
Water-Soluble Paints Market Analysis
Water-Soluble Paints Market Research Report Information by Material Type (Acrylic, Polyurethane, Polyester, Vinylic, Alkyd, Epoxy, Epoxy Esters, and Others), Application (Residential, Commercial, Infrastructure, Automotive, and Others), Region (North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa) - Forecast till 2035

Market Summary
The Global Water-Soluble Paints Market is projected to grow from 40.4 USD Billion in 2024 to 64.6 USD Billion by 2035.
Key Market Trends & Highlights
Global Water-Soluble Paints Key Trends and Highlights
- The market is expected to experience a compound annual growth rate (CAGR) of 4.35 percent from 2025 to 2035.
- By 2035, the market valuation is anticipated to reach 64.6 USD Billion, reflecting a robust growth trajectory.
- In 2024, the market is valued at 40.4 USD Billion, indicating a strong foundation for future expansion.
- Growing adoption of eco-friendly products due to increasing environmental regulations is a major market driver.
Market Size & Forecast
2024 Market Size | 40.4 (USD Billion) |
2035 Market Size | 64.6 (USD Billion) |
CAGR (2025-2035) | 4.35% |
Largest Regional Market Share in 2024 | latin_america) |
Major Players
AkzoNobel N.V. (Netherlands), Axalta Coating Systems (US), BASF SE (Germany), Berger Paints India Limited (India), Kansai Paint Co., Ltd. (Japan), NIPSEA GROUP (Japan), PPG Industries Inc. (US), Rpm International Inc. (US), The Sherwin-Williams Company (US), Asian Paints (India), Valspar (US), TIKKURILA OYJ (Finland), Chenyang Group Ltd (China), Jotun (Norway), Sika AG (Switzerland)
Market Trends
The increasing emphasis on sustainable and environmentally friendly products is driving the demand for water-soluble paints, which are perceived as safer alternatives to traditional solvent-based options.
U.S. Environmental Protection Agency
Water-Soluble Paints Market Market Drivers
Diverse Application Areas
The versatility of water-soluble paints is a key driver for the Global Water-Soluble Paints Market Industry. These paints find applications across various sectors, including construction, automotive, and arts and crafts. Their ability to adhere to multiple surfaces and ease of cleanup makes them particularly appealing to both professionals and DIY enthusiasts. As urbanization continues to rise globally, the demand for water-soluble paints in construction and renovation projects is expected to increase. This trend is likely to contribute to the market's growth trajectory, with an anticipated value of 64.6 USD Billion by 2035, reflecting the expanding scope of applications.
Market Growth Projections
Growing Environmental Awareness
The Global Water-Soluble Paints Market Industry is experiencing a surge in demand due to increasing environmental awareness among consumers and manufacturers. As regulations tighten around volatile organic compounds (VOCs), water-soluble paints, which typically emit fewer harmful emissions, are becoming more favorable. This shift is evident as consumers seek eco-friendly alternatives, leading to a projected market value of 40.4 USD Billion in 2024. The trend towards sustainability is not merely a passing phase; it appears to be a fundamental shift in consumer preferences, driving manufacturers to innovate and adapt their product lines to meet these evolving demands.
Regulatory Support and Incentives
Government regulations and incentives aimed at promoting sustainable practices are playing a crucial role in the Global Water-Soluble Paints Market Industry. Many countries are implementing stricter guidelines on the use of traditional solvent-based paints, thereby encouraging manufacturers to transition to water-soluble alternatives. This regulatory landscape not only fosters innovation but also provides financial incentives for companies investing in eco-friendly technologies. As a result, the market is poised for substantial growth, with projections indicating a market size of 40.4 USD Billion in 2024. Such supportive measures are likely to catalyze further advancements in product development and market penetration.
Consumer Preference for Non-Toxic Products
There is a noticeable shift in consumer preferences towards non-toxic and safe products, which is significantly impacting the Global Water-Soluble Paints Market Industry. As awareness of health risks associated with traditional paints grows, consumers are increasingly opting for water-soluble options that are perceived as safer for both indoor and outdoor use. This trend is particularly pronounced among families and environmentally conscious consumers. Consequently, the market is projected to reach 40.4 USD Billion in 2024, driven by this demand for safer alternatives. The emphasis on health and safety is likely to continue shaping product offerings and marketing strategies in the industry.
