Alternative Data Market Trends

ID: MRFR/ICT/10054-HCR

200 Pages

Aarti Dhapte

February 2026

Alternative Data Market Size, Share and Research Report: By Type (Web Scraping Data, Geolocation Data, Social Media Data, Transaction Data), By Application (Investment Research, Risk Management, Marketing Analytics, Corporate Strategy), By Data Source (Publicly Available Data, Private Data, User-Generated Data, Third-Party Data), By End User (Financial Institutions, Consulting Firms, Retail Enterprises, Technology Companies) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Industry Forecast to 2035

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Market Trends

Key Emerging Trends in the Alternative Data Market

Notable changes in the alternative data industry are changing how financial information is accessed and decisions are made. The growing need for environmental, social, and governance (ESG) data is one such development. ESG factors are becoming more and more important to investors and asset managers, who are looking for alternative datasets that provide light on a company's social effect, governance frameworks, and sustainability policies. This pattern is indicative of a larger industry movement in favor of ethical investment and portfolio alignment with social and environmental principles.

Revolutionary developments in the alternative data industry are being driven by technological breakthroughs, especially in the fields of artificial intelligence (AI) and machine learning (ML). These technologies improve the prediction power of alternative data-driven models by enabling more complex dataset processing and interpretation. By combining AI and ML, market players may find intricate connections, patterns, and trends in diverse datasets, which helps them make better investment choices.

One important development in the alternative data environment is the growth of data markets. Platforms are being established by data suppliers so that hedge funds, financial institutions, and other market players may access and get a range of different datasets. This tendency makes it easier to find and obtain alternative data, which promotes a more vibrant and competitive market. Data markets contribute to the democratization of alternative data by making alternative data more accessible to a wider variety of market players.

Alternative data sources that are aggregated and anonymized are becoming more and more popular as regulatory oversight and privacy concerns grow. In response to privacy rules, data suppliers are providing datasets that preserve individual privacy while maintaining useful insights. This trend shows how careful thought must be given to both protecting privacy and data security while utilizing alternative data to gain a competitive edge.

A trend toward a more comprehensive approach to financial research is the integration of alternative and standard information. In order to obtain a complete picture of investment prospects, market players are realizing the benefits of integrating alternative data with conventional financial indicators. This movement emphasizes the value of a multidimensional approach to decision-making by obfuscating the distinctions between traditional and alternative data.

Market Highlights

Author

Aarti Dhapte

Team Lead - Research

She holds an experience of about 6+ years in Market Research and Business Consulting, working under the spectrum of Information Communication Technology, Telecommunications and Semiconductor domains. Aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. Her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

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FAQs

What is the current valuation of the Alternative Data Market as of 2024?

The Alternative Data Market was valued at 11.49 USD Billion in 2024.

What is the projected market size for the Alternative Data Market in 2035?

The market is projected to reach 1253.82 USD Billion by 2035.

What is the expected CAGR for the Alternative Data Market during the forecast period 2025 - 2035?

The expected CAGR for the Alternative Data Market during 2025 - 2035 is 53.2%.

Which segments are included in the Alternative Data Market?

Key segments include Web Scraping Data, Geolocation Data, Social Media Data, and Transaction Data.

What are the projected valuations for the Web Scraping Data segment by 2035?

The Web Scraping Data segment is projected to grow from 2.5 USD Billion in 2024 to 250.0 USD Billion by 2035.

How does the market for Transaction Data compare to other segments?

Transaction Data is projected to grow from 4.0 USD Billion in 2024 to 503.82 USD Billion by 2035, indicating strong demand.

What applications are driving growth in the Alternative Data Market?

Applications such as Investment Research, Risk Management, Marketing Analytics, and Corporate Strategy are key growth drivers.

What is the projected valuation for Marketing Analytics by 2035?

Marketing Analytics is expected to grow from 3.0 USD Billion in 2024 to 350.0 USD Billion by 2035.

Who are the key players in the Alternative Data Market?

Key players include Thomson Reuters, Bloomberg, S&P Global, FactSet, and Moody's.

