US Low Fat Cheese Market Size was estimated at 26.14 (USD Billion) in 2023. The US Low Fat Cheese Market Industry is expected to grow from 27.5(USD Billion) in 2024 to 39 (USD Billion) by 2035. The US Low Fat Cheese Market CAGR (growth rate) is expected to be around 3.227% during the forecast period (2025 - 2035).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The US Low Fat Cheese Market is witnessing several significant trends driven by increasing health consciousness among consumers and a growing demand for healthier food options. As obesity rates continue to rise in the country, many individuals are seeking low-calorie alternatives, prompting cheese manufacturers to innovate their product lines. The introduction of low fat cheese products that cater to both health and taste preferences is a key market driver. Another important trend is the growth in plant-based and lactose-free varieties, as consumers become more ingredient-conscious and seek options that fit their dietary restrictions. Opportunities are being explored through collaborations between dairy companies and health organizations to promote low fat cheese as a viable part of a balanced diet.This not only bolsters credibility but also encourages consumer trial and loyalty. The rise of e-commerce is also reshaping purchasing habits, as consumers find it more convenient to purchase health-focused products online, expanding the reach of low fat cheese brands. In recent times, the trend towards plant-based diets is gaining traction, leading to an increase in sales of dairy alternatives that appeal to vegans and lactose-intolerant individuals. Moreover, the demand for organic and non-GMO certified products reflects a shift in consumer preferences toward transparency and sustainable practices in food sourcing. Overall, the US Low Fat Cheese Market is evolving rapidly, guided by shifts in consumer attitudes, dietary preferences, and an increasing emphasis on overall wellness.
US Low Fat Cheese Market Drivers
Growing Health Consciousness Among Consumers
The increasing awareness of health and wellness among consumers significantly boosts the US Low Fat Cheese Market Industry. With the Centers for Disease Control and Prevention reporting that over 70% of adults in the United States are classified as overweight or obese, many individuals are seeking healthier dietary alternatives. Low fat cheese provides a tasty option with less saturated fat and fewer calories, allowing consumers to enjoy cheese without compromising their health goals.Additionally, many nutritionists advocate for low fat products, aiding consumer preferences towards these options, which in turn drives demand in the US Low Fat Cheese Market. This health trend has led major producers like Kraft Heinz and Sargento Foods to expand their low fat cheese product lines, responding directly to consumer needs and enhancing market potential.
Increase in Dairy Alternatives and Lactose-Free Options
The rise in lactose intolerance among consumers in the United States has pushed the demand for lactose-free and low fat cheese options. According to the National Institutes of Health, approximately 36% of the adult population in the United States suffers from lactose intolerance. The availability of lactose-free low fat cheese allows these individuals to enjoy dairy products without adverse health effects. Popular brands within the US Low Fat Cheese Market such as Cabot Creamery and Lactalis are continually innovating to cater to this demographic, supporting market growth by introducing various lactose-free low fat cheese options.
Rising Demand for Protein-Rich Snacks
As consumers become more health-conscious, there is a growing trend towards protein-rich snacks. The United States Department of Agriculture has indicated that protein consumption in the US has increased by 10% over the last decade, with cheese being one of the significant sources. Low fat cheese serves as an excellent protein source, appealing to a wide range of demographics looking for nutritious snack options. The growth in snacking habits, particularly among millennials and health-focused consumers, drives the expansion of the US Low Fat Cheese Market Industry.Established companies like Borden Dairy and Bel Brands are responding by launching new products aimed at the snacking segment, reinforcing the demand for low fat cheese.
US Low Fat Cheese Market Segment Insights
Low Fat Cheese Market Type Insights
The US Low Fat Cheese Market segmentation by Type is a significant area of interest, given the increasing consumer demand for healthier options without compromising on flavor. This segment encompasses a variety of cheese types, including Feta, Ricotta, Mozzarella Sticks, and Hard Cheese. Feta cheese, originating from Greece, is gaining popularity due to its crumbly texture and tangy flavor, making it a favored choice in salads and Mediterranean dishes, and it appeals to health-conscious consumers looking for alternatives that are lower in fat. Ricotta is another notable segment that thrives in the US market, often used in a range of dishes such as lasagna and cheesecake; its creamy texture contributes to its popularity, especially among consumers seeking high-protein but low-fat options.Mozzarella Sticks, beloved as a snack and appetizer, represent a more indulgent side of the low-fat trend, often marketed toward families and younger demographics seeking convenience along with healthier eating options; they provide an enjoyable way to consume cheese while offering lower fat content compared to traditional cheese products. Lastly, Hard Cheese, known for its aging process and robust flavors, serves as a versatile ingredient in various culinary applications, from cooking to snacking. Each of these types contributes distinct characteristics to the overall market, and their popularity reflects broader trends toward healthier eating habits among American consumers.The US Low Fat Cheese Market continues to experience growth driven by increasing health awareness, innovative product development, and strong consumer preference for cheese products that align with wellness trends, paving the way for unique offerings within this segment.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Low Fat Cheese Market Distribution Channel Insights
The US Low Fat Cheese Market is significantly influenced by its Distribution Channel, primarily categorized into Food Retail and Food Service. In the Food Retail sector, convenience is key, as consumers are increasingly seeking healthier options for their diets. Retailers have noted a strong demand for low fat cheese products, leading to expansions in offerings to meet consumer preferences. The Food Service segment plays a crucial role as well, comprising restaurants, cafes, and catering services that are incorporating low fat cheese into their menus to cater to health-conscious consumers.This segment often dominates the market, driven by the increasing trend of healthier eating habits among patrons, as establishments aim to enhance their menu with low-calorie, nutritious items. As a result, both sectors are experiencing steady growth, reflecting broader trends in dietary preferences and the increasing focus on healthier food choices in the United States. The distribution dynamics between Food Retail and Food Service showcase varied consumer behaviors and preferences, highlighting the importance of these channels in shaping the overall landscape of the US Low Fat Cheese Market.
