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    Europe Vitamins Market Trends

    ID: MRFR/F-B & N/11188-HCR
    128 Pages
    Snehal Singh
    September 2025

    Europe Vitamins Market Research Report Information By Source (Natural and Synthetic), By Type (Vitamin B, Vitamin E, Vitamin D, Vitamin C, Vitamin A, and Vitamin K), By Application (Healthcare products, Food & Beverages (Infant Foods, Dairy products, Bakery & confectionary products, Beverages, Others), Feed, and Personal care products) – and Europe Market Forecast Till 2032

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    Market Trends

    Key Emerging Trends in the Europe Vitamins Market

    The vitamins market in Europe is witnessing several notable trends driven by changing consumer lifestyles, health awareness, and industry innovations. One significant trend is the growing emphasis on preventive healthcare and wellness, leading consumers to prioritize vitamin supplementation as part of their daily routines. With increasing awareness about the importance of maintaining optimal health and immunity, there is a rising demand for vitamins and dietary supplements that support overall well-being and address specific health concerns. This trend is driving the market for a wide range of vitamins, including vitamin C, vitamin D, vitamin B complex, and multivitamins, as consumers seek out products that help them stay healthy and active. Moreover, there is a growing interest in personalized nutrition and targeted supplementation among European consumers. As people become more aware of their individual nutritional needs and health goals, there is a demand for vitamins and supplements tailored to specific age groups, lifestyles, and health conditions. Manufacturers are responding to this trend by offering a variety of specialized formulations and delivery formats designed to meet the unique needs of different consumer segments, such as children, seniors, athletes, and individuals with specific dietary requirements or health concerns. This trend reflects the increasing importance of customization and personalization in the vitamins market as consumers seek products that align with their individual preferences and goals. Another significant trend in the European vitamins market is the rise of natural and clean-label products. As consumers become more conscious of the ingredients in their food and supplements, there is a growing demand for vitamins sourced from natural and organic sources. This has led to the popularity of vitamins derived from plant-based ingredients, such as fruits, vegetables, and herbs, as well as vitamins formulated without artificial colors, flavors, or preservatives. Additionally, there is a preference for vitamins that are free from allergens, GMOs, and other potential contaminants, as consumers prioritize products that are perceived as safe, pure, and environmentally friendly. The COVID-19 pandemic has also had a significant impact on the European vitamins market, accelerating certain trends while creating new challenges and opportunities. The pandemic has heightened consumer awareness of the importance of maintaining a strong immune system and overall health, leading to increased demand for immune-boosting vitamins and supplements, such as vitamin C, vitamin D, and zinc. Additionally, disruptions in supply chains and changes in consumer behavior have posed challenges for manufacturers and retailers, affecting product availability and distribution channels. However, the pandemic has also created opportunities for innovation and adaptation as companies respond to shifting market dynamics and consumer needs. Furthermore, there is a growing focus on sustainability and ethical sourcing in the European vitamins market. As environmental consciousness grows, consumers are increasingly concerned about the impact of their purchasing decisions on the planet and society. This has led to a demand for vitamins and supplements produced using sustainable practices, ethical sourcing methods, and eco-friendly packaging materials. Manufacturers are responding to this trend by adopting environmentally friendly practices throughout their supply chains, supporting fair trade initiatives, and investing in recyclable and biodegradable packaging solutions. Additionally, there is a growing interest in vitamins and supplements that support ethical and social causes, such as products that are certified organic, vegan, or cruelty-free.

    Market Summary

    The Europe Vitamins market is projected to grow from 3.37 USD Billion in 2024 to 6.15 USD Billion by 2035.

    Key Market Trends & Highlights

    Vitamins Key Trends and Highlights

    • The Europe Vitamins market is valued at 3.37 USD Billion in 2024.
    • By 2035, the market is expected to reach 6.15 USD Billion, indicating robust growth.
    • The compound annual growth rate (CAGR) for the period from 2025 to 2035 is estimated at 5.63%.
    • Growing adoption of health supplements due to increasing consumer awareness is a major market driver.