Which end-user segments are most prominent in the Alternative Data Market?

Prominent end-user segments include Financial Institutions, Consulting Firms, Retail Enterprises, and Technology Companies.

1. Market Overview

2. Market Trends

3. Market Segment Insights

4. Key Players and Competitive Insights

5. Industry Developments

6. Market Segmentation

7. Report Scope

8. Market Highlights

9. FAQs

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Market Summary

As per Market Research Future analysis, the Alternative Data Market was estimated at 11.49 USD Billion in 2024. The Alternative Data industry is projected to grow from USD 17.6 Billion in 2025 to USD 1253.82 Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 53.2% during the forecast period 2025 - 2035

Key Market Trends & Highlights

The Alternative Data Market is experiencing robust growth driven by technological advancements and evolving consumer needs.

The market witnesses increased adoption of machine learning, enhancing data analysis capabilities. Data privacy and compliance are becoming paramount as organizations navigate regulatory landscapes. Diversification of data sources is evident, with web scraping data leading the market and social media data emerging rapidly. Rising demand for real-time insights and integration of advanced analytics are key drivers propelling growth in North America and Asia-Pacific.

Alternative Data Market

CAGR

53.2%

Market Size & Forecast

2024 Market Size	11.49 (USD Billion)
2035 Market Size	1253.82 (USD Billion)
CAGR (2025 - 2035)	53.2%
Largest Regional Market Share in 2024	North America

Major Players

Thomson Reuters (CA), <a href="https://www.bloomberg.com/">Bloomberg</a> (US), S&P Global (US), FactSet (US), <a href="https://www.moodys.com/">Moody's</a> (US), IHS Markit (GB), Quandl (CA), Alphacast (US), DataSift (GB)

Market Trends

The Alternative Data Market is currently experiencing a transformative phase, driven by the increasing demand for innovative data sources that provide insights beyond traditional metrics. Organizations across various sectors are recognizing the value of alternative data in enhancing decision-making processes, improving operational efficiency, and gaining competitive advantages. This market encompasses a diverse range of data types, including social media sentiment, satellite imagery, and transaction data, which are utilized to inform investment strategies, risk assessments, and market predictions. As businesses continue to seek out unique data sets, the landscape of the Alternative Data Market is evolving rapidly, with new players entering the field and existing firms expanding their offerings. Moreover, the integration of advanced technologies such as artificial intelligence and machine learning is further propelling the growth of the Alternative Data Market. These technologies enable organizations to analyze vast amounts of data more effectively, uncovering patterns and trends that were previously difficult to detect. As the market matures, regulatory considerations and ethical implications surrounding data usage are becoming increasingly prominent. Stakeholders are urged to navigate these complexities carefully, ensuring compliance while maximizing the potential of alternative data. The future of the Alternative Data Market appears promising, with ongoing innovations likely to reshape how data is collected, analyzed, and applied across industries.

Increased Adoption of Machine Learning

The integration of machine learning technologies is becoming more prevalent within the Alternative Data Market. Organizations are leveraging these advanced algorithms to process and analyze large datasets, enabling them to extract actionable insights more efficiently. This trend suggests a shift towards data-driven decision-making, where predictive analytics play a crucial role in shaping business strategies.

Focus on Data Privacy and Compliance

As the Alternative Data Market expands, there is a growing emphasis on data privacy and regulatory compliance. Companies are increasingly aware of the need to adhere to legal frameworks governing data usage. This trend indicates a potential shift towards more transparent data practices, fostering trust among consumers and stakeholders.

Diversification of Data Sources

The Alternative Data Market is witnessing a diversification of data sources, with organizations exploring unconventional datasets to gain a competitive edge. This trend highlights the importance of integrating various data types, such as geolocation data and web scraping, to enhance analytical capabilities and improve market predictions.

