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Sparkling Water Market Share

ID: MRFR//5893-HCR | 90 Pages | Author: Snehal Singh| November 2024

The Sparkling Market, comprising a diverse range of carbonated beverages, is characterized by intense competition, prompting companies to employ various market share positioning strategies. From traditional sodas to innovative sparkling waters, the industry is dynamic, with companies vying for consumer attention. Key strategies include brand differentiation, product innovation, strategic partnerships, pricing tactics, and a strong focus on health and wellness.

Brand differentiation is a fundamental strategy in the Sparkling Market, where distinct branding helps companies carve out a unique identity. Establishing a memorable and appealing brand image through effective marketing and advertising can influence consumer preferences. Successful differentiation can be based on factors such as flavor profiles, packaging, or messaging, allowing companies to position their products in a way that stands out amidst a crowded market.

Product innovation is a driving force in the Sparkling Market, as consumers increasingly seek novel and healthier beverage options. Companies invest in developing new flavors, incorporating natural ingredients, and creating unique formulations to capture consumer interest. The introduction of sparkling waters with natural fruit essences, functional ingredients, or adaptogens reflects the industry's commitment to addressing changing consumer preferences and staying ahead of market trends.

Strategic partnerships contribute significantly to market share positioning in the Sparkling Market. Collaborations with influencers, celebrities, or wellness experts can enhance brand visibility and credibility. Partnerships with retailers, restaurants, or other beverage distributors expand the reach of sparkling products, allowing companies to tap into new consumer segments and gain a competitive edge in the market.

Pricing tactics play a critical role in market share positioning, with companies adopting various pricing strategies to attract different consumer segments. Some companies opt for competitive pricing to appeal to cost-conscious consumers, while others position their products as premium, emphasizing quality or unique attributes. Promotional pricing, bundling, and loyalty programs are additional tactics used to influence purchasing decisions and gain market share.

A strong focus on health and wellness is a prevalent strategy in the Sparkling Market, aligning with the growing trend of health-conscious consumers. Companies emphasize the use of natural ingredients, reduced sugar content, and the absence of artificial additives to position their products as healthier alternatives to traditional sodas. This health-centric approach resonates with consumers seeking better-for-you options, contributing to market share growth for companies that successfully convey their commitment to wellness.

Packaging innovation is another key aspect of market share positioning in the Sparkling Market. Unique and eye-catching packaging designs can enhance shelf visibility and attract consumer attention. The use of sustainable packaging materials, such as aluminum cans or eco-friendly materials, aligns with the increasing environmental awareness among consumers, influencing purchasing decisions and contributing to market share gains.

In response to the growing demand for convenient and on-the-go beverage options, companies in the Sparkling Market often leverage distribution and accessibility as part of their market share positioning. Ensuring widespread availability in supermarkets, convenience stores, and online platforms enhances a brand's reach and accessibility, making it more likely for consumers to choose these products over competitors.

Consumer engagement through digital and social media platforms is a contemporary strategy in the Sparkling Market. Building a strong online presence allows companies to connect with consumers directly, gather feedback, and adapt products to meet changing preferences swiftly. Social media marketing campaigns, influencer collaborations, and interactive content contribute to brand visibility and consumer loyalty, influencing market share.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate 12.50% (2023-2030)

Global Sparkling Water Market Overview


Sparkling Water Market Size was valued at USD 33.1 billion in 2023. The Sparkling Water industry is projected to grow from USD 37.24 Billion in 2024 to USD 75.49 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 12.50% during the forecast period (2024 - 2032).The rising market players' innovation efforts and packaging and product marketing are the key market drivers enhancing market growth.


Sparkling Water Market


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Sparkling Water Market Trends




  • Growing interest in leading healthy lives industry’s market growth




Sparkling water’s growing popularity among consumers, as they prefer it to soda and other sweetened fizzy drinks since it keeps them hydrated, is a significant element driving market revenue growth. While sparkling water does not include sugar or calories, the sugar in beverages damages tooth enamel. Particularly for those who are constipated, carbonated water helps with bowel movements. Researchers have shown sparkling water can help boost heart health and lessen the severity of other dyspepsia symptoms, including stomach pain. Drinking carbonated water raises HDL cholesterol levels, which is healthy cholesterol.


