Extruded Snacks Market

Snack foods are increasingly important in modern consumer life. Ready-to-eat (RTE) product demand is expected to surge in the coming years as consumers seek convenient snacks with enticing sensory and textural profiles. Because of its ease of preparation and ability to produce a variety of textures and shapes that appeal to consumers, extrusion processing has been widely used in the production of RTE cereal-based snacks. Customers are looking for snacks with flavorful organoleptic properties. The savoury snacks are eaten at tea and breakfast times, as well as throughout the day.

Extruded snacks market growth is primarily driven by the rising popularity of savoury snacks such as crisps, crisp snacks, popcorn nuts, savoury biscuits, and breaded snacks.

Additionally, accelerating innovation and product development investments to accelerate growth. The rapidly evolving snacks industry has created new opportunities for manufacturers to innovate their processing and preservation technologies, as well as their modern product offerings. The growing popularity of healthier products drives technological advancements in the production of low-fat, whole-grain, and preservative-free snacking options. The extruded category has entered the mainstream, and the market is experiencing a variety of trends. A broader consumer base is now looking for healthier alternatives and new flavour combinations.

Consumers nowadays look for clean labels such as gluten-free, non-GMO, vegan, and allergen-free as well as nutritional information on snack packets. Consumers also seek protein and fiber-rich foods, which presents manufacturers with tremendous opportunities to incorporate novel flavours and shapes into their product portfolio.

Furthermore, the increased demand for "better-for-you" products that promote well-being has a significant impact on the snack market. This is expected to boost research and development efforts across the industry in order to provide healthier options in the extruded snacks category.

The Global Extruded Snacks Market Industry is projected to experience substantial growth, with estimates indicating a market size of 48.2 USD Billion in 2024 and a remarkable increase to 101.9 USD Billion by 2035. This growth trajectory suggests a robust demand for extruded snacks, driven by various factors such as health trends, innovation, and convenience. The anticipated CAGR of 7.05% from 2025 to 2035 further underscores the potential for expansion within the industry. These projections highlight the dynamic nature of the market and the opportunities available for stakeholders to engage with evolving consumer preferences.

The Global Extruded Snacks Market Industry is experiencing a notable shift towards healthier snack options as consumers become increasingly health-conscious. This trend is driven by a growing awareness of nutrition and wellness, prompting manufacturers to innovate with ingredients that offer health benefits. For instance, snacks made from whole grains, legumes, and vegetables are gaining traction. The industry is projected to reach 48.2 USD Billion in 2024, reflecting the demand for nutritious alternatives. As consumers seek snacks that align with their health goals, the market is likely to expand, indicating a significant opportunity for brands that prioritize health in their product offerings.

Innovation in flavors and product varieties is a key driver in the Global Extruded Snacks Market Industry. Manufacturers are increasingly experimenting with unique flavor profiles to attract diverse consumer segments. For example, snacks infused with international spices or gourmet ingredients are becoming popular. This trend not only caters to adventurous eaters but also enhances the overall snacking experience. The introduction of limited-edition flavors and seasonal offerings further stimulates consumer interest. As the market evolves, the ability to provide a wide range of flavors could be crucial for brands aiming to capture a larger share of the projected 101.9 USD Billion market by 2035.

The Global Extruded Snacks Market Industry is benefiting from the expansion of distribution channels, which enhances product accessibility for consumers. Retailers are increasingly diversifying their offerings by including extruded snacks in various formats, such as online platforms, supermarkets, and convenience stores. This broad distribution strategy not only increases visibility but also caters to different shopping preferences. The rise of e-commerce has particularly transformed the way consumers purchase snacks, allowing for greater convenience and variety. As the market continues to grow, the ability to effectively distribute products across multiple channels will be essential for brands aiming to capitalize on the projected market size of 101.9 USD Billion by 2035.

The fast-paced lifestyle of modern consumers is significantly influencing the Global Extruded Snacks Market Industry, as convenience becomes a paramount factor in purchasing decisions. Snacks that are easy to carry and consume on-the-go are increasingly favored, particularly among busy professionals and students. Packaging innovations that enhance portability and shelf life are also contributing to this trend. As a result, brands that offer convenient snacking solutions are likely to see increased sales. The anticipated growth of the market, with a CAGR of 7.05% from 2025 to 2035, underscores the importance of convenience in shaping consumer preferences.

