Rising Consumption of Live Streamed Video by Consumers Across Verticals and Greater Brand Engagement And Reach Through Live Videos are driving the growth of the Live Streaming Market. at a CAGR of 22.8% during the forecast period 2024 to 2035

Market Research Future (MRFR) has published a cooked research report on the “Global Live Streaming Market” that contains the information from 2019 to 2035.

The Global Live Streaming Market is estimated to register a CAGR of 22.8% during the forecast period of 2025 to 2035.

MRFR recognizes the following companies as the key players in the Global include StreamYard, Kaltura, BrightCove, IBM, Dacast, Twitch Interactive, Inc., Vimeo, Inc, ByteDance, StreamShark, Flux Broadcast, Wowsome XR LTD, Wowsome XR LTD, Kick, GOOGLE LLC, Microsoft Corporation, AFREECATV CO., LTD. (Soop), STREAMING.HR, Event streaming, Huya Inc., And among.

The Global Live Streaming Market is accounted for to register a CAGR of 22.8% during the forecast period and is estimated to reach USD   1,050,775.6 million by 2035.

One of the main causes of the rise in video streaming is the increased use of broadband internet worldwide. A greater number of people now have internet connections because of the significant expansion of broadband infrastructure. The potential audience for video streaming services has grown as more homes and areas have access to reliable and fast internet, which has resulted in a larger client base for streaming platforms. Furthermore, a recent Speedtest poll found that, as of April 2023, Singapore had the fastest average fixed broadband internet speed, at 242 Mbps. With an average fixed broadband internet speed of roughly 217 Mbps, the United Arab Emirates came in third place, while Chile came in second with a speed of over 222 Mbps. The rising use of video streaming services would have been greatly aided by such high internet speeds.

Users can watch streaming videos on a variety of devices, such as laptops, tablets, smartphones, and smart TVs, with a fast Internet connection. In addition to making mobile phones easier to use, the availability of high-speed Internet through mobile devices has increased convenience and collaboration by enabling users to watch their favorite material at any time and from any location. High-speed Internet connections have also made it possible to deliver high-quality video content with ease. With the availability of 4K and high definition (HD) material, video streaming services can now provide viewers with an engaging and enjoyable experience. Users are more satisfied with the streaming service overall because buffering problems are lessened and uninterrupted playback is possible thanks to better internet rates. 

Live streaming, which allows people to watch events, sports, concerts, and gaming tournaments in real-time, has also been made possible by the adoption of fast Internet connections. Because of the enhanced internet infrastructure, live streaming has become incredibly popular. It provides viewers with a unique and participatory experience and encourages a sense of community. Furthermore, over-the-top (OTT) platforms, which allow users to access video material without having to sign up for traditional cable or satellite television, have grown in popularity thanks to high-speed Internet. High-speed Internet connections have made it simpler for viewers to take advantage of cordless features and choose over-the-top (OTT) services, which has resulted in a notable change in consumer tastes and behavior.

Access full report @ https://www.marketresearchfuture.com/reports/live-streaming-market-10134

Segmental Analysis

The Global Live Streaming Market has been segmented based on By Components , By Application Area.

The global live streaming market is bifurcated based on component into platform and services. Live streaming platforms offered by various providers help brands to interact with their existing and potential clients. Providers also offer associated services to their clients that help them to effectively initiate live events. The Platforms segment dominated the global market in 2024, while the Platforms is projected to be the fastest–growing segment during the forecast period. Live streaming platforms are video hosting solutions that allow users to upload and broadcast video content to their audience. Some of the key live streaming platforms include Twitch, YouTube, Vimeo, Dacast, and IBM Video Cloud. Users select live streaming platforms based on various parameters including authentication, authorization, customization, and pricing. Therefore, players operating in this market compete with each other’s to provide the best in class (that fulfils all the above parameters) platform to the users.