US Low Fat Cheese Market Key Players and Competitive Insights
The US Low Fat Cheese Market is characterized by its dynamic nature and increasing consumer health consciousness surrounding dietary choices. As more consumers become aware of the health benefits linked to low-fat products, including cheese, a significant shift is observed towards products that offer a better nutritional profile. This market is highly competitive, with numerous players seeking to establish their presence through innovative products and marketing strategies. The growing demand for low-fat dairy products has been spurred by lifestyle changes, with an increasing emphasis on healthier eating habits. As a result, brands are competing not only on taste and texture but also on the nutritional benefits that their products provide, leading to an expanding range of offerings that cater to health-conscious consumers.Mondelez International has established a robust presence in the US Low Fat Cheese Market, focusing on delivering products that align with current nutritional trends. The company's strengths lie in its strong brand recognition and expansive distribution network, which allows for broad market reach. Mondelez International capitalizes on its extensive research and development capabilities to innovate low-fat cheese options that appeal to health-conscious consumers. The company’s commitment to sustainability and quality sourcing further enhances its brand value, making it a preferred choice among health-oriented consumers. By leveraging strategic marketing campaigns and partnerships, Mondelez International continuously reinforces its position in the competitive low-fat cheese segment, responding effectively to consumer preferences and dietary shifts.BelGioioso Cheese has positioned itself as a key player in the US Low Fat Cheese Market, known for its high-quality cheese products tailored to meet the preferences of health-conscious consumers. The company offers a range of low-fat cheese varieties, emphasizing authentic Italian craftsmanship and taste. Its strengths include a strong focus on product quality and consistency, coupled with an effective distribution channel that ensures availability across various retail outlets. BelGioioso Cheese engages in continuous innovation, exploring new flavors and low-fat formulations to cater to an evolving consumer base. Strategic mergers and acquisitions have bolstered its market presence, allowing it to enhance production capabilities and expand its product line. BelGioioso Cheese maintains a strong connection to the US market, appealing to consumers through a combination of exceptional quality, taste, and health benefits, ultimately solidifying its reputation in the low-fat cheese sector.
Key Companies in the US Low Fat Cheese Market Include
US Low Fat Cheese Market Industry Developments
The US Low Fat Cheese Market has seen notable developments, particularly in growth strategies and product innovations by key players such as Kraft Heinz Company, Lactalis, and Sargento Foods. Recent trends highlight a growing consumer preference for healthier options, propelling brands to expand their low-fat product lines and enhance nutritional profiles. In September 2023, Cabot Creamery Cooperative announced a strategic partnership with local dairy farmers, promoting sustainable practices that align with increasing consumer demand for ethically produced cheese. Additionally, Mondelez International reported a steady increase in market valuation due to expanding distribution channels, indicating significant growth potential in the sector. Major acquisitions have also been observed; in August 2023, General Mills acquired a small-scale artisan cheese manufacturer, bolstering its presence in the low-fat segment. Recent market analysis shows an overall rise in health-conscious food consumption in the US, significantly impacting sales in the low-fat cheese sector. In June 2022, Dairy Farmers of America launched an innovative line of low-fat cheese snacks, responding to the demand for convenient, on-the-go options, further spurring market growth and diversification in offerings, which reflects evolving consumer preferences in recent years.
US Low Fat Cheese Market Segmentation Insights
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 26.14(USD Billion) |
| MARKET SIZE 2024 | 27.5(USD Billion) |
| MARKET SIZE 2035 | 39.0(USD Billion) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 3.227% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Billion |
| KEY COMPANIES PROFILED | Mondelez International, BelGioioso Cheese, Cabot Creamery Cooperative, Kraft Heinz Company, Sargento Foods, Lactalis, Dairy Farmers of America, Land O'Lakes, FrieslandCampina, Tillamook County Creamery Association, Arla Foods, Safeway, General Mills, Schreiber Foods |
| SEGMENTS COVERED | Type, Distribution Channel |
| KEY MARKET OPPORTUNITIES | Health-conscious consumer demand, Growing vegan cheese alternatives, Innovative low-fat product development, Expansion in online sales channels, Enhanced flavors and varieties |
| KEY MARKET DYNAMICS | health-conscious consumer trends, rising demand for low-calorie options, increase in lactose intolerance cases, innovation in cheese varieties, growing popularity of plant-based alternatives |
| COUNTRIES COVERED | US |
Frequently Asked Questions (FAQ) :
The US low fat cheese market is expected to be valued at 27.5 billion USD in 2024.
By 2035, the US low fat cheese market is projected to reach a value of 39.0 billion USD.
The expected CAGR for the US low fat cheese market from 2025 to 2035 is 3.227 percent.
In 2024, mozzarella sticks are projected to hold the largest market value at 9.0 billion USD.
The market value of feta cheese in the US low fat cheese market for 2024 is anticipated to be 5.5 billion USD.
Key players in the US low fat cheese market include Mondelez International, Kraft Heinz Company, and Sargento Foods.
The expected market value of ricotta cheese in the US low fat cheese market is 6.3 billion USD by 2035.
Hard cheese is projected to reach a market size of 12.0 billion USD in the US low fat cheese market by 2035.
Health trends and increasing consumer demand for lower fat options are expected to drive growth in the US low fat cheese market.
Regional preferences and demand for diverse cheese types have significantly influenced the growth dynamics of the US low fat cheese market.
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Assistant Manager - Research High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. by implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in packaging, construction, and equipment domains. she handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.
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