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    AI in Insurance Market

    ID: MRFR/BFSI/6993-HCR
    200 Pages
    Aarti Dhapte
    September 2025

    AI in Insurance Market Size, Share & Industry Analysis By Application (Fraud Detection, Underwriting, Claims Processing, Customer Service, Risk Assessment), By Technology (Machine Learning, Natural Language Processing, Computer Vision, Robotic Process Automation), By Deployment Type (On-Premises, Cloud-Based), By End Use (Life Insurance, Health Insurance, Property and Casualty Insurance, Automobile Insurance) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

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    AI in Insurance Market Summary

    As per Market Research Future Analysis, the AI in Insurance Market was valued at 4.36 USD Billion in 2023 and is projected to grow to 45.0 USD Billion by 2035, with a CAGR of 21.49% from 2025 to 2035. The market is driven by increasing demand for automation, enhanced risk assessment, and rising customer expectations for personalized services. Key applications include fraud detection, underwriting, claims processing, customer service, and risk assessment, all of which are expected to see significant growth as AI technologies are increasingly adopted across the industry.

    Key Market Trends & Highlights

    The AI in Insurance Market is characterized by several key trends driving its growth.

    • Fraud Detection is projected to grow from 1.25 USD Billion in 2024 to 10.25 USD Billion by 2035.
    • Claims Processing is expected to increase from 1.45 USD Billion in 2024 to 12.0 USD Billion by 2035.
    • Customer Service is anticipated to rise from 0.95 USD Billion in 2024 to 8.5 USD Billion by 2035.
    • Underwriting is set to grow from 1.0 USD Billion in 2024 to 7.6 USD Billion by 2035.

    Market Size & Forecast

    2023 Market Size USD 4.36 Billion
    2024 Market Size USD 5.29 Billion
    2035 Market Size USD 45.0 Billion
    CAGR (2025-2035) 21.49%

    Major Players

    Key companies include Zurich Insurance, Hewlett Packard Enterprise, Oracle, Microsoft, Chubb, IBM, Cognizant, Generali Group, Google, Allianz, Capgemini, Aon, Salesforce, Accenture, Amazon.

    AI in Insurance Market Trends

    Improvements in efficiency and the quality of the client experience are the primary motivators for the current trends in the  AI in insurance market. The rising use of data analytics is a major factor propelling the industry, since it helps insurance companies make better judgments and identify risks more accurately. Artificial intelligence (AI) solutions that improve the underwriting process, cut costs, and simplify operations have been increasingly adopted by providers as a result of the industry-wide surge in digital transformation.

    More good news: regulatory agencies all around the globe are taking an interest in AI and its potential to improve risk management and compliance standards. This bodes well for the future of technological integration. With the help of AI, businesses may gain a deeper understanding of their customers' habits and interests, which opens up new possibilities like tailored insurance policies and cyber insurance. An enormous opportunity exists to enhance service levels and operational efficiencies through the use of AI-driven chatbots and virtual assistants to manage client questions and claims processing.

    Additionally, insurance businesses are anticipated to undergo a transformation in their risk mitigation and loss protection strategies due to the increasing trend of using AI in fraud detection methods. There is a lot of competition in the insurance industry now since more and more companies are investing in artificial intelligence to automate processes and forecast trends. Tech startups and traditional insurance businesses are working together to foster innovation and the adoption of AI-enhanced processes. If the insurance industry wants to become nimbler and more responsive, this partnership is crucial.

    In general, companies are utilizing technology to satisfy changing customer demands and regulatory requirements, which is causing the  AI in insurance market to grow.

     

    The integration of artificial intelligence within the insurance sector is poised to enhance operational efficiency and customer engagement, potentially reshaping traditional business models.

    U.S. Department of the Treasury

    AI in Insurance Market Drivers

    Rising Demand for Automation

    The Global AI in Insurance Market Industry experiences a notable surge in demand for automation across various processes. Insurers are increasingly adopting AI technologies to streamline operations, enhance efficiency, and reduce costs. For instance, automation in claims processing can significantly decrease the time taken to settle claims, thereby improving customer satisfaction. As a result, the market is projected to reach 5.29 USD Billion in 2024, reflecting the industry's shift towards automated solutions. This trend is likely to continue as companies seek to leverage AI for operational excellence.

