US Canned Tomatoes Market US Canned Tomatoes Market Research Report: By Type (Whole peeled tomatoes, Diced tomatoes, Stewed tomatoes, Others), By End-User (Residential, Commercial) and By Sales Channel (Offline Channels, Online Channels) - Forecast to 2035

US Canned Tomatoes Market

US Canned Tomatoes Market Research Report: By Type (Whole peeled tomatoes, Diced tomatoes, Stewed tomatoes, Others), By End-User (Residential, Commercial) and By Sales Channel (Offline Channels, Online Channels) - Forecast to 2035.

US Canned Tomatoes Market Overview:

As per MRFR analysis, the US Canned Tomatoes Market Size was estimated at 2.47 (USD Billion) in 2023. The US Canned Tomatoes Market Industry is expected to grow from 3.5(USD Billion) in 2024 to 5.7 (USD Billion) by 2035. The US Canned Tomatoes Market CAGR (growth rate) is expected to be around 4.533% during the forecast period (2025 - 2035).

Key US Canned Tomatoes Market Trends Highlighted

The US Canned Tomatoes Market is witnessing significant shifts influenced by various factors that reflect broader consumer preferences and lifestyle changes. One of the key market drivers is the growing demand for convenience foods, as busy lifestyles push consumers towards ready-to-use products. Canned tomatoes are favored for their extended shelf life and ease of use, making them a staple in many American households. Additionally, there is an increasing awareness of health and nutrition, leading consumers to seek out organic and non-GMO options. This trend aligns with a broader movement toward healthier eating practices, where people are more inclined to examine ingredient labels and choose products that are minimally processed.Opportunities to be explored in the US market include the expansion of plant-based and vegetarian meal options. As more Americans adopt flexitarian diets, canned tomatoes serve as a versatile ingredient for a variety of recipes that cater to these dietary choices. Another burgeoning avenue is the incorporation of regional flavors and ethnic varieties, as consumers seek to diversify their meals and experiment with different cuisines. This aspect allows brands to innovate by introducing new flavors or unique blends that appeal to a wider audience. Trends in recent times show a rise in consumer interest in sustainable packaging and environmentally friendly practices within the food industry.Brands that adopt eco-friendly packaging solutions are likely to resonate well with environmentally conscious consumers. Furthermore, the shift towards online grocery shopping is changing how consumers access canned tomatoes, with e-commerce platforms gaining popularity, making it essential for brands to enhance their online presence. Overall, the US Canned Tomatoes Market reflects dynamic consumer behavior and a growing emphasis on health, sustainability, and convenience.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US Canned Tomatoes Market Drivers

Growing Demand for Convenient Food Options

The US Canned Tomatoes Market Industry is experiencing significant growth due to an increasing consumer preference for convenient meal solutions. According to the United States Department of Agriculture, approximately 53% of American households have adopted a convenience-based approach to meal preparation, which has resulted in a substantial rise in demand for canned vegetables. This trend aligns with the National Retail Federation's findings that 72% of consumers prioritize time-saving meal options, particularly in urban areas where busy lifestyles are predominant.The convenience factor of canned tomatoes, often used in sauces, soups, and stews, enhances their attractiveness, leading to an upsurge in the canned tomatoes market. This increased focus on convenience reflects the dynamic changes in consumer behavior and lifestyle choices across the United States, indicating a conducive environment for growth in the US Canned Tomatoes Market Industry.

Health Consciousness Among Consumers

The heightened awareness regarding health and nutrition among consumers is driving the US Canned Tomatoes Market Industry. According to the Centers for Disease Control and Prevention, more than 70% of adults in the US are actively trying to improve their diets by incorporating more fruits and vegetables. Canned tomatoes are not only rich in vitamins but also present an excellent source of lycopene, a powerful antioxidant known to reduce the risk of chronic diseases.This increasing inclination towards healthier food options, as highlighted by surveys from the American Heart Association, indicates a promising future for canned tomatoes, which are perceived as a healthy alternative to fresh and frozen produce.

Increase in Cooking and Gardening Activities

The COVID-19 pandemic has sparked a notable resurgence in home cooking and gardening activities across the United States, significantly impacting the US Canned Tomatoes Market Industry. A survey conducted by the Food and Agriculture Organization indicated that 57% of Americans reported cooking at home more often since the onset of the pandemic. Additionally, data from the National Gardening Association revealed that 18 million new households took to gardening, creating a heightened demand for canned tomatoes as they are integral to many recipes.As more consumers recognize the importance of self-sufficiency and experimenting in the kitchen, the demand for canned tomatoes is expected to flourish in the coming years.

