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Wheat Gluten Market Share

ID: MRFR//4791-HCR | 100 Pages | Author: Snehal Singh| November 2024

The Wheat Gluten Market, a key player in the food and beverage industry, strategically positions itself to cater to the increasing demand for plant-based protein alternatives and gluten functionality. Companies in this market employ various strategies, including product differentiation, cost management, innovation, and sustainability, to navigate consumer preferences and establish a competitive edge.

Product differentiation is a fundamental strategy in the Wheat Gluten Market. Companies aim to distinguish their offerings by emphasizing unique characteristics such as protein content, gluten strength, or specific applications in food formulations. For instance, a company might highlight its commitment to producing high-protein wheat gluten with superior elasticity, catering to the growing demand for plant-based meat substitutes. This differentiation not only attracts consumers with specific dietary needs but also contributes to building a distinct brand identity in a market where gluten functionality is highly valued.

Cost management plays a crucial role as a market share positioning strategy in the Wheat Gluten Market. Companies strive to become cost-effective providers of high-quality wheat gluten by optimizing production processes, sourcing raw materials efficiently, and achieving economies of scale. This cost-conscious approach resonates with a broad customer base, particularly in markets where price sensitivity influences purchasing decisions. By achieving cost efficiency, companies can offer competitive prices while maintaining the quality and functionality of their wheat gluten, securing a larger market share.

Innovation is a driving force in the Wheat Gluten Market, with companies investing in research and development to create novel formulations, improve gluten functionalities, or explore new applications. Staying ahead of culinary trends enables companies to introduce wheat gluten products with enhanced texture, nutritional profiles, or improved binding properties. This innovation-centric approach not only addresses evolving consumer preferences but also positions companies as leaders in providing cutting-edge solutions for the food industry.

Sustainability is increasingly becoming a pivotal strategy in the Wheat Gluten Market. With a growing emphasis on environmentally friendly practices, companies are investing in sustainable sourcing of wheat, implementing eco-friendly production processes, and reducing their carbon footprint. By aligning with consumer values, companies not only contribute to positive environmental impacts but also enhance their market positioning by appealing to a segment of conscious consumers seeking sustainable and responsibly produced ingredients.

Strategic partnerships and collaborations are integral to market share positioning within the Wheat Gluten industry. Companies often form alliances with food manufacturers, research institutions, or other players in the food supply chain to enhance product development, explore new applications, and expand market reach. Collaborative efforts can lead to improved processing techniques, the creation of specialty wheat gluten blends, or the development of gluten-free alternatives, ultimately strengthening a company's market position.

Geographical expansion is a significant strategy in the Wheat Gluten Market, allowing companies to tap into new markets with diverse culinary preferences. This expansion may involve adapting products to meet regional tastes, complying with local regulations, and establishing distribution networks. By understanding and catering to the unique food preferences of consumers in different regions, companies can broaden their market share globally.

Customer-centric strategies are paramount in the Wheat Gluten Market, where consumers actively seek plant-based protein alternatives. Companies focus on building trust through transparent labeling, providing detailed information about the sourcing and processing of wheat gluten, and ensuring compliance with dietary preferences, including gluten-free options. Engaging with consumers through educational initiatives, online platforms, and participation in industry events helps companies establish a strong connection with their audience, fostering brand loyalty and solidifying market share.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate 9.0% (2023-2030)

Global Wheat Gluten Market Overview:


Wheat Gluten Market Size was valued at USD 8.4 billion in 2022. The wheat gluten market industry is projected to grow from USD 9.2 Billion in 2023 to USD 15.4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.0% during the forecast period (2023 - 2030). Because of the shift in consumer eating habits and growing awareness of good eating and nutrition, customers now prefer organic and natural foods, which is driving demand for wheat gluten: Health-conscious consumers favor sugar- and fat-free items.