    Market Size & Forecast

    2024 Market Size 3.37 (USD Billion)
    2035 Market Size 6.15 (USD Billion)
    CAGR (2025-2035) 5.63%
    Largest Regional Market Share in 2024 latin_america)

    Major Players

    Koninklijke DSM NV (Netherlands), Glanbia PLC (Ireland), ADM (US), BASF (Germany), Lonza Group (Switzerland), Adisseo (France), Vitablend Nederland BV (Netherlands), Stern Vitamin GmbH (Germany), Farbest-Tallman Foods Corporation (US), The Wright Group (US), Zhejiang Garden Biochemical High-Tech Co., Ltd (China), NewGen Pharma (US), Rabar Pty Ltd. (Australia), Resonac (Japan), BTSA BIOTECNOLOGIAS APLICADAS SL (Spain)

    Market Trends

    Rising demand for products that increase immunity as a result of COVID-19 is driving market growth

    The COVID-19 pandemic has altered people's lifestyles and brought about remote employment and education. As a result, there has been a rise in the use of and reliance on screens, which has led to several ocular disorders and other health issues. The need of vitamins in maintaining a healthy lifestyle has also increased due to poor dietary quality and inactivity. People had more time for self-care and beauty regimens during the pandemic, and vitamin C has become the most popular substance for improving immunity, treating skin issues, and giving skin a healthier appearance.

    Furthermore, because of the COVID-19 pandemic, individuals were spending more time indoors and getting less sun exposure, which increased the need for vitamin D3. The body can be strengthened against viral and bacterial illnesses by vitamin D3.

    The number of fitness centers, including health clubs, has progressively grown in recent years. As people's awareness of their health has grown, so too has the number of these clubs, particularly among young people. as stated by the International Health, Racquet & Sports Club Association (IHRSA). By redefining the sports nutrition product category and putting a stronger emphasis on health, wellness, and fitness, the pharmaceutical and nutraceutical sectors have benefited from this trend. Customers are exercising and leading more active lives, including trekking, mountaineering, and rock climbing, as a result of growing health consciousness.

    As a result, there is now a greater need for vitamin supplements. Therefore, more individuals will probably demand vitamins in the upcoming years due to the expansion of fitness and health clubs, which will support the market's growth. Thus, driving the vitamins market revenue.

    Europe Vitamins Market Market Drivers

    Market Segment Insights

    Vitamins Source Insights

    The Europe Vitamins market segmentation, based on source includes Natural and Synthetic. The synthetic segment dominated the market mostly. Chemically generated compounds are included in synthetic vitamins. These vitamins are usually produced by further chemically manipulating naturally occurring compounds after fractional distillation. Because they are less expensive than natural vitamins, end users are starting to accept them. Particularly in emerging and impoverished nations, vitamins manufactured synthetically are widely used.

    Figure 1: Europe Vitamins Market, by Source, 2022 & 2032 (USD Billion)

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    Vitamins Type Insights

    Vitamins Type Insights

    The Europe Vitamins market segmentation, based on type, includes Vitamin B, Vitamin E, Vitamin D, Vitamin C, Vitamin A, and Vitamin K. The vitamin B category generated the most income. A water-soluble vitamin, vitamin B is essential for cell metabolism. Vitamin B can be found in various foods, including vegetables, eggs, liver, meat, and seed germs. Pregnant women have a significant requirement for vitamin B supplements. Low birth weight, high blood pressure in the mother, early pregnancy loss, and abnormalities in the fetus can all result from a vitamin B-12 deficiency.

    Vitamins Application Insights

    Vitamins Application Insights

    The Europe Vitamins market segmentation, based on application, includes Healthcare products, Food & Beverages (Infant Foods, Dairy products, Bakery & confectionary products, Beverages, Others), Feed, and Personal care products. The food & beverages category generated the most income. This increase can be ascribed to consumers' growing health concern and the skyrocketing use of vitamin-enriched foods. Fish, broccoli, mushrooms, seeds, dark greens, and spinach are a few foods abundant in vitamins.

    The growing health benefits of vitamins such as vitamin B6, which is necessary for the production of red blood cells, and vitamin A, which is crucial for eye health, are also driving this market's expansion.

