US Cassava Market Size was estimated at 22.91 (USD Billion) in 2023. The US Cassava Market Industry is expected to grow from 23.87(USD Billion) in 2024 to 30 (USD Billion) by 2035. The US Cassava Market CAGR (growth rate) is expected to be around 2.1% during the forecast period (2025 - 2035).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The US Cassava Market is witnessing significant trends that reflect changing consumer preferences and technological advancements. One key market driver is the growing demand for gluten-free and health-conscious food options. With an increasing number of individuals adopting gluten-free diets, cassava is gaining popularity as an alternative to traditional grains. Cassava's versatility allows it to be used in various food products, such as flour and snacks, which aligns with the rising trend of clean-label products that consumers seek more transparently. Additionally, the awareness of tapioca as a sourcing material from cassava for beverages and desserts is also contributing to its traction in the market.Among the opportunities to be explored, the potential expansion of cassava-based products in the North American food industry stands out. The growth of plant-based diets encourages manufacturers to innovate with cassava, positioning it as a key ingredient in the development of new food items. Furthermore, the increasing exploration of cassava in the gluten-free bakery segment offers significant growth prospects. The demand for alternative flours due to dietary restrictions provides a golden opportunity for companies to capitalize on this trend. In recent times, the trend towards sustainability has amplified the focus on cassava as an eco-friendly crop.With consumers becoming more environmentally aware, there is an increasing emphasis on sourcing ingredients that have a lower environmental impact. The USDA also recognizes cassava as a strategic crop that can contribute to food security in diverse climates, prompting interest from various sectors, including agriculture and food processing. Overall, these aspects contribute to shaping a vibrant and evolving US Cassava Market.
Increasing Demand for Gluten-Free Products
The US Cassava Market Industry is witnessing a significant increase in demand for gluten-free products. With over 3 million individuals in the United States diagnosed with celiac disease and many more seeking gluten-free diets for health benefits, the need for gluten alternatives drives the demand for cassava. According to the National Digestive Diseases Information Clearinghouse, gluten sensitivity impacts approximately 6 to 7 percent of the American population, leading to substantial consumer interest in gluten-free options.As major food manufacturers, such as General Mills and Kellogg's, continue to innovate and expand their gluten-free product lines, cassava remains a favored ingredient due to its versatility and nutritional benefits. The rising awareness and health trends around gluten-free diets push growth in the US Cassava Market, with an increasing number of food products featuring cassava in both specialized health stores and conventional supermarkets.
Growth in the Plant-Based Food Sector
The US Cassava Market Industry is benefiting from the growth of the plant-based food sector. The Good Food Institute reports that plant-based food sales in the United States reached over 7 billion USD, reflecting a 27 percent increase in the last two years alone. This trend is driven by consumers' desire for healthier, sustainable, and cruelty-free food options. Cassava, being a plant-based ingredient, is finding a growing role in alternatives to traditional meat and dairy products.Brands like Beyond Meat and Impossible Foods are leading the charge towards plant-based innovations and they often incorporate cassava flour to enhance texture and improve nutritional profiles in their products. As the number of flexitarian, vegan, and vegetarian consumers rises, the demand for cassava and cassava-based products is expected to continue increasing, solidifying its position in the expanded US Cassava Market.
Health Benefits Associated with Cassava Consumption
The US Cassava Market Industry is also propelled by the health benefits associated with cassava consumption. Cassava is a rich source of carbohydrates, minerals, and vitamins, making it an excellent food source for many American consumers. The U.S. Department of Agriculture has noted the nutritional value of cassava, highlighting its role in providing dietary energy and essential nutrients. Furthermore, as consumers become more health-conscious and aware of their dietary choices, foods with high nutritional value such as cassava are in demand.The American Heart Association reports a growing concern with diet-related diseases, leading individuals to seek out healthier alternatives to processed foods. This rising awareness amplifies the potential for cassava to be integrated into various healthy snacks and meals across the US, thus expanding the US Cassava Market significantly.
