US Still Wine Market Research Report: By Product Type (Red Wine, White Wine, Rosé Wine, Sparkling Wine), By Wine Quality (Table Wine, Fine Wine, Super Premium Wine), By Packaging Type (Bottle, Bag-in-Box, Tetra Pak), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail) and By Consumer Segment (Young Adults, Middle-aged Adults, Seniors) - Forecast to 2035

US Still Wine Market Overview:

As per MRFR analysis, the US Still Wine Market Size was estimated at 60.04 (USD Billion) in 2023. The US Still Wine Market Industry is expected to grow from 64(USD Billion) in 2024 to 88 (USD Billion) by 2035. The US Still Wine Market CAGR (growth rate) is expected to be around 2.937% during the forecast period (2025 - 2035).

Key US Still Wine Market Trends Highlighted

The US Still Wine Market is experiencing several notable trends that reflect shifting consumer preferences and industry dynamics. One significant driver is the growing inclination towards health-conscious products, which has led to an increased demand for lower-alcohol and organic wines. As consumers become more aware of their health and well-being, wines that promote a cleaner drinking experience are gaining popularity. This trend is complemented by the rising interest in sustainability, as many brands are adopting eco-friendly practices in their production processes. Opportunities in the US market lie in the expansion of online retail platforms, which have surged in popularity, especially after the pandemic.The convenience of purchasing wine online has attracted a younger demographic, who are increasingly exploring diverse wine options. Moreover, the rise of experiential marketingsuch as wine tasting events and vineyard toursprovides a rich opportunity for wineries to connect with consumers on a personal level, enhancing brand loyalty. In recent times, there has been a shift towards premiumization within the US Still Wine Market. Consumers are showing a willingness to spend more on high-quality wines, seeking unique flavors and authentic experiences. This trend highlights the importance of storytelling and heritage, as brands that convey a strong narrative resonate more with their audience.Additionally, the influence of social media on wine consumption trends is noteworthy, as platforms enable consumers to discover new brands and share their experiences. Overall, these market trends indicate a dynamic landscape for the US Still Wine Market, characterized by evolving consumer behaviors and emerging opportunities for growth.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US Still Wine Market Drivers

Growing Consumer Preference for Premium Wines

The US Still Wine Market Industry is witnessing a significant shift toward premium and super premium wines as consumers seek higher quality experiences. A report from the United States Alcohol and Tobacco Tax and Trade Bureau indicates that the market share of premium wines has steadily increased, accounting for nearly 50% of the total wine sales in the US in recent years. This trend is reflective of a growing middle class that is willing to invest in quality and is associated with the increase in disposable income.The American Winery Association highlights that consumers aged 25-44 have shown a remarkable preference for premium wines, which is forecasted to continue influencing the market. Furthermore, the increasing focus on wine education among consumers, driven by initiatives from organizations such as the Wine and Spirit Education Trust, is propelling the demand for higher-quality still wines, bolstering the market's growth trajectory.

Health Awareness and Moderation Trends

There is an increasing trend among US consumers toward moderation in alcohol consumption, leading to the growth of the still wine segment as a perceived healthier alternative. Studies indicate that moderate wine consumption, particularly red wine, has been linked to several health benefits, including cardiovascular health and improved longevity. According to the American Heart Association, moderate alcohol consumption can contribute to better heart health.This has driven health-conscious consumers toward still wines that are lower in sugar and calories, further buoying the US Still Wine Market Industry. Additionally, the rise of organic and naturally produced wines, which cater to the health-conscious segment of the market, further supports the growth potential.

Rise of E-commerce and Online Wine Retailing

The e-commerce revolution has transformed the retail landscape in the United States, significantly impacting the US Still Wine Market Industry. Data from the National Retail Federation indicates that online sales have surged, growing more than 44% during the pandemic. This rise in online sales provides consumers with greater access to a variety of still wines from different regions, including hard-to-find products that may not be available in local stores.As many consumers continue to prefer the convenience of online shopping, wine retailers are increasingly enhancing their digital platforms. Organizations such as Drizly and Wine.com are leading in this domain by providing a wide selection and home delivery options, contributing to the overall expansion of the market.