Sustainable and Natural Food Trends

The rising trend towards sustainability and natural food consumption is increasingly influencing the US Canned Tomatoes Market Industry. According to the Environmental Protection Agency, there is a growing trend with 48% of consumers favoring products with minimal processing and clean labels. Several established manufacturers in the canned tomatoes sector are adapting to these trends by offering organic and sustainably sourced products, appealing to a demographic that is conscious of their environmental impact.This shift is evidenced by the Organic Trade Association, which reported a 31% increase in organic canned tomato sales over the past three years, demonstrating the positive correlation between sustainability practices and market expansion.

US Canned Tomatoes Market Segment Insights:

Canned Tomatoes Market Type Insights

The US Canned Tomatoes Market provides a diverse range of products categorized by Type, which includes Whole peeled tomatoes, Diced tomatoes, Stewed tomatoes, and Others. This segmentation plays a crucial role in catering to various consumer preferences and culinary uses, thereby enhancing the overall market dynamics. Whole peeled tomatoes have maintained a prominent position due to their versatility in recipes, being ideal for sauces, stews, and a plethora of Italian dishes, emphasizing their significant demand in kitchens across the United States.Diced tomatoes, on the other hand, are favored for their convenience and ease of use, often sought after by home cooks and food service providers alike, as they require less preparation time compared to whole tomatoes. The Stewed tomatoes segment has also garnered attention, often blended with spices and herbs, making them a favored choice for ready-made meal solutions or incorporation into comfort foods. The inclusion of Others’ in this segment signifies a variety of alternative canned tomato products, catering to niche markets or innovative culinary trends, which further diversifies the consumer base.This richness in Type segmentation reflects the US Canned Tomatoes Market's adaptability, addressing varying tastes and preferences driven by cultural influences and growing consumer awareness around nutrition and convenience. The rising trend of cooking at home, particularly post-pandemic, has significantly boosted the relevance of canned tomatoes, fostering a favorable environment for each Type in the marketplace. Overall, understanding these segments allows for better-targeted marketing strategies and product development, aligning with consumers’ evolving needs and enhancing market participation.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Canned Tomatoes Market End-User Insights

The End-User segment of the US Canned Tomatoes Market plays a crucial role in shaping consumption patterns and driving overall market dynamics. This segment is primarily divided into Residential and Commercial use. The Residential sector, which represents households using canned tomatoes for daily meal preparation, showcases a strong commitment to convenience and long shelf life, making canned tomatoes a staple in American kitchens. With the rise in home cooking trends, especially during recent years, this sector has witnessed a surge in demand. Conversely, the Commercial segment, which includes restaurants, hotels, and food service providers, significantly influences the market through bulk purchases and diverse culinary applications. These establishments rely on canned tomatoes for consistent quality and availability, facilitating menu flexibility. The growth of the food service industry, particularly in urban areas, contributes heavily to the increased consumption of canned tomatoes. The importance of these segments underlines the diverse applications and preferences in the culinary practices of consumers, enhancing the overall landscape of the US Canned Tomatoes Market. The segmentation also highlights distinct consumer behavior, indicating opportunities for innovation and tailored marketing strategies to meet varying needs.

Canned Tomatoes Market Sales Channel Insights

The Sales Channel segment of the US Canned Tomatoes Market plays a crucial role in the overall distribution and accessibility of canned tomatoes to consumers. Both Offline Channels and Online Channels are integral to market dynamics, where traditional retail outlets have historically maintained a significant presence. Grocery stores, supermarkets, and convenience stores provide physical locations where consumers can make impulse purchases. However, the rise of Online Channels has transformed consumer buying behavior, offering convenience and a wider selection, particularly for niche products and brands that may not be available in local stores.As more consumers turn to e-commerce for their grocery needs, particularly younger generations and urban dwellers, the Online Channel is becoming increasingly significant. This shift not only caters to changing consumer preferences but also opens up opportunities for new market entrants and smaller brands to penetrate the market effectively. Additionally, the ongoing digital transformation across various industries is expected to enhance the efficiency of Online Channels through improved delivery and customer service practices, thereby contributing to sustained market growth.Understanding these dynamics within the US Canned Tomatoes Market segmentation allows stakeholders to strategize effectively in this evolving landscape.

