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Canned Tomatoes Market

ID: MRFR/FnB/10791-CR
128 Pages
Pradeep Nandi
October 2023

Canned Tomatoes Market Research Report Information By Type (Whole Peeled Tomatoes, Diced Tomatoes, Stewed Tomatoes And Others), By End-User (Residential And Commercial), By Sales Channel (Offline Channels And Online Channels), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2035

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Canned Tomatoes Market Infographic
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Canned Tomatoes Market Summary

As per MRFR analysis, the Canned Tomatoes Market Size was estimated at 13.31 USD Billion in 2024. The Canned Tomatoes industry is projected to grow from 14.05 USD Billion in 2025 to 24.23 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 5.6 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Canned Tomatoes Market is experiencing a shift towards convenience and health-conscious products.

  • North America remains the largest market for canned tomatoes, driven by a strong demand for convenience foods.
  • The Asia-Pacific region is emerging as the fastest-growing market, reflecting changing consumer preferences and increased urbanization.
  • Whole peeled tomatoes dominate the market, while diced tomatoes are witnessing rapid growth due to their versatility in meal preparation.
  • Rising health awareness and sustainability initiatives in production are key drivers influencing market dynamics.

Market Size & Forecast

2024 Market Size 13.31 (USD Billion)
2035 Market Size 24.23 (USD Billion)
CAGR (2025 - 2035) 5.6%

Major Players

ConAgra Foods (US), Del Monte Foods (US), Campbell Soup Company (US), H.J. Heinz Company (US), B&G Foods (US), Mutti S.p.A. (IT), Cento Fine Foods (US), Crown Prince (US)

Canned Tomatoes Market Trends

The Canned Tomatoes Market is currently experiencing a dynamic evolution, driven by various factors that influence consumer preferences and industry practices. The growing inclination towards convenience foods has led to an increased demand for canned tomatoes, as they offer a quick and easy solution for meal preparation. Additionally, the rising awareness regarding the nutritional benefits of tomatoes, including their rich antioxidant properties, appears to be fostering a more health-conscious consumer base. This shift in dietary habits is likely to propel the market forward, as more individuals seek out products that align with their wellness goals. Moreover, sustainability concerns are becoming increasingly prominent within the Canned Tomatoes Market. Consumers are showing a preference for brands that prioritize eco-friendly packaging and sustainable sourcing practices. This trend suggests that companies may need to adapt their strategies to meet the expectations of environmentally aware shoppers. As the market continues to evolve, it seems that innovation in product offerings, such as organic and specialty varieties, could play a crucial role in attracting a diverse range of consumers. Overall, the Canned Tomatoes Market is poised for growth, influenced by changing lifestyles and a heightened focus on health and sustainability.

Convenience and Ready-to-Use Products

The demand for convenience foods is on the rise, with consumers increasingly seeking ready-to-use options. Canned tomatoes fit this trend perfectly, as they provide a quick and hassle-free ingredient for various dishes. This shift towards convenience is likely to drive sales in the Canned Tomatoes Market.

Health and Nutritional Awareness

There is a growing awareness among consumers regarding the health benefits associated with tomatoes. Rich in vitamins and antioxidants, canned tomatoes are perceived as a nutritious choice. This trend indicates that health-conscious consumers may increasingly opt for canned tomato products.

Sustainability and Eco-Friendly Practices

Sustainability is becoming a key consideration for consumers when choosing food products. The Canned Tomatoes Market is witnessing a shift towards eco-friendly packaging and sustainable sourcing. Brands that adopt these practices may find themselves more appealing to environmentally conscious shoppers.

Canned Tomatoes Market Drivers

Innovations in Product Offerings

The Canned Tomatoes Market is witnessing a wave of innovations in product offerings, which is enhancing consumer interest and engagement. Manufacturers are increasingly introducing new flavors, organic options, and value-added products, such as ready-to-use sauces and diced tomatoes. This diversification caters to evolving consumer tastes and preferences, thereby expanding the market. For instance, the introduction of low-sodium and no-added-sugar canned tomatoes has attracted health-conscious consumers, contributing to a projected market growth of 6% over the next five years. Additionally, the incorporation of unique packaging solutions, such as resealable cans, is appealing to consumers seeking convenience. These innovations are likely to play a crucial role in shaping the future of the Canned Tomatoes Market.

