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    US ALCOHOLIC DRINKS PACKAGING MARKET

    ID: MRFR/PNT/16922-HCR
    111 Pages
    Snehal Singh
    October 2025

    US Alcoholic Drinks Packaging Market Research Report: By Type of Packaging (Bottles, Cans, Kegs, Pouches), By Material (Glass, Plastic, Metal, Paper), By Closure Type (Caps, Taps, Screw-on Lids, Cork) and By End Use (Beer, Wine, Spirits) - Forecast to 2035.

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    US ALCOHOLIC DRINKS PACKAGING MARKET Infographic
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    US ALCOHOLIC DRINKS PACKAGING MARKET Summary

    The US Alcoholic Drinks Packaging market is projected to grow significantly from 235.94 USD Billion in 2024 to 541.32 USD Billion by 2035, reflecting a robust CAGR of 7.84%.

    Key Market Trends & Highlights

    US Alcoholic Drinks Packaging Key Trends and Highlights

    • The market valuation is expected to reach 541.32 USD Billion by 2035, indicating substantial growth opportunities.
    • From 2025 to 2035, the market is anticipated to grow at a CAGR of 7.84%, showcasing a strong upward trend.
    • In 2024, the market is valued at 235.94 USD Billion, laying a solid foundation for future expansion.
    • Growing adoption of sustainable packaging solutions due to increasing environmental concerns is a major market driver.

    Market Size & Forecast

    2024 Market Size 235.94 (USD Billion)
    2035 Market Size 541.32 (USD Billion)
    CAGR (2025 - 2035) 7.84%

    Major Players

    Apple Inc (US), Microsoft Corp (US), Amazon.com Inc (US), Alphabet Inc (US), Berkshire Hathaway Inc (US), Meta Platforms Inc (US), Tesla Inc (US), Johnson & Johnson (US), Visa Inc (US), Procter & Gamble Co (US)

    US ALCOHOLIC DRINKS PACKAGING MARKET Trends

    The US Alcoholic Drinks Packaging Market is currently experiencing a shift towards sustainable packaging solutions, largely driven by increased consumer awareness and demand for environmentally friendly products. The drive toward sustainability has prompted manufacturers to explore biodegradable materials, lightweight packaging, and recyclable containers, aligning with the growing trend of eco-conscious consumption among Americans. Furthermore, convenience packaging options, such as single-serve sizes and easy-to-open designs, are also gaining popularity as consumers seek practicality and portability, especially in on-the-go scenarios.

    There are notable opportunities to be captured by brands that embrace innovative packaging technologies, such as smart packaging integrated with QR codes, which engage consumers and provide transparency about product origins and ingredients.In recent times, the rise in online sales of alcoholic beverages due to the pandemic has spurred demand for packaging that ensures product protection during transit while maintaining aesthetic appeal. This shift in purchasing behavior underscores the importance of attractive and reliable packaging that resonates with the visual preferences of consumers.

    In addition, the growing popularity of craft beers, artisanal spirits, and premium wines has encouraged brands to invest in creative packaging solutions that reflect their unique identities and storytelling. This trend not only appeals to the target demographic but also enhances the overall consumer experience.As health-conscious trends continue to evolve, there is an increasing interest in alcohol-infused beverages that offer lower alcohol content or alternative ingredients, propelling demand for product-specific packaging that highlights these attributes. Overall, the US Alcoholic Drinks Packaging Market is adapting swiftly to evolving consumer preferences, presenting a dynamic landscape for manufacturers and brands.

    Market Segment Insights

    Alcoholic Drinks Packaging Market Type of Packaging Insights

    The Type of Packaging segment within the US Alcoholic Drinks Packaging Market encompasses various forms of containers that play a crucial role in both product preservation and consumer appeal. With the overall industry projected to achieve a valuation of 7.16 billion USD by 2024, the significance of packaging types such as Bottles, Cans, Kegs, and Pouches becomes increasingly evident.

    Bottles, particularly glass variants, have remained a staple in the market due to their ability to enhance the perceived quality of premium spirits and wines; they also provide excellent protection against environmental factors.Cans have gained traction for their lightweight nature and recyclability, catering to a market that is increasingly conscious of sustainability. This alignment with consumer preferences positions cans as a major contender in events and casual drinking scenarios, whereas kegs dominate the on-premise market, offering efficient serving solutions for bars and restaurants.

    Pouches, though relatively newer in the alcoholic segment, are emerging as an innovative packaging solution that provides convenience and portability, especially in ready-to-drink cocktails.The ongoing trends such as increased consumption of craft beer and spirits, along with a notable shift towards eco-friendly packaging options, enhance the relevance of these packaging types in the market. Factors including growing environmental concerns and changing consumer behavior towards convenience and mobility further propel innovations and preferences within these categories.