    Vitamins Country Insights

    Vitamins Country Insights

    The European market for vitamins is anticipated to expand steadily over the projection period. The growing need for vitamins in beauty and personal care products is the cause of this. In the United Kingdom, over 20% of individuals between the ages of 16 and 44 take supplements to help them cope with stress or to enhance their emotional and mental well-being. Additionally, the market's growth is being driven by growing consumer awareness of health issues and a rise in the need for vitamins for pet nutrition.

    For instance, on February 15, 2022, the British soft drink manufacturer Britvic partnered with Cambridge University-backed Xampla to create pea protein technology to safeguard vitamin-fortified drinks.

    Figure 2: EUROPE VITAMINS MARKET SHARE BY REGION 2022 (USD Billion)

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    Get more detailed insights about Europe Vitamins Market Research Report— Forecast till 2032

    Regional Insights

    Key Players and Competitive Insights

    Leading market players are investing heavily in research and development in order to expand their product lines, which will help the vitamins market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their  footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, vitamins industry must offer cost-effective items.

    Major players in the vitamin market are attempting to increase market demand by investing in research and development operations includes Koninklijke DSM NV (Netherlands), Glanbia PLC (Ireland), ADM (US), BASF (Germany), Lonza Group (Switzerland), Adisseo (France), Vitablend Nederland BV (Netherlands), Stern Vitamin GmbH (Germany), Farbest-Tallman Foods Corporation (US), The Wright Group (US), Zhejiang Garden Biochemical High-Tech Co., Ltd (China), NewGen Pharma (US), Rabar Pty Ltd. (Australia), Resonac (Japan), and BTSA BIOTECNOLOGIAS APLICADAS SL (Spain).

    Key Companies in the Europe Vitamins Market market include

    Industry Developments

    September 2022: The Lonza Group declared that in order to enable the genetic medicine revolution, they would be collaborating with Touchlight, a biotechnology business leading the way in enzymatic DNA manufacturing. By means of this collaboration, Lonza is able to provide clients with a distinctive source of DNA for messenger RNA (mRNA) therapies and vaccines.

    August 2022: In the first quarter, Fisher Asset Management LLC added to its holdings in Archer-Daniels-Midland Company, as it revealed in its most recent Form 13F filing with the Securities and Exchange Commission. Gaining 2,532 shares of the company's stock, valued at around $229,000, was the institutional investor.

    Market Segmentation

    Vitamins Type Outlook

    • Vitamin B
    • Vitamin E
    • Vitamin D
    • Vitamin C
    • Vitamin A
    • Vitamin K

    Vitamins Source Outlook

    • Natural
    • Synthetic

    Vitamins Regional Outlook

    • Germany
    • France
    • UK
    • Italy
    • Spain
    • Sweden
    • Denmark
    • Luxembourg
    • Norway
    • Austria
    • Rest of Europe

    Vitamins Application Outlook

    • Infant Foods
    • Dairy products
    • Bakery & confectionary products
    • Beverages
    • Others

    Report Scope

    Report Attribute/Metric Details
    Market Size 2023 USD 3.2 Billion
    Market Size 2024 USD 3.37 Billion
    Market Size 2032 USD 5.225 Billion
    Compound Annual Growth Rate (CAGR) 5.60% (2024-2032)
    Base Year 2023
    Market Forecast Period 2024-2032
    Historical Data 2019- 2022
    Market Forecast Units Value (USD Billion)
    Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
    Segments Covered Source, Type, Application, and Region
    Region Covered Europe
    Countries Covered Germany, France, UK, Italy, Spain, Sweden, Denmark, Luxembourg, Norway, Austria, and Rest of Europe
    Key Companies Profiled Koninklijke DSM NV (Netherlands), Glanbia PLC (Ireland), ADM (US), BASF (Germany), Lonza Group (Switzerland), Adisseo (France), Vitablend Nederland BV (Netherlands), Stern Vitamin GmbH (Germany), Farbest-Tallman Foods Corporation (US), The Wright Group (US), Zhejiang Garden Biochemical High-Tech Co., Ltd (China), NewGen Pharma (US), Rabar Pty Ltd. (Australia), Resonac (Japan), and BTSA BIOTECNOLOGIAS APLICADAS SL (Spain)
    Key Market Opportunities Growing geriatric population
    Key Market Dynamics Growing consumer desire for processed meals with added functionality and nutrition Rise in the prevalence of vitamin deficiencies