Wheat Gluten Market OverviewSource: Secondary Research, Primary Research, MRFR Database and Analyst Review


Wheat Gluten Market Trends


Rising numbers of vegans, rising demand for meat substitutes and the development of new plant-based proteins are driving the market growth


Certain grains, including wheat, barley, and rye, naturally contain the protein called gluten. Gliadins and Glutenin protein components make up wheat glutens. Glutenins include inter-molecular disulfide contacts, whereas gliadins contain a single polypeptide chain linked by hydrogen bonds, hydrophobic bonds, and intra-molecular disulfide interactions. Wheat starch and wheat gluten are two crucial co-products created during wheat flour's wet processing from an economic standpoint. As a common food ingredient, wheat gluten is mostly used in baked pastries and processed meat products. It has special qualities like forming an extremely extensible, elastic structure after being hydrated and combined, which gives bread dough its capacity to hold gas. It can be combined with wheat flour and other additions to create a texturized product without soy.


The demand for meat substitutes is rising along with the vegan population. Individuals are switching to vegan diets as they become more aware of the health benefits of plant-based proteins, where wheat gluten can serve as a meat substitute.


Due to several factors, most consumers favor diets high in protein. A few of them include the fact that protein is essential for a healthy and active lifestyle and that it serves as the basis for the body and muscles of humans. One of the high-protein diets that may be made from wheat is gluten. Gluten has a high protein concentration, along with antioxidants, fiber, vitamin B, vitamin E, magnesium, iron, folic acid, and other vitamins and minerals.


Also, in recent years, high-protein meals and products have significantly impacted nutrition and changed consumers' perspectives on the importance of protein in their diets. Adequate nutrition is a crucial component of a healthy lifestyle for all people. Many studies have demonstrated the health advantages of plant-based proteins, and overall public awareness has grown. As a result, consumers favor diets that are heavy in protein.


Wheat Gluten Market Segment Insights


Wheat Gluten Application Insights


Based on application, the wheat gluten segmentation includes dietary supplements, bakery & confectionery, animal feed and others. The bakery & confectionery segment held the majority share in 2022. The market for bakery & confectionery is also expected to grow at the fastest rate. Using wheat protein in the bakery and confectionery sector will expand market opportunities. - Wheat gluten, essential for making bread, is utilized to the utmost extent feasible. Wheat gluten is created when water is added to flour. The dough's continuous protein network maintains its structure throughout mixing, giving it strength and elasticity. By holding the gas created during the fermentation phase, the protein network helps the bread rise. These two roles of the protein network are what gives bread its chewy feel. Bread, spaghetti, crackers, bagels, cakes, muffins, and muffins are some foods that include vital wheat gluten components.


Wheat Gluten Form Insights


Based on form, the wheat gluten segmentation includes liquid and powder. The material sciences powder segment had the largest share of the wheat gluten market in 2022 and is expected to increase the market growth as the market for organic goods is expanding quickly. Vegan and vegetarian consumers can regularly replace meat and other non-vegetarian items with organic dietary elements like plant-based proteins. Organic goods are a great alternative to animal proteins since they include all essential amino acids and have high fiber content.


Due to its numerous health advantages, such as a reduced risk of developing diabetes, ease of digestion, cardiovascular health, and others, organic components in wheat gluten and its products are in high demand in the nutritious diet industry. The demand for food and beverage items increased as customers became more aware of the health advantages of organic components such as plant-based proteins.


Figure 2: Wheat Gluten Market by Form, 2022 & 2030 (USD billion)


Wheat Gluten Market by Form, 2022 & 2030Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Wheat Gluten Regional Insights


By Region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American wheat gluten market accounted for USD 3.8 billion in 2022. The market is expected to exhibit significant CAGR growth during the forecast period. Due to the growing number of vegans, North America controls most wheat gluten business. The abundance of uses for wheat gluten in the food sector and the demand for fiber-rich foods among health-conscious consumers in nations like the United States and Mexico will propel the market's expansion throughout forecasting. The wheat gluten market is expanding significantly due to changing consumer preferences for healthy food and the increased demand for meat-free diets. A prominent role for wheat gluten is also being taken up in the diets of bodybuilders and athletes with celiac disease or stomach and bloating issues. Manufacturers are showing interest in creating clean-label and organic products due to the increased demand for wheat gluten from different end users, which will help them increase their chances of making sales.


Further, the major countries studied in the market report are The U.S., Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, Africa, the Middle East, and Latin America.