Expansion of Distribution Channels

The Canned Tomatoes Market is experiencing an expansion of distribution channels, which is facilitating greater accessibility for consumers. The rise of e-commerce platforms has transformed the way consumers purchase canned goods, allowing for convenient online shopping experiences. Additionally, traditional retail channels are also evolving, with supermarkets and specialty stores increasing their canned tomato product selections. This expansion is supported by data indicating that online grocery sales have surged by over 20% in recent years. As distribution channels diversify, the Canned Tomatoes Market is likely to benefit from increased visibility and availability, ultimately driving sales growth. This trend suggests a promising future for the industry as it adapts to changing consumer shopping behaviors.

Health Conscious Consumer Behavior

The Canned Tomatoes Market is significantly influenced by the growing health consciousness among consumers. With an increasing awareness of the nutritional benefits of tomatoes, such as their high antioxidant content and low calorie count, more individuals are incorporating canned tomatoes into their diets. Recent data indicates that the consumption of canned tomatoes has risen by approximately 10% in health-focused segments, as they are perceived as a healthy alternative to processed foods. This trend is further supported by the rise of plant-based diets, where canned tomatoes serve as a staple ingredient in various recipes. As consumers prioritize health and wellness, the Canned Tomatoes Market is likely to see sustained growth driven by this demographic shift.

Rising Demand for Convenience Foods

The Canned Tomatoes Market experiences a notable surge in demand for convenience foods, driven by the fast-paced lifestyles of consumers. As more individuals seek quick meal solutions, canned tomatoes serve as a versatile ingredient that simplifies meal preparation. This trend is reflected in the increasing sales of canned tomato products, which have shown a steady growth rate of approximately 5% annually. The convenience factor not only appeals to busy families but also to single-person households, further expanding the market reach. Retailers are responding by enhancing their canned tomato product offerings, including organic and specialty varieties, to cater to diverse consumer preferences. This shift towards convenience is likely to continue, positioning the Canned Tomatoes Market favorably in the food sector.

Sustainability Initiatives in Production

Sustainability initiatives are becoming increasingly prominent within the Canned Tomatoes Market, as consumers demand environmentally friendly products. Many manufacturers are adopting sustainable farming practices and eco-friendly packaging solutions to reduce their carbon footprint. This shift is not only beneficial for the environment but also resonates with consumers who prioritize sustainability in their purchasing decisions. Recent surveys indicate that approximately 70% of consumers are willing to pay a premium for sustainably sourced products. As a result, companies that embrace these practices are likely to gain a competitive edge in the market. The emphasis on sustainability is expected to drive growth in the Canned Tomatoes Market, as more consumers seek products that align with their values.

Market Segment Insights

By Type: Whole Peeled Tomatoes (Largest) vs. Diced Tomatoes (Fastest-Growing)

In the Canned Tomatoes Market, the segment analysis reveals a varied distribution of market share among different product types. Whole peeled tomatoes dominate this segment, reflecting a preference among consumers for this versatile option, especially in cooking and food preparation. Diced tomatoes, while holding a smaller share, are rapidly gaining traction, particularly among convenience-focused consumers looking for quick meal preparation solutions. Other segments, including stewed tomatoes and others, contribute to the variety but lag in popularity compared to these star products. Growth trends in the canned tomatoes segment indicate a shift in consumer preferences, with an increasing inclination towards ready-to-use products. The rise of health-conscious eating and increased home cooking during recent times have bolstered the demand for whole peeled and diced tomatoes. Moreover, ongoing innovations in packaging and flavor enhancements are driving interest and creating niche markets within the segment, especially for gourmet and organic varieties, which are quickly becoming popular among consumers seeking quality and convenience.

Whole Peeled Tomatoes (Dominant) vs. Diced Tomatoes (Emerging)

Whole peeled tomatoes consistently remain the dominant force within the canned tomatoes segment, offering consumers a trusted, high-quality product perfect for a range of culinary applications. Their versatility allows both home cooks and professional chefs to use them in various dishes, from sauces to soups. Additionally, their unadulterated nature retains the fresh flavor and nutritional benefits, appealing to a health-conscious market. Conversely, diced tomatoes are emerging as a favorite among busy families and young professionals due to their convenience and ease of use. These products cater well to quick meal preparations and add flavor to numerous recipes without requiring additional chopping. As the market evolves, both segments will likely coexist, catering to different consumer needs effectively.

