Tea Infuser Market Trends

Global Tea Infuser Market Overview

The tea infuser market size was valued at USD 1.15 Billion in 2023. The tea infuser industry is projected to grow from USD 1.20 Billion in 2024 to USD 1.65 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.03% during the forecast period (2024 - 2032). Increased focus of the product manufacturers on product innovations, increased demand for instant drinking beverages, and growing popularity of e-commerce platforms, particularly in developing countries, are the key market drivers enhancing the market growth.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Tea Infuser Market Trends

• Government initiatives and advancements in technology are driving the market growth.

Market CAGR for tea infusers is being driven by the growing government Initiatives and advancements in technology. Many governments worldwide have been actively supporting the tea processing industry, which has helped increase the market share. This includes providing financial support for developing and expanding tea processing facilities and promoting the export of tea and tea products. The tea processing industry has constantly been evolving with new technologies and innovations being introduced. This has led to enhanced demand for high-tech processing equipment, which can improve the quality of tea, reduce processing time and cost, and increase efficiency. For instance, the conventional tea preparation method is hand-picking and boiling and steaming the leaves. However, this process required labor and ample time. This has triggered the requirement for equipment to automate this process.

Additionally, the growing acceptance of tea instead of aerated drinks, especially among health-conscious consumers, is a major factor encouraging market growth. The low caffeine and increased antioxidant content make tea a suitable beverage for customers of all ages. Increasing demand for the product is projected to promote innovation in the tea infuser market over the forecast period.

Growing penetration of tea cafe and lounge culture, particularly across the North American region, is anticipated to bring unique market opportunities over the forecast period. Also, growing tea consumption among Americans is again anticipated to propel market growth. As per the Tea Association of the USA Inc., in 2019, Americans drank over 84 billion servings of tea or more than 3.8 billion bottles. Around 84% of all tea drunk was black tea, 15% was green tea, and the remaining was oolong, white tea and dark tea.

Tea has various health benefits, including reducing the chance of chronic conditions such as heart disease, cancer, and diabetes. This has led to enhanced demand for high-quality tea and the need for more advanced processing equipment. Iced tea is a popular and refreshing beverage, especially in the summer months, and its popularity is growing ly. This has led to an increase in demand for tea processing machines specifically designed to produce iced tea. These machines are designed to produce high-quality iced tea with the right balance of flavor and sweetness and the ability to produce large quantities efficiently and cost-effectively. With the growing demand for iced tea, the tea processing equipment market share is expected to grow and evolve, with innovative machines being introduced to drive the tea infuser market revenue.

Tea Infuser Market Segment Insights

Tea Infuser Type Insights

The tea infuser market segmentation, based on type, includes tea infuser baskets, tea ball infusers, travel mugs & tea mugs, infuser teapots, and others. The tea ball infusers segment dominated the market, accounting for 35% of market revenue (0.40 Billion). In developing economies, category growth is driven by the growing penetration of e-commerce platforms. However, infuser teapots are the fastest-growing category as they come in various materials such as glass, ceramic, cast iron, or stainless steel. Each material offers heat retention, durability, and aesthetic advantages. They are available in different sizes, styles, and designs, catering to individual preferences.

Tea Infuser Distribution Channel Insights

The tea infuser market segmentation, based on distribution channel, includes store-based {hypermarkets & supermarkets, convenience stores, and others} and non-store-based. The non-store-based category generated the most income (70.4%) due to the rise of online apps coupled with the availability of discounts and effortless product delivery has positively influenced the supply chain of the market. However, store-based is the fastest-growing category due to the increasing penetration of brands delivering premium and organic products, store-based make available a considerable variety of imported teas for the convenience of customers.