US Still Wine Market Segment Insights:

Still Wine Market Product Type Insights

The US Still Wine Market is characterized by a diverse range of product types that cater to varying consumer preferences and occasions. In recent years, red wine has sustained its popularity, often regarded as a staple in American households, attributed to its pairing versatility with various cuisines. White wine, on the other hand, has grown steadily, becoming a go-to choice during warmer months and casual gatherings, reflecting the changing tastes of consumers. Rosé wine has also seen a significant surge in popularity, particularly among younger demographics, driven by its vibrant appeal and association with social gatherings and brunch culture.Meanwhile, sparkling wine has carved out a unique niche, often reserved for celebrations, and its consumption has been bolstered by innovative marketing strategies and new product offerings. The market dynamics are influenced by growing health awareness, with many consumers seeking lower-calorie options or organic products, which impacts choices across these product types. Furthermore, the flavor profiles associated with each wine type appeal to different segments of the population, allowing producers to target niche markets effectively. Collectively, these product types underscore the multifaceted nature of the US Still Wine Market, showcasing how diverse consumer preferences shape market trends and demand patterns.Understanding these dynamics is essential for stakeholders, as the US still wine landscape continues to evolve with changing consumer habits and lifestyle choices.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Still Wine Market Wine Quality Insights

The US Still Wine Market encompasses a diverse range of products categorized as Wine Quality, which includes Table Wine, Fine Wine, and Super Premium Wine. Table Wine accounts for a majority segment in the market, appealing to everyday consumers and often characterized by affordability and versatility. Fine Wine, on the other hand, targets connoisseurs and collectors, emphasizing craftsmanship and unique tasting experiences. Super Premium Wine represents a niche yet lucrative portion of the market, catering to individuals who value exclusivity and higher quality.This segment has seen growth driven by shifting consumer preferences toward premium products, with factors such as wine education and the experience of wine tasting shaping purchasing behavior. Furthermore, the trend of sustainable and organic wine production has increased interest in fine and super premium categories, creating new opportunities for producers. The growing appreciation for quality over quantity in the US consumer base significantly influences the dynamics of the US Still Wine Market segmentation, highlighting the evolving landscape of wine consumption in the region.

Still Wine Market Packaging Type Insights

The US Still Wine Market, particularly in the Packaging Type segment, reflects a diverse landscape characterized by various formats catering to consumer preferences. The bottle format has traditionally been the dominant choice, representing luxury and quality, which engages a wide range of consumers during occasions and celebrations. Meanwhile, Bag-in-Box packaging is gaining traction due to its convenience and ease of use, offering longer shelf life and lower wastage for everyday consumption. Tetra Pak, though a smaller player, is emerging as a significant option owing to its lightweight nature and recyclability, appealing to environmentally conscious consumers.As sustainable practices drive market trends, brands are increasingly innovating within these packaging types to align with consumer demands for quality, convenience, and eco-friendliness. Overall, the packaging strategies within the US Still Wine Market reveal critical insights related to consumer behavior, indicating opportunities for growth and adaptation amid changing market dynamics.

Still Wine Market Distribution Channel Insights

The Distribution Channel segment of the US Still Wine Market has seen significant developments, showcasing various avenues through which consumers access their preferred products. Supermarkets and hypermarkets play a pivotal role, driving sales due to their convenient locations and extensive product ranges, making them a popular choice among consumers. Specialty stores, on the other hand, offer curated selections, appealing to connoisseurs seeking specific varieties and unique offerings, thus fulfilling the needs of niche markets and contributing to overall market dynamics.Online retail has emerged as a game-changer, especially after the pandemic, as it provides accessibility and convenience to consumers who prefer purchasing from the comfort of their homes; this growth illustrates the changing preferences in consumer buying behavior. The integration of technology and enhanced logistics capabilities continues to support the growth of these distribution channels, contributing positively to the US Still Wine Market revenue and expanding consumer accessibility to various wine selections. In summary, evaluating the US Still Wine Market segmentation highlights the essential roles of these channels in influencing market trends and consumer purchasing patterns.

Still Wine Market Consumer Segment Insights

The Consumer Segment of the US Still Wine Market plays a vital role in shaping market dynamics, with diverse demographics influencing consumption patterns. Young Adults are increasingly favoring innovative flavors and sustainable brands, reflecting broader trends in wine consumption that prioritize experiences and unique offerings. Middle-aged Adults, on the other hand, tend to appreciate classic varietals and are often driven by brand loyalty, valuing heritage and quality in their wine choices. Seniors are also significant contributors to market growth, usually preferring familiar brands and varietals that resonate with their traditional palates.The consumption trends observed in this demographic show a preference for premium and quality wines, reflecting their willingness to spend on products that offer perceived value. Thus, each demographic not only enriches the US Still Wine Market segmentation but also drives distinct marketing strategies by their preferences and behaviors, ensuring a dynamic landscape for wineries to engage with an evolving consumer base.