By End-User: Residential (Largest) vs. Commercial (Fastest-Growing)

In the Canned Tomatoes Market, the end-user segment is primarily divided into Residential and Commercial categories. The Residential sector holds the largest share, driven by the increasing preference for convenience foods among households. This segment benefits from the growing trend of cooking at home, as consumers seek ready-to-use ingredients like canned tomatoes for various recipes. On the other hand, the Commercial segment, which includes restaurants, hotels, and catering services, is witnessing significant growth due to the rising demand for processed food in the hospitality industry and an expanding food service sector.

End-User: Residential (Dominant) vs. Commercial (Emerging)

The Residential segment of the Canned Tomatoes Market is characterized by its steady demand, as households seek convenient cooking solutions without sacrificing quality. Canned tomatoes are often preferred for their long shelf-life and versatility in meal preparation. This segment is supported by lifestyle changes and an increase in home-cooking trends, particularly post-pandemic. Conversely, the Commercial segment is emerging rapidly, fueled by the growth in the food service industry and a rising trend towards ready-to-eat meal solutions. Commercial kitchens prioritize efficiency and consistency, making canned tomatoes an essential ingredient. As a result, while the Residential segment remains dominant, the Commercial sector is poised for rapid expansion as more consumers experience dining away from home.

By Sales Channel: Offline Channels (Largest) vs. Online Channels (Fastest-Growing)

In the Canned Tomatoes Market, the distribution of sales channels reveals that offline channels, including traditional retail and grocery stores, hold the largest share due to established consumer buying habits. This segment benefits from customer trust and immediate product availability, making it a preferred choice for many consumers. Conversely, online channels are capturing an increasing share of the market, driven by the growing prevalence of e-commerce and changing shopping behaviors that prioritize convenience and variety.

Sales Channels: Offline (Dominant) vs. Online (Emerging)

Offline channels represent a robust segment in the Canned Tomatoes Market, primarily consisting of supermarkets and grocery stores where consumers prefer to make impulse purchases in a familiar shopping environment. These channels benefit from extensive distribution networks and promotional activities that secure customer loyalty. Meanwhile, online channels are emerging as the fastest-growing segment, influenced by the rise in digital adoption and the increasing demand for home delivery services. Online platforms offer a broader selection and detailed product information, appealing to tech-savvy consumers who seek convenience and variety in their shopping experiences.

Get more detailed insights about Canned Tomatoes Market

Regional Insights

North America : Market Leader in Canned Goods

North America is the largest market for canned tomatoes, holding approximately 40% of the global market share. The growth is driven by increasing consumer preference for convenience foods and the rising trend of home cooking. Regulatory support for food safety and quality standards further catalyzes market expansion. The U.S. is the primary contributor, followed by Canada, which is experiencing a growing demand for organic and locally sourced canned products. The competitive landscape in North America is dominated by key players such as ConAgra Foods, Del Monte Foods, and Campbell Soup Company. These companies leverage strong distribution networks and innovative marketing strategies to capture consumer interest. The presence of established brands ensures a competitive edge, while new entrants focus on niche markets, such as organic and specialty canned tomatoes, to differentiate themselves in this robust market.

Europe : Emerging Market with Growth Potential

Europe is witnessing a significant increase in the canned tomatoes market, holding around 30% of the global share. The growth is fueled by rising health consciousness among consumers and a shift towards plant-based diets. Countries like Italy and Spain are leading this market, driven by their culinary traditions and high consumption rates of canned tomatoes. Regulatory frameworks promoting sustainable agriculture also play a crucial role in market dynamics. Italy stands out as a key player, with brands like Mutti S.p.A. leading the market. Spain follows closely, with a growing number of local producers entering the market. The competitive landscape is characterized by a mix of established brands and emerging players focusing on organic and premium products. The presence of strong distribution channels and e-commerce platforms further enhances market accessibility for consumers.

