As per MRFR analysis, the US CBD Hemp Oil Market Size was estimated at 399 (USD Million) in 2023. The US CBD Hemp Oil Market Industry is expected to grow from 486(USD Million) in 2024 to 2,465 (USD Million) by 2035. The US CBD Hemp Oil Market CAGR (growth rate) is expected to be around 15.906% during the forecast period (2025 - 2035).
The US CBD Hemp Oil Market is witnessing significant market trends driven by increasing consumer interest in health and wellness products. A rise in awareness about the potential therapeutic benefits of CBD, such as pain relief, anxiety reduction, and anti-inflammatory properties, is pushing more consumers to explore hemp-derived products.
Regulatory changes have also played a key role; the 2018 Farm Bill legalized hemp cultivation, making it easier for producers to access the market and for consumers to purchase CBD products legally. Opportunities to be explored include the expansion of product variety, such as CBD-infused foods, beverages, and cosmetics.
Companies can capitalize on specific niches like pet wellness, targeting pet owners interested in natural remedies for their animals. Additionally, online retail channels are becoming increasingly important as more consumers prefer the convenience of shopping from home, presenting a valuable opportunity for businesses to enhance their digital presence and develop comprehensive e-commerce platforms.
Recent times have seen trends focusing on product quality and transparency, with consumers becoming more discerning about sourcing and production methods. Brands that provide third-party testing results and clear labeling can build trust and loyalty among their consumer base.
Sustainability is another key trend, as environmentally conscious consumers increasingly seek brands that prioritize responsible sourcing and eco-friendly practices in their product formulations. Overall, the US CBD Hemp Oil Market is evolving rapidly, with a strong emphasis on consumer education, product innovation, and compliance with evolving regulations.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The acceptance of Cannabidiol (CBD) products has significantly increased in the United States, driven largely by changing consumer perceptions and legislative changes. According to the U.S. Food and Drug Administration (FDA), approximately 64% of Americans are familiar with CBD, and nearly 33% of adults have tried CBD products.
This growing acceptance is fueled by research highlighting the potential health benefits of CBD, including relief from anxiety, pain, and inflammation. The National Institutes of Health (NIH) has funded various studies examining these benefits, which further legitimizes the market.
As public perception shifts positively toward CBD, it drives growth in the US CBD Hemp Oil Market Industry, leading to greater demand for varied hemp oil products in various sectors such as wellness and cosmetics.
The rise of e-commerce has played a crucial role in the growth of the US CBD Hemp Oil Market Industry. The 2020 pandemic accelerated the shift towards online shopping, with a report stating that 9 out of 10 Americans are making their purchases online as a result of COVID-19.
This trend is particularly evident in the health and wellness sectors, where convenience and accessibility are key factors. The U.S. Census Bureau reported a significant increase in e-commerce sales across various product categories, including CBD products.
As more consumers turn to online platforms for purchasing their CBD hemp oil, market players are expected to invest in digital marketing and e-commerce strategies, further propelling the growth of this market.
There has been a substantial increase in investments related to Research and Development (R&D) in the US CBD Hemp Oil Market Industry. The Hemp Industries Association reported that the market for hemp products is projected to grow, indicating a compelling need for innovative formulations and applications of CBD.
In 2021, it was estimated that the U.S. saw over 200 million dollars in investments directed towards research projects related to the therapeutic potential of hemp-derived products. This influx in funding will likely support the development of new formulations and delivery methods, expanding the range of offerings in the market and satisfying the diverse needs of consumers seeking high-quality CBD oil products.
The Source segment of the US CBD Hemp Oil Market plays a crucial role in shaping the industry's landscape. This segment can be broadly classified into two main categories hemp and marijuana. Hemp-derived CBD oil is increasingly gaining traction due to its legal status and wide application in various consumer products, such as tinctures, edibles, and topicals.
The US government has established regulations that facilitate the growth and production of hemp, creating a favorable environment for businesses. Conversely, marijuana-derived CBD oil, which typically contains higher levels of THC, is also significant in the market, particularly for medicinal applications, as many consumers seek the therapeutic benefits associated with the entourage effect.
The rising demand for natural remedies and holistic wellness solutions has been a driving factor for both segments, revealing a trend towards the acceptance and incorporation of CBD products into mainstream health and wellness practices. Hemp sources dominate the market primarily due to their lower cultivation costs and broader regulatory acceptance following the 2018 Farm Bill, which legalized hemp production in the US.
Additionally, the growing awareness regarding health benefits linked with CBD has sparked interest among consumers, leading to an increase in product innovation and diverse offerings within these categories. Nonetheless, challenges such as market misinformation and a lack of standardization in quality and labeling persist, requiring businesses to focus on transparency and consumer education.