    Market Highlights

    Author

    Snehal Singh
    Assistant Manager - Research

    She holds an experience of about 6+ years in market research and business consulting, working under the spectrum of information communication technology, telecommunications and semiconductor domains. aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

    Leave a Comment

    Latest Comments

    John Doe

    This is a great article! Really helped me understand the topic better.

    Posted on July 23, 2025, 10:15 AM
    Jane Smith

    Thanks for sharing this. I’ve bookmarked it for later reference.

    Posted on July 22, 2025, 7:45 PM

    FAQs

    How much is the vitamins market?

    The Europe Vitamins market size was valued at USD 3.2 Billion in 2023.

    What is the growth rate of the vitamins market?

    The market is projected to grow at a CAGR of 5.60% during the forecast period, 2024-2032.

    Who are the key players in the vitamins market?

    The key players in the market are Koninklijke DSM NV (Netherlands), Glanbia PLC (Ireland), ADM (US), BASF (Germany), Lonza Group (Switzerland), Adisseo (France), Vitablend Nederland BV (Netherlands), Stern Vitamin GmbH (Germany), Farbest-Tallman Foods Corporation (US), The Wright Group (US), Zhejiang Garden Biochemical High-Tech Co., Ltd (China), NewGen Pharma (US), Rabar Pty Ltd. (Australia), Resonac (Japan), and BTSA BIOTECNOLOGIAS APLICADAS SL (Spain).

    Which source led the vitamins market?

    The synthetic category dominated the market in 2023.

    Which application had the largest market share in the vitamins market?

    The food & beverages category had the largest share in the market.

