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    US Cannabis Marijuana Market

    ID: MRFR/F-B & N/20191-HCR
    128 Pages
    Sakshi Gupta
    October 2025

    United States Cannabis Marijuana Market Research Report Information by End Use (Medical (Cancer, Chronic Pain, Depression and Anxiety, Arthritis, Diabetes, Glaucoma, Migraines, Epilepsy, Multiple Sclerosis, AIDS, Amyotrophic Lateral Sclerosis, Alzheimer’s, Post-Traumatic Stress Disorder (PTSD), Parkinson's, Tourette’s, Others), Recreational, and Industrial), by Source (Marijuana (Flowers, Oil and Tinctures), Hemp (Hemp CBD, Supplements, Industrial Hemp)), by Derivative (CBD, THC, and Others) – United States Market Forecast Till 2035

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    US Cannabis Marijuana Market Infographic
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    US Cannabis Marijuana Market Summary

    The United States Cannabis Marijuana Market is projected to grow from 49.27 USD Billion in 2024 to 148.07 USD Billion by 2035, reflecting a robust growth trajectory.

    Key Market Trends & Highlights

    United States Cannabis Marijuana Key Trends and Highlights

    • The market is expected to expand significantly, reaching 70 USD Billion by 2035.
    • A compound annual growth rate (CAGR) of 8.01% is anticipated from 2025 to 2035.
    • In 2024, the market valuation stands at 30 USD Billion, indicating a strong starting point for growth.
    • Growing adoption of cannabis products due to increasing legalization is a major market driver.

    Market Size & Forecast

    2024 Market Size 49.27 (USD Billion)
    2035 Market Size 148.07 (USD Billion)
    CAGR (2025 - 2035) 10.52%

    Major Players

    Apple Inc (US), Microsoft Corp (US), Amazon.com Inc (US), Alphabet Inc (US), Berkshire Hathaway Inc (US), Tesla Inc (US), Meta Platforms Inc (US), Johnson & Johnson (US), Visa Inc (US), Walmart Inc (US)

    US Cannabis Marijuana Market Trends

    Prolonged Legalization and Regulatory Developments are driving the market growth.

    Prolonged legalization and regulatory developments throughout the United States constitute one of the most significant market trends in the cannabis industry, driving the market CAGR. This phenomenon incorporates the use of cannabis for both medical and recreational purposes, and its ramifications for market expansion, consumer conduct, and investment prospects are substantial. In recent times, a discernible transformation has occurred in both legislative measures and public sentiment concerning cannabis. A number of states have taken steps to legalize cannabis for recreational and medical purposes, reflecting a shift in public perception regarding the therapeutic and recreational advantages of the plant.

    The proliferation of legalization has catalyzed the exponential expansion of the cannabis market, as evidenced by the unprecedented sales of cannabis and related products. The expansion is propelled by heightened consumer demand resulting from the decline of legal restrictions and the stigma associated with cannabis consumption. Additionally, the process of legalization has fostered greater market transparency and regulation, which has, in turn, attracted investors and entrepreneurs eager to exploit the sector's untapped potential.

    Another noteworthy development that is influencing the cannabis industry is the expansion and ingenuity of product offerings. In light of evolving consumer preferences and heightened market competition, organizations are placing greater emphasis on the development of novel and distinctive products as a means to secure market share and cater to the varied demands of consumers. Although dried cannabis flower continues to be a prominent product in the market, alternative product formats such as concentrates, consumables, topicals, and beverages have experienced significant growth.

    These products provide a wider array of dosage options and alternative methods of consumption, thereby accommodating consumers with diverse lifestyles and preferences. For instance, edibles offer a discrete and convenient method of ingesting cannabis, whereas concentrates provide advanced users with increased potency. A significant catalyst for product innovation is the increasing fascination with cannabis in relation to health and wellness. As a result, there has been progress in the creation of products fortified with cannabinoids.

    One of them is CBD (cannabidiol), a non-psychoactive compound that is said to provide a range of therapeutic advantages, such as analgesic effects, anxiety alleviation, and enhanced sleep quality. Wellness-oriented products target a wider demographic than solely recreational cannabis consumers, as they provide natural remedies and alternatives to conventional pharmaceuticals. Thus, driving the United States Cannabis Marijuana market revenue.

    The evolving landscape of cannabis legislation in the United States appears to be fostering a burgeoning market characterized by increasing consumer acceptance and diverse product offerings.