Figure 3: WHEAT GLUTEN MARKET SHARE BY REGION 2022 (%)


WHEAT GLUTEN MARKET SHARE BY REGION 2022Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


In the assessment period, Asia Pacific wheat gluten market is anticipated to maintain its second-place ranking. This development can be attributed to the public's growing preference for plant-based, regenerative, sustainable foods that contain immunity-boosting components. According to the World Health Organization (WHO), diabetes is a developing problem in India, where 8.7% of people with the disease are between the ages of 20 and 70. The rise in life expectancy, tobacco use, fast urbanization, poor diets, and sedentary lifestyles are to blame for the rise in diabetes prevalence in this nation. These elements are anticipated to increase the demand for wheat gluten in Asia. Further, the China wheat gluten market held the largest market share, and the India wheat gluten market was the fastest-growing market in the Region.


Europe's wheat gluten market accounts for a significant market share due to the rising prevalence of several illnesses, including high pressure, cholesterol, and diabetes. Further, the German wheat gluten market held the largest market share, and the UK wheat gluten market was the fastest-growing market in the European Region.


Wheat Gluten Key Market Players & Competitive Insights


Leading market players spend much on R&D to diversify their product lines, increasing demand for wheat gluten industry. Participants in the market engage in strategic actions such as the launch of new goods, contractual agreements, mergers and acquisitions, increased investments, market developments and collaborations with other businesses to increase their worldwide footprint and respond to key industry trends. Competitors in the wheat gluten industry must offer products at reasonable prices if they want to develop and succeed.


Local production to reduce operational costs is one of the primary business strategies wheat gluten industry use to satisfy consumers and grow the market sector. The major wheat gluten markets players, such as Royal Ingredients Group BV (Netherlands), Pioneer Industries Limited (India), Cargill Incorporated (US), Meelunie B.V. (Netherlands), and others,, are working on expanding the market demand by investing in research and development activities.


Founded in Wilmington, Delaware and headquartered in Minnetonka, Minnesota, Cargill, Incorporated is a privately held American multinational food conglomerate. Established in 1865, it has the greatest revenue of any privately held company in the US. It would be ranked number 15 on the Fortune 500 as of 2015, behind McKesson and before AT&T, if it were a publicly traded business. The trading, buying and distribution of grains and other agricultural products, including palm oil, the trading of energy, steel, and transportation; the raising of livestock and the production of feed; and the production of food ingredients like starch and glucose syrup, vegetable oils and fats for use in processed foods and industrial use are some of Cargill's key businesses. Cargill made a $25 million investment in Puris in 2018; Puris is a provider of pea protein utilized in Beyond Meat products. Cargill made an additional $75 million in investments in 2019.


Meelunie is a leading provider of plant-based ingredients, such as sweeteners, fibers, proteins and starches. The product line includes well-known brands like Windmill Potato Starch and the recently launched House Of Proteins brand, which debuted at the FiE, and covers a wide spectrum of culinary and non-food uses. Meelunie will diversify its product offering in 2022 by adding fava isolate proteins made in a brand-new Danish facility. These incredibly cutting-edge goods are full flavor- and color-neutral, making them perfect for various food applications.


Key Companies in the wheat gluten market include



  • Royal Ingredients Group BV (Netherlands)

  • Pioneer Industries Limited (India)

  • Cargill Incorporated (US.)

  • Meelunie B.V. (Netherlands)

  • Permolex Ltd (Canada)

  • Amilina AB (Lithuania)

  • Z&F Sungold Corporation (China)

  • Tereos SCA (France)

  • Ardent Mills LLC (US.)

  • Bryan W. Nash & Sons Limited (UK), among others


Wheat Gluten Industry Developments


2022: Now available is gluten-free wheat starch from Lantmännen Biorefineries, grown from carefully chosen fall wheat in western Sweden.


2022: To fulfill the rising demand for sustainable wheat protein, PureField Ingredients stated that it has finished expanding its facility in Russell, Kansas, by increasing the capacity by 50%.


2021: ICM Inc. and Summit Sustainable Ingredients, a subsidiary of Summit Agricultural Group, entered into a design-build agreement to create a plant in Phillipsburg, Kansas, to produce components containing wheat protein (vital wheat gluten).


Wheat Gluten Market Segmentation


Wheat Gluten Application Outlook



  • Dietary Supplements

  • Bakery & Confectionery

  • Animal Feed

  • Others


Wheat Gluten Form Outlook



  • Liquid

  • Powder


Wheat Gluten Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America




 

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