US Gluten-Free Foods Beverages Market Research Report: By Type (Alcoholic Beverages, Non-Alcoholic Beverages), By Packaging Material (Paper, Plastic, Metal, Others) and By Distribution Channel (Store Based, Non-Store Based) - Forecast to 2035

US Gluten-Free Foods Beverages Market Overview

US Gluten-Free Foods Beverages Market Size was estimated at 0.87 (USD Billion) in 2023. The US Gluten-Free Foods Beverages Market Industry is expected to grow from 1.07(USD Billion) in 2024 to 2.04 (USD Billion) by 2035. The US Gluten-Free Foods Beverages Market CAGR (growth rate) is expected to be around 6.05% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key US Gluten-Free Foods Beverages Market Trends Highlighted

The US gluten free foods and beverages market has been witnessing notable trends largely driven by a growing health-conscious consumer base. Increasing awareness about celiac disease and gluten intolerance has led more individuals to seek gluten-free options, elevating demand significantly in recent years. Additionally, the rise of lifestyle diets, such as paleo and whole30, has encouraged consumers to adopt gluten-free alternatives beyond those with gluten sensitivities. This shift is evident as more manufacturers and retailers are expanding their gluten-free product lines, responding to the demand for diverse choices. 

Opportunities to be explored include the potential for innovation in taste and flavor profiles, as many consumers perceive gluten-free options to be less palatable than their gluten-containing counterparts.Companies that focus on improving the sensory experience of gluten-free beverages and foods can capture a wider market segment. Moreover, there is a growing trend towards organic and natural gluten-free products as consumers increasingly prioritize clean label items. This indicates an opportunity for brands to invest in whole, non-processed ingredients that appeal to a broader consumer base concerned about health and food sourcing. In recent times, the trend of online shopping has accelerated, especially post-pandemic, with many consumers opting to buy gluten-free foods and beverages online. This digital shopping boom provides an opportunity for companies to enhance their e-commerce platforms and create more targeted marketing strategies that engage consumers looking for specialized dietary options.The overall movement towards sustainability is also impacting choices in packaging and production methods within the gluten-free market, reflecting a broader societal shift towards environmentally-friendly practices. As such, brands that align with these evolving consumer preferences will likely thrive in the competitive landscape.

US Gluten-Free Foods Beverages Market Drivers

Increasing Health Awareness Among Consumers

In recent years, there has been a significant rise in health consciousness among consumers in the United States, primarily due to increasing awareness of the impact of diet on health. The American Heart Association indicates that 70% of adults recognize the link between diet and the risk of heart disease, which drives demand for healthier food options, including gluten-free products. This trend is particularly important in the US Gluten-Free Foods Beverages Market Industry, where gluten-free beverages are gaining traction as safer and healthier alternatives for individuals with celiac disease and gluten sensitivity.Major organizations like the Academy of Nutrition and Dietetics play a crucial role by promoting gluten-free diets as a viable choice, further solidifying market growth. With more consumers searching for health-oriented products, this awareness is a strong driver of growth in the gluten-free market segment.

Rising Celiac Disease and Gluten Sensitivity Diagnoses

The prevalence of celiac disease and gluten sensitivity in the United States has been on the rise, contributing significantly to the growth of the US Gluten-Free Foods Beverages Market Industry. The National Institute of Diabetes and Digestive and Kidney Diseases estimates that celiac disease affects about 1 in 133 Americans, translating to approximately 3 million individuals. This increase in diagnosed cases enhances consumer demand for gluten-free options in beverages as affected individuals seek safe dietary choices.As awareness spreads around gluten-related disorders, brands like Bob's Red Mill and Glutino have ramped up their gluten-free offerings, fostering innovation and expanding product lines to meet this growing need.

Growing Demand for Clean Label Products

There is a marked trend toward clean label products in the United States, where consumers prefer transparency in food ingredients. According to a survey by the Food Marketing Institute, 65% of consumers are willing to pay more for products with simple and recognizable ingredients. This shift toward simplicity and minimalism aligns well with the gluten-free movement, as gluten-free beverages often boast clean labels devoid of allergens and artificial additives.With organizations like the Consumer Brands Association advocating for clear labeling practices, brands that produce gluten-free beverages are capitalizing on this trend by enhancing their marketing strategies and reinforcing their health-focused branding to attract discerning consumers.

Expansion of Retail Distribution Channels

The expansion of retail distribution channels across the United States has greatly facilitated access to gluten-free beverages, making them more available to consumers. With large grocery chains like Whole Foods and Walmart increasing their gluten-free product selections significantly, consumers have more convenient access to these products than ever before. A report from the Food and Drug Administration indicated that gluten-free labeling was featured on over 30% of new products launched in grocery stores in recent years.This proliferation in retail offerings encourages consumers to incorporate gluten-free beverages into their daily diets, driving the overall growth of the US Gluten-Free Foods Beverages Market Industry.