Alternative Data Market Market Drivers

Growing Emphasis on Data Quality

In the Alternative Data Market, there is a growing emphasis on data quality and reliability. As organizations increasingly rely on alternative data for critical business decisions, the integrity of this data becomes paramount. Companies are investing in data validation and cleansing processes to ensure that the information they utilize is accurate and trustworthy. This focus on data quality is reflected in the increasing demand for data providers that can guarantee high standards of data integrity. The market for data quality solutions is expected to grow significantly, potentially reaching 5 billion dollars by 2025. This trend underscores the importance of reliable alternative data in driving effective decision-making and fostering trust among stakeholders.

Integration of Advanced Analytics

The integration of advanced analytics within the Alternative Data Market is transforming how organizations interpret and utilize data. Companies are increasingly adopting sophisticated analytical tools to extract actionable insights from alternative data sources. This trend is underscored by the growing investment in analytics technologies, which is expected to exceed 200 billion dollars by 2025. As organizations seek to enhance their data-driven decision-making capabilities, the demand for alternative data that can be seamlessly integrated with analytics platforms is likely to rise. This integration not only improves the accuracy of predictions but also enables businesses to uncover hidden patterns and trends, thereby fostering innovation and strategic growth.

Expansion of Investment Strategies

The Alternative Data Market is witnessing an expansion of investment strategies as institutional investors and hedge funds increasingly incorporate alternative data into their decision-making processes. This shift is driven by the recognition that traditional data sources may not provide a comprehensive view of market dynamics. As a result, alternative data is becoming a critical component of investment strategies, with a projected market growth rate of over 30% annually. Investors are utilizing alternative data to identify emerging trends, assess risks, and optimize portfolio performance. This trend indicates a broader acceptance of alternative data as a legitimate tool for enhancing investment outcomes, thereby reshaping the landscape of financial analysis.

Rising Demand for Real-Time Insights

The Alternative Data Market is experiencing a notable surge in demand for real-time insights. As businesses increasingly rely on timely data to make informed decisions, the need for alternative data sources that provide immediate information has become paramount. This trend is particularly evident in sectors such as finance and retail, where companies are leveraging alternative data to gain competitive advantages. According to recent estimates, the market for alternative data is projected to reach approximately 10 billion dollars by 2026, driven by the necessity for rapid decision-making. The ability to access and analyze data in real-time allows organizations to respond swiftly to market changes, thereby enhancing their operational efficiency and strategic positioning.

Regulatory Developments and Compliance

The Alternative Data Market is navigating a complex landscape of regulatory developments and compliance requirements. As the use of alternative data becomes more prevalent, regulators are scrutinizing data practices to ensure consumer protection and data privacy. Organizations are compelled to adapt to these evolving regulations, which may include stricter guidelines on data sourcing and usage. This regulatory environment is likely to drive demand for compliance solutions within the alternative data sector, as companies seek to mitigate risks associated with non-compliance. The market for compliance technologies is projected to grow, reflecting the increasing importance of adhering to legal standards while leveraging alternative data for competitive advantage.

Market Segment Insights

By Type: Web Scraping Data (Largest) vs. Social Media Data (Fastest-Growing)

The Alternative Data Market is witnessing a diverse competition among its various types. Web Scraping Data holds a dominant position, commanding the largest share due to its extensive application across industries like e-commerce, finance, and marketing. Meanwhile, Social Media Data is rapidly gaining traction and is recognized as the fastest-growing sector, driven by the increasing demand for social insights that can guide business strategies and consumer engagements. In contrast, Geolocation Data and Transaction Data are experiencing steady growth rates, supported by advancements in location-based services and the rising importance of transaction patterns in understanding consumer behavior. The competitive landscape highlights a dynamic shift, where traditional data sources are increasingly complemented by innovative data types that offer richer insights.

Web Scraping Data: Dominant vs. Social Media Data: Emerging

Web Scraping Data has established itself as a dominant force within the Alternative Data Market, characterized by its ability to gather vast amounts of information from various online sources. This type of data is crucial for organizations looking to enhance their market intelligence and customer insights. Conversely, <a href="https://www.marketresearchfuture.com/reports/social-media-management-software-market-31114">Social Media</a> Data is emerging as a vital player, particularly for brands looking to tap into consumer sentiment and engagement trends. Its ability to provide real-time insights into public opinions and trends is making it indispensable. As organizations increasingly leverage social platforms for strategic decisions, Social Media Data is likely to play a pivotal role in shaping marketing and operational strategies.

