By region, the study provides the market insights into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. North America Applied AI in Retail & E-commerce Market accounted for USD 7.65 billion in 2022 with a share of around 34.61% and is expected to exhibit a significant CAGR growth during the study period. The growth of Applied AI in the Retail & E-commerce Market in North America is driven by several key factors that reflect the region's strong technology infrastructure, consumer demand for personalized experiences, and the competitive nature of the retail industry.
North America, particularly the United States, boasts a mature and robust technology ecosystem with a concentration of AI research, development, and innovation centers. This fosters a conducive environment for the growth of Applied AI applications in retail and e-commerce. Consumers in the region value convenience and expect seamless shopping experiences, which Applied AI can deliver through features like chatbots, virtual assistants, and smooth checkout processes.
Further, the major countries studied in the market report are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: APPLIED AI IN RETAIL & E-COMMERCE MARKET SHARE BY REGION, 2022 & 2032 (USD BILLION)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review
Europe Applied AI in Retail & E-commerce Market accounts for the second-largest market share. The e-commerce sector in Europe has experienced significant growth, and it continues to expand rapidly. This growth has incentivized retailers and e-commerce platforms to invest in Applied AI technologies to stay competitive and improve operational efficiency. Moreover, Germany Applied AI in Retail & E-commerce Market held the largest market share, and the UK Applied AI in Retail & E-commerce Market was the fastest growing market in the European region.
Asia-Pacific Applied AI in Retail & E-commerce Market accounts for the third-largest market share and is projected to continue increasing due to rapid digital transformation. Asia-Pacific is experiencing rapid digital transformation, with more consumers and businesses going online. Retailers and e-commerce platforms are leveraging Applied AI to enhance their digital offerings and customer experiences. Further, the China Applied AI in Retail & E-commerce Market held the largest market share, and the India Applied AI in Retail & E-commerce Market was the fastest growing market in the region.
The Middle East & Africa Applied AI in Retail & E-commerce Market is rapidly growing due to increasing cross border trade. Cross-border e-commerce is growing in Middle East & Africa, and Applied AI helps retailers manage international operations, currency conversions, and localization to cater to a diverse customer base. The region's e-commerce market is competitive, with both local and international players. AI is used to gain a competitive edge through improved customer experiences, personalized recommendations, and efficient supply chain management.
Also, The South America Applied AI in Retail & E-commerce Market is growing due to increase in Tech-Savvy Consumers. South America has a growing population of tech-savvy consumers who are increasingly comfortable with digital technologies. AI-driven features such as personalized recommendations and mobile commerce are well-received by this demographic.
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