    U.S. Department of Justice

    US Cannabis Marijuana Market Drivers

    Regulatory Changes

    The evolving regulatory landscape in the Global United States Cannabis Marijuana Market Industry plays a pivotal role in shaping market dynamics. As more states legalize cannabis for both medicinal and recreational use, the market is projected to reach 30 USD Billion in 2024. This shift not only enhances accessibility for consumers but also encourages investment in the sector. For instance, states like California and Colorado have seen substantial tax revenues from cannabis sales, which further incentivizes other states to consider legalization. The regulatory framework is likely to continue evolving, potentially leading to a more standardized national approach.

    Market Growth Chart

    Medical Cannabis Demand

    The rising demand for medical cannabis is a significant factor propelling the Global United States Cannabis Marijuana Market Industry. With an increasing number of states recognizing the therapeutic benefits of cannabis, patients are turning to these products for relief from conditions such as epilepsy, multiple sclerosis, and chronic pain. This trend is reflected in the growing number of medical cannabis dispensaries across the country. As the medical cannabis segment expands, it is anticipated that the market will reach 30 USD Billion by 2024, underscoring the importance of this sector in the overall market landscape.

    Diverse Product Offerings

    The diversification of product offerings within the Global United States Cannabis Marijuana Market Industry is a key driver of growth. Companies are increasingly introducing a wide range of cannabis-infused products, including edibles, beverages, and topicals, catering to varying consumer preferences. This variety not only attracts new customers but also encourages existing consumers to explore different consumption methods. As a result, the market is expected to experience a compound annual growth rate of 8.01% from 2025 to 2035. The introduction of innovative products enhances market competitiveness and positions companies to capitalize on emerging trends.

    Technological Advancements

    Technological advancements in cultivation and processing techniques are transforming the Global United States Cannabis Marijuana Market Industry. Innovations such as hydroponics and advanced extraction methods enhance product quality and yield, allowing producers to meet increasing consumer demand efficiently. These advancements not only improve the economic viability of cannabis production but also contribute to sustainability efforts within the industry. As technology continues to evolve, it is likely to play a crucial role in shaping market dynamics, potentially leading to a market valuation of 70 USD Billion by 2035.

    Increasing Consumer Acceptance

    Growing consumer acceptance of cannabis products significantly influences the Global United States Cannabis Marijuana Market Industry. As societal perceptions shift, more individuals are exploring cannabis for both recreational and therapeutic purposes. This trend is evidenced by a rise in cannabis consumption among various demographics, including older adults seeking relief from chronic pain. The market's expansion is further supported by educational campaigns that highlight the benefits of cannabis, contributing to a projected market value of 70 USD Billion by 2035. This acceptance is crucial for driving demand and fostering a robust market environment.

    Market Segment Insights

    Cannabis Marijuana Source Insights

    Cannabis Marijuana Source Insights

    The United States Cannabis Marijuana market segmentation, based on source, includes Marijuana (Flowers, Oil and Tinctures) and Hemp (Hemp CBD, Supplements, Industrial Hemp). Compared to hemp, the marijuana segment generally holds the largest market share in the cannabis industry. Due to its high THC content, marijuana is recognized for its psychoactive properties and is utilized primarily for medical and recreational purposes. It is well-known for its capacity to elicit feelings of euphoria and relaxation. Moreover, marijuana is extensively employed for a multitude of medicinal purposes, encompassing the alleviation of anxiety and discomfort.

    Conversely, hemp, distinguished by its minimal THC content, is predominantly appreciated for its industrial applications, including fiber production, textile usage, and CBD extraction. Nevertheless, when considering market value, marijuana frequently outperforms hemp on account of its wider consumer appeal and diverse applications.

    Cannabis Marijuana

    Cannabis Marijuana Derivative Insights

    The United States Cannabis Marijuana market segmentation, based on derivative, includes CBD, THC and Others. Within the cannabis industry, the CBD sector frequently holds the most substantial portion of the market. CBD (Cannabidiol) has garnered significant attention and appeal due to its alleged therapeutic advantages while avoiding the psychoactive consequences commonly associated with THC. CBD-infused products are highly desirable for a multitude of health and wellness applications, encompassing anxiety reduction, pain alleviation, and hygiene. The market for CBD-infused products has experienced significant growth due to the growing acceptance and regulatory clarity of CBD.

    This expansion has resulted in the introduction of a diverse array of products, including oils, tinctures, edibles, and topical lotions. Although THC continues to maintain its popularity in recreational markets, CBD's market share is more dominant due to its broader appeal and diverse range of applications.

    Cannabis Marijuana

    Cannabis Marijuana Country Insights

    Multiple factors are contributing to the robust development of the cannabis market in the United States, including expanding legalization, shifting consumer perceptions, and rising investment and innovation. With the increasing number of states legalizing cannabis for recreational and medical purposes, the market has experienced a significant surge in growth, attaining unprecedented levels of sales and market penetration. Altering consumer perceptions of cannabis has played a role in its increasing demand and acceptance. Cannabis is gaining recognition not solely as a substance used for recreational purposes but also as a valid option for the promotion of health and wellness.