By Application: Investment Research (Largest) vs. Marketing Analytics (Fastest-Growing)

In the Alternative Data Market, investment research holds a significant market share, driven by the demand for advanced analytical tools in financial sectors. This segment primarily attracts institutional investors who leverage alternative data to enhance their decision-making processes. On the other hand, marketing analytics is gaining increasing traction, becoming a crucial component for businesses looking to optimize their targeting strategies and return on investment. This growing reliance on comprehensive data insights highlights the competitive nature of market share among these applications.

Investment Research (Dominant) vs. Risk Management (Emerging)

Investment research is the dominant segment within the Alternative Data Market, characterized by its extensive use of alternative datasets to reveal investment opportunities and analyze market trends. Businesses in this sector prioritize data that helps predict stock performance and identify emerging sectors. In contrast, risk management is an emerging segment that utilizes alternative data to mitigate financial risks and enhance compliance frameworks. With an increasing number of companies recognizing the need for robust risk assessment strategies, this segment is rapidly adopting innovative data solutions to bolster operational resilience. The interplay between these segments signifies a shift towards data-driven decision-making across various industry verticals.

By Data Source: Publicly Available Data (Largest) vs. User-Generated Data (Fastest-Growing)

In the Alternative Data Market, the distribution of market share among data sources shows that publicly available data holds a significant position, often seen as the backbone of alternative data analytics. This segment benefits from broad accessibility and a variety of applications across industries. In contrast, user-generated data is emerging rapidly due to the explosion of social media and <a href="https://www.marketresearchfuture.com/reports/digital-lending-platforms-market-16215">digital platforms</a>, capturing valuable insights directly from consumers. The shift towards leveraging more personalized data sources is redefining traditional analytics frameworks. Growth trends in the Alternative Data Market indicate a brisk ascent for user-generated data as brands increasingly recognize the value of insights derived from their customers' interactions. Moreover, the proliferation of digital platforms provides a fertile ground for user-generated content, fostering innovation in data utilization. The growing emphasis on real-time analytics and a deeper understanding of customer behavior propels user-generated data to new heights, setting the stage for sustained growth.

Publicly Available Data (Dominant) vs. Third-Party Data (Emerging)

Publicly available data stands as a dominant force in the Alternative Data Market, characterized by its accessibility and reliability. This category includes government reports, research findings, and publicly released datasets, which serve as essential resources for various industries, allowing organizations to make informed decisions. On the other hand, third-party data is viewed as an emerging player, often collected from various sources by data aggregators. While it may lack the direct oversight typical of publicly available datasets, its richness stems from the diverse range of information it encompasses. This segment is becoming increasingly relevant as businesses seek to enrich their data strategies with supplementary insights, highlighting the increasing importance of diverse data sources.

By End User: Financial Institutions (Largest) vs. Consulting Firms (Fastest-Growing)

The Alternative Data Market is witnessing a significant distribution of market share among its various end users. Financial institutions hold the largest share, leveraging alternative data to enhance their trading strategies and risk management processes. Consulting firms, although smaller in share, are growing rapidly as they integrate alternative data into their analytics services to provide more tailored solutions for clients across diverse industries.

Consulting Firms: The Emerging Player vs. Financial Institutions: The Dominant Force

Financial institutions are the leading end user in the Alternative Data Market, as they require extensive data for investment analysis, risk assessment, and regulatory compliance. Their dominance stems from a strong emphasis on data-driven decision-making. In contrast, consulting firms are emerging as significant players, rapidly adapting to innovations in data analytics. They harness alternative data to enhance their services, providing insights that guide clients in strategic decision-making processes. This shift illustrates a broader trend toward data utilization across all sectors, positioning consulting firms for substantial growth.

