US Frozen Snacks Market Size was estimated at 33.79 (USD Billion) in 2023. The US Frozen Snacks Industry is expected to grow from 36.5(USD Billion) in 2024 to 63 (USD Billion) by 2035. The US Frozen Snacks Market CAGR (growth rate) is expected to be around 5.087% during the forecast period (2025 - 2035).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The US Frozen Snacks Market is witnessing significant trends driven by evolving consumer preferences and lifestyle changes. One key market driver is the increasing demand for convenience, as busy lifestyles push consumers toward quick meal solutions. Frozen snacks fit this need perfectly, allowing for easy preparation and storage. Additionally, health-conscious choices are shaping market trends, with consumers showing a growing interest in healthier frozen options. This includes snacks that are organic, plant-based, or lower in calories, catering to the rising number of individuals focusing on nutrition. Opportunities lie in the expansion of innovative offerings, with brands introducing unique flavors and textures to capture consumer attention.
The growth of e-commerce also presents a chance for companies to reach a broader audience, as online grocery shopping becomes more prevalent. Additionally, the trend toward sustainability is prompting brands to consider eco-friendly packaging and sourcing practices, which resonate with environmentally conscious consumers. Recent times have shown a marked increase in the popularity of international flavors in frozen snacks, as consumers are eager to explore diverse culinary experiences from the comfort of their homes. Moreover, the pandemic's impact on shopping habits has sparked a surge in the consumption of frozen snacks as consumers stock their freezers with versatile items that can be enjoyed at any time.
The intersection of these trends positions the US Frozen Snacks Market for growth, appealing to a diverse demographic that values both flavor and convenience.
The US Frozen Snacks Market Industry is experiencing significant growth due to the rising demand for convenience foods among consumers. As busy lifestyles become more prevalent, individuals are leaning towards quick meal solutions that frozen snacks provide. According to the United States Department of Agriculture, approximately 73% of American households consider convenience a critical factor when choosing food products. This demand is reflected in the continuous innovation from food manufacturers, including brands such as Conagra Brands and Nestle, which are optimizing their product lines to include varieties that are quick to prepare and easy to store.
The emphasis on convenience is expected to strengthen the market for frozen snacks well into the next decade.
Another driver for growth in the US Frozen Snacks Market Industry is the shift in consumption habits among American consumers, particularly among younger demographics. Research indicates that millennials and Generation Z are increasingly opting for snack-friendly meals throughout the day instead of traditional three-course meals. According to the Food and Beverage Association, about 51% of young adults in the US have indicated that they prefer snacking over regular meals, leading to a rise in demand for innovative frozen snack options that cater to their preferences.
This trend has pushed companies like Tyson Foods and General Mills to develop new products aimed at fulfilling these cravings.
With the growing awareness of health and nutrition, the US Frozen Snacks Market Industry has seen a surge in the production of healthier frozen snack options. As more consumers prioritize their health, demand for organic and nutritionally-balanced frozen snacks is on the rise. A report from the Centers for Disease Control and Prevention shows that nearly 40% of US adults are now incorporating nutritious snacks as part of their diet, which has encouraged brands to innovate their product offerings.
Companies like Amy's Kitchen and Evol Foods are leading the charge by providing organic frozen options that meet the growing consumer demand for healthier lifestyles.
The rise of e-commerce and online grocery shopping is a significant driver for the US Frozen Snacks Market Industry. With platforms like Amazon Fresh and Walmart Grocery becoming increasingly popular, consumers are more inclined to purchase frozen snacks online due to convenience and accessibility. The United States Census Bureau reports that e-commerce food sales increased by 25% in 2020 alone. This trend has resulted in traditional brick-and-mortar grocery stores expanding their online presence to cater to shifting consumer habits, thus expanding the market reach for frozen snacks.
Companies like Unilever and Nestle are adapting their strategies to focus on digital platforms as a means of reaching a broader audience and increasing sales through e-commerce channels.