This segment is bifurcated into Hybrid Laser-LED Systems and Pure Laser Phosphor Systems. The Media & Entertainment segment dominated the global market in 2024, while the Media & Entertainment is projected to be the fastest–growing segment during the forecast period. Media and entertainment cover news broadcasting companies, film production and event management companies who promote their event and cover various national events for its intended audiences. The number of media and entertainment companies is shifting towards live streaming services to engage its intended audience thereby driving the overall market.

Regional Analysis

Geographically, the Global Live Streaming Market has been segmented into North America, Europe, Asia-Pacific, the Middle East & Africa, and South America.

Based on Region, the global Live Streaming is segmented into North America, Europe, Asia-Pacific, Middle East & Africa, and South & Central America. North America accounted for the largest market share in 2024 and is anticipated to reach during the forecast period. However, North America is projected to grow at the highest CAGR during the forecast period. The strong internet connectivity network either through broadband or mobile network services and availability of numerous live streaming platforms in the region is accelerating the growth of the live streaming market. The preference of live video streaming over the other segments is increasing year on year. Over 44% of the population reported they watched fewer television channels since live streaming platforms are launched. Digging deep, 86% live streaming is preferred for sports events than other content streamed in the United States. The number of key global players in the country is a significant factor that contributes to market growth. The brand engagement for live streaming was reported to be a high sales rate conversion with more potential customers participating in the sales campaigns organized online.

Asia-Pacific is dominating the global live streaming market mainly due to the high youth population in the region. Also, the other factors that owe to the market growth include live video streaming services flourishing, rising demand for live streaming over the conventional television channels where users needed to wait for their beloved show to be telecasted. In addition, the adoption of digital innovation in the region has been on its rise, increasing the internet population, emerging economies such as India, Malaysia, Singapore, and China, and so on. The rate of digital transformation is expected to beat the Unites States growth rate for retail, adopting digital strategies that boost the overall economic growth.

The live streaming market in the European region is dominated by players that include Amazon’s Twitch, Google’s YouTube, Facebook Gaming, and Microsoft’s Mixer. These key players are going into strategic partnerships to capture maximum market share. For instance, the gaming studio called Activision Blizzard and Google signed a multi-year partnership for streaming esports tournaments that includes Call of Duty League and Overwatch League. However, the other market players are trying their ways of market expansion through various strategic initiatives.

The market for live streaming is expanding significantly in South America due to rising internet access, smartphone use, and social media activity. Particularly among younger audiences interested in gaming, entertainment, sports, and music events, platforms such as Twitch, YouTube Live, and Facebook Live are becoming more and more popular. This growth is being driven by the region's expanding digital infrastructure as well as the emergence of regional influencers and content producers. Live streaming is also being used by companies for virtual events, e-commerce, and marketing. The live streaming market in South America is expected to continue expanding quickly due to rising consumer demand for interactive, real-time content

Due to rising internet penetration, smartphone usage, and digital adoption, the live streaming market in the Middle East and Africa (MEA) is expanding quickly. Live streaming services are well-liked by young people and serve a variety of interests, such as e-commerce, gaming, sports, and entertainment. The emergence of digital content producers and social media influencers has further stimulated industry expansion in the Middle East. Additionally, live streaming is being used more and more by businesses for online education, virtual events, and marketing. Because of the region's developing digital infrastructure and growing need for interactive, real-time content, this trend is anticipated to keep growing.

Key Findings of the Study

• The Global Live Streaming Market is expected to reach USD 1,050,775.6 million by 2035, at a CAGR of 8% during the forecast period.


• The North America region accounted for the fastest-growing global market.


• Based on By Components, Platforms segment was attributed to holding the largest market in 2024.


• include StreamYard, Kaltura, BrightCove, IBM, Dacast, Twitch Interactive, Inc., Vimeo, Inc, ByteDance, StreamShark, Flux Broadcast, Wowsome XR LTD, Wowsome XR LTD, Kick, GOOGLE LLC, Microsoft Corporation, AFREECATV CO., LTD. (Soop), HR, Event streaming, Huya Inc., and among others are some of the players in the market.