Vacuum skin packaging has gained popularity internationally because it extends product usage and improves aesthetics. This packaging method involves sealing an object with a plastic movie and removing air from the bundle. A carefully proportioned bundle sticks close the item's shapes, creating an attractive and protective border.
The 2022 vacuum skin packaging industry was worth $23.1 billion. The vacuum skin packaging industry is expected to grow from USD 24.16 Billion in 2023 to USD 34.62 Billion in 2032, a CAGR of 4.60%.
The growing demand for longer use of short-lived products drives the vacuum skin packaging market. This packaging reduces air and wetness, which deteriorate food, to preserve its freshness. For meat and fish businesses, maintaining product integrity throughout shipping and storage is crucial.
Another reason vacuum skin packaging is popular is its ability to improve item visibility on the retail rack. The tight, simple film drapes over the object, giving purchasers a good look. This emphasizes effective product marketing and allows purchasers to evaluate the product before buying. New fruit, meat, and poultry companies have adopted vacuum skin packaging to improve their products' appearance.
Non-food industries also profit from vacuum skin packaging. In medical and drug companies, vacuum skin packaging protects devices and drugs against contaminants. This packaging approach protects objects from moisture, dust, and other environmental factors with an impermeable seal.
Additionally, manageability is pushing vacuum skin packaging adoption. Vacuum skin packaging satisfies this criteria by employing few materials and reducing packaging waste.
The vacuum skin packaging sector, like every market, has issues. The cost of vacuum skin packaging frameworks is one example. Small and medium-sized businesses may struggle to afford vacuum skin packaging gear and technology. Despite the long-term benefits, upfront costs can hinder some companies.
Report Attribute/Metric | Details |
---|---|
Market Size Value In 2023 | USD 24.16 Billion |
Growth Rate | 4.01% (2024-2032) |
The vacuum skin packaging market size was valued at USD 24.16 Billion in 2023. The vacuum skin packaging industry is projected to grow from USD 25.27 Billion in 2024 to USD 34.62 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.01% during the forecast period (2024 - 2032). Growing demand for packaging products that can enhance the overall shelf life of the product and rescue it from contamination and growing demand for cost-effective packaging solutions that utilize fewer resources are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The market CAGR for vacuum skin packaging is driven by the rising demand for meat. Skin packaging is used in packaging food items such as meat, seafood and poultry while keeping their flavor intact and increasing their shelf life. Skin packaging provides several benefits, such as better meat tenderness due to the improved liquid retention of skin packaging. It also bonds with different film layers and has better shelf appeal. China is the largest producer of certain meat items like poultry, bovine, and ovine. Major production of such meat items is used for domestic purposes. The rapid increase in China's population has increased the demand and consumption of meat items. As per the Food and Agriculture Organization report, in 2020, China's poultry meat production increased by 5.3%, bovine meat by 1%, and ovine meat by 1% compared to 2019. Thus, increasing meat production and consumption drives the vacuum skin packaging market revenue.
Additionally, packaging plays a major role in order to attract customers, as it should not only be attractive but must also ensure product safety, freshness, and hygiene. Vacuum packaging offers a longer shelf life to the products as it removes all the air and oxygen from the packet before it is sealed. Vacuum packaging protects the food items such as meat, fish, beef, and vegetables by reducing the atmospheric oxygen and limiting the development of fungi or aerobic bacteria and also preventing the loss of volatile components of the food.
Vacuum skin packaging is increasingly gaining recognition as a preferred packaging technique because it can accommodate products with sharp edges, various shapes, and high protrusions. Strategies adopted by key players in order to stay competitive include mergers & acquisitions, unique product developments, partnerships, and joint ventures, among others. For instance, in March 2022, Berry Group partnered with Koa to launch Body Cleanser & Body Moisturizer bottles made from 100% recycled plastic. As an industry leader in sustainability, Berry focuses on creating a positive environmental impact via streamlined operations, continuously engaged partners, and optimized products, a vision shared by Koa. Koa chose Berry as their supplier for this project due to the shared vision for sustainability in packaging.
The increasing need for food preservation of different meat and dairy products, including cheese, cold cuts, and other forms of meat, is anticipated to fuel the expansion of the market during the assessment period. Due to the durability offered by vacuum skin packaging, conventional packaging techniques are being replaced across various spheres within the food industry. Moreover, vacuum skin packaging offers an additional protection layer compared to conventional packaging solutions, so its adoption continues to witness consistent growth.
March 2022: Berry Global Group has teamed up with Koa to create Body Cleanser & Body Moisturizer bottles made from 100% recycled plastic. Berry sets itself apart as an industry leader in sustainability through efficient operations, strong partnerships throughout all levels of business engagement as well as optimized products – all geared towards making positive environmental contributions; something mirrored by Koa’s own values too. In light of these shared objectives around eco-friendly packaging options, it is no surprise that Koa selected Berry as its supplier for this particular project.
