Research Methodology on Aromatherapy Market
Introduction
Aromatherapy is becoming an increasingly popular form of alternative and holistic healing, with many people deciding to use it as a natural remedy for many of the health and wellness challenges that they face. The primary use of aromatherapy is for the purpose of treating a wide range of physical and mental illnesses, such as anxiety, depression, skin irritations, pain relief, and even reducing insomnia. Aromatherapy is used by many people as a way to introduce essential oils through massage therapy or through inhalation techniques, with the intention of providing some form of therapeutic benefit for the recipient. The increasing popularity of aromatherapy has led to a corresponding increase in research into the efficacy of aromatherapy.
In order to understand the outcomes of aromatherapy, Market Research Future (MRFR) has undertaken research into the aromatherapy market. The primary aim of this research is to investigate the expanding global aromatherapy market and its potential for growth over the next seven years from 2023 to 2030. MRFR has conducted an extensive literature review of the reported industry dynamics, market drivers and restraints, and geographic segmentation. In addition, the research sought to understand the current usage of aromatherapy products and services and understand the economic and health benefits associated with their use of them.
The research methodology employed by MRFR can be broken down into four parts: (i) Literature review (ii) Survey (iii) Secondary Data Collection and Analysis and (iv) Statistical Analysis. This paper provides an overview of the research methodology that MRFR has used to conduct their research on the global aromatherapy market, including the research design, data collection methods and data analysis techniques utilized.
Research Design
In order to research the current status of the global aromatherapy market, MRFR has employed a combination of exploratory and descriptive research designs. Exploratory research is often used when there is limited knowledge or information on the topic of investigation, as it allows the researcher to explore various data sources and come to the fact underlying the research question. In this case, the research is intended to identify both the drivers and restraints in the aromatherapy market and, because of this, an exploratory design was utilized.
Descriptive research is also used in order to quantify the current market size and segmentation of the aromatherapy industry. Descriptive research provides the researcher with the ability to assess the current state of an industry, segmenting it into various categories, and drawing conclusions about current trends and potential future directions.
Data Collection
MRFR collected both primary and secondary data in order to answer the research questions. Primary data is collected through an online survey of the target population, which includes practitioners and users of aromatherapy products and services. The survey includes questions concerning the use and purchase of aromatherapy products, current usage patterns, and economic and health benefits associated with aromatherapy. This survey was distributed through social media and other online forums, with a response rate of 28% over a period of one month.
Secondary data is collected from various sources including industry publications, academic journals, and government publications. This data is used to validate the findings of the primary survey data and to serve as background information in order to better understand the dynamics of the global aromatherapy market.
Data Analysis
The primary and secondary data collected are analyzed using both qualitative and quantitative techniques. Qualitative data is analyzed using thematic analysis, in order to identify themes and key messages from the survey responses. Quantitative data are analyzed using descriptive statistics, in order to understand the differences between respondents in terms of their use and purchase of aromatherapy products and services. In addition, regression analysis is used in order to understand the potential relationship between the primary survey variables and the reported economic and health benefits associated with aromatherapy.
Conclusion
MRFR has used a combination of qualitative and quantitative research methodologies in order to investigate the current state of the global aromatherapy market. The data collection included an online survey and secondary data sources, which were analyzed using thematic analysis and predictive statistics. This comprehensive approach seeks to understand the dynamics of the market, identify its current usage patterns, and quantify the economic and health benefits associated with the use of aromatherapy products and services.
