Korea Smart TV Market has shown significant growth in recent years, particularly within the Resolution segment, which is vital in determining the viewing experience. With advancements in technology, consumers are increasingly leaning towards higher resolution televisions that offer superior picture quality, with 4K UHD TVs leading the market due to their exceptional clarity and detailed imagery. This trend reflects a shift in consumer preference as more households opt for high-definition content, resulting in a growing demand for products that support advanced resolutions.
Additionally, Full HD TVs continue to hold a firm position in the market, particularly among cost-conscious consumers who still seek a quality viewing experience without the premium price associated with higher resolutions. Moreover, the emergence of 8K TVs, although still in the nascent stages of adoption, signifies a future-forward approach in the market that caters to enthusiasts seeking the latest innovations in visual technology. The increasing availability of content tailored for 4K and beyond is likely to further propel market growth in this segment, driven by streaming platforms and advancements in broadcasting technologies.
The South Korean market has a youthful demographic, tech-savvy consumers, and a thirst for high-quality entertainment that propels these rising resolutions into the spotlight. Alongside, challenges such as the cost of upgrading existing content and devices to support higher resolutions create a dynamic environment within the industry. The importance of the Resolution segment in the South Korea Smart TV Market is underscored by these trends and consumer expectations, which are constantly evolving as technology improves and content becomes more accessible.
With a significant push for smarter and more visually immersive experiences, the market is on a trajectory that increasingly emphasizes the relevance of high-resolution displays, making it a key focus area for manufacturers and retailers alike. As South Korea continues to embrace innovation in technology, the market's transition towards high-definition and ultra-high-definition viewing solutions will remain paramount, contributing meaningfully to overall market performance and consumer satisfaction within the Smart TV landscape.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The Operating System segment of the South Korea Smart TV Market plays a crucial role in shaping consumer experience and product functionality. Various operating systems such as Android TV, Tizen, WebOS, and Roku cater to diverse user preferences, enabling seamless integration of apps, streaming services, and smart home technology. Android TV holds a significant position due to its extensive app ecosystem and user-friendly interface, making it a preferred choice for many consumers. Tizen, developed by Samsung, is important for its optimized performance on Samsung's Smart TVs, providing users with tailored features and services.
Meanwhile, WebOS offers an intuitive user experience, appealing to those who prioritize ease of use and accessibility. Roku television systems dominate for their simplicity and comprehensive access to popular streaming platforms. The inclusion of other operating systems also presents opportunities for emerging players to carve out a niche within the market. This segment's growth is driven by increasing consumer demand for smart functionalities, enhanced multimedia experiences, and the integration of advanced technologies within home entertainment systems, aligning with the overall trends within the South Korea Smart TV Market industry.
The Screen Size segment of the South Korea Smart TV Market has witnessed significant evolution, reflecting the varied preferences of consumers across the nation. With an increasing trend toward larger screens, the segment captures a broad range of sizes, catering to diverse viewing experiences. In South Korea, smaller sizes, such as Light and Below 32 inches, have traditionally served niche markets, appealing to those with limited space or budget constraints. Conversely, sizes ranging from 32 to 45 inches have been popular in urban apartments, where versatility and optimized viewing are key considerations.
The 46 to 55-inch category has gained traction among households looking for a balance between size and comfort, often favored for family movie nights and gaming sessions. Notably, the 56 to 65 inches and Above 65 inches segments are becoming increasingly prominent as consumers gravitate towards cinematic experiences at home, driven by advancements in streaming technologies and the availability of high-definition content. These larger screens are recognized for their immersive quality and suitability for entertainment hubs within spacious living areas. The dynamic shifts in consumer preferences highlight the importance of continuous innovation in display technology and functionalities within the South Korea Smart TV Market.
The South Korea Smart TV Market is experiencing a dynamic transformation, particularly in terms of screen shape, which plays a crucial role in consumer preference and market growth. The segment is primarily dominated by flat and curved screen options, each offering distinct advantages that appeal to different consumer segments. Flat screens continue to maintain a stronghold in the market due to their versatility, making them a popular choice for both entertainment and gaming. On the other hand, curved screens are gaining traction among consumers seeking an immersive viewing experience, as they enhance depth perception and create a more engaging atmosphere.
With the country's high penetration of internet services and a growing interest in home entertainment due to a surge in streaming services, the demand for various screen shapes is likely to increase. The South Korean government has been supportive of digital initiatives, further encouraging innovation in the Smart TV market and making these product segments significant. As lifestyle changes and consumer preferences evolve, the flat and curved screen shapes will continue to adapt, shaping the future of the South Korea Smart TV Market segment.