Sustainability is becoming a pivotal concern within the Global Extruded Snacks Market Industry, as consumers increasingly prefer brands that adopt eco-friendly practices. This includes sourcing ingredients responsibly, utilizing sustainable packaging, and minimizing waste during production. Companies that prioritize sustainability not only appeal to environmentally conscious consumers but also enhance their brand image. As the market evolves, the integration of sustainable practices may become a competitive differentiator. The growing emphasis on sustainability could potentially influence purchasing decisions, thereby impacting the overall growth trajectory of the market.

By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. As a result of the availability of a large variety of goods at competitive prices, the Asia Pacific extruded snacks market region is recognized as the key dominant region. The largest portion of the global market for extruded snacks is therefore in the Asia Pacific area. India is regarded as the market region's largest contributor due to its extensive consumption.

The growing urbanisation and demand for snack foods in developing markets such as India, China, Malaysia, and Indonesia are expected to drive market growth. The region's market growth is being fueled by the region's growing millennial population and their growing interest in innovative flavours.

Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 3: EXTRUDED SNACKS MARKET SHARE BY REGION 2022 (%)Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Europe extruded snacks market accounts for the second-largest market share. Due to the rising interest in clean-label, vegetarian, and vegan products. Consumers in the region are constantly looking for new products that meet their needs for healthy food. Further, the Germany extruded snacks market held the largest market share, and the UK extruded snacks market was the fastest growing market in the European region

The North American Extruded Snacks Market is expected to grow at the fastest CAGR from 2022 to 2030. In the North American region, the demand for on-the-go foods has increased significantly in recent years. Consumer interest in convenience food products has grown as more people enter the formal labour force. Moreover, China‘s extruded snacks market held the largest market share, and the Indian extruded snacks market was the fastest growing market in the North American region

Leading market players are investing a lot of money in R&D to expand their product offerings, which will spur further market growth for extruded snacks. The significant market developments include the introduction of new products, contractual agreements, mergers and acquisitions, increased investment, and collaboration with other organizations. Market participants are also undertaking a variety of strategic activities to expand their global footprint. To grow and thrive in a market that is becoming more competitive and growing, competitors in the extruded snacks sector must offer affordable products.

Manufacturing locally to cut operating costs is one of the main business methods used by manufacturers in the worldwide extruded snacks industry to benefit customers and develop the market sector. The extruded snack sector has recently given medicine some of the most important advantages. Major players in the extruded snack market, including Calbee Inc. (Japan), Kellogg Co. (U.S.), Frito-Lay North America Inc. (U.S.), ITC (India), Diamond Foods Inc. (U.S.), and others, are seeking to increase market demand by funding R&D initiatives.

The Kellogg Company, also known as Kellogg's, is an American global food manufacturing firm based in Battle Creek, Michigan. Kellogg's manufactures cereal and convenience foods such as crackers and toaster pastries and sells them under various well-known brand names such as Corn Flakes, Rice Krispies, Frosted Flakes, Pringles, Eggo, and Cheez-It. "Nourishing families so they can develop and thrive," says Kellogg's mission statement. In October 2021, Kellogg's is preparing to introduce its limited-edition mince pie-flavored Wheat in the coming week.

Fans of mince pies will be able to bring a little bit of the holiday joy into their homes throughout the Christmas season thanks to the cereal's smooth, subtly flavored sultana center.

PepsiCo, Inc. is an American multinational food, snack, and beverage company with its headquarters in Purchase, a hamlet in Harrison, New York. The term "ecosystem" refers to a group of people who work in the construction industry. It is in charge of the production, sale, and promotion of its goods. PepsiCo was created in 1965 by the merging of the Pepsi-Cola Company and Frito-Lay, Inc. Since then, PepsiCo has grown from its namesake product, Pepsi Cola, to include a hugely diverse variety of food and beverage companies.

In November 2020, In order to increase its client base, PepsiCo Greater China Region (GCR) entered into a strategic partnership with Alibaba Group