To gather both qualitative and quantitative information, the primary research process involved interviewing players from both the supply and demand sides. On the supply side, we had meetings with tempered glass company CEOs and GMs, mobile accessory brand VPs of product development, OEM/ODM operations heads in Guangdong and Shenzhen, regulatory compliance officers, and raw material suppliers' procurement directors (glass substrate, oleophobic coating, and adhesive film providers). On the demand side, we had category managers from mobile network operators (like AT&T, Verizon, Vodafone, and China Mobile), procurement heads from big-box electronics retailers (like Best Buy, MediaMarkt, JD.com, and Amazon), accessory buyers from flagship smartphone OEMs (like Apple, Samsung, Xiaomi, and OPPO), inventory managers from mobile repair chains (like uBreakiFix and CPR Cell Phone Repair), and e-commerce channel specialists who helped us out. Confirmation of 3D curved edge and privacy filter adoption timelines, validation of market segmentation across economy, mid-range, and premium price tiers, and insights on distribution channel dynamics, bundle strategies with new smartphone sales, and pricing elasticity across online and offline channels were all gleaned from primary research.
Primary Respondent Breakdown:
By Designation: C-level Primaries (28%), Director Level (35%), Others (37%)
By Region: North America (28%), Europe (22%), Asia-Pacific (42%), Rest of World (8%)