Get more detailed insights about Alternative Data Market Research Report - Global Forecast till 2035

Regional Insights

North America : Data-Driven Innovation Hub

North America dominates the alternative data market, accounting for approximately 60% of global share, driven by technological advancements and a robust financial sector. The demand for alternative data is fueled by increasing reliance on data analytics for investment decisions and regulatory support for data transparency. The U.S. and Canada are the largest contributors, with significant investments in data infrastructure and analytics capabilities. The competitive landscape is characterized by major players such as Bloomberg, S&P Global, and FactSet, which leverage advanced analytics and machine learning to provide insights. The presence of these key players fosters innovation and competition, ensuring a dynamic market environment. Additionally, regulatory frameworks in the U.S. promote data usage while ensuring compliance, further enhancing market growth.

Europe : Emerging Data Analytics Powerhouse

Europe is witnessing a significant rise in the alternative data market, holding approximately 25% of the global share. The growth is driven by increasing investments in fintech and a growing emphasis on data-driven decision-making across various sectors. Regulatory frameworks, such as GDPR, are also shaping the market by promoting data privacy and security, which in turn enhances consumer trust and data utilization. Leading countries in this region include the UK, Germany, and France, where companies are increasingly adopting alternative data solutions to gain competitive advantages. Key players like IHS Markit and DataSift are at the forefront, providing innovative data solutions tailored to the needs of European businesses. The competitive landscape is evolving, with startups emerging alongside established firms, fostering a vibrant ecosystem.

Asia-Pacific : Rapidly Growing Data Frontier

Asia-Pacific is rapidly emerging as a key player in the alternative data market, accounting for around 10% of the global share. The region's growth is propelled by increasing digitalization, a burgeoning tech startup ecosystem, and rising investments in data analytics. Countries like China and India are leading this growth, with a strong focus on leveraging data for economic development and innovation in various sectors. The competitive landscape is marked by a mix of local startups and international players, creating a dynamic environment for alternative data solutions. Companies are increasingly recognizing the value of data-driven insights, leading to a surge in demand for alternative data services. The presence of key players such as Quandl and Alphacast further enhances the region's market potential, driving innovation and competition.

Middle East and Africa : Emerging Data Utilization Hub

The Middle East and Africa region is gradually recognizing the potential of the alternative data market, currently holding about 5% of the global share. The growth is driven by increasing investments in technology and a shift towards data-driven decision-making in various sectors, including finance and retail. Countries like South Africa and the UAE are leading this transformation, supported by government initiatives aimed at enhancing digital infrastructure. The competitive landscape is still developing, with a mix of local and international players entering the market. Key players are beginning to establish a presence, focusing on providing tailored alternative data solutions to meet regional needs. As awareness of data's value grows, the market is expected to expand, driven by innovation and investment in data analytics capabilities.

Key Players and Competitive Insights

The Alternative Data Market is currently characterized by a dynamic competitive landscape, driven by the increasing demand for data-driven insights across various sectors. Key players such as Thomson Reuters (CA), Bloomberg (US), and S&P Global (US) are at the forefront, leveraging their extensive data repositories and analytical capabilities to enhance their service offerings. These companies are strategically positioned to capitalize on the growing trend of digital transformation, focusing on innovation and partnerships to expand their market reach. Their collective strategies not only enhance their competitive edge but also shape the overall market dynamics, fostering an environment where data accessibility and analytical sophistication are paramount.
In terms of business tactics, companies are increasingly localizing their operations and optimizing supply chains to better serve regional markets. The competitive structure of the Alternative Data Market appears moderately fragmented, with several players vying for market share. However, the influence of major companies like FactSet (US) and Moody's (US) remains substantial, as they continue to set industry standards and drive innovation through strategic acquisitions and technological advancements.
In August 2025, Bloomberg (US) announced a partnership with a leading AI firm to enhance its data analytics capabilities. This collaboration aims to integrate advanced machine learning algorithms into Bloomberg's existing platforms, thereby improving the accuracy and speed of data processing. Such a strategic move underscores Bloomberg's commitment to maintaining its competitive edge in an increasingly data-centric environment, where the ability to provide real-time insights is crucial.
Similarly, in September 2025, S&P Global (US) launched a new suite of alternative data products designed to cater to the evolving needs of institutional investors. This initiative reflects S&P's focus on innovation and its intent to diversify its offerings in response to market demands. By expanding its product line, S&P Global not only enhances its value proposition but also positions itself as a leader in the alternative data space, potentially attracting a broader client base.
Moreover, in July 2025, IHS Markit (GB) acquired a niche data analytics firm specializing in environmental data. This acquisition is indicative of IHS Markit's strategy to bolster its sustainability analytics capabilities, aligning with the growing emphasis on environmental, social, and governance (ESG) factors in investment decisions. The integration of such specialized data into IHS Markit's offerings may provide a competitive advantage in a market increasingly focused on sustainable investment practices.
As of October 2025, the Alternative Data Market is witnessing trends that emphasize digitalization, sustainability, and the integration of artificial intelligence. Strategic alliances are becoming increasingly vital, as companies recognize the need to collaborate to enhance their technological capabilities and market reach. Looking ahead, competitive differentiation is likely to evolve, shifting from traditional price-based competition to a focus on innovation, technological advancement, and supply chain reliability. This transition suggests that companies that prioritize these aspects will be better positioned to thrive in the rapidly changing landscape of the Alternative Data Market.

