US Kefir Market Size was estimated at 465.5 (USD Million) in 2023. The US Kefir Industry is expected to grow from 495.25(USD Million) in 2024 to 897.22 (USD Million) by 2035. The US Kefir Market CAGR (growth rate) is expected to be around 5.551% during the forecast period (2025 - 2035).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The US Kefir Market is experiencing a significant rise in consumer demand for health-oriented products, driven by growing awareness of the benefits of probiotics and gut health. This trend is fueled by an increase in health-related information accessible to consumers, who are more inclined to seek out functional foods that support overall wellness. This shift in consumer preferences is one of the key market drivers helping to expand the reach of kefir in grocery stores and health food outlets across the country. Moreover, the introduction of various flavors and bases, such as dairy-free options, is catering to a wider audience, including those with lactose intolerance or dietary restrictions.
Opportunities in the US Kefir Market are ripe as companies explore innovative product formulations and packaging solutions. The rising interest in organic and non-GMO products aligns with the increasing consumer focus on clean eating and sustainability. As more people choose to include kefir in their diets, there is an opportunity for producers to promote kefir's versatility as a beverage and ingredient in various dishes, enhancing its appeal to a larger market. Recent times have also seen an uptick in kefir consumption due to social media influences and consumer lifestyle changes, particularly among millennials and Gen Z. These demographics are driving demand for convenient, health-conscious products that fit into busy lives, making kefir an attractive option for on-the-go nutrition.
The trend of incorporating kefir into everyday meals, like smoothies or salad dressings, showcases its growing presence in American diets. As manufacturers adapt to these trends, the US Kefir Market is positioned for sustained growth and innovation in the coming years.
The growing awareness about health and wellness among consumers is significantly driving the US Kefir Market Industry. Recent statistics from the U.S. Department of Agriculture show that about 75% of Americans actively seek healthier food options. This trend has led to a surge in the demand for probiotic-rich foods like kefir, known for their benefits in supporting gut health and enhancing the immune system. Recognizing this shift, major health organizations, such as the American Dietetic Association, have been promoting the inclusion of probiotics in daily diets.Furthermore, with the Centers for Disease Control and Prevention reporting that about 60 million Americans suffer from some form of digestive issue, the emphasis on gut health continues to rise. The rise in healthcare costs associated with digestive diseases, estimated at over USD 31 billion annually, supports the need for preventive dietary changes such as consuming kefir, making it a focal point for health-focused consumers in the United States.
As more consumers transition to plant-based diets, the US Kefir Market Industry sees an increasing demand for non-dairy kefir options. According to a survey by the Plant Based Foods Association, 65% of consumers in the US are incorporating more plant-based foods into their diets, with dairy alternatives becoming a critical segment. With growing awareness about lactose intolerance, which affects around 36% of the US population, plant-based kefir provides a viable alternative.Established food brands have noted this trend and are increasing their product lines to include coconut and almond-based kefirs, catering to the dietary needs of lactose-sensitive consumers while appealing to Vegans and vegetarians alike.
The shift towards online grocery shopping in the United States has bolstered the growth of the US Kefir Market Industry. A report from the U.S. Census Bureau indicates that e-commerce sales of food and beverages grew by over 20% in 2021, highlighting the changing consumer behavior towards purchasing health foods online. Major grocery chains such as Walmart and Amazon Fresh have ramped up their online offerings, particularly emphasizing health-oriented products like kefir.With the convenience of home delivery, consumers are more inclined to explore niche products, driving market growth. This pivotal trend is expected to continue, supported by industry analytics suggesting that by 2025, the online grocery market could reach USD 250 billion, providing significant momentum for kefir sales through these platforms.
The US Kefir Market is diversely categorized by Type, showcasing major variations in consumer preferences with key distinctions found mainly in Milk Kefir and Water Kefir. As health-conscious trends gain momentum in the United States, the Kefir industry is significantly influenced by the demand for probiotic-rich dairy products, leading to increased popularity for Milk Kefir. This segment is celebrated for its creamy texture and rich flavor profile that appeals to various demographics, especially those seeking nutritious beverages.
