US Extruded Snacks Market Research Report: By Type (Sweet, Savory), By Source (Potato, Rice, Corn, Tapioca, Mixed Grain, Others) and By Distribution channel (Store-Based, Non-Store Based) - Forecast to 2035

US Extruded Snacks Market Overview:

As per MRFR analysis, the US Extruded Snacks Market Size was estimated at 9.29 (USD Billion) in 2023. The US Extruded Snacks Market Industry is expected to grow from 9.55(USD Billion) in 2024 to 21.84 (USD Billion) by 2035. The US Extruded Snacks Market CAGR (growth rate) is expected to be around 7.813% during the forecast period (2025 - 2035).

Key US Extruded Snacks Market Trends Highlighted

The US Extruded Snacks Market is experiencing significant growth driven by several factors. Health-conscious consumers are increasingly seeking better snack options, which has led to a rise in demand for extruded snacks made from whole grains, legumes, and other healthier ingredients. The movement towards plant-based diets is a key driver as more people look for snacks that align with their nutritional preferences. Additionally, convenience plays a crucial role, as busy lifestyles propel the desire for ready-to-eat snacks that are easy to grab and enjoy on the move. Opportunities within the US market are abundant, particularly for brands that can innovate with flavor profiles and textures that appeal to younger demographics.There is also an increasing interest in organic and non-GMO certified extruded snacks, which cater to consumers who prioritize transparency in food sourcing. The expanding e-commerce sector provides a platform for new brands to reach consumers directly, bypassing traditional retail channels and allowing for targeted marketing strategies. In recent times, trends such as the increasing popularity of bold flavors and unique ingredients have emerged, encouraging companies to explore creative combinations that stand out in a crowded marketplace. Snack manufacturers in the US are also responding to sustainability concerns by adopting eco-friendly packaging and sustainable sourcing practices.More consumers are becoming aware of environmental impacts, prompting brands to focus on making greener choices. This trend reflects a broader shift towards sustainability that is reshaping the US food industry, including the extruded snacks segment. Overall, the US Extruded Snacks Market is evolving with an emphasis on healthier choices, innovative flavors, and sustainable practices.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US Extruded Snacks Market Drivers

Increased Health Consciousness Among Consumers

The growing trend toward healthier eating habits among consumers in the United States is significantly driving the US Extruded Snacks Market Industry. Research indicates that about 75% of American consumers actively seek healthier snack options, with a marked increase in demand for snacks that are high in protein and low in sugars. This trend is backed by the United States Department of Agriculture report which shows that the number of people incorporating healthy snacks into their diets has risen by 30% in the last five years.As consumers become more aware of nutrition labels and ingredients, major companies like PepsiCo have responded by reformulating their product lines to include more nutritious extruded snacks, further propelling the growth of this market segment. The rise in registered dieticians promoting whole food diets and the increased accessibility of health-related information via platforms like the Food and Drug Administration websites are instrumental in changing consumer behavior.

Expansion of Flavor Varieties

The introduction of diverse and innovative flavors in extruded snacks is a key driver for market growth in the US. With the National Confectioners Association reporting a 42% increase in consumer interest in unique flavor profiles over the last three years, snack manufacturers are continuously innovating. The popularity of global cuisines has inspired brands to develop exotic flavors, resulting in higher customer engagement and increased sales. For example, brands like Pringles have launched limited-time offerings, which has led to a rapid surge in sales during promotional periods.This trend is particularly relevant as more than half of American consumers are now willing to try snacks with bold and adventurous flavors, highlighting the growth potential within the US Extruded Snacks Market Industry.

Rising Demand for Gluten-Free Options

The demand for gluten-free snacks is booming in the United States, driven by an increasing number of consumers diagnosed with celiac disease and gluten sensitivities. According to the Celiac Disease Foundation, it is estimated that about 1 in 133 Americans has celiac disease, resulting in a heightened focus on gluten-free options in the snack industry. With the gluten-free food market expected to grow substantially, this has prompted many established food companies, such as General Mills, to reformulate their snacks and expand their gluten-free product lines.This growing nutritional awareness has been pivotal for the US Extruded Snacks Market Industry, as more consumers are gravitating toward gluten-free products, with a reported year-on-year growth rate of 20% in gluten-free snack sales.

Popularity of On-the-Go Snacking

The fast-paced lifestyle prevalent in the United States is driving the popularity of on-the-go snacking, which is a crucial factor for the US Extruded Snacks Market Industry. Research shows that nearly 85% of Americans now snack while commuting or during work hours, with snacks being a convenient option for busy lifestyles. The United States Bureau of Labor Statistics indicates that the average American spends over 8 hours at work, contributing to a substantial demand for portable snack options.Companies like Mondelēz International have capitalized on this trend by offering ready-to-eat snack products that align with busy consumer habits, ensuring that extruded snacks are not only accessible but also cater to this growing need for convenience. This has resulted in a boost in sales as consumer preferences shift to quick yet satisfying snack solutions.

