technological advancements in simulation capabilities are driving the growth of the Ayurveda Market at a CAGR of 16.13% during the forecast period 2025 to 2035

Market Research Future (MRFR) has published a cooked research report on the “Global Ayurveda Market” that contains the information from 2019 to 2035.

The Global Ayurveda Market is estimated to register a CAGR of 16.13% during the forecast period of 2025 to 2035.

MRFR recognizes the following companies as the key players in the Global Ayurveda Market — CAE Inc., Entrol, Indra, Loft Dynamics AG, HMotion, FRASCA International, Inc., ELITE Simulation Solutions, iSim Limited, TRU Simulation + Training Inc., Platinum Simulators Inc., Reiser Simulation and Training (RST), RYAN AEROSPACE, Thales Group (Thales), Helisim, ATC Flight Simulator and others.

The Global Ayurveda Market is registered for registering a CAGR of 16.13% during the forecast period and is estimated to reach USD 77.34 billion by 2035.

The growing awareness of health and wellness benefits associated with Ayurveda is significantly boosting the global ayurveda market. As more individuals seek holistic and natural alternatives to conventional medicine, the ancient principles of Ayurveda—emphasizing balance, prevention, and personalized treatment—are gaining traction. This increasing interest is driven by a rising consumer focus on preventive health measures and the desire for sustainable, plant-based remedies. Consequently, a diverse range of Ayurvedic products, from herbal supplements to skincare items, are experiencing heightened demand. Furthermore, the increasing campaign across the globe is boosting the growth of the market. For instance,

• August 2024, Maharishi Ayurveda launched an engaging oral care campaign titled #RightYourWrongs, featuring National Award-winning actress Kalki Koechlin. This innovative initiative combines humor and user insights to raise awareness about oral health ahead of the festive season. Kalki, stepping into the role of a standup comic for the first time, will star in a series of three video commercials aimed at connecting with Gen-Z audiences on platforms like Instagram and YouTube. The campaign capitalizes on the resurgence of interest in Ayurveda, as health experts and influencers increasingly advocate for its holistic, root-cause solutions.


• December 2023, Dabur India Ltd launched its innovative "Science in Action" campaign, aimed at educating consumers about Ayurveda and promoting healthier lifestyles. This initiative seeks to highlight scientifically tested facts about Ayurveda, enabling families to make informed choices for their well-being. The campaign is a significant move by Dabur to share research-based insights on Ayurveda through various channels, including digital videos on social media, print promotions, and on-ground activations like the Dabur Chyawanprash Immune India Campaign. Notably, it features conversations with esteemed Ayurvedic practitioners, providing unique perspectives on the holistic benefits of Ayurveda. Through this effort, Dabur aims to reinforce the scientific foundation of Ayurveda and encourage its integration into daily health practices.


• September 2020, Medimix India has launched an exciting new campaign for its Ayurvedic handwash, signaling its entry into the handwash market. This initiative highlights the increased emphasis on personal hygiene brought on by the pandemic, promoting the advantages of using natural products. The campaign emphasizes the product’s dual promise of protection and care, tapping into the insight that while handwashing has become more frequent in India, many are using harsh chemical-based soaps that can damage skin over time. Medimix aims to position its handwash as a gentle yet effective alternative, aligning with growing consumer preferences for natural and skin-friendly options.

As consumers increasingly seek holistic and natural alternatives to conventional medicine, campaigns like Dabur's "Science in Action" and Maharishi Ayurveda's #RightYourWrongs are effectively promoting Ayurvedic principles. These initiatives not only educate the public but also resonate with younger audiences, enhancing the appeal of Ayurvedic products. This rising demand, fueled by a focus on preventive health and sustainable remedies, positions Ayurveda as a vital player in the evolving healthcare landscape.

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Segmental Analysis

The Global Ayurveda Market has been segmented based on by Product, by Form, by Application and by Distribution Channel.

