AI in Social Media Market Analysis

AI in Social Media Market Overview

AI in Social Media Market is projected to grow from USD 0.9 Billion in 2024 to USD 5.32 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 24.85% during the forecast period (2024 - 2032). Additionally, the market size for AI in Social Media was valued at USD 0.7 billion in 2023.

The growing usage of social media users across the world is the key market driver enhancing market growth.

Figure 1: AI in Social Media Market Size, 2024-2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

AI in Social Media Market Trends

Social media has become an integral part of people's lives, with the number of users steadily increasing over the years. As of January 2021, there were 4.2 billion social media users worldwide, which is a 13% increase from the previous year. This represents more than half of the world's population. The usage of social media platforms differs across the world, with some countries having higher rates of social media usage than others. As of 2021, the country with the highest number of social media users was China, with over 1.1 billion users. India followed closely behind with 697 million users.

The most popular social media platforms vary by country, but globally, Facebook remains the most widely used platform, with over 2.8 billion monthly active users. YouTube comes in second place with over 2 billion monthly active users. The growing usage of social media has led to significant changes in how people communicate and consume information. It has also transformed the way businesses market their products and services, making social media an important aspect of digital marketing strategies. Thus, driving the AI in social media market revenue.

AI in Social Media Market Segment Insights

AI in Social Media Market Technology Insights

Based on technology, AI in Social Media Market segmentation includes deep learning and NLP. The deep learning segment dominated the market. The use of AI in social media has become increasingly prevalent, particularly with the development of deep learning algorithms. Algorithms analyze large amounts of data, including text, images, and videos, to provide insights and improve user experiences. Social media platforms can use deep learning to personalize recommendations, detect and remove harmful content, and improve ad targeting. 

Additionally, deep learning can help with sentiment analysis, natural language processing, and image recognition, allowing for more efficient and effective social media moderation. Deep learning has the potential to revolutionize the way social media operates, making it more personalized, safer, and more engaging for users.

AI in Social Media Market Application Insights

Based on application, the AI in Social Media Market segmentation is based on sales and marketing, and customer experience management. The sales and marketing category is dominating the market in 2022. AI in the social media market is rapidly growing and has significant implications for sales and marketing. AI technology is being utilized to analyze large amounts of data generated by social media platforms and to identify patterns and trends that can inform marketing strategies.

It is used to personalize marketing messages and offers based on user behavior and preferences.AI also enables more targeted advertising on social media platforms. By analyzing user data, AI algorithms can identify the most relevant audience for a particular product or service and serve ads directly, increasing advertising campaigns' effectiveness.

Figure 2: AI in Social Media Market, by Application, 2022 & 2032 (USD billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

AI in Social Media Market Component Insights

Based on the component, the AI in Social Media Market segmentation includes solutions and services. Solutions dominate the market as social media companies increasingly adopt AI-powered tools and platforms to manage their data and content. These solutions help companies automate tasks such as content moderation, sentiment analysis, and personalized recommendations, leading to significant cost savings and bigger efficiency. 

However, the demand for AI services is also on the rise as social media companies seek to carry out and maintain services to ensure the smooth execution of their AI solutions. These services include installation, training, and technical support, among others.

AI in Social Media Market Regional Insights

By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. North America is dominating the market. In the last few years, the area has been improving because more money has been put into improving AI technology solutions. Government activities and investments assist market growth. For instance, the Government of Canada declared that it would invest in enterprises and innovative technology. The startup in artificial intelligence made a long-term deal with Google to provide processing power for training its software models. Social media platforms are one of the first choices for marketing products and services.

Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: AI IN SOCIAL MEDIA MARKET SHARE BY REGION 2022 (%)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe AI in social media market is expected to continue to grow, and AI will play an increasingly important role. There are also concerns about using AI in social media, particularly privacy and data protection issues. European regulators are increasingly focused on these issues, and there will likely be more regulations in the future to ensure that AI is used responsibly and ethically. Content recommendation and moderation, AI is being used in social media advertising. This can improve the efficiency of advertising campaigns by ensuring that ads are shown to the right people at the right time. Further, the German AI in social media market held the largest market share, and the UK AI in social media market was the fastest growing market in the European region.