    The US regulatory landscape also supports the growth of various packaging types by encouraging recyclable materials, which aligns with the increasing push for sustainability in product offerings.Each type of packaging not only fulfills specific logistical needs but also significantly influences consumer engagement and market growth within the US Alcoholic Drinks Packaging Market. As the sector evolves, these packaging types will likely undergo further innovations to meet market demands and consumer tastes, reflecting broader industry dynamics in the years to come.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Alcoholic Drinks Packaging Market Material Insights

    The Material segment of the US Alcoholic Drinks Packaging Market encompasses several key categories, each playing a pivotal role in the industry. Glass packaging remains a popular choice due to its ability to preserve the taste and quality of beverages, offering a premium feel that appeals to consumers. Plastic, while often seen as more economical, provides lightweight convenience and durability, making it suitable for larger packaging formats.

    Metal containers, particularly aluminum, are gaining traction due to their recyclability and association with outdoor and on-the-go consumption.Lastly, paper packaging is emerging as an innovative solution, particularly in the craft beverage space, aligning with sustainability trends and offering customizable branding opportunities. As consumers become increasingly eco-conscious, demand for sustainable and recyclable materials is expected to grow, influencing the material choice in the alcoholic drinks packaging sector. The varied nature of this segment allows brands to cater to diverse preferences and market trends, positioning the US Alcoholic Drinks Packaging Market for ongoing evolution and growth.

    Alcoholic Drinks Packaging Market Closure Type Insights

    The Closure Type segment of the US Alcoholic Drinks Packaging Market plays a pivotal role in ensuring product integrity and consumer appeal. Caps are widely favored due to their convenience and effectiveness in maintaining freshness, making them a leading choice among manufacturers. Taps, frequently used for draft products, offer a unique serving solution that appeals to the bar and restaurant sector, enhancing the consumer experience.

    Screw-on lids provide an easy-open solution, often associated with wine and spirits, emphasizing user-friendliness.Cork, steeped in tradition, is particularly significant in the wine industry for its ability to control the aging process while adding a premium feel to the packaging. As the market evolves, trends toward sustainable materials are influencing the development of new closure techniques, driving opportunities for innovation across all types.

    The US Alcoholic Drinks Packaging Market data reflects how these closures not only serve functional purposes but also impact branding and market growth, showcasing the importance of selecting the right closure for specific product types, thus influencing purchasing decisions among consumers.

    Alcoholic Drinks Packaging Market End Use Insights

    The US Alcoholic Drinks Packaging Market is characterized by its diverse End Use segments, primarily encompassing Beer, Wine, and Spirits. As one of the largest markets globally, the US showcases a robust demand for packaging solutions tailored to each category. Beer holds a significant share, driven by changing consumer preferences and a surge in craft breweries, which often require innovative and sustainable packaging options. Wine, with its increasing popularity among younger demographics, benefits from premium packaging that enhances aesthetic appeal.Spirits demand unique packaging to differentiate in a highly competitive landscape, often utilizing materials that reflect quality and brand identity.

    The growth of these segments is reinforced by rising consumer awareness regarding sustainability, propelling the industry toward eco-friendly packaging solutions. Additionally, advancements in technology and design are influencing packaging innovation across these segments. Challenges such as fluctuating raw material costs and regulatory compliance necessitate strategic planning and adaptation within the US Alcoholic Drinks Packaging Market.Overall, these trends indicate a dynamic landscape where packaging plays a crucial role in enhancing product appeal and meeting consumer expectations across all End Use categories.

    Get more detailed insights about US ALCOHOLIC DRINKS PACKAGING MARKET

    Key Players and Competitive Insights

    The US Alcoholic Drinks Packaging Market is characterized by a dynamic landscape where key players constantly innovate and adapt to evolving consumer preferences and regulatory requirements. In this sector, competition is fueled by the increasing demand for sustainable and aesthetically pleasing packaging solutions that enhance product appeal while also ensuring safety and compliance. Companies are leveraging technological advancements and strategic collaborations to enhance their product offerings, thereby improving market penetration.

    The shift toward eco-friendly packaging materials, along with a focus on reducing carbon footprints, is shaping competitive strategies, highlighting the importance of sustainability in the decision-making processes of both manufacturers and consumers. Brands aim to differentiate themselves through unique designs, functional packaging formats, and a commitment to environmental responsibility, leading to a robust competitive environment where innovation is key to maintaining market share.Crown Holdings stands out in the US Alcoholic Drinks Packaging Market, known for its extensive range of metal packaging solutions.

    The company utilizes cutting-edge technology and robust manufacturing capabilities to deliver high-quality products that cater to the diverse needs of beverage producers. Crown Holdings has established a significant market presence through strategic partnerships and a commitment to sustainability, enhancing its competitive edge. Its strengths lie in the ability to provide lightweight packaging that reduces shipping costs, along with its reputation for quality and reliability.

    By focusing on customer satisfaction and continuous improvement, Crown Holdings has positioned itself as a trusted leader within the industry, adept at addressing the unique challenges presented by the unpackaging of alcoholic beverages.TricorBraun has made its mark in the US Alcoholic Drinks Packaging Market with a comprehensive portfolio of packaging solutions that includes bottles, closures, and custom designs specifically tailored to fortify brand identity for alcoholic beverages. The company emphasizes innovation and responsiveness to market trends, equipping its clients with sustainable packaging options that align with consumer expectations for environmentally friendly products.