Based on Product, this segment includes Drugs, Skin Care Products, Hair Care Products, Health Care Products, Oral Care Products, and Others. The Health Care Products segment dominated the global market in 2024, while the Skin Care Products is projected to be the fastest–growing segment during the forecast period. Ayurveda emphasizes balance and holistic well-being, utilizing natural ingredients to promote health and prevent illness. Key product categories include herbal supplements, such as ashwagandha for stress relief and triphala for digestive health, along with medicinal oils for therapeutic benefits and herbal teas for soothing effects. The market is also witnessing a trend towards sustainability, with an emphasis on organic and ethically sourced ingredients. Notable brands like Himalaya and Baidyanath blend traditional knowledge with modern production methods, catering to a broader audience. However, challenges such as regulatory hurdles and the need for scientific validation of claims persist. Overall, the Ayurvedic healthcare market is well-positioned for continued growth as more individuals embrace natural, holistic approaches to health and wellness.

Based on Form, this segment includes Powder, Tablets, Capsules, Liquid and Others. The Liquid segment dominated the global market in 2024, while the Capsules segment is projected to be the fastest–growing segment during the forecast period. Liquid extracts and tonics, such as Amla juice, not only deliver potent health benefits but also function as appealing beverages, tapping into the wellness beverage trend. Moreover, the popularity of herbal teas that target specific health concerns—such as relaxation, digestion, or detoxification—further enhances the market's appeal. The integration of Ayurvedic ingredients into functional foods like energy bars and protein powders presents an innovative avenue for brands to reach health-focused consumers seeking convenient, on-the-go options.

Based on Application Type, this segment includes Healthcare (Respiratory System, Gastrointestinal Care, Cardiovascular Health, Infectious Diseases, Orthopedic Health, Others) and Personal Care (Oral Care, Skin Care (Moisturizers, Lotions, Tablets, Capsules, Soaps & Bodywash, Facewash, Others), Hair Care (Hair Shampoo, Hair Masks, Tablets & Capsules, Hair Serums, Hair Conditioners, Others), Others). The Healthcare segment dominated the global market in 2024, while the Personal Care segment is projected to be the fastest–growing segment during the forecast period. The haircare segment in the Ayurveda market is experiencing significant growth as consumers increasingly seek natural and holistic solutions for hair health. 

This sector emphasizes the use of traditional herbs and natural ingredients that align with Ayurvedic principles, promoting not only external beauty but also internal wellness. Products often feature potent herbs such as amla (Indian gooseberry) for strengthening hair, bhringraj for promoting growth, and hibiscus for enhancing shine and moisture. These ingredients are chosen for their therapeutic properties and efficacy. Natural oils, including coconut, sesame, and castor oil, are commonly used for their nourishing and conditioning benefits, helping to combat dryness and promote scalp health. Moreover, further product launches and expansions drive the segment in the forecast period. For instance, Rajshree Pathy has created a new holistic beauty brand in India called Qi Ayurveda. Qi combines millennia of Ayurvedic heritage with cutting-edge Swiss scientific research. The formulas act on the cellular level to alter, heal, renew, and replenish skin.

Based on Distribution Channel, this segment includes Business to Business (B2B) (Wholesalers, Pharmacies, Supermarkets, Others) and Business to Consumer (B2C). The Business to Business (B2B) segment dominated the global market in 2024, while it is projected to be the fastest–growing segment during the forecast period. In the global Ayurveda market, the Business to Business (B2B) distribution channel involves the selling of ayurvedic products by manufacturers or suppliers to other businesses, such as wholesalers, distributors, retailers, and spa or wellness facilities. In this approach, businesses focus on developing partnerships with bulk buyers, who then sell the products to end users or include them in their own services. 

Ayurvedic companies frequently work with wholesalers to purchase big amounts of products and distribute them across multiple markets or countries, allowing smaller merchants to get these products without dealing directly with manufacturers. Wholesalers enable Ayurvedic brands to access a broader range of retail outlets, including pharmacies, supermarkets, beauty salons, and specialty stores. This expanded distribution network helps brands increase their visibility and market presence. By purchasing products in large quantities, wholesalers can offer competitive pricing to retailers, making Ayurvedic products more accessible to a wider audience. This pricing strategy can help drive sales volume for both wholesalers and retailers. Wholesalers manage inventory levels for Ayurvedic products, ensuring that retailers have a consistent supply without overstocking. This logistical support is vital for maintaining the flow of products in the market

Regional Analysis

Geographically, the Global Ayurveda Market has been segmented into North America, Europe, Asia-Pacific, and Rest of the World.