US Extruded Snacks Market Segment Insights:

Extruded Snacks Market Type Insights

The US Extruded Snacks Market showcases a refined segmentation, particularly highlighting the Type category which encompasses a variety of products appealing to diverse consumer preferences. This segment is notably divided into Sweet and Savory options, each catering to distinct taste profiles and consumption occasions. Sweet extruded snacks are increasingly gaining traction, driven by the rising demand for unique flavors and health-conscious ingredients, such as natural sweeteners and whole grains. These products often attract consumers looking for quick, on-the-go indulgences without compromising on health. Conversely, the Savory segment has traditionally dominated the landscape, appealing to consumers who seek bold flavors and satisfying textures. Items such as cheese puffs, corn chips, and roasted nut snacks are popular choices within this category, highlighting the adaptability of savory snacks to meet the evolving trends of convenience and snacking on the go.The growing inclination towards healthy eating has prompted manufacturers to innovate within both segments, introducing options that feature plant-based ingredients, low sodium, and added nutritional benefits. Additionally, there has been a surge in interest for gourmet and artisanal flavors across both sweet and savory extruded snacks, reflecting a broader trend towards culinary exploration among American consumers. Market growth in this region is supported by innovative marketing strategies that emphasize the unique qualities of these snacks, such as their ability to provide quick energy and satisfying crunch. Moreover, lifestyle changes due to busy schedules are contributing to the increase in consumption rates for extruded snacks, aligning with the convenience they offer. The ongoing expansion of distribution channels, including e-commerce platforms, plays a critical role in enhancing accessibility to various sweet and savory offerings. As health and wellness consciousness continues to influence consumer choices in the US, both segments are poised to adapt, potentially incorporating functional ingredients like probiotics, protein, and fiber to appeal to the health-minded demographic. The US Extruded Snacks Market segmentations reflect broader dietary preferences, showcasing the versatility and innovation within the industry that meets a wide range of consumer needs, while capturing a significant share in overall snack consumption trends within the market landscape. This category not only shows substantial growth potential but also embodies the changing dynamics of consumer behavior towards snacking in the US.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Extruded Snacks Market Source Insights

The Source segment of the US Extruded Snacks Market reflects a diverse array of ingredients, including Potato, Rice, Corn, Tapioca, Mixed Grain, and Others, each contributing uniquely to the market dynamics. Potato-based snacks are often favored for their texture and flavor, making them prominent staples in the industry. Rice and Corn snacks are gaining traction due to their gluten-free appeal, aligning with the growing health-conscious consumer trend. The Tapioca segment introduces unique flavors and textures that attract diverse consumer preferences.Meanwhile, Mixed Grain snacks offer nutritional diversity and cater to the increasing demand for healthy snacking options. This variety fosters innovation within the US Extruded Snacks Market, as brands seek to differentiate through unique ingredient blends and formulations. The popularity of these sources is bolstered by changing consumer behaviors emphasizing convenience and on-the-go snacking choices. Overall, the Source segment within the US Extruded Snacks Market demonstrates significant potential for growth as it adapts to evolving consumer preferences, thereby driving market expansion.

Extruded Snacks Market Distribution channel Insights

The Distribution channel segment of the US Extruded Snacks Market plays a crucial role in shaping consumer access and purchasing patterns. With the market showing significant growth potential, the majority of sales in this segment occur through Store-Based channels, including supermarkets, convenience stores, and hypermarkets, where extensive product displays attract consumers. Meanwhile, the rise of Non-Store Based channels, such as online platforms and specialty food delivery services, reflects the changing consumer preferences towards convenience and accessibility, making it an increasingly popular option.This dual approach caters to a broad spectrum of consumers, enhancing the overall accessibility of extruded snacks. The growth of e-commerce has created opportunities for niche brands to compete alongside established players by reaching customers directly, thus altering traditional shopping behaviors. Moreover, advances in supply chain efficiencies are allowing companies to optimize inventories, ensuring that fresh and diverse product offerings are available across both Store-Based and Non-Store Based channels. Overall, the segmentation within the Distribution channel highlights diverse opportunities for brands to engage with a wider audience, adapt to market demands, and leverage emerging trends effectively.