Furthermore, Milk Kefir's inherent benefits, such as enhancing gut health and boosting immunity, align well with current consumer shifts towards functional foods, which contribute to its growing dominance in the market. In parallel, Water Kefir has emerged as a prominent alternative for consumers looking for non-dairy probiotic options, particularly among lactose-intolerant individuals and those preferring plant-based diets. This segment has gained traction for its refreshing taste and lower caloric content, catering to the rising demand for healthier beverage choices. The increasing awareness surrounding functional beverages supports the expansion of Water Kefir, as it is perceived as a versatile and beneficial alternative to sugary sodas and other soft drinks.
Moreover, the craft nature of Water Kefir production has led to niche markets developing, focused on artisanal and small-batch products, enhancing its appeal to consumers who prioritize quality and craftsmanship.Both segments represent significant opportunities for growth driven by evolving consumer preferences and the increasing availability of diverse flavors and variations. The segmentation of the US Kefir Market indicates a thriving industry landscape that has potential for innovation, particularly as flavors expand and production methods adapt to sustain quality and satisfy health-oriented consumers. The advantage of effectively targeting these subcategories allows for capturing a broad customer base while addressing specific lifestyle needs, making the Type segment a crucial area of focus within the overall competitive market landscape.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The distribution channel segment of the US Kefir Market plays a pivotal role in shaping accessibility and consumer engagement. The Store-Based channel encompasses various retail formats such as supermarkets, health food stores, and specialty shops, which are crucial for delivering Kefir products directly to consumers. This channel not only facilitates the visual merchandising of products but also offers an opportunity for consumers to access information and seek advice from knowledgeable staff. The Non-Store-Based channel, which includes online platforms and home delivery services, has gained traction, particularly among tech-savvy consumers seeking convenience.
The growth in e-commerce has transformed shopping behaviors, allowing consumers to order Kefir products from the comfort of their homes. Both channels are significantly contributing to the expanding US Kefir Market, driven by increasing health awareness and the rising popularity of probiotic foods. As consumer preferences continue to evolve, companies are focusing on enhancing the buying experience across both channels, leading to increased competition and innovation in marketing and product offerings. In this landscape, understanding the US Kefir Market segmentation related to distribution channels is essential for businesses aiming to capture market share and satisfy diverse consumer needs.
The US Kefir Market is experiencing notable growth, driven by a rising consumer preference for health-oriented products and probiotic-rich beverages. The market segmentation highlights two primary categories: Flavored and Non-Flavored kefir. Flavored kefir is gaining traction due to its ability to cater to diverse consumer taste preferences, making it more appealing, especially among younger demographics. Non-Flavored kefir, on the other hand, is valued for its versatility and natural health benefits, often serving as a base for smoothies and other culinary applications.With the increasing consumer awareness about gut health and nutritional benefits, the Non-Flavored segment remains significantly important, often dominating sales in health food stores across the nation. As the market landscape in the US Kefir Market continues to evolve, innovation in flavors and enhanced nutritional offerings are likely to present growth opportunities, aligning with changes in consumer lifestyles and dietary habits. The heightened focus on wellness and clean-label products further fuels the demand within both segments, contributing to an optimistic outlook for the overall industry.
The competitive landscape of the US Kefir Market has become increasingly vibrant in recent years, driven by a growing consumer interest in health and wellness products. This rising demand for fermented foods has led to the emergence of diverse brands that cater to varying dietary preferences, with kefir being recognized for its probiotic benefits and nutritional value. As consumers become more health-conscious and inclined towards natural food options, the market continues to evolve, incorporating both traditional and innovative approaches. Companies are focusing on enhancing their product offerings, which includes various flavors, organic options, and even dairy-free alternatives, to capture a wider audience. This intense competition fosters a dynamic environment where brands must continuously innovate while also addressing consumer preferences for convenience, taste, and nutritional content.Stonyfield Organic has carved out a strong place in the US Kefir Market due to its commitment to organic farming and sustainability.
The company leverages its brand heritage by promoting its organic credentials along with the health benefits of its kefir products, which appeal to environmentally aware consumers. Stonyfield Organic emphasizes quality in its production processes, utilizing high-quality organic ingredients, which strengthens its positioning as a trusted choice among health-conscious customers. In addition to its strong brand identity, Stonyfield benefits from an extensive distribution network that spans grocery chains, natural food stores, and online platforms, allowing for widespread access to its kefir products. The company's reputation for transparency and advocacy for organic agriculture further solidifies its market presence, making it a formidable player in the US kefir segment.Chobani is another leading contender in the US Kefir Market, recognized for its innovative approach and successful product line that includes a variety of kefir offerings aimed at different consumer segments. Known primarily for its yogurt, Chobani has leveraged its brand equity to expand into the kefir space, offering both traditional and drinkable formats.