US Gluten-Free Foods Beverages Market Segment Insights:

Gluten-Free Foods Beverages Market Type Insights

The US Gluten-Free Foods Beverages Market is witnessing considerable growth, bolstered by the increasing demand for gluten-free products due to health-conscious consumers. The Type segmentation of this market primarily consists of Alcoholic Beverages and Non-Alcoholic Beverages, each possessing unique characteristics and driving factors. Non-Alcoholic Beverages are particularly significant, reflecting the shift in consumer preference toward healthier and functional drink options, which include drinks fortified with vitamins and minerals. This shift is backed by statistics indicating that a substantial number of consumers are opting for gluten-free options as part of their dietary choices, leading to a rise in product innovation within this area.

Alcoholic Beverages also hold a noteworthy position in this market, catering to consumers who seek gluten-free alternatives without sacrificing taste or quality. The presence of craft breweries and innovative beverage companies focusing on gluten-free options is driving this segment forward. Moreover, the growing acceptance of gluten-free beverages among previously skeptical consumers is expanding market reach. Both segments benefit from increased awareness regarding gluten sensitivities and celiac disease, as well as from the rising trend of clean label products without artificial additives.This leads to market growth driven by a combination of increasing health awareness, supportive regulations, and changing dietary preferences among the US population, highlighting the critical role both Alcoholic and Non-Alcoholic Beverages play in the overall landscape of the US Gluten-Free Foods Beverages Market.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Gluten-Free Foods Beverages Market Packaging Material Insights

The US Gluten-Free Foods Beverages Market focuses significantly on the Packaging Material segment, reflecting a growing demand for innovative and sustainable packaging solutions. As consumers increasingly prioritize health-conscious options, the materials used for gluten-free beverage packaging directly influence purchase decisions. Paper packaging has seen notable acceptance due to its recyclability and minimal environmental impact, aligning with consumer preferences for sustainability. Plastic remains a dominant choice due to its versatility and cost-effectiveness, enabling brands to maintain product freshness and extend shelf life.Metal packaging, particularly aluminum, is gaining traction for its convenient recyclability and ability to preserve flavor and nutrients effectively, catering to the environmentally conscious consumer. The Others category includes emerging biodegradable materials that promise to transform the packaging landscape, presenting new opportunities for brands looking to stand out in a competitive market. Overall, the US Gluten-Free Foods Beverages Market segmentation highlights a strong trend toward eco-friendly and innovative packaging solutions, responding to increasing consumer awareness and demand.

Gluten-Free Foods Beverages Market Distribution Channel Insights

The US Gluten-Free Foods Beverages Market is experiencing significant growth within its Distribution Channel, which is primarily categorized into Store Based and Non-Store Based channels. The Store Based segment plays a crucial role in the distribution of gluten-free beverages, providing consumers with direct access to a variety of products available at physical locations including supermarkets, health food stores, and specialty retailers. The Non-Store Based segment, on the other hand, reflects the increasing trend of online shopping, where consumers prefer the convenience of ordering gluten-free beverages from e-commerce platforms.This shift is driven by the growing consumer preference for online shopping due to factors like ease of access and the ability to find specialty products not available in local stores. Together, these distribution channels significantly contribute to the overall dynamics of the US Gluten-Free Foods Beverages Market, responding to the diverse purchasing behaviors of health-conscious consumers. As the demand for gluten-free diets continues to rise, both Store Based and Non-Store Based channels are essential for ensuring product availability and catering to evolving consumer preferences.The market growth within these segments is supported by increased awareness of gluten-related health issues and a broader acceptance of gluten-free diets across various demographics in the US.

US Gluten-Free Foods Beverages Market Key Players and Competitive Insights:

The US Gluten-Free Foods Beverages Market has witnessed significant growth, driven by increasing consumer awareness about health and wellness, along with rising incidences of celiac disease and gluten sensitivity. This surge in demand has led to a robust competitive landscape, where a variety of players are actively engaging in product innovation, marketing strategies, and strategic partnerships to capture market share. Companies within this domain are focused on expanding their portfolios with gluten-free options, ensuring they meet the evolving needs of health-conscious consumers. The market is characterized by a diverse range of beverages, including gluten-free juices, flavored waters, smoothies, and dairy alternatives, each positioning itself to cater to a discerning audience seeking to maintain a gluten-free lifestyle without compromising on taste and quality. Bob's Red Mill has established a prominent presence within the US Gluten-Free Foods Beverages Market, known primarily for its commitment to high-quality, whole grain products including gluten-free options. The company emphasizes transparency in sourcing its ingredients, which resonates well with health-conscious consumers. Bob's Red Mill bolsters its market standing by investing in rigorous testing and certifications that reinforce its gluten-free offerings, thereby enhancing consumer trust. Moreover, the brand leverages its strong distribution network, spanning both online platforms and retail outlets, allowing it to reach a broader audience. The company’s strengths lie in its highly regarded reputation for nutrition and quality, which has helped foster customer loyalty and boost sales within the gluten-free segment, positioning it as a leader in the market.