Technological Advancements in Paint Formulation
Innovations in paint formulation technology are significantly influencing the Global Water-Soluble Paints Market Industry. Advances in polymer chemistry and additives have enhanced the performance characteristics of water-soluble paints, including durability, adhesion, and color retention. These improvements are likely to attract a broader range of applications, from residential to industrial uses. As a result, the market is expected to grow at a CAGR of 4.35% from 2025 to 2035, reaching an estimated 64.6 USD Billion by 2035. The integration of smart technologies, such as self-cleaning and anti-bacterial properties, further positions water-soluble paints as a competitive choice in the coatings market.
Market Segment Insights
Regional Insights
Key Companies in the Water-Soluble Paints Market market include





Industry Developments
Future Outlook
Water-Soluble Paints Market Future Outlook
The Global Water-Soluble Paints Market is projected to grow at a 4.35% CAGR from 2024 to 2035, driven by eco-friendly trends, regulatory support, and technological advancements.
New opportunities lie in:
- Develop innovative formulations for enhanced durability and performance.
- Expand distribution channels in emerging markets to capture new customer segments.
- Invest in sustainable packaging solutions to align with environmental regulations.
By 2035, the market is expected to achieve substantial growth, reflecting evolving consumer preferences and regulatory landscapes.
Market Segmentation
Intended Audience:
- Nationalized laboratory
- Raw material suppliers
- Potential investors
- Research and development institutes
- Traders and distributors of water-soluble paints
- Water-soluble paints manufacturers
Water-Soluble Paints Key Players
- Nationalized laboratory
- Raw material suppliers
- Potential investors
- Research and development institutes
- Traders and distributors of water-soluble paints
- Water-soluble paints manufacturers
Report Scope
Report Attribute/Metric | Details |
Market Size | USD 54.23 billion 2030 |
CAGR | 3.56% (2022-2030) |
Base Year | 2021 |
Forecast Period | 2022 to 2030 |
Historical Data | 2019 & 2020 |
Forecast Units | Value (USD Million) |
Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
Segments Covered | Material type, application, and region |
Geographies Covered | North America, Europe, Asia-Pacific, and Rest of the World (RoW) |
Key Vendors | AkzoNobel N.V. (Netherlands), Axalta Coating Systems (US), BASF SE (Germany), Berger Paints India Limited (India), Kansai Paint Co., Ltd. (Japan), NIPSEA GROUP (Japan), PPG Industries Inc. (US), Rpm International Inc. (US), The Sherwin-Williams Company (US), Asian Paints (India), Valspar (US), TIKKURILA OYJ (Finland), Chenyang Group Ltd (China), Jotun (Norway), and Sika AG (Switzerland). |
Key Market Opportunities | Water-soluble paints offer several advantages such as low toxicity, low fire hazard, and low VOC content, making them a better alternative |
Key Market Drivers | The rapid urbanization, expanding building and construction industry, and growing automobile sectors. |
Market Highlights
Author
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FAQs
What is the value of the water-soluble paints market?
The global water-soluble paints market was valued at USD 45.21 billion in 2018.
What are the growth prospects of the water-soluble paints market?
The global water-soluble paints market is expected to exhibit a solid 3.56% CAGR over the forecast period from 2021-2030.
What is the major driver for the water-soluble paints market?
Increasing government regulations restricting the usage of VOC-emitting paints are likely to be the major driver for the global water-soluble paints market.
What is the leading regional market for water-soluble paints?
Asia Pacific is the leading regional market for water-soluble paints.
What are the leading players in the market?
Leading players in the global water-soluble paints market include BASF, AkzoNobel, Axalta, Nipsea Group, Kansai Paints, Asian Paints, Valspar, and Sherwin-Williams, among others.