The company focuses on delivering high-quality, nutritious products that are accessible to a wide range of consumers, emphasizing the use of natural ingredients and promoting benefits like gut health. Chobani’s strategic efforts in marketing and branding, alongside its robust sustainability initiatives, contribute to its strong presence in the market. Recent mergers and acquisitions have further enhanced its product portfolio, positioning Chobani as an influential participant within the US kefir landscape. The company’s commitment to innovation, quality, and consumer education reflects its mission to make better food for more people, ensuring that it remains a key player in the evolving consumer market for kefir.
Stonyfield Organic
Chobani
Nancy's Yogurt
Miyoko's Creamery
Organic Valley
Lifeway Foods
Dairy Farmers of America
The Kefir Company
Wallaby Organic
Straus Family Creamery
Kefir Haus
Green Valley Creamery
US Kefir Market Industry Developments
In the US Kefir Market, recent developments indicate a growing emphasis on health and wellness products, as consumer preferences shift toward functional beverages. Companies like Stonyfield Organic and Chobani are enhancing their product lines, with Stonyfield introducing new organic kefir offerings in July 2023 to cater to health-conscious consumers. Moreover, Lifeway Foods has reported a significant boost in sales, driven by its diversification into plant-based options, thus expanding its market reach. Current affairs also highlight an increased demand for gut health products, aligning with research indicating that kefir can improve digestive health. Notably, there have been no significant mergers or acquisitions recently involving the key players like Nancy's Yogurt and Organic Valley.
The market valuation of the US Kefir Market is projected to witness growth, reflecting an estimated valuation rise to roughly $1.5 billion by the end of 2024, attributed to heightened consumer awareness regarding probiotics. Over the past two years, companies have made substantial investments in marketing and product innovation, with green initiatives gaining traction within the industry, further reinforcing the market's positive trajectory.
US Kefir Market Segmentation Insights
Kefir Market Type Outlook
Milk Kefir
Water Kefir
Kefir Market Distribution Channel Outlook
Store-Based
Non-Store-Based
Kefir Market Category Outlook
Flavored
Non-Flavored
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 465.5(USD Million) |
| MARKET SIZE 2024 | 495.25(USD Million) |
| MARKET SIZE 2035 | 897.22(USD Million) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 5.551% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Million |
| KEY COMPANIES PROFILED | Stonyfield Organic, Chobani, Nancy's Yogurt, Siggi's, Miyoko's Creamery, Organic Valley, Lifeway Foods, Dairy Farmers of America, The Kefir Company, Wallaby Organic, Straus Family Creamery, Kefir Haus, Green Valley Creamery |
| SEGMENTS COVERED | Type, Distribution Channel, Category |
| KEY MARKET OPPORTUNITIES | Growing health consciousness, Increasing demand for probiotics, Expanding product variety options, Rising popularity among millennials, Stronger distribution channels collaboration |
| KEY MARKET DYNAMICS | health consciousness, growing probiotic demand, diverse flavor options, rising plant-based alternatives, increased retail presence |
| COUNTRIES COVERED | US |
Frequently Asked Questions (FAQ) :
The US Kefir Market is expected to be valued at 495.25 million USD in 2024.
By 2035, the US Kefir Market is anticipated to reach a market value of 897.22 million USD.
The US Kefir Market is projected to experience a compound annual growth rate (CAGR) of 5.551% from 2025 to 2035.
The US Kefir Market is divided into two types: Milk Kefir and Water Kefir.
Milk Kefir is expected to be valued at 320.0 million USD in 2024 and 570.0 million USD by 2035.
Water Kefir is expected to have a market value of 175.25 million USD in 2024 and 327.22 million USD in 2035.
Major players in the US Kefir Market include Stonyfield Organic, Chobani, Nancy's Yogurt, and Lifeway Foods.
Milk Kefir holds a dominant share in the US Kefir Market in comparison to Water Kefir.
The demand for probiotic-rich foods and growing health consciousness among consumers are driving growth opportunities in the US Kefir Market.
Challenges in the US Kefir Market include competition from other dairy alternatives and fluctuating ingredient costs.
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