    1. 'Table of Contents
    2. Executive summary
    3. Market Introduction
    4. Definition
    5. Scope of the Study
    6. Research Objective
    7. Assumptions
    8. Limitations
    9. Research Methodology
    10. Overview
    11. Data Mining
    12. Secondary Research
    13. Primary Research
    14. Primary Interviews and Information Gathering Process
    15. Breakdown of Primary
    16. Respondents
    17. Forecasting
    18. Model
    19. Market
    20. Size Estimation
    21. Bottom-Up
    22. Approach
    23. Top-Down
    24. Data
    25. Triangulation
    26. Validation
    27. Market Dynamics
    28. Drivers
    29. Restraints
    30. Opportunities
    31. Market Factor Analysis
    32. Value Chain Analysis
    33. Porter’s Five Forces Analysis
    34. Bargaining Power of Suppliers
    35. Bargaining Power of Buyers
    36. Threat of New Entrants
    37. Threat of Substitutes
    38. Intensity of Rivalry
    39. COVID-19 Impact Analysis
    40. Market Impact Analysis
    41. Regional Impact
    42. Opportunity and Threat
    43. Analysis
    44. EUROPE
    45. VITAMINS MARKET, BY Source
    46. Natural
    47. Synthetic
    48. EUROPE VITAMINS MARKET, BY Type
    49. Vitamin B
    50. Vitamin E
    51. Vitamin D
    52. Vitamin C
    53. Vitamin
    54. A
    55. Vitamin K
    56. EUROPE VITAMINS MARKET,
    57. by Application
    58. Healthcare products
    59. Food & Beverages
    60. Infant Foods
    61. Dairy products
    62. Bakery & confectionary
    63. products
    64. Beverages
    65. Others
    66. Feed
    67. Personal care products
    68. EUROPE VITAMINS MARKET, by Region
    69. Germany
    70. France
    71. UK
    72. Italy
    73. Spain
    74. Sweden
    75. Denmark
    76. Luxembourg
    77. Norway
    78. Austria
    79. Rest of Europe
    80. Competitive Landscape
    81. Competitive Analysis
    82. Market Share Analysis
    83. Major Growth Strategy
    84. in the Europe Vitamins Market,
    85. Competitive Benchmarking
    86. Leading Players in Terms of Number of Developments in the
    87. Key developments and Growth Strategies
    88. New Product Launch/Service Deployment
    89. Merger & Acquisitions
    90. Joint Ventures
    91. Major Players Financial
    92. Matrix
    93. Sales
    94. & Operating Income, 2022
    95. Major Players R&D Expenditure. 2022
    96. Company ProfileS
    97. Koninklijke DSM NV (Netherlands)
    98. Company Overview
    99. Financial Overview
    100. Products Offered
    101. Key Developments
    102. SWOT Analysis
    103. Key Strategies
    104. GLANBIA PLC (IRELAND)
    105. ADM (US)
    106. BASF (GERMANY)
    107. Lonza Group (Switzerland)
    108. Adisseo (France)
    109. Vitablend Nederland BV
    110. (Netherlands)
    111. Company
    112. Financial
    113. Offered
    114. Key
    115. Developments
    116. SWOT
    117. Strategies
    118. STERN
    119. VITAMIN GMBH (GERMANY)
    120. Farbest-Tallman
    121. Foods Corporation (US)
    122. The
    123. Wright Group (US)
    124. Zhejiang
    125. Garden Biochemical High-Tech Co., Ltd (China)
    126. NewGen Pharma (US)
    127. Rabar Pty Ltd. (Australia)
    128. Resonac (Japan)
    129. BTSA BIOTECNOLOGIAS APLICADAS SL (Spain)
    130. Appendix
    131. References
    132. Related Reports
    133. LIST OF TABLES
    134. Synopsis, 2024-2032
    135. VITAMINS Market, Estimates & Forecast, 2024-2032 (USD BILLION)
    136. EUROPE VITAMINS MARKET, BY Source,
    137. 2032 (USD BILLION)
    138. EUROPE VITAMINS MARKET, BY Type, 2024-2032 (USD BILLION)
    139. by application, 2024-2032 (USD BILLION)
    140. germany: VITAMINS MARKET, BY Source, 2024-2032 (USD BILLION)
    141. germany: VITAMINS MARKET,
    142. BY Type, 2024-2032 (USD BILLION)
    143. Germany VITAMINS MARKET, BY application, 2024-2032 (USD BILLION)
    144. FRANCE: VITAMINS MARKET,
    145. BY Source, 2024-2032 (USD BILLION)
    146. FRANCE: VITAMINS MARKET, BY Type, 2024-2032 (USD BILLION)
    147. France VITAMINS MARKET,
    148. UK: VITAMINS MARKET, BY Source, 2024-2032 (USD BILLION)
    149. UK: VITAMINS MARKET,
