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    Anti Counterfeit Packaging For Food Beverage Market

    ID: MRFR/PNT/33130-HCR
    111 Pages
    Snehal Singh
    October 2025

    Anti-Counterfeit Packaging for Food and Beverage Market Research Report: By Technology (Holography, RFID, QR Codes, Digital Watermarking, Serialization), By Packaging Type (Labels, Wraps, Tamper-Evident Packaging, Shrink Sleeves, Bottles), By End Use (Food, Beverages, Dairy Products, Alcoholic Drinks, Non-Alcoholic Drinks), By Material (Plastic, Glass, Metal, Paper, Composites) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035.

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    Anti Counterfeit Packaging For Food Beverage Market Summary

    The Global Anti-Counterfeit Packaging for Food and Beverage Market is projected to grow from 4.47 USD Billion in 2024 to 8.04 USD Billion by 2035.

    Key Market Trends & Highlights

    Anti-Counterfeit Packaging for Food and Beverage Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 5.49 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 8.05 USD Billion, indicating robust growth potential.
    • in 2024, the market is valued at 4.47 USD Billion, reflecting the increasing demand for anti-counterfeit solutions.
    • Growing adoption of advanced packaging technologies due to rising concerns about food safety is a major market driver.

    Market Size & Forecast

    2024 Market Size 4.47 (USD Billion)
    2035 Market Size 8.04 (USD Billion)
    CAGR (2025-2035) 5.48%

    Major Players

    Phoenix Packaging, Impinj, Zebra Technologies, Schreiner Group, Essentra, Sato Holdings, Label Lock, Quad/Graphics, Honeywell, Meyer Packaging Solutions, The Smurfit Kappa Group, CCL Industries, Avery Dennison, Michael Hensel GmbH, 3M

    Anti Counterfeit Packaging For Food Beverage Market Trends

    The Anti-Counterfeit Packaging for Food and Beverage Market is experiencing significant growth driven by rising concerns over food safety and the increasing incidence of counterfeit products. Manufacturers are focusing on enhancing brand reputation and consumer trust by implementing advanced packaging solutions. Regulatory standards and consumer demand for transparency are pressing companies to adopt anti-counterfeit technologies that ensure product authenticity. Moreover, the introduction of innovative solutions like holograms, QR codes, and tamper-evident seals provides an effective way to deter counterfeit activities, thus driving market growth.There are several opportunities to explore in the market.

    The expansion of e-commerce in the food and beverage sectors presents a chance for anti-counterfeit packaging solutions to thrive, as online shopping increases the risk of counterfeit products reaching consumers. Collaboration between technology providers and packaging manufacturers can lead to groundbreaking solutions aimed at tackling counterfeiting in a more effective manner. Moreover, focusing on emerging markets where the demand for food safety and quality is rising can open up new avenues for growth.

    Sustainability is another area where anti-counterfeiting solutions can innovate since environmentally friendly materials can appeal to consumers while also enhancing product security.Recent trends indicate that the market is shifting towards the integration of digital technologies in packaging, enabling better traceability and tracking of products throughout the supply chain. The adoption of smart packaging solutions is gaining traction, as they allow consumers to verify product authenticity through their smartphones. The growing use of data analytics in the supply chain helps in predicting and mitigating the risks associated with counterfeiting.

    Furthermore, awareness campaigns emphasizing the importance of authentic products are playing a key role in driving consumer demand for secure packaging alternatives. Overall, the Anti-Counterfeit Packaging for Food and Beverage Market is set to evolve as a crucial component of consumer protection and product integrity.

    The increasing sophistication of counterfeit products in the food and beverage sector necessitates the adoption of advanced anti-counterfeit packaging solutions to safeguard consumer trust and ensure product integrity.

    U.S. Food and Drug Administration (FDA)

    Anti Counterfeit Packaging For Food Beverage Market Drivers

    Rising Incidence of Counterfeit Products

    The increasing prevalence of counterfeit food and beverage products poses a significant threat to consumer safety and brand integrity. The Global Anti-Counterfeit Packaging for Food and Beverage Market Industry is responding to this challenge as brands seek to protect their products from imitation. In 2024, the market is valued at 4.47 USD Billion, reflecting a growing awareness among manufacturers about the risks associated with counterfeiting. This trend is likely to drive investments in advanced packaging technologies that ensure authenticity and traceability, thereby enhancing consumer trust and brand loyalty.