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Table of Contents
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1 Executive Summary
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2 Market Introduction
- Market Definition
- Scope of the Study
- List of Assumptions
- Markets Structure
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3 Market Research Methodology
- Research Process
- Primary Research
- Secondary Research
- Market Size Estimation
- Forecast Model
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Market Dynamics of the Global Water-Soluble Paints Market
- Introduction
- Drivers
- Restraints
- Opportunities
- Challenges
- Trends/Technology
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5 Market Factor Analysis of the Global Water-Soluble Paints Market
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Supply Chain Analysis
- Raw Material Suppliers
- Manufacturers/Producers
- Distributors/Retailers/Wholesalers/E-Commerce
- End User
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Porter’s Five Forces Analysis
- Threat of New Entrants
- Bargaining Power of Buyers
- Bargaining Power of Suppliers
- Threat of Substitutes
- Intensity of Competitive Rivalry
- Pricing Analysis
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Supply Chain Analysis
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Global Water-Soluble Paints Market, by Material Type
- Introduction
- Acrylic
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6.2.1 Market Estimates & Forecast, 2020-2027
- Market Estimates & Forecast, by Region, 2020-2027
- Polyurethane
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6.3.1 Market Estimates & Forecast, 2020-2027
- Market Estimates & Forecast, by Region, 2020-2027
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6.4 Polyester
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Market Estimates & Forecast, 2020-2027
- Market Estimates & Forecast, by Region, 2020-2027
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Market Estimates & Forecast, 2020-2027
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6.5 Vinylic
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Market Estimates & Forecast, 2020-2027
- Market Estimates & Forecast, by Region, 2020-2027
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Market Estimates & Forecast, 2020-2027
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6.6 Alkyd
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Market Estimates & Forecast, 2020-2027
- Market Estimates & Forecast, by Region, 2020-2027
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Market Estimates & Forecast, 2020-2027
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6.7 Epoxy
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Market Estimates & Forecast, 2020-2027
- Market Estimates & Forecast, by Region, 2020-2027
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Market Estimates & Forecast, 2020-2027
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6.8 Epoxy Esters
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Market Estimates & Forecast, 2020-2027
- Market Estimates & Forecast, by Region, 2020-2027
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Market Estimates & Forecast, 2020-2027
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6.9 Others
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Market Estimates & Forecast, 2020-2027
- Market Estimates & Forecast, by Region, 2020-2027
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Market Estimates & Forecast, 2020-2027
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Global Water-Soluble Paints Market, by Application
- Introduction
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Residential
- Market Estimates & Forecast, 2020-2027
- Market Estimates & Forecast, by Region, 2020-2027
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Commercial
- Market Estimates & Forecast, 2020-2027
- Market Estimates & Forecast, by Region, 2020-2027
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Infrastructure
- Market Estimates & Forecast, 2020-2027
- Market Estimates & Forecast, by Region, 2020-2027
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Automotive
- Market Estimates & Forecast, 2020-2027
- Market Estimates & Forecast, by Region, 2020-2027
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Others
- Market Estimates & Forecast, 2020-2027
- Market Estimates & Forecast, by Region, 2020-2027
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Global Water-Soluble Paints Market, by Region
- Introduction
- North America
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8.2.1 Market Estimates & Forecast, 2020-2027
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8.2.2 Market Estimates & Forecast, by Material Type, 2020-2027
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8.2.3 Market Estimates & Forecast, by Application, 2020-2027
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8.2.4 US
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8.2.4.1 Market Estimates & Forecast, 2020-2027
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8.2.4.2 Market Estimates & Forecast, by Material Type, 2020-2027
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8.2.4.3 Market Estimates & Forecast, by Application, 2020-2027
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8.2.5 Canada
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8.2.5.1 Market Estimates & Forecast, 2020-2027
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8.2.5.2 Market Estimates & Forecast, by Material Type, 2020-2027
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8.2.5.3 Market Estimates & Forecast, by Application, 2020-2027
- Europe
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8.3.1 Market Estimates & Forecast, 2020-2027
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8.3.2 Market Estimates & Forecast, by Material Type, 2020-2027
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8.3.3 Market Estimates & Forecast, by Application, 2020-2027
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8.3.4 Germany
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8.3.4.1 Market Estimates & Forecast, 2020-2027