US Still Wine Market Key Players and Competitive Insights:

The US Still Wine Market has become increasingly competitive as consumer preferences shift towards diverse wine options and an emphasis on quality and sustainability. With a growing interest in premium wines, both domestic and international producers are vying for market share. This competitive landscape has led to the emergence of various strategies, including innovative marketing approaches, collaborations with retailers, and investments in sustainable practices to appeal to environmentally conscious consumers. The market is characterized by a mix of established wineries and emerging players, all competing to capture the attention of a discerning clientele looking for unique and high-quality still wines. As a result, competitive insights reveal trends in consumer behavior, pricing strategies, distribution channels, and the overall landscape of the US Still Wine Market, underscoring the evolving nature of this sector.McManis Family Vineyards has carved out a significant presence in the US Still Wine Market, distinguished by its commitment to family-owned operations and sustainable farming practices. The company prides itself on producing high-quality wines that resonate with American consumers seeking authenticity and value. McManis Family Vineyards leverages its heritage and knowledge of California's diverse terroirs to create a product line that includes various varietals, catering to a wide range of palates. The strengths of McManis Family Vineyards are exemplified by its ability to maintain consistency in quality while adopting innovative winemaking techniques. Their dedication to consumer education and engagement through events and tastings has further solidified their reputation and market position, enabling them to build a loyal customer base within the US.Jackson Family Wines stands as a formidable player in the US Still Wine Market, known for its portfolio of distinguished brands and commitment to quality. The company offers a diverse array of premium wines, ranging from well-known varietals to smaller, boutique labels that showcase the rich diversity of California's vineyards. Their strategic market presence is bolstered by direct-to-consumer sales initiatives, extensive distribution networks, and a robust approach to marketing that emphasizes storytelling and brand heritage. Notably, Jackson Family Wines has engaged in significant mergers and acquisitions to enhance its product offerings and expand its market reach, allowing it to capitalize on growing consumer trends. Their emphasis on sustainability in winemaking practices aligns with current market demands, further solidifying their strengths in the US Still Wine Market, where they continue to innovate and adapt to maintain a competitive edge.

Key Companies in the US Still Wine Market Include:

McManis Family Vineyards

Jackson Family Wines

E and J Gallo Winery

Pernod Ricard

KendallJackson Wine Estates

Crimson Wine Group

The Wine Group

Treasury Wine Estates

Diageo

William Hill Estate Winery

Bacardi

Constellation Brands

Delicato Family Wines

Stags Leap Wine Cellars

US Still Wine Market Industry Developments

The US Still Wine Market has recently experienced significant developments and shifts. As of October 2023, McManis Family Vineyards has been expanding its distribution channels, focusing on enhancing its presence in the Southeast region. Jackson Family Wines continues to innovate product offerings, with increased emphasis on sustainability in production practices. E and J Gallo Winery is actively engaging in promotional campaigns to cater to the growing consumer preference for premium wines. In terms of mergers and acquisitions, Treasury Wine Estates announced its acquisition of a minority stake in a notable boutique winery in June 2023. This move is intended to diversify its portfolio and attract a younger demographic. Delicato Family Wines has simultaneously launched a new range aimed at the eco-conscious consumer, reflecting changing market demands. The overall market valuation of companies in the US Still Wine Market is on the rise, with brands like Constellation Brands and Diageo reporting significant growth in sales, further signaling a robust recovery post-pandemic. Additionally, trends over the past few years highlight a shift towards direct-to-consumer sales, which has altered traditional distribution models across the industry.

US Still Wine Market Segmentation Insights

Still Wine Market Product Type Outlook

Red Wine

White Wine

Rosé Wine

Sparkling Wine

Still Wine Market Wine Quality Outlook

Table Wine

Fine Wine

Super Premium Wine

Still Wine Market Packaging Type Outlook

Bottle

Bag-in-Box

Tetra Pak

Still Wine Market Distribution Channel Outlook

Supermarkets/Hypermarkets

Specialty Stores

Online Retail

Still Wine Market Consumer Segment Outlook

Young Adults

Middle-aged Adults

Seniors

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	60.04(USD Billion)
MARKET SIZE 2024	64.0(USD Billion)
MARKET SIZE 2035	88.0(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	2.937% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	McManis Family Vineyards, Jackson Family Wines, E and J Gallo Winery, Pernod Ricard, KendallJackson Wine Estates, Crimson Wine Group, The Wine Group, Treasury Wine Estates, Diageo, William Hill Estate Winery, Bacardi, Constellation Brands, Delicato Family Wines, Stags Leap Wine Cellars
SEGMENTS COVERED	Product Type, Wine Quality, Packaging Type, Distribution Channel, Consumer Segment
KEY MARKET OPPORTUNITIES	Premium wine growth, Organic wine demand, E-commerce expansion, Sustainable packaging trends, Diverse varietal offerings
KEY MARKET DYNAMICS	premiumization trend, health consciousness, sustainability focus, e-commerce growth, changing consumer preferences
COUNTRIES COVERED	US