US Cassava Market Segment Insights:
The Category Outlook for the US Cassava Market reveals distinct pathways for growth within its various segments, notably Conventional and Organic. In 2024, the market is expected to be valued at 23.87 billion USD, with trends pointing towards a gradual increase in demand and innovations surrounding sustainable sourcing and product differentiation. The Conventional segment historically has dominated the market, primarily due to its affordability and widespread availability, catering heavily to the food industry and product manufacturers. Meanwhile, the Organic sector is gaining traction as consumers increasingly shift towards healthier and more sustainable food options, influenced by rising health consciousness and dietary preferences.The growing awareness of the nutritional benefits of cassava, particularly its high carbohydrate content and gluten-free properties, is contributing significantly to the increased interest in both segments. Additionally, the US cassava market is witnessing innovations in processing technologies, which are helping to enhance product quality, shelf-life, and versatility in food applications. Most consumers view the Organic segment as an opportunity for cleaner, more environmentally-friendly choices, which in turn boosts its appeal and potential market share.As regulatory bodies foster improved certification processes, the Organic segment is poised for further expansion. Ultimately, the US Cassava Market segmentation showcases a diverse arena shaped by consumer preferences, regulatory shifts, and socio-economic trends that favor sustainable practices, presenting various avenues for growth and investment through 2035 and beyond.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Cassava Market Form Outlook Insights
The Form Outlook segment of the US Cassava Market has gained traction due to its diverse applications in various industries such as food, beverages, and industrial products. This segment encompasses forms like Solid and Liquid, each serving distinct purposes. The Solid form is often utilized in the production of cassava flour, which is increasingly becoming popular as a gluten-free alternative in baking and cooking, boosting its demand among health-conscious consumers in the US. Meanwhile, the Liquid form plays a critical role in the formulation of snacks and beverages, where cassava-based ingredients enhance texture and flavor profiles.With the US Cassava Market revenue steadily increasing, the segmentation into Solid and Liquid allows for greater customization and innovation in product development. Market trends indicate a rising interest in natural and plant-based ingredients, providing opportunities for expansion in both forms. However, challenges such as fluctuating raw material prices and supply chain disruptions could impact market dynamics. Overall, the Form Outlook segment represents a significant part of the US Cassava Market Statistics, underlining its importance in meeting the evolving consumer preferences.
Cassava Market Application Outlook Insights
The Application Outlook segment of the US Cassava Market shows a diverse range of applications that highlight its significance within the industry. The Food and Beverages category captures a major share of the market, driven by rising consumer demand for gluten-free options and healthy food alternatives, showcasing cassava's versatility as a staple ingredient. Meanwhile, the Animal Feed segment also plays a crucial role, benefitting from the growing livestock industry, where cassava serves as a calorie-dense feedstock, thereby enhancing animal growth and production efficiency.Lastly, other applications highlight cassava’s utility in industries such as biofuels and pharmaceuticals, which are gaining traction due to ongoing Research and Development efforts focused on sustainable practices. The overall US Cassava Market revenue is influenced by these trends, providing opportunities for growth while also facing challenges such as competition from alternative crops and market fluctuations. Additionally, the increased awareness of the health benefits associated with cassava fosters greater consumer interest, further augmenting market dynamics.
