Qualitative and quantitative insights were obtained by interviewing supply-side and demand-side stakeholders during the primary research process. The supply-side sources consisted of CEOs, VPs of Manufacturing, R&D heads, and commercial directors from agricultural tire manufacturers (including Michelin, Bridgestone, Goodyear, Continental, Trelleborg, BKT), OEM strategy heads from agricultural machinery manufacturers (John Deere, CNH Industrial, AGCO Corporation), and raw material suppliers (natural rubber and synthetic polymer producers). Fleet managers from large-scale agricultural operations and cooperatives, procurement heads from equipment rental companies, aftermarket distributors and dealers, agricultural contractors, and tire service providers in key farming regions were all included in the demand-side sources. Our primary research has confirmed OEM fitment agreements and replacement timelines, validated market segmentation between radial and bias tire adoption, and collected insights on soil compaction reduction technologies, pricing strategies for premium versus budget segments, and seasonal demand fluctuations.
Primary Respondent Breakdown:
By Company Tier: Tier 1 (38%), Tier 2 (35%), Tier 3 (27%)
By Designation: C-level Primaries (32%), Director Level (33%), Others (35%)
By Region: North America (38%), Europe (29%), Asia-Pacific (24%), Rest of World (9%)
[Note: Tier 1 = >USD 10B revenue; Tier 2 = USD 1B-10B; Tier 3 =
Global market valuation was derived through revenue mapping and equipment fitment analysis. The methodology included:
Identification of over 50 significant tire manufacturers and OEMs in North America, Europe, Asia-Pacific, and Latin America
Product mapping across radial tires, bias tires, and specialty agricultural tire categories segmented by tractor, combine harvester, sprayer, and trailer applications
Analysis of reported and modeled annual revenues specific to agricultural tire portfolios, including OEM fitment volumes and aftermarket replacement cycles
Coverage of manufacturers representing 75-80% of global market share in 2024
Extrapolation using bottom-up (agricultural machinery sales × tire fitment rates × replacement cycles by country/region) and top-down (manufacturer revenue validation and import/export trade data reconciliation) approaches to derive segment-specific valuations for OEM and aftermarket channels