    The change in perspective has stimulated the market for products derived from cannabis, such as those infused with CBD, which are believed to provide a range of therapeutic advantages while avoiding the psychoactive consequences linked to THC. Significant investments from venture capitalists and traditional financial institutions have been drawn to the cannabis industry, resulting in a surge in innovation and product development. Organizations are allocating resources toward research and development in order to generate novel formulations, delivery systems, and product categories that cater to the changing preferences of consumers.

    These encompass the creation of novel cannabinoids, sophisticated extraction methodologies, and inventive formulations for products, including topicals, edibles, and beverages.

    Get more detailed insights about United States Cannabis Marijuana Market Research Report —Forecast till 2034

    Key Players and Competitive Insights

    Leading market players are making significant investments in R&D to broaden their product offerings, which will support further growth in the United States Cannabis Marijuana market. In addition, market players are engaging in a range of calculated initiatives to increase their presence, with significant market developments involving the introduction of new products, contracts, M&A transactions, increased investment, and cooperation with other enterprises. To expand and survive in a more competitive and rising market climate, the United States Cannabis Marijuana industry must provide reasonably priced goods.

    Major players in the United States Cannabis Marijuana market are engaging in research and development activities in an effort to boost market demand, including Canopy Growth Corporation, GW Pharmaceuticals, plc, Aurora Cannabis, Inc., Aphria, Inc., Cronos Group, and Tilray.

    Key Companies in the US Cannabis Marijuana Market market include

    Future Outlook

    US Cannabis Marijuana Market Future Outlook

    The United States Cannabis Marijuana Market is projected to grow at an 10.52% CAGR from 2025 to 2035, driven by regulatory changes, consumer acceptance, and product innovation.

    New opportunities lie in:

    • Develop premium cannabis-infused beverages targeting health-conscious consumers.
    • Invest in sustainable cultivation technologies to enhance operational efficiency.
    • Expand into emerging markets through strategic partnerships and distribution networks.

    By 2035, the market is poised for robust growth, reflecting evolving consumer preferences and regulatory landscapes.

    Market Segmentation

    United States Cannabis Marijuana Source Outlook

    • Flowers
    • Oil and Tinctures
    • Hemp CBD
    • Supplements
    • Industrial Hemp

    United States Cannabis Marijuana End-Use Outlook

    • Cancer
    • Chronic Pain
    • Depression and Anxiety
    • Arthritis
    • Diabetes
    • Glaucoma
    • Migraines
    • Epilepsy
    • Multiple Sclerosis
    • AIDS
    • Amyotrophic Lateral Sclerosis
    • Alzheimer’s
    • Post-Traumatic Stress Disorder (PTSD)
    • Parkinson's
    • Tourette’s
    • Others

    United States Cannabis Marijuana Derivative Outlook

    • CBD
    • THC
    • Others

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 USD 49.27 Billion
    Market Size 2025 USD 54.46 Billion
    Market Size 2035 148.07 (Value (USD Billion))
    Compound Annual Growth Rate (CAGR) 10.52% (2025 - 2035)
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019-2023
    Market Forecast Units Value (USD Billion)
    Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
    Segments Covered End Use, Source, Derivative, and Region
    Countries Covered United States
    Key Companies Profiled Canopy Growth Corporation, GW Pharmaceuticals, plc, Aurora Cannabis, Inc., Aphria, Inc., Cronos Group, and Tilray
    Key Market Opportunities Explore opportunities in emerging cannabis markets worldwide, leveraging expertise and brands developed in the U.S.          Expand beyond traditional cannabis products to capitalize on the growing demand for CBD-infused items, edibles, and wellness-focused products.
    Key Market Dynamics Increasing legalization at state and potentially federal levels drives market expansion and investor confidence. · Growing awareness of cannabis benefits and product diversity fosters demand and market penetration.

    FAQs

    How big is the United States's Cannabis Marijuana market?

    The United States Cannabis Marijuana market size was valued at USD 44.58 Billion in 2024.

    What is the growth rate of the United States's Cannabis Marijuana market?

    The market is projected to grow at a CAGR of 10.5% during the forecast period 2025-2034.

    Who are the key players in the United States Cannabis Marijuana market?

    The key players in the market are Canopy Growth Corporation, GW Pharmaceuticals, plc, Aurora Cannabis, Inc., Aphria, Inc., Cronos Group, and Tilray.

    Which End Use led the United States Cannabis Marijuana market?

    The medical category dominated the market in 2024.

    Which Source had the largest market share in the United States Cannabis Marijuana market?

    The marijuana category had the largest share of the market.

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