    Market Segment Insights

    Anti-Counterfeit Packaging for Food and Beverage Market Technology Insights

    The Anti-Counterfeit Packaging for Food and Beverage Market is witnessing notable advancements within the Technology segment, projected to reach a valuation of approximately 4.02 USD Billion in 2023, signaling significant interest and investment in methods to increase product integrity and safety. By 2032. This market is expected to grow to an estimated 6.5 USD Billion, reflecting a rising trend in the adoption of advanced technologies.

    A notable player in this segment is Holography, which captured a valuation of 0.801 USD Billion in 2023 and is expected to double to 1.6 USD Billion by 2032, demonstrating its strong prominence due to its unique ability to provide visual security features that are difficult to replicate.

    RFID, valued at 0.961 USD Billion in 2023, is set to escalate significantly to 2.0 USD Billion by 2032; this technology is crucial as it offers real-time tracking capabilities and enhances supply chain visibility, thereby ensuring product authenticity and safety.QR Codes are also gaining traction, with a market valuation of 0.641 USD Billion in 2023 that is expected to rise to 1.2 USD Billion by 2032. Their adaptability to smartphones makes them an essential tool for consumers to verify product information swiftly.

    Digital Watermarking, although currently lower in valuation at 0.4 USD Billion in 2023, holds promise, projecting growth to 0.7 USD Billion by 2032 as companies increasingly seek innovative and less obtrusive methods of embedding authenticity markers into packaging. Serialization remains a paramount component of anti-counterfeiting, holding the highest value within the Technology segment at 1.217 USD Billion in 2023, with a slight decline to 1.0 USD Billion anticipated by 2032. Despite this projected decline, Serialization is vital as it systematically assigns a unique serial number for each product unit, facilitating efficient tracking and verification processes across the distribution chain.

    These market dynamics illustrate that as the Anti-Counterfeit Packaging for Food and Beverage Market continues to expand, strategic investment in technology remains essential for ensuring product integrity and combating counterfeiting effectively. The incorporation of sophisticated anti-counterfeit technologies underscores a growing recognition of the necessity for advanced packaging solutions within the Food and Beverage sector, aligning with the industry's goals of maintaining consumer trust and safeguarding brand reputation.

    Anti-Counterfeit Packaging for Food and Beverage Market Packaging Type Insights

    This market is shaped by various forms of packaging, including Labels, Wraps, Tamper-Evident Packaging, Shrink Sleeves and Bottles, each contributing to the overarching goal of combatting counterfeiting. Labels, for instance, are essential for providing vital product information and authentication features, enabling consumers to verify the legitimacy of their purchases.Wraps and Shrink Sleeves significantly enhance brand protection by enveloping products and displaying distinctive features and designs that are hard to replicate. Tamper-Evident Packaging stands out for its ability to alert consumers of any unauthorized access, thus instilling confidence in product safety.

    Bottles represent a vital segment due to their widespread use in the beverage industry, where a secure packaging solution that also conveys product quality is paramount. The consistent growth observed in this market demonstrates the increasing awareness regarding counterfeit risks and the pursuit of advanced packaging solutions to safeguard consumer interests and brand reputation.

    Anti-Counterfeit Packaging for Food and Beverage Market End Use Insights

    Each segment within the end use category contributes to this growth trajectory. For instance, the Food sector remains a major driver as the demand for securing packaged food from fraud and tampering continuously rises. The Beverages segment, encompassing both Alcoholic and Non-Alcoholic Drinks, plays an essential role, with stringent regulations necessitating effective anti-counterfeiting measures.Dairy Products are also gaining traction due to increasing awareness regarding food safety and authenticity. The Anti-Counterfeit Packaging for Food and Beverage Market data reveals notable trends such as rising consumer vigilance and technological advancements creating new opportunities.