Key Companies in the Alternative Data Market include

Industry Developments

The Alternative Data Market has recently seen a surge in interest and activity, particularly in the realms of financial services and investment strategies. Major companies such as Refinitiv, Bloomberg, and S&P Global are expanding their offerings to include more varied data sets that cater to the demand for enhanced analytics. In September 2023, AQR Capital Management announced a collaboration with QuantConnect to leverage advanced data for systematic trading strategies. Additionally, in August 2023, Goldman Sachs completed its acquisition of a data analytics firm, further indicating a trend of consolidation in the market.

The valuations of firms involved in the alternative data space, including Hudson River Trading and Man AHL, have shown significant growth and are positively impacting their market position. Over the past years, the acquisition of IHS Markit by S&P Global in February 2020 has set a precedent for similar mergers, highlighting the strategic importance of data integration. As demand for alternative data rises among investment firms and asset managers, the market is anticipated to continue evolving rapidly in response to technological advancements and changing consumer needs.

Future Outlook

Alternative Data Market Future Outlook

The Alternative Data Market is projected to grow at a remarkable 53.2% CAGR from 2025 to 2035, driven by advancements in technology, increasing data availability, and rising demand for data-driven decision-making.

New opportunities lie in:

Development of AI-driven analytics platforms for real-time data insights.
Expansion into emerging markets with tailored alternative data solutions.
Partnerships with fintech firms to enhance data integration and accessibility.

By 2035, the Alternative Data Market is expected to be a pivotal component of global data strategies.

Market Segmentation

Alternative Data Market Type Outlook

Web Scraping Data
Geolocation Data
Social Media Data
Transaction Data

Alternative Data Market End User Outlook

Financial Institutions
Consulting Firms
Retail Enterprises
Technology Companies

Alternative Data Market Application Outlook

Investment Research
Risk Management
Marketing Analytics
Corporate Strategy

Alternative Data Market Data Source Outlook

Publicly Available Data
Private Data
User-Generated Data
Third-Party Data

Report Scope

MARKET SIZE 2024	11.49(USD Billion)
MARKET SIZE 2025	17.6(USD Billion)
MARKET SIZE 2035	1253.82(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	53.2% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
Market Forecast Period	2025 - 2035
Historical Data	2019 - 2024
Market Forecast Units	USD Billion
Key Companies Profiled	Thomson Reuters (CA), Bloomberg (US), S&P Global (US), FactSet (US), Moody's (US), IHS Markit (GB), Quandl (CA), Alphacast (US), DataSift (GB)
Segments Covered	Type, Application, Data Source, End User, Regional
Key Market Opportunities	Integration of machine learning with alternative data enhances predictive analytics capabilities for businesses.
Key Market Dynamics	Rising demand for diverse data sources drives innovation and competition in the Alternative Data Market.
Countries Covered	North America, Europe, APAC, South America, MEA