Enjoy Life Foods has carved out a niche in the US Gluten-Free Foods Beverages Market by offering a range of allergen-free products that cater specifically to consumers with dietary restrictions. Specializing in gluten-free snacks and beverages, Enjoy Life Foods has become synonymous with safe, delicious options for individuals avoiding gluten, dairy, and other common allergens. The company’s strong focus on product innovation and quality assurance enables it to maintain a competitive edge and address the diverse needs of its consumer base. This focus has also facilitated the launch of unique products that resonate with dietary preferences and restrictions. Enjoy Life Foods benefits from strategic partnerships and collaborations, allowing it to expand its reach and strengthen its market presence. The company’s strengths lie in its adaptability to evolving consumer trends, making it a reliable choice in the gluten-free beverage sector, inviting an ever-expanding customer base to engage with its offerings.

Key Companies in the US Gluten-Free Foods Beverages Market Include:

• 
  

  Bob's Red Mill

  
  


• 
  

  Enjoy Life Foods

  
  


• 
  

  B and G Foods

  
  


• 
  

  GlutenFree Prairie

  
  


• 
  

  PepsiCo

  
  


• 
  

  Kinnikinnick Foods

  
  


• 
  

  Nestle

  
  


• 
  

  Annie's Homegrown

  
  


• 
  

  Conagra Brands

  
  


• 
  

  Kraft Heinz

  
  


• 
  

  Earth Balance

  
  


• 
  

  Udi's Gluten Free

  
  


• 
  

  Schär

  
  


• 
  

  Snyder'sLance

  
  


• 
  

  General Mills

  
  

US Gluten-Free Foods Beverages Market Industry Developments

The US Gluten-Free Foods and Beverages Market has been experiencing significant developments recently. Companies like Bob's Red Mill and Enjoy Life Foods have introduced innovative product lines to cater to the rising demand for gluten-free options driven by health-conscious consumers. There has been a noteworthy increase in market valuation, particularly for brands such as General Mills and PepsiCo, which have expanded their gluten-free offerings to capture a broader customer base. In terms of mergers and acquisitions, Kraft Heinz acquired the gluten-free snack company, which aligns with their strategy to diversify product lines, a deal that was finalized in June 2023. The market has also seen an influx of investment in Research and Development initiatives aimed at improving gluten-free formulations, which is essential as consumers increasingly seek better taste and texture in gluten-free foods. Over the past two to three years, the gluten-free segment has grown significantly, especially during the COVID-19 pandemic, with many brands adapting their operations to meet the evolving demands of consumers. This has led to a more competitive landscape among brands like Conagra Brands and Schär, pushing them to enhance their market presence.

US Gluten-Free Foods Beverages Market Segmentation Insights

• 
  

  Gluten-Free Foods Beverages Market Type Outlook

  
  


• 
  

  Alcoholic Beverages

  
  


• 
  

  Non-Alcoholic Beverages

  
  


• 
  

  Gluten-Free Foods Beverages Market Packaging Material Outlook

  
  


• 
  

  Paper

  
  


• 
  

  Plastic

  
  


• 
  

  Metal

  
  


• 
  

  Others

  
  


• 
  

  Gluten-Free Foods Beverages Market Distribution Channel Outlook

  
  


• 
  

  Store Based

  
  


• 
  

  Non-Store Based

  
  

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	0.87(USD Billion)
MARKET SIZE 2024	1.07(USD Billion)
MARKET SIZE 2035	2.04(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	6.05% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Bob's Red Mill, Enjoy Life Foods, B and G Foods, GlutenFree Prairie, PepsiCo, Kinnikinnick Foods, Nestle, Annie's Homegrown, Conagra Brands, Kraft Heinz, Earth Balance, Udi's Gluten Free, Schär, Snyder'sLance, General Mills
SEGMENTS COVERED	Type, Packaging Material, Distribution Channel
KEY MARKET OPPORTUNITIES	Rising health-conscious consumer base, Growing demand for innovative flavors, Expansion of online retail platforms, Increased awareness of gluten sensitivities, Collaboration with wellness influencers
KEY MARKET DYNAMICS	rising health consciousness, increasing celiac disease prevalence, expanding product variety, growing e-commerce sales, favorable government regulations
COUNTRIES COVERED	US