Furthermore, the chemical actually has several benefits, including its ability to ease constipation and aid with digestion. According to several studies, drinking sparkling water is better for your teeth and bones as drinking soda. As a result, many consumers view carbonated water as a healthier alternative to soda and other sweet carbonated beverages.


Additionally, Consumers who enjoy the sparkle of carbonated soft drinks but want to sip on something without calories, sugars, or artificial additives are a niche market for sparkling water,  fuelling the industry’s revenue growth. Dehydration, which can result in dry lips, fatigue, headaches, and impaired performance, can be avoided with the help of sparkling water. Chronic dehydration causes digestive issues, heart and renal issues, and constipation. Sparkling water is available in various tastes and is a better alternative to soda water because it has no sugar, Hence consumers prefer sparkling water to alleviate these symptoms, which will all contribute to a rise in the sparkling water market CAGR globally in recent years.


However, there have been significant advances in technology innovations to cater to the demand. For instance, Sparkling water with flavors is a better option because it has more nutritional benefits for consumers. It is made with all-natural tastes and has no added sugar, salt, or calories. Also, it promotes healthy living, supports weight control, protects against obesity, helps to prevent dehydration, and increases sparkling water market revenue.


Sparkling Water Market Segment Insights


Sparkling Water Type Insights


The Sparkling Water Market segmentation, based on type, includes Natural/Mineral Sparkling Water, Caffeinated Sparkling Water. The highest share, more than 60.0%, was held by natural/mineral sparkling water in 2022. Consumer demand for clean, natural water is fueling the segment’s growth. Because of their flavors, effervescence, and health advantages, the flavored varieties are becoming more popular and increased Sparkling Water Market revenue.  Sparkling water with added caffeine has no calories or sugar and increases energy without adding any. These drinks are an alternative to coffee beverages, sweetened teas, and regular energy drinks. In 2021, it received 18.2%. This is due to its advantages, including a shorter vapor residence period. The demand for a high temperature is a drawback of this procedure. For instance, Hi-Biscus! Was a new flavor that National Beverage Corp. introduced to its LaCroix line in May 2019, this brand-new effervescent beverage has a distinctive hibiscus flower flavors and is free of salt, sugars, or carbs.


Jan 2022 Evian released its first sparkling water in can and bottle form. In February 2021, PepsiCo, Inc. released five new flavors of sparkling water with caffeine. Triple berries, blood orange grapefruit, blueberry pomegranate, citrus cherry flavors, mango passion fruit, and blood orange grapefruit are among the flavors offered under the bubbly brand.


December 2020 Natural mineral water from the Himalayas, Malaki Sparkling Water, is carbonated for a crisp, clean, and beautiful sparkling experience. It only contains the essential minerals your body needs that are naturally sourced from its source in the Himalayan Mountains. Neither salts nor minerals have been added.


Sparkling Water Distribution Channel Insights


The Sparkling Water Market data shows that sparkling water is mainly utilized in Store-Based and Non-Store-Based. Due to enhanced consumer experiences, the ability to purchase products with just one click, and advancements in smartphone and Internet access technology, the non-store the segment had the most significant revenue share in 2022. It is also ascribed to elements like no added expenses


Figure 1: Global Sparkling Water by Non-Store, 2022 & 2030 (USD billion)Global Sparkling Water by Non-Store, 2022 & 2030


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Additionally, the fastest CAGR, 12.50%, is anticipated for the non-store distribution channel between 2022 and 2030. One of the critical elements boosting sales through the online channel is the change in consumer shopping behavior. Millennials and the younger generation choose online platforms because of their advantages they offer, such as buying from the convenience of one’s home, doorstep delivery, free shipping, subscription services, and discounts.


The second fastest-growing segment in the fish oil industry is non-store. The comfort, personal service, and accessibility of a wide range of products boost the segment’s revenue growth.


Sparkling Water Regional Insights


By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The Europe sparkling water market accounted for USD 33.1 billion in 2022 and is expected to exhibit a significant CAGR growth during the study period. This is attributed to the growing incidence of sparkling water products such as La Croix, Perrier Mineral, Bubbly Sparkling, Hal, Gerolsteiner, and Sparkling ICE and an aging population across the region.