The Asia-Pacific AI in social media market is experiencing rapid growth due to businesses' increasing adoption of AI-based technologies to improve their social media marketing efforts. AI-powered tools and solutions enhance user engagement, personalize content, and automate marketing tasks. The region has growing internet and social media users, making it a prime market for AI in social media. The presence of many tech companies and startups in countries China, Japan, and South Korea is driving innovation and further growth in the market. Further, the India AI in social media market held the largest market share, and the China AI in social media market was the fastest growing market in the region.

AI in Social Media Market Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development to expand their product lines, which will help AI in the Social Media industry grow even more. Market participants are also undertaking various strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. AI in the Social Media industry must offer innovative products to expand and survive in a more competitive and rising market climate.

Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in AI in the Social Media Market industry to benefit clients and increase the market sector. In recent years, the has offered some of the most significant advantages to the market. Major players in the Al social media market, including Clara Bridge, IBM Corporation, Google Inc., Twitter, Microsoft Corporation, Facebook, AWS, IBM, Baidu, Amazon Web Services Inc., and others, are attempting to increase market demand by investing in research and progress operations.

Microsoft Corporation is an American multinational technology corporation headquartered in Redmond, Washington. Microsoft's best-known software products are the Windows operating system, the Microsoft Office suite, and the Internet Explorer and Edge web browsers. Flagship hardware goods are the Xbox video game consoles and the Microsoft Surface lineup of touchscreen personal computers. The Big Five American information technology companies, alongside Alphabet, Amazon, Apple, and Meta.

IBM (International Business Machines Corporation) is an international technology company headquartered in Armonk, N.Y. It was founded in 1911. IBM is one of the world's main IT companies, operating in over 170 countries. IBM is for its hardware and software products, plus computers, servers, storage systems, and networking equipment. Provides consulting, technology, and business services like cloud computing, data analytics, and artificial intelligence. IBM's research and development efforts have numerous technological innovations, including developing the first programmable computer, hard drive, and laptop virus.

Key Companies in AI in Social Media Market include

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  Clara bridge

  
  


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  IBM Corporation

  
  


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  Twitter

  
  

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  Google Inc.

  
  


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  Microsoft Corporation

  
  


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  Facebook

  
  


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  AWS

  
  


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  IBM

  
  


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  Baidu

  
  


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  Amazon Web Services Inc.

  
  

AI in Social Media Market Developments

October 2022 Google Cloud announced a partnership with Snap Inc. (Snap), in which the firm will use Google's data, AI/ML, and analytics technologies to enable Snapchat's development. After working together for more than ten years, Snap will use Google Cloud more to improve the customer experience and offer more customized solutions.

August 2022 - VeriFone, Inc., the provider of aiWARE, a hyper-extensive corporate artificial intelligence platform, announced an expansion of its collaboration with Amazon Web Services (AWS) to serve its Media & Entertainment customers better. Veritone joined the AWS for Media & Entertainment program last year, which assisted rights holders, content creators, distributors, and producers in quickly identifying industry-specific AWS capabilities and accelerating transformation across five key industry innovation hubs. By continuing to support the AWS Media & Entertainment program, Veritone is still committed to making it easier for IP owners of all sizes to create, distribute, and eventually make money from their content.

July 2022 - Meta, Facebook's parent company, will unveil Sphere, a new AI-powered tool. The tool helps to address and detect misinformation, also known as "fake news," on the internet. Meta claims to be the first system to scan many citations at once to determine whether they genuinely support the relevant assertions.

AI in Social Media Market Segmentation

AI in Social Media Market By Technology Outlook

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  Deep Learning

  
  


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  NLP

  
  

AI in Social Media Market By Application Outlook

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  Sales and marketing

  
  


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  Customer experience management

  
  

AI in Social Media Market By Component Outlook

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  Solution

  
  


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  Service

  
  

AI in Social Media Market Regional Outlook