Asia-Pacific : Rapid Growth in Emerging Markets

The Asia-Pacific region is rapidly emerging in the canned tomatoes market, accounting for approximately 20% of the global share. The growth is driven by urbanization, increasing disposable incomes, and changing dietary preferences towards convenience foods. Countries like China and India are witnessing a surge in demand, supported by a growing middle class and the expansion of retail channels. Regulatory initiatives aimed at food safety and quality are also contributing to market growth. China is the largest market in the region, with a significant presence of both local and international brands. The competitive landscape is evolving, with established players and new entrants focusing on product innovation and marketing strategies tailored to local tastes. The rise of e-commerce platforms is further facilitating market penetration, making canned tomatoes more accessible to consumers across the region.

Middle East and Africa : Untapped Potential in Food Sector

The Middle East and Africa region is gradually emerging in the canned tomatoes market, holding about 10% of the global share. The growth is driven by increasing urbanization, changing consumer lifestyles, and a rising demand for convenient food options. Countries like South Africa and the UAE are leading this trend, supported by a growing expatriate population and evolving food preferences. Regulatory frameworks are also being developed to enhance food safety and quality standards in the region. South Africa is the largest market in the region, with a mix of local and international brands competing for market share. The competitive landscape is characterized by a growing number of players focusing on affordability and quality. The presence of established brands alongside new entrants is fostering innovation, particularly in product offerings that cater to local tastes and preferences. The expansion of retail channels is further enhancing market accessibility.

Canned Tomatoes Market Regional Image

Key Players and Competitive Insights

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Canned Tomatoes Market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Canned Tomatoesindustry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Canned Tomatoes industry to benefit clients and increase the market sector. In recent years, the Canned Tomatoes industry has offered some of the most significant advantages to medicine. Major players in the Canned Tomatoes Market, including Red Gold, General Mills, Inc., Kraft Heinz Company, Sun-Brite Foods Inc., Dematteis, Del Monte Foods Holding Limited And Subsidiaries, Unilever Plc, Nestle S.A., Conagra Brands., Princes Limited and others, are attempting to increase market demand by investing in research and development operations.

The Kraft Heinz Company (KHC), also known simply as Kraft Heinz, is an American food corporation founded through the merging of Kraft Foods and the H.J. Heinz Company, which is headquartered in Chicago and Pittsburgh. As of 2021, Kraft Heinz has annual revenues of around $26.0 billion, ranking third in North America and sixth overall in terms of food and beverage corporations. October 2021, Kraft Heinz acquired Assan Foods, a rapidly developing sauces-focused company. The goal of this transaction was to increase Kraft Heinz's position in important growing markets.

The product portfolio of Assan Foods would complement Kraft's International Zone's growth strategy of Taste Elevation and expansion, which represents a significant long-term opportunity for the company.  

Nestlé S.A. is a worldwide company in the food and beverage sector with headquarters in Vevey, Vaud, Switzerland. In terms of sales and other metrics, it has surpassed all other publicly traded food companies since 2014 in the world. In 2017 the Fortune 500 ranked it at number 64, while in 2016 the Forbes 2000 list of the largest public firms in the world ranked it at number 33. In October 2020, Nestlé acquired Freshly, a meal-delivery service based in the United States.

This acquisition was made to strengthen Nestlé's portfolio and increase its potential to capitalize on new realities in the US food market.

October 2023- Publix Super Markets will begin carrying products from Pastene, an importer of authentic Italian specialty foods, in over 1,300 of their stores. This launch with Publix represents an exciting opportunity for Pastene to introduce their rich, flavourful products to Publix customers. Pastene will initially offer a wide variety of canned tomato items at Publix locations. Pastene's signature product is made with sun-ripened tomatoes from California that are harvested at peak ripeness just once a year and canned within five hours of picking. The sweet, juicy chunks of tomato give a hearty texture to sauces, casseroles, and soups.

A hint of fresh basil enhances the flavour to create a rich sauce with the taste of long simmering. Packed with basil for extra flavour, authentic San Marzano Tomatoes are individually numbered and marked with the official D.O.P. designation on each can, verifying that the tomatoes come from the Sarnese-Nocerino region of Italy where true San Marzano tomatoes are grown.