US Canned Tomatoes Market Key Players and Competitive Insights:

The US Canned Tomatoes Market is a dynamic and competitive landscape characterized by a diverse range of players, which include both local and international companies. Market participants compete on various fronts, including product quality, pricing, distribution efficiency, and brand reputation. The growth of this market is driven by increasing consumer demand for convenience foods, as well as the rising popularity of Mediterranean and Italian cuisines, which prominently feature canned tomatoes. The market landscape is influenced by changing consumer preferences towards healthy and organic options, along with the growth of the food processing industry, leading to an increase in the consumption of canned tomatoes across the country. As these dynamics evolve, companies must strategize to maintain their market positions while adapting to emerging trends.MFN Enterprises has made a significant impact within the US Canned Tomatoes Market, marking its presence through a focus on high-quality products and consistent distribution channels. The strength of MFN Enterprises lies in its ability to offer a broad selection of canned tomato products that cater to different consumer preferences, including organic and non-GMO options. The company has forged strong partnerships with retailers, ensuring strong market penetration and availability of its products across various grocery segments. Furthermore, MFN Enterprises is recognized for its competitive pricing strategy, which helps attract a wide range of customers while maintaining high product standards. This commitment to quality and accessibility enhances its brand loyalty among consumers in the US market.Cento stands out in the US Canned Tomatoes Market, known for its top-tier products that emphasize authenticity and historically rooted recipes. The company is particularly recognized for its premium canned tomatoes, which have been embraced for both culinary uses and versatility in various dishes. Cento has secured a strong market presence through its focus on traditional Italian tomato varieties, ensuring that consumers associate the brand with quality and flavor. The company's strengths also lie in its effective marketing strategies, which highlight the natural ingredients and certification of sources, appealing to health-conscious consumers. Moreover, Cento has engaged in strategic partnerships and collaborations to enhance product offerings and improve market reach. The company's ability to adapt to changing consumer demands while maintaining a robust supply chain has fortified its position, making it a competitive player in the US canned tomatoes landscape.

Key Companies in the US Canned Tomatoes Market Include:

MFN Enterprises

Cento

Red Gold

Del Monte Foods

Stargazer

B and G Foods

Hunts

Libby's

La Valle

Conagra Brands

Dole Food Company

San Marzano

Campbell Soup Company

Private Label

General Mills

US Canned Tomatoes Market Industry Developments

Recent developments in the US Canned Tomatoes Market indicate a growing demand for organic and sustainably sourced products. Companies like Del Monte Foods and Hunts have been increasing their product lines to include organic varieties, responding to consumer preferences shifting towards healthier options. In September 2023, Red Gold announced a significant increase in production to meet rising demand due to supply chain improvements and strategic partnerships with local farmers, enhancing their sourcing capabilities. In terms of mergers and acquisitions, B and G Foods completed the acquisition of a tomato processing facility in August 2023, which is expected to enhance their production capacity and market reach. Additionally, General Mills has been actively investing in technology for better canning practices to ensure product freshness while reducing waste, reflecting the industry’s focus on sustainability. Between 2021 and 2023, the market valuation for canned tomatoes has seen consistent growth, with Reports suggesting it has risen by approximately 15%, driven by increased consumer spending and the expansion of grocery retail channels in the US. As a result, major brands like Campbell Soup Company and Cento are also adapting their strategies to remain competitive in this evolving landscape.

US Canned Tomatoes Market Segmentation Insights

Canned Tomatoes Market Type Outlook

Whole peeled tomatoes

Diced tomatoes

Stewed tomatoes

Others

Canned Tomatoes Market End-User Outlook

Residential

Commercial

Canned Tomatoes Market Sales Channel Outlook

Offline Channels

Online Channels

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	2.47(USD Billion)
MARKET SIZE 2024	3.5(USD Billion)
MARKET SIZE 2035	5.7(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	4.533% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	MFN Enterprises, Cento, Red Gold, Del Monte Foods, Stargazer, B and G Foods, Hunts, Libby's, La Valle, Conagra Brands, Dole Food Company, San Marzano, Campbell Soup Company, Private Label, General Mills
SEGMENTS COVERED	Type, End-User, Sales Channel
KEY MARKET OPPORTUNITIES	Organic canned tomato growth, Increased demand for convenience foods, Rising health consciousness among consumers, Expansion in e-commerce distribution, Innovative packaging solutions for freshness
KEY MARKET DYNAMICS	increasing health consciousness, convenience of canned products, competitive pricing strategies, diverse product offerings, sustainability concerns
COUNTRIES COVERED	US