Major demand factors driving the Asia-Pacific market are the growing awareness of health and wellness benefits associated with ayurveda and increasing government support for ayurveda products and growing adoption for ayurvedic products across the globe. The deep-rooted traditions of Ayurveda in countries like India, Sri Lanka, and Nepal are influencing consumer preferences, leading to a resurgence in the popularity of Ayurvedic products both locally and internationally. The rising merger and acquisition (M&A) activity among the market players, which is driven by rising demand for natural and organic products, industry consolidation, and the need to broaden geographical reach. for instance, in November 2022, Mankind Pharma, an Indian pharmaceutical business, acquired Upakarma Ayurveda Private Limited, which manufactures, develops, and sells Ayurvedic and herbal medicines. This acquisition is intended to broaden Upakarma Ayurveda's product and service offerings by using Mankind Pharma's extensive distribution network.

The North American market for Ayurveda products is witnessing a robust expansion, fueled by a confluence of dynamic factors. Moreover, the rising prevalence of cardiovascular diseases coupled with consumer health consciousness is driving a significant shift toward natural and holistic alternatives, as individuals increasingly prioritize wellness solutions that eschew synthetic ingredients. For instance, According to Centers Disease Control and Prevention. in US Every 33 seconds, one person dies from cardiovascular disease. In 2022, 702,880 persons died of heart disease. That is the equivalent of one out of every five deaths.12. This movement is further amplified by a growing emphasis on preventive healthcare, aligning seamlessly with Ayurveda’s foundational principles of balance and longevity.

Healthcare drivers are pivotal factors shaping the evolution of the industry, significantly influencing growth and operational dynamics. Technological advancements, including innovations in telehealth and digital health solutions, enhance patient care and streamline operations. The aging population and rising prevalence of chronic diseases intensify the demand for effective management and preventive care. For instance, according to World Health Organization, In the WHO European Region, the population over the age of 60 is rapidly increasing. In 2021, there were 215 million; by 2030, it is expected to be 247 million, and by 2050, more than 300 million. Moreover, according to the European Commission, in 2023, over one-third (35.0%) of EU citizens reported having a chronic, long-term health issue.

The Ayurveda market in the Middle East and Africa is experiencing robust growth driven by several strategic factors. Increasing health consciousness among consumers is prompting a shift towards natural and holistic alternatives, significantly boosting demand for Ayurvedic products. Cultural integration of traditional healing practices enhances consumer acceptance and trust, while the growing focus on preventive healthcare encourages individuals to adopt Ayurvedic solutions for overall wellness. The region's aging population is further fueling interest in Ayurvedic remedies for chronic condition management. For instance, according to the United Nations World Population Prospects, the number of people aged 60 and up in Sub-Saharan Africa would rise from 50 million in 2020 to 600 million by 2100. This implies a shift in demographic composition, with people over the age of 60 comprising 5% of the population in 2020 and nearly 20% by 2100. Additionally, supportive regulatory frameworks are legitimizing Ayurveda, providing a conducive environment for market expansion. Rising disposable incomes allow consumers to invest more in health and wellness products, while the expansion of e-commerce platforms enhances accessibility to Ayurvedic offerings.

Key Findings of the Study

• The Global Ayurveda Market is expected to reach USD 34 billion by 2035, at a CAGR of 16.13% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market.


• Based on Form, the Liquid segment was attributed to holding the largest market in 2024.


• Emami Limited, Vicco Laboratories, Baidyanath, Hamdard Laboratories, Kerala Ayurveda Limited, Dabur Ltd., Patanjali Ayurved Limited, Himalaya Wellness Company, Maharishi Ayurveda, Lotus Herbals and others are some of the players in the market.


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