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8.3.4.2 Market Estimates & Forecast, by Material Type, 2020-2027
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8.3.4.3 Market Estimates & Forecast, by Application, 2020-2027
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8.3.5 France
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8.3.5.1 Market Estimates & Forecast, 2020-2027
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8.3.5.2 Market Estimates & Forecast, by Material Type, 2020-2027
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8.3.5.3 Market Estimates & Forecast, by Application, 2020-2027
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8.3.6 Italy
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8.3.6.1 Market Estimates & Forecast, 2020-2027
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8.3.6.2 Market Estimates & Forecast, by Material Type, 2020-2027
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8.3.6.3 Market Estimates & Forecast, by Application, 2020-2027
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8.3.7 Spain
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8.3.7.1 Market Estimates & Forecast, 2020-2027
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8.3.7.2 Market Estimates & Forecast, by Material Type,2020-2027
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8.3.7.3 Market Estimates & Forecast, by Application, 2020-2027
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8.3.8 UK
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8.3.8.1 Market Estimates & Forecast, 2020-2027
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8.3.8.2 Market Estimates & Forecast, by Material Type,2020-2027
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8.3.8.3 Market Estimates & Forecast, by Application, 2020-2027
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8.3.9 Russia
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8.3.9.1 Market Estimates & Forecast, 2020-2027
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8.3.9.2 Market Estimates & Forecast, by Material Type,2020-2027
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8.3.9.3 Market Estimates & Forecast, by Application, 2020-2027
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8.3.10 Poland
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8.3.10.1 Market Estimates & Forecast, 2020-2027
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8.3.10.2 Market Estimates & Forecast, by Material Type, 2020-2027
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8.3.10.3 Market Estimates & Forecast, by Application, 2020-2027
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8.3.11 Rest of Europe
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8.3.11.1 Market Estimates & Forecast, 2020-2027
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8.3.11.2 Market Estimates & Forecast, by Material Type, 2020-2027
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8.3.11.3 Market Estimates & Forecast, by Application, 2020-2027
- Asia-Pacific
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8.4.1 Market Estimates & Forecast, 2020-2027
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8.4.2 Market Estimates & Forecast, by Material Type, 2020-2027
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8.4.3 Market Estimates & Forecast, by Application, 2020-2027
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8.4.4 China
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8.4.4.1 Market Estimates & Forecast, 2020-2027
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8.4.4.2 Market Estimates & Forecast, by Material Type, 2020-2027
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8.4.4.3 Market Estimates & Forecast, by Application, 2020-2027
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8.4.5 India
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8.4.5.1 Market Estimates & Forecast, 2020-2027
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8.4.5.2 Market Estimates & Forecast, by Material Type, 2020-2027
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8.4.5.3 Market Estimates & Forecast, by Application, 2020-2027
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8.4.6 Japan
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8.4.6.1 Market Estimates & Forecast, 2020-2027
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8.4.6.2 Market Estimates & Forecast, by Material Type, 2020-2027
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8.4.6.3 Market Estimates & Forecast, by Application, 2020-2027
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8.4.7 Australia & New Zealand
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8.4.7.1 Market Estimates & Forecast, 2020-2027
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8.4.7.2 Market Estimates & Forecast, by Material Type, 2020-2027
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8.4.7.3 Market Estimates & Forecast, by Application, 2020-2027
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8.4.8 Rest of Asia-Pacific
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8.4.8.1 Market Estimates & Forecast, 2020-2027
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8.4.8.2 Market Estimates & Forecast, by Material Type, 2020-2027
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8.4.8.3 Market Estimates & Forecast, by Application, 2020-2027
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8.5 Middle East & Africa
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8.5.1 Market Estimates & Forecast, 2020-2027
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8.5.2 Market Estimates & Forecast, by Material Type, 2020-2027
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8.5.3 Market Estimates & Forecast, by Application, 2020-2027
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8.5.4 GCC
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8.5.4.1 Market Estimates & Forecast, 2020-2027
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8.5.4.2 Market Estimates & Forecast, by Material Type, 2020-2027
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8.5.4.3 Market Estimates & Forecast, by Application, 2020-2027