    However, challenges like the complexity of integrating advanced packaging technologies and managing costs remain evident. As market growth advances, sectors focusing on anti-counterfeit packaging will increasingly become pivotal in ensuring product integrity and consumer trust, reflecting the importance of this innovation in the food and beverage industry.The Anti-Counterfeit Packaging for Food and Beverage Market segmentation thus highlights areas ripe for investment and development.

    Anti-Counterfeit Packaging for Food and Beverage Market Material Insights

    This aspect of the market is characterized by various materials, including Plastic, Glass, Metal, Paper and Composites, which each play a crucial role in enhancing product safety and authenticity. Plastic remains a preferred choice due to its versatility and lightweight features, while Glass offers a premium feel and higher perceived value for consumables.Metal provides durability and is often used in food and beverage cans, while Paper is eco-friendly and increasingly favored in sustainable packaging solutions, catering to the rising consumer demand for environmentally responsible options. Composites are gaining traction due to their adaptability and strength.

    The combination of these materials showcases a diverse range of solutions aimed at curbing counterfeiting. Trends such as advancements in packaging technology and increasing regulatory pressures on food safety are driving growth in this sector.The overall market continues to evolve, creating opportunities for innovations in the Anti-Counterfeit Packaging for Food and Beverage Market, reflecting ongoing needs for stronger consumer protection and product integrity.

    Get more detailed insights about Anti Counterfeit Packaging For Food Beverage Market Research Report - Global Forecast by 2034

    Regional Insights

    The Anti-Counterfeit Packaging for Food and Beverage Market is witnessing robust growth across various regions, underscoring the rising demand for secure packaging solutions. In 2023, North America will lead the market with a valuation of 1.5 USD Billion, reflecting significant investment in anti-counterfeit technologies to protect consumer health and brand integrity. Europe follows closely with a market valuation of 1.2 USD Billion, driven by stringent regulatory measures and high consumer awareness regarding food safety.

    The APAC region, valued at 1.0 USD Billion in 2023, is gaining momentum due to the increasing adoption of innovative packaging in its rapidly growing food and beverage industry.South America, while smaller with a market value of 0.3 USD Billion, also shows potential growth as it adapts to trends in packaging security. Meanwhile, the Middle East and Africa (MEA) accounted for 0.02 USD Billion, indicating a nascent yet emerging interest in anti-counterfeit solutions.

    The market dynamics in these regions reflect diverse drivers such as regulatory compliance, technological advancements, and heightened consumer demand for authenticity, highlighting the varied landscape of the Anti-Counterfeit Packaging for Food and Beverage Market.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    The Anti-Counterfeit Packaging for Food and Beverage Market has become a critical segment in the packaging industry, driven by rising concerns regarding product safety, food authenticity, and consumer confidence. The prevalence of counterfeit products has compelled manufacturers to adopt advanced anti-counterfeit technologies to secure their brand integrity and ensure consumer protection. The market encompasses various packaging solutions that incorporate innovative features like holograms, QR codes, and RFID technologies to detect and prevent tampering.

    Competitive insights into this market reveal that companies are not only focusing on technology advancements but also emphasizing sustainability and regulatory compliance to build trust with consumers and stakeholders alike. As the market continues to evolve, staying ahead of the competition requires a robust understanding of market trends, consumer behavior, and the dynamics of the supply chain.Phoenix Packaging has established a strong presence in the Anti-Counterfeit Packaging for Food and Beverage Market by leveraging its advanced packaging solutions. The company is recognized for its innovative approach to protecting products through intelligent packaging technologies.

    With a focus on quality and reliability, Phoenix Packaging offers comprehensive anti-counterfeit measures that enhance product safety and foster consumer trust. The company's strengths lie in its ability to integrate cutting-edge technologies into its packaging processes, enabling manufacturers to monitor and authenticate their products effectively. By positioning itself as a trusted partner for food and beverage manufacturers, Phoenix Packaging plays a pivotal role in addressing the growing demand for secure packaging solutions amid rising concerns about counterfeiting.Impinj has carved a niche in the Anti-Counterfeit Packaging for Food and Beverage Market with its specialized offerings tailored to enhance product authenticity.