    Market Segment Insights

    AI in Insurance Market Application Insights

    The  AI in Insurance Market is demonstrating considerable growth within the Application segment, with a valuation of 5.29 USD Billion in 2024, and a projected rise to 45.0 USD Billion by 2035. As the need to employ artificial intelligence in various processes intensifies, the segment shows great promise for several critical areas including Fraud Detection, Underwriting, Claims Processing, Customer Service, and Risk Assessment, where each application plays a vital role in shaping the future of insurance services.

    Fraud Detection stands out with an initial value of 1.25 USD Billion in 2024, climbing to 10.25 USD Billion in 2035, representing a significant portion of the market due to the necessity for insurance firms to combat fraudulent claims which can result in substantial financial losses.Underwriting also occupies a noteworthy position, valued at 1.0 USD Billion in 2024 and expected to reach 7.6 USD Billion by 2035; it leverages AI to enhance risk assessment capabilities and streamline the underwriting process, thus improving efficiency and reducing the time taken to issue policies.

    Claims Processing is important for reducing turnaround time and enhancing customer satisfaction, with its value starting at 1.45 USD Billion in 2024 and growing to 12.0 USD Billion in 2035, signifying that the integration of AI will vastly improve resolution times in claims management.Customer Service is also pivotal, being valued at 0.95 USD Billion in 2024 and anticipated to expand to 8.5 USD Billion by 2035, indicating a rising trend toward using AI-driven chatbots and virtual assistants to enhance interaction and service, reflecting changing consumer expectations.

    Each of these applications demonstrates the potential for AI to transform traditional insurance processes, creating opportunities to enhance efficiency and reduce costs while addressing the unique challenges each function presents. Overall, insights from  AI in Insurance Market revenue trends and industry statistics suggest that while Fraud Detection leads with its significant valuation, all applications are poised for growth, reflecting the sector’s broader shift towards digital transformation and the adoption of technology-driven solutions.

    AI in Insurance Market Technology Insights

    The  AI in Insurance Market, particularly within the Technology segment, is experiencing robust growth and innovation, with expectations of reaching a valuation of 5.29 billion USD by 2024 and further increasing to 45.0 billion USD by 2035. This segment encompasses various vital applications, including Machine Learning, Natural Language Processing, Computer Vision, and Robotic Process Automation, which significantly enhance operational efficiency in the insurance sector.

    Machine Learning is crucial as it allows insurers to analyze vast datasets for risk assessment and fraud detection, while Natural Language Processing improves customer service interactions by enabling automated responses and claims processing.Computer Vision plays a key role by streamlining the damage assessment process through image analysis, facilitating quicker claims resolution. Robotic Process Automation automates routine tasks, allowing insurers to save time and reduce operational costs. The continuous advancements in these technologies are driven by increasing customer expectations and the need for more personalized insurance products, making them significant contributors to the market's expansion.

    The  AI in Insurance Market growth reflects a strong demand for automation and intelligent systems to meet evolving industry needs.

    AI in Insurance Market Deployment Type Insights

    The  AI in Insurance Market has seen significant developments regarding its Deployment Type segment, which comprises On-Premises and Cloud-Based solutions. By 2024, the market is valued at approximately 5.29 billion USD, indicating robust growth. The Deployment Type segment plays a critical role in shaping how insurance companies utilize AI technologies to enhance efficiency and customer experience. Cloud-Based solutions are becoming increasingly popular due to their flexibility, scalability, and cost-effectiveness, allowing insurers to deploy advanced AI tools without hefty infrastructure investments.On-Premises solutions remain relevant for organizations prioritizing data security and compliance due to regulatory requirements.

    In this rapidly evolving landscape, the  AI in Insurance Market statistics reveal that companies are investing heavily in these deployment options to optimize operations and increase competitiveness. As technological advancements continue, the demand for both On-Premises and Cloud-Based solutions is expected to rise significantly. Overall, the strategic focus on Deployment Type underscores the importance of adaptability and innovation in meeting the diverse needs of the insurance sector ly.

    AI in Insurance Market End Use Insights

    The  AI in Insurance Market is witnessing substantial growth driven by various end-use sectors including Life Insurance, Health Insurance, Property and Casualty Insurance, and Automobile Insurance. The overall market is expected to be valued at 5.29 billion USD in 2024 and is projected to reach 45.0 billion USD by 2035, showcasing a strong demand for AI solutions across these industries. Each sector plays a crucial role; for instance, the Life Insurance segment is enhancing customer experience through personalized offerings and streamlined claims management.Health Insurance is increasingly leveraging AI for predictive analytics and fraud detection, ensuring better risk management.