US Cassava Market Key Players and Competitive Insights:
The competitive landscape of the US Cassava Market is characterized by a growing demand for cassava-based products driven by consumer preferences for gluten-free, plant-based alternatives. As awareness of health benefits and dietary inclusivity increases, companies in this sector are innovating and diversifying their offerings to capture market share. The market is fragmented, with various players vying for attention through product differentiation, sustainability initiatives, and strategic partnerships. As cassava flour and starch gain traction in food processing and other industries, understanding the positioning and strategies of key players is essential for grasping market dynamics.Ingredion has established a strong presence in the US Cassava Market, leveraging its expertise in ingredient solutions to meet the needs of various food manufacturers and consumers. The company's strengths lie in its extensive product portfolio, which includes functional cassava flour and starches aimed at enhancing texture and shelf-life in processed foods. Ingredion invests in innovation and research, continuously developing new products that cater to evolving dietary trends and preferences. Its commitment to sustainability, combined with a robust supply chain, enables the company to maintain quality while ensuring responsible sourcing. This strategic focus positions Ingredion as a leading player in the segment, ready to capitalize on emerging opportunities.Kellogg Company remains a prominent entity in the US Cassava Market, particularly known for its diversification into gluten-free options. The company offers snacks, breakfast cereals, and other food products that utilize cassava as a core ingredient, appealing to health-conscious consumers. With a market presence that spans across various retail channels, Kellogg Company leverages its reputation for quality and innovation to evolve its product lineup. Significant investments in mergers and acquisitions have allowed Kellogg to expand its capabilities and enhance its market positioning in the cassava space. The company's strengths include strong branding, a commitment to sustainable practices, and a focus on meeting consumer demand for nutritious and convenient food options, solidifying its role in the evolving landscape of the US cassava industry.
Key Companies in the US Cassava Market Include:
US Cassava Market Industry Developments
The US Cassava Market has experienced notable developments recently, highlighted by the rising demand for cassava-based products, particularly starch and gluten-free substitutes, due to shifting consumer preferences towards healthier and plant-based diets. Companies like Ingredion and Cargill have intensified their focus on expanding product lines that incorporate cassava, enhancing their market position. In terms of growth, the valuation of major players such as PepsiCo and Tyson Foods has increased, strongly impacting the overall market dynamics as these companies leverage cassava in their innovations. In September 2023, a merger was announced between Tate and Lyle and a small ingredient technology firm aimed at enhancing their cassava-derived offerings, reflecting growing consolidation in the sector. Over the past two years, particularly in late 2022, Unilever and Olam Group expanded their supply chains for cassava sourcing in diverse markets, indicating a strategic push towards sustainability and local sourcing which is increasingly favored. As the market trends shift, major companies are adapting their strategies to meet the evolving consumer needs, thus shaping the future landscape of the US Cassava Market.
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 22.91(USD Billion) |
| MARKET SIZE 2024 | 23.87(USD Billion) |
| MARKET SIZE 2035 | 30.0(USD Billion) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 2.1% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Billion |
| KEY COMPANIES PROFILED | Ingredion, Kellogg Company, International Flavors and Fragrances, Tate and Lyle, PepsiCo, Tyson Foods, Bunge Limited, Cargill Starches and Sweeteners, ConAgra Foods, Unilever, Olam Group, Cargill, Nutrien, ADM, General Mills |
| SEGMENTS COVERED | Category Outlook, Form Outlook, Application Outlook |
| KEY MARKET OPPORTUNITIES | Growing gluten-free product demand, Increasing cassava chip popularity, Expanding cassava flour usage, Rising interest in ethnobotanical applications, Enhanced awareness of health benefits |
| KEY MARKET DYNAMICS | growing health awareness, increasing demand for gluten-free, rise in plant-based diets, export opportunities, technological advancements in agriculture |
| COUNTRIES COVERED | US |
Frequently Asked Questions (FAQ) :
The US Cassava Market is expected to be valued at 23.87 billion USD in 2024.
By 2035, the US Cassava Market is anticipated to reach a value of 30.0 billion USD.
The expected CAGR for the US Cassava Market from 2025 to 2035 is 2.1%.
The Conventional category is expected to dominate with a market value of 19.0 billion USD by 2035.
The Organic category is projected to be valued at 8.87 billion USD in the US Cassava Market in 2024.
Major players include Ingredion, Kellogg Company, Tate and Lyle, PepsiCo, and Tyson Foods.
The Conventional category is expected to be valued at 15.0 billion USD in 2024.
There are significant growth opportunities driven by rising demand for both Conventional and Organic products.
The overall market is expected to show a steady growth trajectory, driven by increasing consumer preferences.
Potential challenges could include fluctuations in supply chain dynamics and changing consumer preferences.
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