Figure 1: Tea Infuser Market by Distribution Channel, 2022 & 2032 (USD Billion)

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Tea Infuser Regional Insights

By region, the study delivers market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American tea infuser market will dominate, owing to the growing demand for high-quality tea and tea-based beverages, such as iced tea, bubble tea, and specialty teas. There is also a growing trend toward using organic and sustainably sourced tea, which has surged the demand for tea infusers and will boost the market growth in this region. Further, the US tea infuser market held the largest market share, and the Canadian tea infuser market was the fastest-growing market in the North American region.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: TEA INFUSER MARKET SHARE BY REGION 2022 (USD Billion)

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Europe, tea infuser market, accounts for the second-largest market share owing to the growing popularity of a wide variety of green tea flavors in the market, especially in developing economies, and increasing personal disposable income drives the market in this region. Further, the German tea infuser market held the largest market share, and the UK tea infuser market was the fastest-growing market in the European region.

The Asia-Pacific tea infuser market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to growing consumer health consciousness, especially in developing economies, the rising emergence of the obese and overweight population and easy availability via both online and offline methods of distribution in this region. Moreover, China’s tea infuser market held the largest market share, and the Indian tea infuser market was the fastest-growing market in the Asia-Pacific region.

Tea Infuser Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the tea infuser market grow even more. Market participants are also undertaking multiple strategic activities to enhhance their footprint, with important market developments including unique product launches, mergers and acquisitions, contractual agreements, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the tea infuser industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the tea infuser industry to benefit clients and increase the market sector. Major players in the tea infuser market, including Shenzhen Milabao Housewares Co. Ltd, Yueyang Smile Packing Equipment & Material Co., Limited, Urban Platter., Tea Too Pty Ltd., UENDURE TEA CO., and others, are attempting to increase market demand by investing in research and development operations.

Givaudan SA manufactures and sells fragrances and flavors. The company offers a range of fragrances for fabric, personal care, hair and skin care, household care, and oral care products. Givaudan provides solutions for taste, sense, nutrition, and health. In the fragrances area, the company's customers include personal, home and laundry care brands and perfumes. It markets solutions to beverages, savory-sweet goods, snacks, dairy and cheese, and nutraceuticals. In June 2019, Givaudan inaugurated a new flagship innovation center in Switzerland. The 12,000-square-meter facility will focus on developing distinctive and sustainable flavor, taste, and scent solutions for the food and beverage, cosmetics, personal care, and home care industries.

Archer Daniels Midland Co produces, processes, transports, stores, and merchandises agricultural products, commodities, and ingredients. The company produces food and beverage ingredients and other products made from oilseeds, corn, wheat, and other agricultural commodities. ADM's products portfolio includes natural flavors and colors, health and nutrition products, vegetable oil, corn sweeteners, flour, animal feed, and biofuels. The company stores, cleans, and transports agricultural commodities such as oilseeds, corn wheat, milo, oats, barley, and other products derived from these inputs through its grain elevator and transportation network. In April 2021, ADM launched an innovation center in ADM's Biopolis research hub in Singapore. The lab will create next-level, on-trend and nutritious products to meet increasing food and beverage demand in the Asia-Pacific region. This 8,900-square-foot (825-square-meter) area would be used to explore flavors and ingredients as well as goods.

Key Companies in the Tea Infuser market include

• Shenzhen Milabao Housewares Co. Ltd


• Yueyang Smile Packing Equipment & Material Co., Limited


• Urban Platter.


• Tea Too Pty Ltd.


• UENDURE TEA CO.


• Etsy, Inc.


• Newell Brands


• Fred & Friends


• Starbucks Corporation.


• Norpro Inc.


• Lifetime Brands, Inc.


• House Again Inc.


• GIFBERA Online Store.


• Magic TeaFit LLC.


• LoyalTea B.V.


• True Brands

Tea Infuser Industry Developments

January 2023: George Steuart Teas unveiled a tea processing and packaging plant in Sri Lanka with a processing capacity of 18 Mnkgs of tea yearly.

Tea Infuser Market Segmentation

Tea Infuser Type Outlook

• Tea Infuser Baskets


• Tea Ball Infusers


• Travel Mugs & Tea Mugs


• Infuser Tea Pots


• Others

Tea Infuser Distribution Channel Outlook

• Store-Based
  
  
  
  • Hypermarkets & Supermarkets
  
  
  • Convenience Stores
  
  
  • Others
  
  
  
  


• Non-Store-Based

Tea Infuser Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  

• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  

• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America