    Meanwhile, Property and Casualty Insurance is adopting AI for underwriting processes and loss assessment, contributing to operational efficiency. The Automobile Insurance sector benefits from AI through advanced telematics and usage-based insurance models, which provide tailored premiums based on driving behavior. With a projected compound annual growth rate of 21.49 percent from 2025 to 2035, the market is likely to continue evolving, fueled by technological advancements and the growing need for automation to improve service delivery within the  AI in Insurance Market.

    Get more detailed insights about AI in Insurance Market Research Report - Global Forecast till 2035

    Regional Insights

    The  AI in Insurance Market demonstrates strong growth across various regions, with an overall market valuation of 5.29 USD Billion in 2024 and a projected increase to 45.0 USD Billion by 2035, reflecting the rapid adoption of artificial intelligence technologies in insurance. North America leads the market with a valuation of 2.12 USD Billion in 2024, accounting for a majority holding, largely driven by technological advancements and consumer demand for efficient services.

    Europe follows closely, estimated at 1.34 USD Billion in 2024, bolstered by regulatory support for digital transformation and data analytics in the insurance sector.In contrast, South America, with a valuation of 0.42 USD Billion in 2024, is gradually catching up, tapping into the rising number of digital insurance platforms. The Asia Pacific region is also significant, valued at 1.21 USD Billion in 2024, driven by a growing tech-savvy population and extensive mobile penetration.

    Meanwhile, the Middle East and Africa remains the smallest segment, valued at 0.2 USD Billion in 2024, with potential for growth as local markets increasingly embrace digital solutions. Collectively, these regions exemplify the diverse application and scalability of AI technologies in the insurance market, shaping the future landscape of the industry.

    AI in Insurance Market Regional Insights

    Key Players and Competitive Insights

    The  AI in Insurance Market is witnessing robust growth driven by advancements in artificial intelligence technologies, evolving customer expectations, and the demand for more efficient risk assessment and claims management solutions. The competitive landscape is characterized by a blend of established insurance providers and technology companies that are leveraging AI capabilities to enhance operational efficiency, improve customer experience, and create innovative insurance products. Organizations are increasingly utilizing AI for predictive analytics, fraud detection, underwriting optimization, and personalized customer interactions, shaping a dynamic marketplace where adaptability and technological integration are critical for success.

    This competition is intensifying as companies seek to differentiate themselves through innovative AI applications while addressing regulatory challenges and data privacy concerns. Zurich Insurance holds a significant position in the  AI in Insurance Market, recognized for its strong commitment to integrating cutting-edge technology into its operations. The company has strategically focused on harnessing AI to streamline its processes, from more accurate underwriting to faster claims processing. Zurich Insurance emphasizes delivering tailored solutions to meet diverse customer needs, allowing for enhanced risk management and more efficient operations.

    The strength of Zurich Insurance lies in its extensive  presence, diverse product offerings, and established market reputation built on trust and reliability. By implementing AI technologies, Zurich Insurance continues to maintain a competitive edge, enhancing operational performance while ensuring that it stays responsive to the changing demands of the market landscape. Hewlett Packard Enterprise operates a pivotal role within the  AI in Insurance Market by providing advanced technological solutions that support insurance companies in their digital transformation initiatives.

    The company offers a range of key products and services, including AI-driven analytics platforms and infrastructure solutions designed to optimize data processing and enhance decision-making capabilities. HPE's presence is marked by its capability to support insurers in embracing AI for unpacking significant insights from vast datasets, which is instrumental in risk assessment and personalized customer engagement. Strengthened by strategic partnerships and collaborations, HPE is continuously expanding its footprint in the market, reflecting its commitment to innovation in the insurance sector.

    The company has also engaged in various mergers and acquisitions, further solidifying its capabilities to deliver specialized solutions to  insurance providers, ultimately enhancing their operational effectiveness and customer satisfaction.

    Key Companies in the AI in Insurance Market market include

    Industry Developments

    • Q2 2025: NAIC Survey Reveals Majority of Health Insurers Embrace AI A survey conducted by 16 states and released by the NAIC found that 84% of health insurers are now utilizing artificial intelligence and machine learning in their operations, marking a significant milestone in regulatory oversight and industry adoption of AI technologies.
    • Q1 2025: Insurity Survey Reveals Declining Consumer Confidence in AI for P&C Insurance, Signaling a Need for Action from Insurers Insurity released findings from its 2025 AI in Insurance Report, highlighting a significant drop in consumer support for AI in property and casualty insurance, with only 20% of Americans viewing it positively, down from 29% in 2024.

