Research Methodology on AI in Social Media Market
This research report on the AI in Social Media Market is collated based on a comprehensive analysis of its current and futuristic prospects. Primary research has been conducted to determine the competencies of the market. The driving forces and challenges impacting the development of the AI in Social Media market have been analyzed in detail. Moreover, secondary research of the market has been employed to create a report that comprehensively encapsulates the market scenario prevailing across the globe.
Data Collection and Interpretation
Data for the research report on the AI in Social Media Market has been collected from both primary and secondary sources. To arrive at accurate and reliable market predictions, rigorous primary research data collection practices have been executed. Wherein, e-surveys, telephonic interviews and face-to-face interviews have been conducted with key spokespeople in the industry. In order to gain a better and highly reliable outlook of the market PESTLE analysis and Porter's Five Forces Analysis have also been employed.
Data has been collected from leading industry experts, working in the AI in Social Media Market. Primary data was collected mainly through questionnaires, interviews and surveys which were analysed and interpreted. The collected primary data was processed and filtered which enabled identifying and eliminating inaccurate data points and arriving at an accurate assessment of the AI in the Social Media Market. Secondary research analysis was also done which enabled in apprehending qualitative and quantitative aspects of the AI in Social Media Market.
Primary Research
Primary research was conducted mainly by conducting interviews with key personnel in the industry, industry experts, and procurement managers. Primary data was collected mainly through questionnaires and interviews. Primary research was done across key parts of the world such as North America, Europe, Asia-Pacific, the Middle East and Africa. The primary research questions revolved around the current status and future prospects of the AI in Social Media Market, competitive scenario and customer expectations.
Secondary Research
Secondary research was conducted to gain an insightful understanding of the AI in Social Media Market by analyzing the current trends in the market, examining historical data and examining information collated through various public sources such as government websites, trade journals, newspapers and magazines, trade associations, industry databases, investor presentations, and press releases.
Research Tools
In order to provide a highly detailed analysis of the AI in Social Media Market, certain research tools such as Porter's Five Force Model, SWOT Analysis, Market Attractiveness Index, and EX Cel calculation were utilized. These research tools were chosen on the basis of industry best practices and were used to gain greater insights into the AI in Social Media Market. Data collected from primary and secondary research was then tabulated and data points were assessed for validation which is the basis for further analysis.
The data obtained from primary and secondary research was then compiled and further processed to generate the final research report. This included applying secondary data sets, and industry maps, and identifying key trends that govern the market at present and will continue to do so in the foreseeable future. The data obtained from this process was further analyzed to determine the key market dynamics and trends to generate a comprehensive market scenario of the AI in Social Media Market.
Data Analysis
Data collected through primary and secondary research was processed, filtered and analyzed through widely used analytical tools such as SPSS, AMOS and SAS. This enabled us to understand the key qualitative and quantitative dimensions of the AI in Social Media Market. For further statistical analysis of the data, forecasting was done using basic statistical tools and advanced analytics algorithms. This enabled us to understand the current macro and micro environmental factors impacting the AI in Social Media Market.