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8.5.5 Israel
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8.5.5.1 Market Estimates & Forecast, 2020-2027
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8.5.5.2 Market Estimates & Forecast, by Material Type, 2020-2027
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8.5.5.3 Market Estimates & Forecast, by Application, 2020-2027
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8.5.6 North Africa
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8.5.6.1 Market Estimates & Forecast, 2020-2027
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8.5.6.2 Market Estimates & Forecast, by Material Type, 2020-2027
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8.5.6.3 Market Estimates & Forecast, by Application, 2020-2027
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8.5.7 Turkey
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8.5.7.1 Market Estimates & Forecast, 2020-2027
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8.5.7.2 Market Estimates & Forecast, by Material Type, 2020-2027
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8.5.7.3 Market Estimates & Forecast, by Application, 2020-2027
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8.5.8 Rest of Middle East & Africa
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8.5.8.1 Market Estimates & Forecast, 2020-2027
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8.5.8.2 Market Estimates & Forecast, by Material Type, 2020-2027
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8.5.8.3 Market Estimates & Forecast, by Application, 2020-2027
- Latin America
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8.6.1 Market Estimates & Forecast, 2020-2027
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8.6.2 Market Estimates & Forecast, by Material Type, 2020-2027
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8.6.3 Market Estimates & Forecast, by Application, 2020-2027
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8.6.4 Brazil
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8.6.4.1 Market Estimates & Forecast, 2020-2027
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8.6.4.2 Market Estimates & Forecast, by Material Type, 2020-2027
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8.6.4.3 Market Estimates & Forecast, by Application, 2020-2027
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8.6.5 Argentina
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8.6.5.1 Market Estimates & Forecast, 2020-2027
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8.6.5.2 Market Estimates & Forecast, by Material Type, 2020-2027
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8.6.5.3 Market Estimates & Forecast, by Application, 2020-2027
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8.6.6 Mexico
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8.6.6.1 Market Estimates & Forecast, 2020-2027
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8.6.6.2 Market Estimates & Forecast, by Material Type, 2020-2027
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8.6.6.3 Market Estimates & Forecast, by Application, 2020-2027
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8.6.7 Rest of Latin America
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8.6.7.1 Market Estimates & Forecast, 2020-2027
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8.6.7.2 Market Estimates & Forecast, by Material Type, 2020-2027
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8.6.7.3 Market Estimates & Forecast, by Application, 2020-2027
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Company Landscape
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9.1 Introduction
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9.2 Market Strategies
- Key Development Analysis (Expansion/Merger & Acquisitions/Joint Venture/New Product Development/Agreement/Investment)
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Company Profiles
- BASF SE
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10.1.1 Company Overview
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Financial Updates
- Product/Business Segment Overview
- Key Strategies
- Key Developments
- SWOT Analysis
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Financial Updates
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10.2 AkzoNobel N.V.
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Company Overview
- Financial Updates
- Product/Business Segment Overview
- Key Strategies
- Key Developments
- SWOT Analysis
- Axalta Coating Systems
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Company Overview
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10.3.1 Company Overview
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Financial Updates
- Product/Business Segment Overview
- Key Strategies
- Key Developments
- SWOT Analysis
- Berger Paints India Limited
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Financial Updates
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10.4.1 Company Overview
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Financial Updates
- Product/Business Segment Overview
- Key Strategies
- Key Developments
- SWOT Analysis
- Kansai Paint Co., Ltd.
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Financial Updates
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10.5.1 Company Overview
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Financial Updates
- Product/Business Segment Overview
- Key Strategies
- Key Developments
- SWOT Analysis
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NIPSEA GROUP
- Company Overview
- Financial Updates
- Product/Business Segment Overview
- Key Strategies
- Key Developments
- SWOT Analysis
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PPG Industries Inc.
- Company Overview
- Financial Updates
- Product/Business Segment Overview
- Key Strategies
- Key Developments
- SWOT Analysis
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Rpm International Inc.
- Company Overview
- Financial Updates
- Product/Business Segment Overview
- Key Strategies
- Key Developments
- SWOT Analysis
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Financial Updates