    150. Uk VITAMINS MARKET, BY application, 2024-2032 (USD BILLION)
    151. italy: VITAMINS MARKET,
    152. italy: VITAMINS MARKET, BY Type, 2024-2032 (USD BILLION)
    153. Italy VITAMINS MARKET,
    154. spain: VITAMINS MARKET, BY Source, 2024-2032 (USD BILLION)
    155. spain: VITAMINS MARKET,
    156. Spain VITAMINS MARKET, BY application, 2024-2032 (USD BILLION)
    157. sweden: VITAMINS MARKET,
    158. sweden: VITAMINS MARKET, BY Type, 2024-2032 (USD BILLION)
    159. sweden VITAMINS MARKET,
    160. denmark: VITAMINS MARKET, BY Source, 2024-2032 (USD BILLION)
    161. denmark: VITAMINS MARKET,
    162. denmark VITAMINS MARKET, BY application, 2024-2032 (USD BILLION)
    163. luxembourg: VITAMINS
    164. MARKET, BY Source, 2024-2032 (USD BILLION)
    165. luxembourg: VITAMINS MARKET, BY Type, 2024-2032 (USD
    166. BILLION)
    167. VITAMINS MARKET, BY application, 2024-2032 (USD BILLION)
    168. norway: VITAMINS MARKET, BY Source, 2024-2032 (USD
    169. norway:
    170. VITAMINS MARKET, BY Type, 2024-2032 (USD BILLION)
    171. norway VITAMINS MARKET, BY application, 2024-2032
    172. (USD BILLION)
    173. austria:
    174. VITAMINS MARKET, BY Source, 2024-2032 (USD BILLION)
    175. austria: VITAMINS MARKET, BY Type, 2024-2032 (USD
    176. rest of europe: VITAMINS MARKET, BY Source, 2024-2032
    177. rest
    178. of europe: VITAMINS MARKET, BY Type, 2024-2032 (USD BILLION)
    179. REST OF EUROPE VITAMINS MARKET, BY application, 2024-2032
    180. (USD BILLION
    181. LIST
    182. OF FIGURES
    183. Research
    184. Process
    185. Structure for the Europe VITAMINS Market
    186. Market Dynamics for the Europe VITAMINS Market
    187. Share (%), BY Source, 2021
    188. Europe VITAMINS Market, Share (%), BY Type, 2021
    189. Europe VITAMINS Market, Share
    190. (%), BY application, 2021
    191. Europe VITAMINS Market, Share (%), by Region, 2021
    192. Europe VITAMINS Market: Company
    193. Share Analysis, 2021 (%)
    194. Koninklijke DSM NV (Netherlands): FINANCIAL OVERVIEW SNAPSHOT
    195. Koninklijke DSM NV (Netherlands):
    196. GLANBIA
    197. PLC (IRELAND): FINANCIAL OVERVIEW SNAPSHOT
    198. GLANBIA PLC (IRELAND): SWOT ANALYSIS
    199. ADM (US): FINANCIAL OVERVIEW
    200. SNAPSHOT
    201. ADM
    202. (US): SWOT ANALYSIS
    203. BASF
    204. (GERMANY): FINANCIAL OVERVIEW SNAPSHOT
    205. BASF (GERMANY): SWOT ANALYSIS
    206. Lonza Group (Switzerland): FINANCIAL OVERVIEW SNAPSHOT
    207. Lonza Group (Switzerland):
    208. Adisseo
    209. (France): FINANCIAL OVERVIEW SNAPSHOT
    210. Adisseo (France): SWOT ANALYSIS
    211. VITABLEND NEDERLAND BV (NETHERLANDS): FINANCIAL OVERVIEW
    212. VITABLEND
    213. NEDERLAND BV (NETHERLANDS): SWOT ANALYSIS
    214. STERN VITAMIN GMBH (GERMANY) : FINANCIAL OVERVIEW
    215. VITAMIN GMBH (GERMANY) : SWOT ANALYSIS
    216. Farbest-Tallman Foods Corporation (US): FINANCIAL OVERVIEW
    217. Foods Corporation (US): SWOT ANALYSIS
    218. The Wright Group (US): FINANCIAL OVERVIEW SNAPSHOT
    219. The Wright Group (US):
    220. Garden Biochemical High-Tech Co., Ltd (China): FINANCIAL OVERVIEW SNAPSHOT
    221. FZhejiang Garden Biochemical
    222. High-Tech Co., Ltd (China): SWOT ANALYSIS
    223. NewGen Pharma (US): FINANCIAL OVERVIEW SNAPSHOT
    224. NewGen Pharma (US): SWOT
    225. Rabar
    226. Pty Ltd. (Australia): FINANCIAL OVERVIEW SNAPSHOT
    227. Rabar Pty Ltd. (Australia): SWOT ANALYSIS
    228. Resonac (Japan): FINANCIAL
    229. OVERVIEW SNAPSHOT
    230. Resonac
    231. (Japan): SWOT ANALYSIS
    232. BTSA
    233. BIOTECNOLOGIAS APLICADAS SL (Spain): FINANCIAL OVERVIEW SNAPSHOT
    234. BTSA BIOTECNOLOGIAS APLICADAS
    235. SL (Spain): SWOT ANALYSIS
    236. '

    Europe Vitamins Market Segmentation

    Market Segmentation Overview

    • Detailed segmentation data will be available in the full report
    • Comprehensive analysis by multiple parameters
    • Regional and country-level breakdowns
    • Market size forecasts by segment
    Infographic

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