As the market continues to mature, the Source segment stands to benefit from expanding distributions, e-commerce platforms, and targeted marketing strategies, all contributing to enhancing consumer accessibility and driving growth. Overall, while hemp is viewed as a pivotal player in the current market due to its widespread availability and lower THC content, marijuana-derived products provide unique therapeutic options that cater to a different segment of consumers seeking targeted health solutions.
As government policies evolve and consumer preferences continue to shift, both hemp and marijuana sources will remain significant players in the US CBD Hemp Oil Market’s ongoing development, highlighting the dynamic nature of this industry. Balancing growth while addressing potential challenges will be vital for businesses aiming to capitalize on this burgeoning market, ultimately creating a diverse array of options for consumers across the US.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The US CBD Hemp Oil Market, particularly through its Distribution Channel segment, presents a dynamic landscape influenced by various emerging trends and changing consumer preferences. B2B activities often serve as a backbone for this market, connecting manufacturers with retailers and health practitioners, enhancing product availability.
Meanwhile, the B2C channel has gained traction, as consumers increasingly seek direct access to high-quality CBD products through retail stores and online platforms. Hospital pharmacies are playing an essential role by incorporating CBD oils into wellness programs, catering to patients seeking alternative therapies.
Online sales have shown significant growth, driven by the convenience of e-commerce and a broader range of product offerings that cater to diverse consumer needs. Retail stores remain a critical component, providing customers with face-to-face interactions and personalized recommendations.
In this multifaceted environment, trends such as increasing legalization and growing consumer awareness regarding health benefits fuel the market growth, presenting both challenges and opportunities for industry players aiming to navigate regulatory complexities and competitive dynamics. The US CBD Hemp Oil Market segmentation in distribution channels is crucial for understanding consumer behaviors and preferences, allowing stakeholders to tailor their strategies effectively.
The US CBD Hemp Oil Market has shown a dynamic expansion, especially within the End User segment, which encompasses applications in medical settings, chronic pain relief, mental health disorders, and oncology support. The increasing acceptance of hemp-derived products for therapeutic use has led to growth in these areas, with many consumers seeking alternative treatment paths.
Medical applications have gained prominence due to a rising awareness of the potential benefits of CBD oil in combating various ailments. Chronic pain management continues to dominate this segment, with many patients opting for CBD oils as an alternative to traditional pharmaceuticals, driven by the high prevalence of pain-related disorders in the US population.
Mental health disorders represent a significant portion of this market, with anecdotal evidence supporting CBD's effectiveness in alleviating anxiety and depression symptoms, thus appealing to a broad demographic. Cancer-related applications also highlight the versatility of CBD oil, as patients increasingly explore its use for symptom relief and as a complementary therapy.
As legislation surrounding hemp continues to evolve, these market dynamics present substantial opportunities for innovation and growth in the US CBD Hemp Oil Market.
The Personal Use segment of the US CBD Hemp Oil Market exhibits a notable influence on consumer behavior, driven by increasing awareness and acceptance of CBD products across various applications. The wellness sub-segment significantly caters to consumers seeking holistic health solutions, emphasizing stress relief and maintenance of overall well-being.
Pharmaceuticals are gaining ground as research highlights potential therapeutic benefits, which appeals to a growing demographic looking for alternative treatment options. The food and beverages industry shows notable innovation as companies experiment with CBD-infused products to enhance flavors and health benefits, tapping into the trend of functional foods.
Personal care and cosmetics, on the other hand, are witnessing a surge in demand for CBD-based formulations, reflecting a shift towards natural ingredients that promote skin health. Lastly, the nutraceuticals category is thriving, as consumers increasingly prioritize dietary supplements that support health.
Overall, the Personal Use segment is characterized by its versatility and adaptability, paving the way for continuous market growth and consumer engagement in the US CBD Hemp Oil Market.
The US CBD Hemp Oil Market is characterized by a dynamic landscape, shaped by evolving consumer preferences, strict regulatory frameworks, and an increasing focus on wellness and health. As the demand for CBD products continues to rise due to their perceived benefits, competition within this space has intensified.
Companies are striving to differentiate themselves through innovative product offerings, strategic branding, and effective marketing efforts. The market is characterized by both established brands and emerging startups, each vying for a share of the rapidly growing consumer base.
Factors such as quality, pricing, distribution channels, and brand reputation play pivotal roles in shaping competitive dynamics, while ongoing research and public education efforts contribute to increased consumer trust and awareness regarding CBD and its applications.