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10.9 The Sherwin-Williams Company
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10.9.1 Company Overview
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Financial Updates
- Product/Business Segment Overview
- Key Strategies
- Key Developments
- SWOT Analysis
- asian paint
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Financial Updates
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10.10.1 Company Overview
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Financial Updates
- Product/Business Segment Overview
- Key Strategies
- Key Developments
- SWOT Analysis
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Financial Updates
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10.11 TIKKURILA OYJ
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10.11.1 Company Overview
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Financial Updates
- Product/Business Segment Overview
- Key Strategies
- Key Developments
- SWOT Analysis
- Valspar
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Financial Updates
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10.12.1 Company Overview
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Financial Updates
- Product/Business Segment Overview
- Key Strategies
- Key Developments
- SWOT Analysis
- Chenyang Group Ltd
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Financial Updates
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10.13.1 Company Overview
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Financial Updates
- Product/Business Segment Overview
- Key Strategies
- Key Developments
- SWOT Analysis
- Jotun
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Financial Updates
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10.14.1 Company Overview
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Financial Updates
- Product/Business Segment Overview
- Key Strategies
- Key Developments
- SWOT Analysis
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Sika AG
- Company Overview
- Financial Updates
- Product/Business Segment Overview
- Key Strategies
- Key Developments
- SWOT Analysis
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Financial Updates
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Conclusion
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List of Tables and Figures
- LIST OF TABLES
- Table 1 Global Water-Soluble Paints Market: by Region, 2020-2027
- Table 2 North America: Water-Soluble Paints Market, by Country, 2020-2027
- Table 3 Europe: Water-Soluble Paints Market, by Country, 2020-2027
- Table 4 Asia-Pacific: Water-Soluble Paints Market. by Country, 2020-2027
- Table 5 Middle East & Africa: Water-Soluble Paints Market, by Country, 2020-2027
- Table 6 Latin America: Water-Soluble Paints Market, by Country, 2020-2027
- Table 7 Global Water-Soluble Paints Material Type Market, by Regions, 2020-2027
- Table 8 North America: Water-Soluble Paints Material Type Market, by Country, 2020-2027
- Table 9 Europe: Water-Soluble Paints Material Type Market, by Country, 2020-2027 Table10 Asia-Pacific: Water-Soluble Paints Material Type Market, by Country, 2020-2027 Table11 Middle East & Africa: Water-Soluble Paints Material Type Market, by Country, 2020-2027 Table12 Latin America: Water-Soluble Paints Material Type Market, by Country, 2020-2027
- Table 13 Global Water-Soluble Paints Application Market, by Regions, 2020-2027 Table14 North America: Water-Soluble Paints Application Market, by Country, 2020-2027 Table15 Europe: Water-Soluble Paints Application Market, by Country, 2020-2027 Table16 Asia-Pacific: Water-Soluble Paints Application Market, by Country, 2020-2027 Table17 Middle East & Africa: Water-Soluble Paints Application Market, by Country, 2020-2027 Table18 Latin America: Water-Soluble Paints by Application Market, by Country, 2016-2023 Table19 Global Material Type Market, by Region, 2020-2027 Table20 Global Application Market, by Region, 2020-2027 Table21 North America: Water-Soluble Paints Market, by Country, 2020-2027 Table22 North America: Water-Soluble Paints Market, by Material Type, 2020-2027 Table23 North America: Water-Soluble Paints Market, by Application, 2020-2027 Table24 Europe: Water-Soluble Paints Market, by Country, 2020-2027 Table25 Europe: Water-Soluble Paints Market, by Material Type, 2020-2027 Table26 Europe: Water-Soluble Paints Market, by Application, 2020-2027 Table27 Asia-Pacific: Water-Soluble Paints Market, by Country, 2020-2027 Table28 Asia-Pacific: Water-Soluble Paints Market, by Material Type, 2020-2027 Table29 Asia-Pacific: Water-Soluble Paints Market, by Application, 2020-2027 Table30 Middle East & Africa: Water-Soluble Paints Market, by Country, 2020-2027 Table31 Middle East & Africa: Water-Soluble Paints Market, by Material Type, 2020-2027 Table32 Middle East & Africa: Water-Soluble Paints Market, by Application, 2020-2027 Table33 Latin America: Water-Soluble Paints Market, by Country, 2020-2027 Table34 Latin America: Water-Soluble Paints Market, by Material Type, 2020-2027 Table35 Latin America: Water-Soluble Paints Market, by Application, 2020-2027 LIST OF FIGURES
- FIGURE 1 Global Water-Soluble Paints Market Segmentation
- FIGURE 2 Forecast Research Methodology
- FIGURE 3 Five Forces Analysis of the Global Water-Soluble Paints Market
- FIGURE 4 Value Chain of the Global Water-Soluble Paints Market
- FIGURE 5 Share of the Global Water-Soluble Paints Market in 2020, by Country
- FIGURE 6 Global Water-Soluble Paints Market, 2020-2027,
- FIGURE 7 Global Water-Soluble Paints Market Size, by Material Type, 2020
- FIGURE 8 Share of the Global Water-Soluble Paints Market, by Material Type, 2020-2027
- FIGURE 9 Global Water-Soluble Paints Market Size, by Application, 2020 FIGURE10 Share of the Global Water-Soluble Paints Market, by Application, 2020-2027
Water-Soluble Paints Market Segmentation
Market Segmentation Overview
- Detailed segmentation data will be available in the full report
- Comprehensive analysis by multiple parameters
- Regional and country-level breakdowns
- Market size forecasts by segment

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