The South Korea Smart TV market has become increasingly competitive due to rapid advancements in technology and shifting consumer preferences. As the demand for smart televisions rises, manufacturers are innovating to provide enhanced features such as higher-resolution displays, improved sound systems, and integrated streaming services. The growing popularity of smart home ecosystems has further intensified the competition, driving companies to create interoperable devices that seamlessly connect with various platforms. Market players are also facing challenges related to pricing strategies, ensuring they remain appealing to consumers while also maintaining healthy profit margins. With increasing investments in research and development, companies are striving to differentiate their offerings amidst the growing presence of competing brands.
In South Korea, Sharp has established a notable presence in the smart TV segment by focusing on innovation and quality. The company is well-regarded for its advanced display technologies that ensure vivid picture quality and energy efficiency. Sharp has leveraged its expertise in LCD and LED technology to create a range of smart TVs that appeal to varying consumer preferences, catering to both budget-conscious buyers and high-end market segments. Additionally, Sharp's commitment to local customer service and support has bolstered its reputation among South Korean consumers. By prioritizing user experience and proprietary features, Sharp continues to strengthen its position in the competitive smart TV landscape in South Korea.
Philips has also carved out a significant niche in the South Korean smart TV market, renowned for its premium quality and innovative design. The company offers a diverse portfolio of smart TVs featuring 4K resolution, smart connectivity, and enhanced audio-visual technologies tailored for the local market. Philips is particularly recognized for its commitment to sustainability and energy efficiency, aligning with the increasing consumer preference for eco-friendly products. The company's strategic mergers and acquisitions have enabled it to expand its technological capabilities and deepen its market presence. By focusing on unique selling propositions such as Ambilight technology and a user-friendly interface, Philips continues to attract consumers in South Korea, positioning itself as a strong competitor amid an evolving smart TV landscape.
The South Korea Smart TV Market has seen significant developments recently. In October 2023, Samsung Electronics launched innovative features for its Smart TVs, focusing on enhancing user experience through improved connectivity and smart home integration. LG Electronics continues to invest in OLED technology, aiming to solidify its market share amidst rising competition. As for major acquisitions, Hisense announced its acquisition of a local technology firm in September 2023 to enhance its Research and Development capabilities within South Korea, reflecting its strategic interest in the region's growing technology landscape.
Xiaomi has also reported a surge in sales in South Korea, largely attributed to aggressive marketing strategies and competitive pricing, further energizing the market. The South Korean government is actively supporting digital initiatives, which are anticipated to further boost Smart TV adoption across households. Moreover, the market is projected to grow as more consumers engage with streaming services, thus prompting companies like Sony and Panasonic to enhance their content delivery systems. This competitive environment fosters technological advancements and product innovations within the South Korea Smart TV ecosystem.
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2023 | 8.35 (USD Billion) |
| MARKET SIZE 2024 | 9.81 (USD Billion) |
| MARKET SIZE 2035 | 47.16 (USD Billion) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 15.344% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Billion |
| KEY COMPANIES PROFILED | Sharp, Philips, Skyworth, Google, LG Electronics, Xiaomi, Hisense, Vizio, Panasonic, Amazon, Apple, Sony, TCL, Samsung Electronics |
| SEGMENTS COVERED | Resolution, Operating System, Screen Size, Screen Shape |
| KEY MARKET OPPORTUNITIES | 5G integration for seamless streaming, Enhanced gaming features and applications, Personalized AI-driven content recommendations, Eco-friendly and energy-efficient models, Expansion of local content partnerships |
| KEY MARKET DYNAMICS | High internet penetration, increasing content availability, competitive pricing strategies, rising consumer demand, advanced display technology |
| COUNTRIES COVERED | South Korea |
Frequently Asked Questions (FAQ) :
The South Korea Smart TV Market is expected to be valued at 9.81 USD Billion in 2024.
By 2035, the market is expected to reach a valuation of 47.16 USD Billion.
The expected CAGR for the South Korea Smart TV Market from 2025 to 2035 is 15.344%.
The 4K UHD TV segment is anticipated to dominate with a market value of 3.8 USD Billion in 2024.
The HDTV segment is expected to be valued at 2.5 USD Billion in 2024.
Major players in the market include LG Electronics, Samsung Electronics, Sony, and Xiaomi among others.
By 2035, the market value for Full HD TVs is projected to reach 8.2 USD Billion.
The 8K TV segment is expected to be valued at 8.41 USD Billion by 2035.
Growth opportunities include advancements in technology, increasing digital content consumption, and rising disposable incomes.
Challenges include intense competition among key players and rapidly changing consumer preferences in the technology sector.
Leading companies partner with us for data-driven Insights.
Kindly complete the form below to receive a free sample of this Report
Analyst Explore the profile of garvit vyas, one of our esteemed authors at market research future, and access their expert research contributions in the field of market research and industry analysis
© 2025 Market Research Future ® (Part of WantStats Reasearch And Media Pvt. Ltd.)