Lazarus Naturals stands out in the US CBD Hemp Oil Market for its commitment to quality and affordability. With a strong emphasis on providing high-potency, full-spectrum CBD products, the company has built a reputation for transparency and ethical sourcing practices.
Lazarus Naturals utilizes rigorous third-party testing to assure consumers of the purity and potency of their offerings. Their target audience primarily focuses on health-conscious consumers seeking natural remedies, which has allowed the brand to cultivate a loyal customer base.
Furthermore, their diverse product line, which includes oils, capsules, and topical elements, ensures that they cater effectively to varying consumer needs. The company's mission to promote accessibility in the CBD space, exemplified by their assistance programs for low-income individuals and veterans, has further solidified their standing within the market.
Medterra is another key player in the US CBD Hemp Oil Market, recognized for its extensive range of products that includes tinctures, capsules, and topicals, catering to a broad spectrum of consumer preferences. Medterra emphasizes its adherence to the highest quality standards, ensuring that their CBD is sourced from organically grown hemp.
With a strong online presence and significant investment in consumer education, Medterra has successfully established itself as a trusted brand among CBD users. The company's strengths lie in its commitment to transparency and rigorous testing, as well as its efforts to acquire newer innovations that enhance its product offerings.
Medterra has also engaged in strategic partnerships and collaborations within the health and wellness sectors, seeking to broaden its market reach. By focusing on customer satisfaction and product effectiveness, Medterra continues to reinforce its position in a highly competitive landscape while actively adapting to shifts in consumer demand and regulatory changes.
The US CBD Hemp Oil Market has recently seen notable developments, particularly in terms of company growth and market expansion. Companies like Lazarus Naturals and Medterra are reporting significant upticks in revenue as the demand for CBD products continues to rise, driven by increasing consumer awareness and acceptance of hemp-derived products.
NuLeaf Naturals and Green Roads are also capitalizing on this trend, expanding their product lines and market presence. In terms of mergers and acquisitions, there have been no significant reports this year involving the companies of interest such as Joy Organics or Charlotte's Web.
Market valuation is continuing to grow, with estimates suggesting the CBD market could break the $5 billion mark by 2025, influencing various segments of the health and wellness industry. Additionally, the regulatory landscape remains dynamic, with ongoing discussions regarding the FDA's framework for hemp-derived cannabinoids.
Over the past few years, major regulatory changes, including the 2018 Farm Bill, have greatly impacted the market, paving the way for broader legalization and driving innovation within firms such as HempFusion and CBDFx. Overall, the US CBD Hemp Oil Market is experiencing vibrant growth and evolving regulations as consumer preferences shift.
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 1.49(USD Billion) |
| MARKET SIZE 2024 | 1.68(USD Billion) |
| MARKET SIZE 2035 | 3.54(USD Billion) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 7.011% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Billion |
| KEY COMPANIES PROFILED | PureKana, Medterra, Palm Organix, Sunday Scaries, Kushco Holdings, Endoca, Veritas Farms, Infinite CBD, Curaleaf, CV Sciences, Green Roads, HempBombs, Joy Organics, Charlotte's Web |
| SEGMENTS COVERED | Source, Sales |
| KEY MARKET OPPORTUNITIES | Rising demand for wellness products, Expansion in e-commerce sales, Increasing interest in health benefits, Growing acceptance of cannabis laws, Product innovation and diversification |
| KEY MARKET DYNAMICS | regulatory changes, consumer health awareness, product innovations, competitive pricing, distribution channel expansion |
| COUNTRIES COVERED | US |
Frequently Asked Questions (FAQ) :
The US CBD Hemp Oil Market is expected to be valued at 486.0 million USD in 2024.
By 2035, the US CBD Hemp Oil Market is projected to reach a value of 2465.0 million USD.
The expected compound annual growth rate (CAGR) for the market from 2025 to 2035 is 15.906%.
By 2024, the market value contribution of hemp is estimated to be 230.0 million USD.
In 2035, the market value for marijuana in the US CBD Hemp Oil Market is anticipated to be 1315.0 million USD.
Major players in the market include Lazarus Naturals, Medterra, NuLeaf Naturals, and Hemp Bombs among others.
The market presents growth opportunities driven by increasing consumer demand and expanding product applications.
Hemp is expected to grow from 230.0 million USD in 2024 to 1150.0 million USD by 2035, while marijuana is projected to grow from 256.0 million USD in 2024 to 1315.0 million USD by 2035.
Key applications in the market include health and wellness products, cosmetics, and food and beverages.
The rapid growth of the market is attributed to evolving consumer preferences, legalization trends, and increasing awareness of health benefits.
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