US Extruded Snacks Market Key Players and Competitive Insights:

The US Extruded Snacks Market has witnessed significant growth over the years, driven by evolving consumer preferences and a rising demand for convenient snack options. This market comprises a wide array of products, including puffed snacks, chips, and cereal-based snacks that are crafted through the extrusion process, offering unique textures and flavors. With an increasingly health-conscious consumer base, companies in this sector have been compelled to innovate and diversify their product lines to cater to varying tastes and dietary restrictions. The competitive landscape is characterized by the presence of both established players and emerging brands, each vying for a significant share of the market. This competition is often driven by factors such as product quality, pricing strategies, brand loyalty, and marketing initiatives, as businesses seek to position themselves effectively in a crowded marketplace.FritoLay is a prominent player within the US Extruded Snacks Market, recognized for its extensive portfolio of popular snack brands. The company leverages its strong distribution network and well-established brand presence to maintain a competitive edge. FritoLay's strengths lie in its continuous innovation, commitment to quality, and responsive approach to consumer trends. The company's ability to introduce new flavors and healthier options has allowed it to cater to the evolving preferences of snack consumers. Additionally, FritoLay has a robust marketing strategy that effectively engages consumers through various channels, enhancing brand awareness and loyalty. This combination of factors positions FritoLay as a market leader, ensuring its continued success in a dynamic industry.Lays, a flagship brand under FritoLay, has a significant impact on the US Extruded Snacks Market with its range of potato chips and snacks. Known for its diverse flavor offerings and engaging marketing campaigns, Lays enjoys a strong market presence and brand recognition. The company's commitment to quality and taste has garnered a loyal customer base, contributing to its overall success. Lays continuously innovates by launching limited-edition flavors and health-oriented variants, appealing to both traditional and health-conscious consumers. In recent years, Lays has expanded its product line through strategic mergers and acquisitions, allowing it to tap into new market segments and geographic regions within the US. This proactive approach, combined with effective promotional strategies, has solidified Lays' position as a key player in the industry, further enhancing its competitive advantage in the crowded US market.

Key Companies in the US Extruded Snacks Market Include:

FritoLay

Lays

Herbalife

Utz Quality Foods

The Kraft Heinz Company

Himalaya Wellness

Baked Naturals

PepsiCo

Kalyn's Kitchen

Conagra Brands

Spectrum Brands

Kettle Brand

Pinnacle Foods

Old Dutch Foods

General Mills

US Extruded Snacks Market Industry Developments

Recent developments in the US Extruded Snacks Market indicate strong growth and dynamic changes among key players such as Frito-Lay, Utz Quality Foods, and PepsiCo. In September 2023, Frito-Lay expanded its product line by launching a new range of healthier snack alternatives, reflecting growing consumer demand for nutritious options. Meanwhile, Utz Quality Foods reported a 12% increase in sales for Q3 2023, driven by innovative flavors and increased distribution reach. In terms of merger and acquisition activity, Conagra Brands announced in August 2023 its acquisition of Pinnacle Foods, further consolidating its presence in the extruded snacks segment. Additionally, in June 2023, The Kraft Heinz Company revealed plans for a strategic partnership with Herbalife, aiming to combine their resources in developing healthy snacks. Over the last few years, companies like General Mills have invested heavily in Research and Development to enhance product quality, with significant advancements noted in early 2022 when Kettle Brand revamped its snack offerings based on consumer insights. This competitive landscape showcases an industry keen to adapt to consumer preferences, highlighting innovation, growth, and strategic collaborations among major players.

US Extruded Snacks Market Segmentation Insights

Extruded Snacks Market Type Outlook

Sweet

Savory

Extruded Snacks Market Source Outlook

Potato

Rice

Corn

Tapioca

Mixed Grain

Others

Extruded Snacks Market Distribution channel Outlook

Store-Based

Non-Store Based

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	9.29(USD Billion)
MARKET SIZE 2024	9.55(USD Billion)
MARKET SIZE 2035	21.84(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	7.813% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	FritoLay, Lays, Herbalife, Utz Quality Foods, The Kraft Heinz Company, Himalaya Wellness, Baked Naturals, PepsiCo, Kalyn's Kitchen, Conagra Brands, Spectrum Brands, Kettle Brand, Pinnacle Foods, Old Dutch Foods, General Mills
SEGMENTS COVERED	Type, Source, Distribution channel
KEY MARKET OPPORTUNITIES	Health-oriented snack innovations, Gluten-free extruded options, Plant-based snack varieties, Sustainable packaging solutions, Flavor customization trends
KEY MARKET DYNAMICS	health consciousness, convenience snacking, flavor innovation, plant-based options, competitive pricing
COUNTRIES COVERED	US