The Product Type segment of the US Frozen Snacks Market represents a vital area of growth within the overall industry, showcasing a diverse range of options that cater to varying consumer preferences. This segment includes an array of categories such as Vegetables and Fruits, Meat, Poultry and Seafood, Baked Goods, Meat Substitutes, Frozen Desserts, Confectionery, and Other products. The incorporation of frozen vegetables and fruits has seen a significant rise due to the increasing consumer awareness regarding health and nutrition, along with the convenience that these products offer. The Meat, Poultry and Seafood category is traditionally seen as a dominant player within this market, as it provides a rich source of protein and is favored for home-cooked meals. Furthermore, the presence of Baked Goods contributes to this segment by meeting consumer demands for snacks that delight taste buds while providing a wide array of flavors and textures. The market for Meat Substitutes is particularly noteworthy as an increasing number of consumers are shifting towards plant-based diets, driving the growth of products made from legumes and other alternative sources. Meanwhile, the Frozen Desserts category remains popular, appealing to those seeking indulgent treats that can be quickly prepared.
Confectionery, another essential part of this segment, attracts consumers looking for on-the-go snacks that provide a quick source of energy and satisfaction. All these factors contribute to the significant evolution and diversification of the US Frozen Snacks Market, revealing a landscape where consumer trends dictate the growth and development of various product categories. The ability for companies to adapt to these trends and innovate within their product lines is crucial as they meet the ever-changing demands of modern consumers, ultimately shaping the future of the US Frozen Snacks Market revenue and enriching its segmentation.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The Distribution Channel segment of the US Frozen Snacks Market plays a crucial role in shaping consumer access and purchasing behavior, reflecting diverse shopping preferences among American households. A significant portion of the market is attributed to Store-Based channels, encompassing grocery stores, supermarkets, and convenience stores, which provide consumers with immediate access to frozen snack products. This model thrives on the convenience and ability to physically evaluate products before purchase. Meanwhile, Non-Store-Based channels, which include online shopping platforms and direct-to-consumer sales, are experiencing notable growth with the increasing reliance on e-commerce.
This shift is driven by consumer demand for convenience, variety, and competitive pricing. The rise of digital platforms for purchases is reshaping the landscape of the US Frozen Snacks Market, catering to a tech-savvy demographic seeking flexible shopping options. Market trends show that as consumers become more comfortable with online purchases, Non-Store-Based channels could grow to hold a larger market share, indicating an opportunity for brands to innovate and adapt their distribution strategies.
Moreover, the enhancing logistical frameworks that support these distribution channels are fundamental to meeting the evolving needs of consumers across the United States.Overall, the interplay between Store-Based and Non-Store-Based channels in the frozen snacks segment reflects broader retail trends and consumer preferences impacting the US Frozen Snacks Market revenue and growth trajectory.
The US Frozen Snacks Market has experienced significant growth driven by changing consumer preferences for convenient and on-the-go meal options. This market is characterized by a dynamic competitive landscape comprising both established brands and emerging companies. Competitors in this space are continually innovating to cater to a diverse range of consumer needs, including health and wellness, flavor variety, and meal solutions. The market dynamics are shaped by factors such as changing demographic patterns, lifestyle shifts favoring snacking over traditional meals, and the increasing desire for accessible and ready-to-eat products. Moreover, the rise of e-commerce platforms is further impacting competition as brands seek to enhance their direct-to-consumer engagement while improving distribution channels.
Kalera has carved a niche for itself within the US Frozen Snacks Market by focusing on high-quality ingredients and innovative snacking solutions. The company's commitment to sustainability and local sourcing sets it apart from other competitors in the space. Kalera's strengths lie in its ability to quickly respond to market trends and consumer demands, enabling it to introduce products that resonate well with health-conscious consumers looking for nutritious snacking options. By emphasizing fresh produce and plant-forward dining, Kalera has established a strong brand identity that appeals to a modern audience seeking better alternatives to traditional frozen snacks. The company's strategic marketing efforts have also facilitated greater visibility and presence within the market, allowing it to effectively compete with larger, more established players.
