Water Soluble Fertilizer Market Share

Rising Demand For High-Value Crops And Organic Agriculture

There is a rising demand for high-value crops and organic agriculture as consumers become more aware of the health and environmental benefits of these products. The consumers rising awareness regarding organic farming has created lucrative growth for organic fertilizers. Key manufacturers in the market have started manufacturing environment-friendly fertilizers products by using natural and non-harmful materials. High-value crops are crops that are typically sold at a higher price due to their unique characteristics or attributes, such as flavor, quality, or nutritional content.

These crops can include specialty fruits and vegetables, herbs, and spices, as well as niche crops such as quinoa and kale. Organic agriculture refers to a production system that emphasizes the use of natural fertilizers and processes, rather than synthetic chemicals, to grow crops and raise livestock. Organic agriculture aims to promote soil health and biodiversity, reduce pollution, and minimize the negative impacts of farming on the environment. Demand for high-value crops and organic agriculture has increased in recent years as consumers become more interested in the health and environmental impacts of their food choices.

In addition, the trend toward plant-based and sustainable diets has also contributed to the demand for these products. For Instance, According to FiBL, Europe's total farmland's organic area share grew from 3.1% in 2018 to 3.4% in 2020. Similarly, in Latin America, the percentage of organic farming rose from 1.1% in 2018 to 1.4% in 2020. The need for fertilizers is growing with an increasing demand for organic food items.  

The water-soluble fertilizers demand is projected to witness continuous growth during the forthcoming years due to the rising requirement of specialty fertilizers to enhance the production of high-quality crops. The growing world population in several developing and under-developed countries has raised concerns over food security and existing food production solutions. Growing initiatives by the government to promote specialty fertilizers and the launch of programs to educate farmers about the novel fertilizer type and its benefits will aid the market growth.

The Global Water Soluble Fertilizer Market Industry experiences a surge in demand driven by the increasing need for high-quality crops. As global populations grow, the pressure on agricultural productivity intensifies. Water soluble fertilizers provide essential nutrients that enhance crop yield and quality, making them a preferred choice among farmers. In 2024, the market is projected to reach 20.7 USD Billion, reflecting the growing adoption of advanced agricultural practices. This trend is likely to continue, as farmers seek to maximize their output and meet the nutritional needs of a burgeoning population.

The key players are increasing their investment in research & development to innovate and add new features in the water soluble fertilizer which is expected to boost the growth of the market further. In addition, the companies’ strategic initiatives including expansion to new markets that have significant growth potential, entering into long-term contracts and agreements with domestic and international raw material suppliers, mergers and acquisitions, and technological innovation & incorporation in the manufacturing facilities are used by different players in the market to strengthen their presence in the market.

Moreover, the competitors in the water soluble Fertilizer industry must incorporate sustainable materials and production techniques to capitalize on the trend of increasing demand for environment-friendly products across the globe.

One of the key business strategies deployed by the water soluble fertilizer industry to gain a competitive advantage among the competitors is on lowering their environmental footprint and investing in research and development along with strategic growth initiatives such as acquisitions and product launches to strengthen their market position and capture a large consumer base.

The Mosaic Company is a parent company of IMC Global Inc. and the Cargill Crop Nutrition fertilizer business of Cargill. The company is engaged in manufacturing and marketing concentrated phosphate and potash crop nutrients. The company has been organized into three business segments which include Phosphates, Potash, and Mosaic Fertilizantes. The phosphates segment is operated in Florida, which manufactures concentrated phosphate crop nutrients and phosphate-based animal feed ingredients, and processing plants in Louisiana. The potash business segment operates its manufacturing facilities in Canada and the U.S. and its sales include domestic and international sales.

And Mosaic Fertilizantes segment includes five phosphate rock mines, four phosphate chemical plants, and a potash mine in Brazil. The company is serving its products to more than 40 countries, which covers North America & South America business locations in 9 countries

Yara International is a crop nutrition company a produces, distributes, and sells nitrogen-based mineral fertilizers and related industrial products. The company operates in 60 countries globally and the business area comprises the bases chemicals, mining applications, and transport reagents commercial units, with production plants in Germany, Brazil, South Africa, Sweden, France, and Malaysia. The company’s regional segment Europe, the Americas, Asia-Pacific, and Africa operates in a fully integrated setup, compromising production, supply chain, and commercial operations, producing and delivering existing fertilizers solutions, in addition, to commercializing and new offerings under the guidance of Farming Solutions.

The company also owns a few the brands like YaraTera, YaraBela, YaraMila, YaraLiva, YaraVita, YaraRega, and YaraSuna.

Eurochem Group (Eurochem) is a manufacturer of nitrogen, phosphate, and potash fertilizers and also certain industrial and mining products. The company is engaged in activities spanning mining, logistic, fertilizer production, and distribution. The company not only manufactures phosphate fertilizers, and nitrogen fertilizers but also urea, ammonia, ammonium nitrate, urea ammonium nitrate, complex fertilizers, nitrate phosphate, and many more. The company operates its manufacturing facilities in North America, Europe, Asia-Pacific, and Africa. And Russia, Belgium, Lithuania, and China are the countries that are engaged in producing nitrogen, phosphate, and potash fertilizers.