    The company is synonymous with innovation, particularly in the field of radio-frequency identification (RFID) technology. Impinj's solutions enable real-time tracking and verification of products throughout the supply chain, significantly reducing the risks associated with counterfeiting. By providing brands with the tools necessary to authenticate their products, Impinj enhances consumer confidence and helps manufacturers protect their brand equity. The company's commitment to research and development allows it to remain at the forefront of technology advancements, ensuring that its clients have access to the most effective anti-counterfeit measures available in the market.

    With a robust reputation for quality and a focus on customer-centric solutions, Impinj continues to impact the Anti-Counterfeit Packaging for Food and Beverage Market effectively.

    Key Companies in the Anti Counterfeit Packaging For Food Beverage Market market include

    Industry Developments

    • Q2 2024: Avery Dennison launches new RFID-enabled anti-counterfeit packaging solution for food industry Avery Dennison announced the launch of a new RFID-enabled packaging solution designed to combat counterfeiting in the food sector, offering enhanced traceability and authentication features for manufacturers and retailers.
    • Q2 2024: SICPA partners with Nestlé to deploy digital anti-counterfeit packaging for bottled beverages SICPA entered a partnership with Nestlé to implement digital authentication technology on Nestlé’s bottled beverage packaging, aiming to reduce counterfeiting and improve supply chain transparency.
    • Q3 2024: Authentix acquires UK-based security packaging firm SecurityPrint Ltd. Authentix completed the acquisition of SecurityPrint Ltd., expanding its portfolio of anti-counterfeit packaging solutions for the food and beverage market and strengthening its presence in Europe.
    • Q1 2024: VeriPac secures $15M Series B funding to scale anti-counterfeit packaging for food brands VeriPac raised $15 million in Series B funding to accelerate the development and deployment of its anti-counterfeit packaging technologies for global food brands.
    • Q2 2025: Tetra Pak unveils blockchain-based traceability platform for beverage packaging Tetra Pak launched a blockchain-powered traceability platform for its beverage packaging, enabling real-time authentication and anti-counterfeit protection for consumers and supply chain partners.
    • Q1 2025: Amcor opens new anti-counterfeit packaging R&D center in Singapore Amcor inaugurated a research and development center in Singapore focused on advancing anti-counterfeit packaging technologies for the food and beverage industry.
    • Q2 2024: SIG Combibloc signs contract to supply tamper-evident beverage cartons to leading Asian dairy producer SIG Combibloc secured a contract to provide tamper-evident beverage cartons to a major Asian dairy company, enhancing product safety and anti-counterfeit measures.
    • Q3 2024: Systech and Danone announce partnership for digital anti-counterfeit packaging in infant formula Systech and Danone formed a partnership to deploy digital anti-counterfeit packaging solutions for Danone’s infant formula products, aiming to protect consumers and ensure product authenticity.
    • Q1 2025: Sealed Air launches new tamper-evident packaging line for ready-to-eat foods Sealed Air introduced a tamper-evident packaging line specifically designed for ready-to-eat food products, featuring advanced anti-counterfeit security elements.
    • Q2 2025: DuPont receives regulatory approval for new anti-counterfeit food packaging material in EU DuPont obtained regulatory approval from the European Union for its newly developed anti-counterfeit packaging material, enabling food manufacturers to enhance product security.
    • Q3 2024: TruTag Technologies wins contract to supply edible anti-counterfeit tags for beverage company TruTag Technologies was awarded a contract to supply edible anti-counterfeit tags for a global beverage company, providing a novel solution for product authentication.
    • Q1 2024: AIPIA appoints new CEO to lead anti-counterfeit packaging innovation initiatives AIPIA announced the appointment of a new CEO to drive innovation and strategic growth in anti-counterfeit packaging solutions for the food and beverage sector.

    Future Outlook

    Anti Counterfeit Packaging For Food Beverage Market Future Outlook

    The Anti-Counterfeit Packaging for Food and Beverage Market is projected to grow at a 5.48% CAGR from 2025 to 2035, driven by technological advancements, regulatory pressures, and consumer demand for safety.