    TricorBraun's strengths include a wide-reaching distribution network and a knowledgeable team dedicated to offering creative packaging solutions. The company has also pursued growth through strategic mergers and acquisitions, facilitating increased market presence and expanded capabilities in packaging design and production. Their focus on providing tailored services and maintaining strong relationships with customers further consolidates their standing in the US market, making them a formidable competitor in the alcoholic drinks packaging space.

    Key Companies in the US ALCOHOLIC DRINKS PACKAGING MARKET market include

    Industry Developments

    The US Alcoholic Drinks Packaging Market has seen notable developments recently, with several companies focusing on sustainability and innovation. Crown Holdings has been enhancing its product line with lightweight aluminum cans, aiming to reduce environmental impact. TricorBraun announced in August 2023 that it has expanded its packaging solutions to meet the demand for eco-friendly materials. In the mergers and acquisitions space, Sonoco Products acquired Ball Corporation’s rigid paper and plastics packaging business in September 2023, a move that strengthens its position in the alcoholic drinks segment.

    Meanwhile, Amcor has been investing in new technologies to improve packaging recyclability and reduce waste, which aligns with growing consumer preferences for sustainable options. Additionally, Graham Packaging Company has reported increased revenue due to rising sales of its innovative-shaped containers for craft beer. The market continues to grow, fueled by the rising demand for ready-to-drink beverages and sustainability initiatives. Over the last few years, the US market has made strides in incorporating more recyclable materials and focusing on lightweight packaging solutions, responding to consumers' shifting attitudes toward environmental responsibility.

    Market Segmentation

    Outlook

    • Beer
    • Wine
    • Spirits

    Alcoholic Drinks Packaging Market End Use Outlook

    • Beer
    • Wine
    • Spirits

    Alcoholic Drinks Packaging Market Material Outlook

    • Glass
    • Plastic
    • Metal
    • Paper

    Alcoholic Drinks Packaging Market Closure Type Outlook

    • Caps
    • Taps
    • Screw-on Lids
    • Cork

    Alcoholic Drinks Packaging Market Type of Packaging Outlook

    • Bottles
    • Cans
    • Kegs
    • Pouches

    Report Scope

    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 6.58(USD Billion)
    MARKET SIZE 2024 7.16(USD Billion)
    MARKET SIZE 2035 9.35(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 2.456% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED Crown Holdings, TricorBraun, Graham Packaging Company, Sonoco Products, Ardagh Group, MJS Packaging, Nestle Waters, Consolidated Container Company, Silgan Holdings, Smurfit Kappa, Amcor, Ball Corporation, Rexam, OwensIllinois
    SEGMENTS COVERED Type of Packaging, Material, Closure Type, End Use
    KEY MARKET OPPORTUNITIES Sustainable packaging solutions, E-commerce packaging innovations, Customizable packaging designs, Eco-friendly materials adoption, Smart packaging technology integration
    KEY MARKET DYNAMICS sustainability trends, rising consumer preferences, innovative packaging designs, regulatory compliance challenges, e-commerce growth
    COUNTRIES COVERED US

    FAQs

    What is the expected market size of the US Alcoholic Drinks Packaging Market in 2024?

    In 2024, the US Alcoholic Drinks Packaging Market is expected to be valued at 7.16 billion USD.

    What will be the market size of the US Alcoholic Drinks Packaging Market by 2035?

    By 2035, the market is anticipated to grow to 9.35 billion USD.

    What is the projected compound annual growth rate (CAGR) for the US Alcoholic Drinks Packaging Market from 2025 to 2035?

    The US Alcoholic Drinks Packaging Market is expected to exhibit a CAGR of 2.456% from 2025 to 2035.

    Which type of packaging is anticipated to have the largest market share in 2024?

    In 2024, the largest segment is expected to be bottles, valued at 2.8 billion USD.

    What is the expected growth rate for cans in the US Alcoholic Drinks Packaging Market by 2035?

    The cans segment is projected to grow to 2.6 billion USD by 2035.

    Who are the key players in the US Alcoholic Drinks Packaging Market?

    Major players include Crown Holdings, TricorBraun, Graham Packaging, and Amcor among others.

    What is the expected market size for kegs in 2024?

    The keg segment is anticipated to be valued at 1.5 billion USD in 2024.

    How much is the pouch segment expected to grow by 2035?

    The pouch segment is expected to increase to 1.25 billion USD by 2035.

    What challenges does the US Alcoholic Drinks Packaging Market currently face?

    Challenges include evolving consumer preferences and increasing sustainability regulations.

    What opportunities exist within the US Alcoholic Drinks Packaging Market?

    Emerging trends in eco-friendly packaging and innovative designs present significant opportunities.

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