Mondelez International holds a significant position in the US Frozen Snacks Market, offering a wide range of popular products that cater to diverse consumer tastes. The company's portfolio includes well-known brands known for their innovative frozen snack offerings, which are designed to appeal to a variety of demographics and preferences. Mondelez's strengths include its extensive distribution network, strong brand recognition, and ongoing commitment to product innovation. The company's ability to adapt and respond to consumer trends has been bolstered by recent mergers and acquisitions, allowing it to enhance its product offerings and market presence further. Mondelez International continues to invest in new product developments and marketing strategies to keep its portfolio relevant, appealing to consumers who seek both indulgence and convenience in their frozen snack choices. By leveraging its strong market positioning, Mondelez has managed to maintain a competitive edge in the rapidly evolving US Frozen Snacks Market.
Kalera
Mondelez International
B and G Foods
Tyson Foods
Frozen Garden
Schwan Food Company
Conagra Brands
Green Giant
Unilever
Post Holdings
Amy's Kitchen
McCain Foods
Pinnacle Foods
General Mills
US Frozen Snacks Market Industry Developments
In recent developments within the US Frozen Snacks Market, companies are increasingly focusing on product innovation and health-oriented offerings. For instance, Kalera has been expanding its production capabilities to meet rising demand for sustainable frozen snacks. Mondelez International has introduced new frozen snack lines as part of its strategy to capitalize on the growing snacking trend among consumers. B and G Foods has also recently launched frozen versions of its popular brands, aiming to attract health-conscious customers. Meanwhile, Tyson Foods has expanded its frozen protein snacks segment, taking advantage of the increase in home cooking and snacking due to the pandemic. In July 2023, Conagra Brands acquired Pinnacle Foods, a move that significantly enlarged its footprint in the frozen food sector, further consolidating its position in the market. In August 2023, Unilever announced an initiative to deliver plant-based frozen snacks to cater to the increasing demand for vegetarian options. This evolving landscape is propelled by consumer preferences leaning towards convenience and healthier options, resulting in notable growth and increased market valuations for major players in the industry, such as Nestle, General Mills, and Amy's Kitchen over the past few years.
US Frozen Snacks Market Segmentation Insights
Frozen Snacks Market Product Type Outlook
Vegetables and fruits
Meat
Poultry and Seafood
Baked goods
Meat substitutes
Frozen desserts
Confectionary
Others
Frozen Snacks Market Distribution Channel Outlook
Store-Based
Non-Store-Based
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 33.79(USD Billion) |
| MARKET SIZE 2024 | 36.5(USD Billion) |
| MARKET SIZE 2035 | 63.0(USD Billion) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 5.08% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Billion |
| KEY COMPANIES PROFILED | Kalera, Mondelez International, B and G Foods, Tyson Foods, Nestle, Frozen Garden, Schwan Food Company, Conagra Brands, Green Giant, Unilever, Post Holdings, Amy's Kitchen, McCain Foods, Pinnacle Foods, General Mills |
| SEGMENTS COVERED | Product Type, Distribution Channel |
| KEY MARKET OPPORTUNITIES | Health-conscious frozen options, Vegan and plant-based snacks, Innovative flavors and textures, Gluten-free alternatives, Convenient meal solutions |
| KEY MARKET DYNAMICS | growing convenience trend, increasing health consciousness, rise in online grocery shopping, innovative product offerings, competitive pricing strategies |
| COUNTRIES COVERED | US |
Frequently Asked Questions (FAQ) :
The US Frozen Snacks Market is expected to be valued at 36.5 billion USD in 2024.
By 2035, the US Frozen Snacks Market is projected to reach a value of 63.0 billion USD.
The CAGR for the US Frozen Snacks Market is anticipated to be 5.087 percent from 2025 to 2035.
The 'Vegetables and fruits' segment holds the largest market share in the US Frozen Snacks Market.
The 'Meat' segment is valued at 8.0 billion USD in the US Frozen Snacks Market for 2024.
Key players in the US Frozen Snacks Market include Kalera, Mondelez International, and Tyson Foods among others.
The 'Poultry and Seafood' segment is projected to be worth 12.0 billion USD in 2035.
Challenges such as changing consumer preferences and competition from fresh food options may impact market growth.
Opportunities in the market include the rising demand for plant-based and health-focused frozen snack options.
The 'Baked goods' segment is expected to grow significantly as consumers explore convenient food solutions during the forecast period.
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