    New opportunities lie in:

    • Invest in blockchain technology for enhanced traceability and transparency in supply chains.
    • Develop smart packaging solutions integrating IoT for real-time monitoring and consumer engagement.
    • Collaborate with regulatory bodies to create standardized anti-counterfeit measures across the industry.

    By 2035, the market is expected to achieve robust growth, establishing comprehensive anti-counterfeit solutions globally.

    Market Segmentation

    Anti-Counterfeit Packaging for Food and Beverage Market End Use Outlook

    • Food
    • Beverages
    • Dairy Products
    • Alcoholic Drinks
    • Non-Alcoholic Drinks

    Anti-Counterfeit Packaging for Food and Beverage Market Material Outlook

    • Plastic
    • Glass
    • Metal
    • Paper
    • Composites

    Anti-Counterfeit Packaging for Food and Beverage Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Anti-Counterfeit Packaging for Food and Beverage Market Technology Outlook

    • Holography
    • RFID
    • QR Codes
    • Digital Watermarking
    • Serialization

    Anti-Counterfeit Packaging for Food and Beverage Market Packaging Type Outlook

    • Labels
    • Wraps
    • Tamper-Evident Packaging
    • Shrink Sleeves
    • Bottles

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 4.47 (USD Billion)
    Market Size 2025 4.72 (USD Billion)
    Market Size 2035 8.04 (USD Billion)
    Compound Annual Growth Rate (CAGR) 5.48% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2020 - 2024
    Market Forecast Units USD Billion
    Key Companies Profiled Phoenix Packaging, Impinj, Zebra Technologies, Schreiner Group, Essentra, Sato Holdings, Label Lock, Quad/Graphics, Honeywell, Meyer Packaging Solutions, The Smurfit Kappa Group, CCL Industries, Avery Dennison, Michael Hensel GmbH, 3M
    Segments Covered Technology, Packaging Type, End Use, Material, Regional
    Key Market Opportunities Increased consumer awareness, Stringent regulations enforcement, Growth in e-commerce platforms, Technological advancements in packaging, Rising demand for premium products
    Key Market Dynamics rising consumer awareness, stringent regulatory frameworks, technological advancements, increasing globalization of supply chains, growing prevalence of counterfeiting
    Countries Covered North America, Europe, APAC, South America, MEA

    FAQs

    What was the expected market size of the Anti-Counterfeit Packaging for Food and Beverage Market by 2034?

    The market was expected to be valued at 7.63 billion USD by 2034.

    What is the projected CAGR for the Anti-Counterfeit Packaging for Food and Beverage Market from 2025 to 2034?

    The projected CAGR for the market during this period is 5.5%.

    Which region is expected to hold the largest market share in the Anti-Counterfeit Packaging for Food and Beverage Market by 2034?

    North America is expected to hold the largest market share, valued at 2.5 billion USD by 2034.

    What is the estimated market value of the Anti-Counterfeit Packaging for Food and Beverage Market in Europe for 2034?

    The estimated market value in Europe for 2034 is 2.0 billion USD.

    Who are the key players in the Anti-Counterfeit Packaging for Food and Beverage Market?

    Key players include Phoenix Packaging, Impinj, Zebra Technologies, and Avery Dennison, among others.

    What is the anticipated market value for the RFID technology segment in the Anti-Counterfeit Packaging for Food and Beverage Market by 2034?

    The RFID technology segment is anticipated to reach a market value of 2.0 billion USD by 2034.

    How much is the market for Holography technology valued in 2034?

    The market for Holography technology is valued at 1.6 billion USD by 2034.

    What is the projected market growth for the APAC region in the Anti-Counterfeit Packaging for Food and Beverage Market?

    The APAC region is projected to grow to a market size of 1.6 billion USD by 2034.

    What is the market value for Serialization technology in 2034, and what does it indicate?

    The market value for Serialization technology in 2034 is projected to be 1.0 billion USD, indicating trends in supply chain integrity.

    What is the expected market value of the South America region for the Anti-Counterfeit Packaging for Food and Beverage Market by 2034?

    The expected market value for South America by 2034 is approximately 0.5 billion USD.

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