Further, the significant countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: SPARKLING WATER MARKET SHARE BY REGION 2022 (%)SPARKLING WATER MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


North America, sparkling water market, accounts for the second-largest market share due to the availability of sparkling water has many technological advantages including the improvement of flavors, development of citric acid and carbonated water. Further, the German sparkling water market held the largest market share, and the UK sparkling water market was the fastest-growing market in the European region.


The Asia-Pacific sparkling water Market is expected to grow at the fastest CAGR from 2022 to 2030. This is due to the increase in their presence in an industry that is becoming increasingly competitive. They have released several new drinks and food products that are influenced by both national and international cuisines. The vast growth in the region is attributable to an older population that is growing along with rising water concerns and public awareness that have increased improvement of carbonated water quality use in the Asia Pacific region throughout the forecast period. Moreover, China's sparkling water market held the largest market share, and the Indian sparkling water market was the fastest-growing market in the Asia-Pacific region.


For instance, the Indian sparkling water market is the favored destination for sparkling water production. The tempo beverage Ltd (Israel) Group offers works excellent as a increased intake,  and  improved bone. It supports healthy drink sparkling water due to advantages like easier digestion and heart health. Moreover, it strengthens the water flavor stronger and promotes excellent sparkling water growth. As per the data cited in the sparkling water companies 2022-21 published by the sparkling water producer Association in July 2022, Singapore is ranked in 2nd position, Japan at 3rd, India at 10th, South Korea at 14th, and China at 33rd out of the top 46 international wood vinegar production destinations. Hence, Asia-Pacific is anticipated to register the highest growth rate over the forecast period from 2022–2030.


Sparkling Water Key Market Players & Competitive Insights


Major market players are spending a lot of money on R&D to increase their product lines, which will help the sparkling water market grow even more. Market participants are also taking various strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the sparkling water industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.


One of the primary business strategies manufacturers adopt in the global sparkling water industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. The sparkling water industry has provided flavors with some of the most significant benefit in recent years. The sparkling water market major players such as GEROLSTEINER BRUNNEN GmbH & Co. KG (Germany), Reignwood Group (China), Nestle S.A. (Switzerland), PepsiCo Inc. (US), The Coca-Cola Company (US), and others are working on expanding the market demand by investing in research and development activities.


The Coca-Cola Company (Us) Dr. John Pemberton delivered the first Coca-Cola to a customer on May 8, 1886, at Jacobs' Pharmacy in Atlanta, Georgia. We have transformed into a full-service beverage firm from that one renowned drink. The Smithsonian’s National Museum of African American History and Culture (NMAAHC) is getting a $1 million boost from The Coca-Cola Company.


Also, Nestlé was formed in 1905 by the merger of the “Anglo-Swiss Milk Company, which was established in 1866 by brothers George and Charles Page, and “Farine Lactée Henri Nestlé” founded in 1867 by Henri Nestlé. In Dec 2022, Nestlé invested over CHF 100 million by 2030 in low-carbon logistics for its three international water brands – S. Pellegrino, Acqua Panna, and Perrier.


Key Companies in the sparkling water market include



  • GEROLSTEINER BRUNNEN GmbH & Co. KG (Germany)

  • Mountain Valley Spring Company LLC (US)

  • Tempo Beverage Ltd (Israel)

  • Reignwood Group (China)

  • Nestle S.A. (Switzerland)

  • Pepper Snapple Group (US)

  • PepsiCo Inc. (US)

  • The Coca-Cola Company (US)

  • COTT Corporation (Canada)

  • Crystal Geyser Water Company (US)

  • BARR p.l.c. (UK)


Sparkling Water Industry Developments


April 2021:  PepsiCo, Inc., an American food and beverage company that is one of the largest in the world, with products available in more than 200 countries. It took its name in 1965 when the Pepsi-Cola Company merged with Frito-Lay, Inc. The company’s headquarters are in New York.


Sep 2020: Finistere Ventures, a global agrifood investment leader, OurCrowd, Israel’s most active venture investor. Tnuva food manufacturer, and Tempo Beverages, the leading Israeli beverage company,


Sparkling Water Market Segmentation


Sparkling Water Type Outlook



  • Natural/Mineral Sparkling Water

  • Caffeinated Sparkling Water


Sparkling Water Distribution Channel Outlook



  • Store-Based

  • Non-Store-Based


Sparkling Water Regional Outlook




  • North America



    • US

    • Canada




  • Europe



    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe




  • Asia-Pacific



    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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