The vacuum skin packaging market segmentation, based on material, includes polyethylene (PE), polypropylene (PP), polyvinyl chloride (PVC), and others. The polyvinyl chloride (PVC) segment dominated the market, accounting for 35% of market revenue (8.46 Billion). In developing economies, category growth is driven owing to its cost-effectiveness, opposition to chemical pollution, and durability. However, polypropylene (PP) is the fastest-growing category, providing benefits such as the shelf-life extension of food products, attractive packaging, minimal product damage and high safety standard.
In February 2023, Sainsbury's started selling beef mince in vacuum packs in-store and online.
Figure 1: Vacuum Skin Packaging Market, by Material, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The vacuum skin packaging market segmentation, based on application, includes meat, poultry, cheese, and others. The meat category generated the most income (70.4%) due to the growing focus on improving the shelf life of various poultry meat products and several technological advancements, including vacuum skin packaging. However, poultry is the fastest-growing category due to rapid urbanization, growing population, and rising disposable incomes, especially in several developing countries.
By region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American vacuum skin packaging market will dominate, owing to high household income, which has triggered customers to buy advanced quality products, including meat, seafood, and poultry. In addition, the growing consumer demand for high protein intake will boost market growth in this region. Further, the US vacuum skin packaging market held the largest market share, and the Canada vacuum skin packaging market was the fastest-growing market in the North American region.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: VACUUM SKIN PACKAGING MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe's vacuum skin packaging market accounts for the second-largest market share due to consumers' growing demand for convenient packing solutions. Further, the German vacuum skin packaging market held the largest market share, and the UK vacuum skin packaging market was the fastest-growing market in the European region.
The Asia-Pacific vacuum skin packaging market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to the rising population, growing packaged food demand, and growth in the pharmaceutical industry drives the market growth in this region. Moreover, China’s vacuum skin packaging market held the largest market share, and the Indian vacuum skin packaging market was the fastest-growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the vacuum skin packaging market grow even more. Market participants are also undertaking multiple strategic activities to expand their footprint, with important market developments including contractual agreements, new product launches, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the vacuum skin packaging industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the vacuum skin packaging industry to benefit clients and increase the market sector. Major market players in the vacuum skin packaging market, including DuPont (US), Amcor Limited (Australia), Sealed Air (US), Berry Inc. (US), LINPAC Packaging Limited (UK), Bemis Company Inc. (US), and others, are attempting to increase market demand by investing in research and development operations.
Amcor Plc is a provider of packaging solutions. It offers plastic, fiber, metal, and glass packaging products such as pet bottles, plastic bottles and jars, capsules and closures, specialty folding cartons, free films, bags and pouches, wrappers, rigid containers, laminates, and flow packs. The company's products find applications in various industries, such as beverages, food, pharmaceutical, medical device, homecare personal care, pet care, specialty cartons, and other technical applications. It also serves medical-device, healthcare, pharmaceutical, personal care and home product markets. In May 2022, Amcor Plc developed the latest technology, PowerPostTMthat delivers a bottle that is up to 30% more lightweight and can be created from 100% recycled material. The technology is designed for hot fill beverages and avoids spills from overflow. Furthermore, the product is built on vacuum-absorbing technology PowerStrap.
SEE, formerly known as Sealed Air Corp, provides packaging solutions. The company offers films, trays, packaging equipment systems and easy-open packaging solutions. The company also offers designing and graphic services, fulfillment design and engineering services, shrink machinery upgrades and enhancements and ship-from-anywhere services. The company serves cold chain, construction, consumer packaged goods, e-commerce, electronics, food retail, general manufacturing, medical and pharmaceutical manufacturing, third-party logistics and transportation industries. It operates manufacturing facilities, packaging equipment and design centers, laboratories and customer learning centers. The company markets its products under OptiDure, Bubble Wrap, Autobag, Sealed Air, TempGuard and others. In April 2022, Sealed Air announced a partnership on an advanced recycling program that will concentrate on recycling flexible plastics from the food supply chain and recreating them into new certified circular food-grade packaging.
April 2022: Mondi unveiled new packaging options for the food business at Anuga FoodTec in Cologne, Germany, Two-tray packaging products provide fresh food producers with recyclable possibilities, which will assist in reducing food waste. PerFORMing Monoloop and Mono Formable PP will provide high-barrier food protection, illustrating the crucial role that packaging plays throughout the supply chain.
January 2022: Waddington Europe, a part of Novolex, produced a novel recyclable tray for items made of meat, fish, and poultry. The Piranh container's lid is sealed using raised teeth around the sealing flange rather than a polyethylene or adhesive layer, which is how modified atmosphere packaging lids are generally sealed (MAP).
April 2022 - Sealed Air announced an advanced recycling program partnership, which will focus on taking flexible plastics from the food supply chain and turning them into new certified circular food-grade packages.
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