Key Companies in the Canned Tomatoes Market market include

Industry Developments

March 2023- True Salt, a leading producer of all-natural sea salt, is excited to launch a new division focused on serving tomato canneries nationwide. With a commitment to providing high-quality salt, reliable supply chains, and exceptional customer service, True Salt aims to become the go-to partner for tomato canning businesses across the country. As an essential ingredient in canning, salt plays a critical role in guaranteeing the quality and flavour of canned tomatoes and sauces.

Leveraging its expertise in supplying top-notch, all-natural sea salt for food manufacturing, True Salt is well-positioned to deliver unparalleled product and service to the tomato sector.

April 2021, Kainos Capital, a private equity firm, sold Olde Thompson to Olam International. This acquisition was made to support OFI's growth plan of becoming a leader in natural, sustainable, value-added food and beverage ingredients and solutions.

November 2019, Hunt's, a Conagra Brands brand, has introduced new San Marzano Style tomatoes. These tomatoes are ideal as a starter for homemade pasta sauces and Italian cuisine. Hunt's San Marzano Style would also offer excellent, all-natural flavour from California's tomato crops.

October 2018, Pinnacle Foods, a packaged foods firm, was bought by Conagra Brands. This acquisition would provide a significant potential for Pinnacle to further use its proven innovation approach, brand-building capabilities, and extensive customer relationships in the frozen foods and snacking sectors.

Future Outlook

Canned Tomatoes Market Future Outlook

The Canned Tomatoes Market is projected to grow at a 5.6% CAGR from 2024 to 2035, driven by increasing demand for convenience foods and health-conscious consumer trends.

New opportunities lie in:

  • Expansion into organic canned tomato products to meet rising health trends.
  • Development of innovative packaging solutions to enhance shelf life and reduce waste.
  • Strategic partnerships with meal kit services to increase product visibility and sales.

By 2035, the Canned Tomatoes Market is expected to solidify its growth trajectory, reflecting evolving consumer preferences.

Market Segmentation

Canned Tomatoes Market Type Outlook

  • Whole peeled tomatoes
  • Diced tomatoes
  • Stewed tomatoes
  • Others

Canned Tomatoes Market End-User Outlook

  • Residential
  • Commercial

Canned Tomatoes Market Sales Channel Outlook

  • Offline Channels
  • Online Channels

Report Scope

MARKET SIZE 202413.31(USD Billion)
MARKET SIZE 202514.05(USD Billion)
MARKET SIZE 203524.23(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)5.6% (2024 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies ProfiledMarket analysis in progress
Segments CoveredMarket segmentation analysis in progress
Key Market OpportunitiesGrowing demand for organic canned tomatoes driven by health-conscious consumer preferences.
Key Market DynamicsRising consumer preference for organic canned tomatoes drives innovation and competition among manufacturers.
Countries CoveredNorth America, Europe, APAC, South America, MEA

Market Highlights

Author
Pradeep Nandi
Senior Research Analyst

I have a bachelor's degree in mechanical engineering and an MBA. I have more than two years of expertise in the retail, food, and beverage, chemical, and material industries, and hence have developed a sound cross-domain expertise. A firm believer in lifelong learning and sharing of knowledge. Having a proclivity for hatching ideas and trying to absorb as much information as possible in a short amount of time. Introducing corporates to the data and insight, which enables them to move from probability to possibility, has been my key areas of interest. 

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FAQs

What is the current valuation of the Canned Tomatoes Market?

As of 2024, the Canned Tomatoes Market was valued at 13.31 USD Billion.

What is the projected market valuation for the Canned Tomatoes Market in 2035?

The market is projected to reach a valuation of 24.23 USD Billion by 2035.

What is the expected CAGR for the Canned Tomatoes Market from 2025 to 2035?

The expected CAGR for the Canned Tomatoes Market during the forecast period 2025 - 2035 is 5.6%.

Which segment of canned tomatoes had the highest valuation in 2024?

In 2024, the segment of whole peeled tomatoes had the highest valuation at 3.99 USD Billion.

How do residential and commercial end-user segments compare in terms of market valuation?

In 2024, the residential segment was valued at 5.33 USD Billion, while the commercial segment was higher at 7.98 USD Billion.

What are the projected valuations for offline and online sales channels by 2035?

By 2035, offline sales channels are projected to reach 15.0 USD Billion, while online channels may reach 9.23 USD Billion.

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