    Future Outlook

    AI in Insurance Market Future Outlook

    The AI in Insurance Market is projected to grow at a 21.49% CAGR from 2024 to 2035, driven by advancements in data analytics, customer personalization, and operational efficiency.

    New opportunities lie in:

    • Develop AI-driven underwriting tools to enhance risk assessment accuracy. Implement chatbots for 24/7 customer service, improving client engagement. Leverage predictive analytics for fraud detection and prevention strategies.

    By 2035, the AI in Insurance Market is expected to be a cornerstone of industry innovation and efficiency.

    Market Segmentation

    AI in Insurance Market End Use Outlook

    • Life Insurance
    • Health Insurance
    • Property and Casualty Insurance
    • Automobile Insurance

    AI in Insurance Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    AI in Insurance Market Technology Outlook

    • Machine Learning
    • Natural Language Processing
    • Computer Vision
    • Robotic Process Automation

    AI in Insurance Market Application Outlook

    • Fraud Detection
    • Underwriting
    • Claims Processing
    • Customer Service
    • Risk Assessment

    AI in Insurance Market Deployment Type Outlook

    • On-Premises
    • Cloud-Based

    Report Scope

    Report Attribute/MetricDetails
    Market Size 20234.36 (USD Billion)
    Market Size 20245.29 (USD Billion)
    Market Size 203545.0 (USD Billion)
    Compound Annual Growth Rate (CAGR)21.49% (2025 - 2035)
    Report CoverageRevenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year2024
    Market Forecast Period2025 - 2035
    Historical Data2019 - 2024
    Market Forecast UnitsUSD Billion
    Key Companies ProfiledZurich Insurance, Hewlett Packard Enterprise, Oracle, Microsoft, Chubb, IBM, Cognizant, Generali Group, Google, Allianz, Capgemini, Aon, Salesforce, Accenture, Amazon
    Segments CoveredApplication, Technology, Deployment Type, End Use, Regional
    Key Market OpportunitiesClaims automation and processing, Risk assessment and underwriting, Fraud detection and prevention, Personalized customer experiences, Predictive analytics for pricing
    Key Market DynamicsTechnological advancements, Cost reduction strategies, Enhanced customer experience, Regulatory compliance, Risk assessment improvements
    Countries CoveredNorth America, Europe, APAC, South America, MEA

    Market Highlights

    Author
    Aarti Dhapte
    Team Lead - Research

    She holds an experience of about 6+ years in Market Research and Business Consulting, working under the spectrum of Information Communication Technology, Telecommunications and Semiconductor domains. Aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. Her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

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    FAQs

    What was the expected market size of the AI in Insurance Market in 2024?

    The AI in Insurance Market was valued at 5.29 USD Billion in 2024.

    What is the projected market size for the AI in Insurance Market by 2035?

    By 2035, the AI in Insurance Market is projected to reach 45.0 USD billion.

    What is the expected CAGR for the AI in Insurance Market from 2025 to 2035?

    The expected CAGR for the AI in Insurance Market from 2025 to 2035 is 21.49 percent.

    Which region is anticipated to dominate the AI in Insurance Market by 2035?

    North America is anticipated to dominate the AI in Insurance Market with a value of 18.05 USD Billion by 2035.

    How much was the fraud detection segment valued at in 2024 and what is its projection for 2035?

    The fraud detection segment was valued at 1.25 USD Billion in 2024 and projected to reach 10.25 USD Billion in 2035.

    What are the expected market sizes of the underwriting application segment for 2024 and 2035?

    The underwriting application segment was valued at 1.0 USD Billion in 2024 and 7.6 USD Billion in 2035.

    Which key players are operating in the AI in Insurance Market?

    Key players in the market include Zurich Insurance, Oracle, Microsoft, IBM, and Accenture, among others.

    What is the projected market size for the claims processing segment in 2035?

    The claims processing segment is projected to reach 12.0 USD billion by 2035.

    What was the market value for the customer service application in 2024 and its forecast for 2035?

    The customer service application was valued at 0.95 USD Billion in 2024 and is expected to grow to 8.5 USD Billion by 2035.

    What is the expected market size of the risk assessment segment by 2035?

    The risk assessment segment is expected to reach 6.65 USD billion by 2035.

    AI in Insurance Market Research Report - Global Forecast till 2035 Infographic
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