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    Asia Pacific Probiotics Market

    ID: MRFR/F-B & N/20046-HCR
    128 Pages
    Snehal Singh
    September 2025

    Asia Pacific Probiotics Market Research Report Information By Type (Probiotic Foods (Yogurt, Bakery/Breakfast Cereals, Baby Food and Infant Formula, and Other Probiotic Foods), Probiotic Drinks (Fruit-based Probiotic Drinks and Dairy-based Probiotic Drinks), and Dietary Supplements), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies and Drug Stores, Online Retail Stores, and Other Distribution Channels) –and Asia Pacific Market Forecast Till 2034

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    Asia Pacific Probiotics Market Infographic
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    Asia Pacific Probiotics Market Summary

    As per Market Research Future Analysis, the Asia Pacific Probiotics Market was valued at USD 48.09 Billion in 2024 and is projected to grow from USD 54.63 Billion in 2025 to USD 172.14 Billion by 2034, with a CAGR of 13.6% during the forecast period. The market is driven by increasing health awareness, particularly among millennials, and a rising demand for functional beverages. Probiotic drinks dominate the market, supported by a growing preference for high-fiber diets and organic ingredients. Supermarkets and hypermarkets are the leading distribution channels, capitalizing on the trend towards healthy living.

    Key Market Trends & Highlights

    The Asia Pacific Probiotics Market is experiencing significant growth driven by health trends and innovative product offerings.

    • Market Size in 2024: USD 48.09 Billion
    • Projected Market Size by 2034: USD 172.14 Billion
    • CAGR from 2025 to 2034: 13.6%
    • Probiotic drinks segment dominated the market due to rising consumer awareness.

    Market Size & Forecast

    2024 Market Size USD 48.09 Billion
    2025 Market Size USD 54.63 Billion
    2034 Market Size USD 172.14 Billion

    Major Players

    Nestle SA, Groupe Danone, Danone SA, PepsiCo Inc., Yakult Honsha Co. Ltd, Cell Biotech, Bio-K Plus International, Now Foods, Amway Corp., Anand Milk Union Limited

    Asia Pacific Probiotics Market Trends

    Raising awareness of health is driving the market growth

    Probiotics are becoming increasingly popular among customers of all ages and are a major component of the booming industry for digestive health supplements in the Asia Pacific. The bulk of consumption is seen among millennials because of their heightened knowledge of health and wellness as a result of multi-channel PR campaigns, which have a substantial impact on their consumption habits. Customers in the area are more concerned about preserving their gut flora and gut health due to the rise in health concerns and the early onset of stomach and gut-related issues.

    Since probiotics are the ideal way to treat or avoid these undesirable conditions, there is a sharp rise in demand for these foods and beverages, driving the market CAGR.

    Along with other social media channels, the company's online retail store sells all of its products. Over the course of the projection period, the market's expansion is anticipated to be further aided by such advancements and the diversity of products being supplied in the region. Thus, result in driving the Asia Pacific Probiotics market revenue.

    Market Segment Insights

    Segment Insights

    Probiotics Type Insights

    The Asia Pacific Probiotics market segmentation, based on type, includes Probiotic Foods (Yogurt, Bakery/Breakfast Cereals, Baby Food and Infant Formula, and Other Probiotic Foods), Probiotic Drinks (Fruit-based Probiotic Drinks and Dairy-based Probiotic Drinks), and Dietary Supplements. The probiotic drinks segment dominated the market. Liquid prebiotic demand is expected to rise in response to growing consumer awareness of the benefits of a balanced, high-fiber diet and the growing desire for organically derived functional ingredients.

    Additionally, it is anticipated that the liquid's lower price than the powder or crystal form will draw in more customers, supporting the growth of the liquid-based prebiotics market.

    Figure 1: Asia Pacific Probiotics Market, by Type, 2023 & 2032 (USD Billion)

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    Probiotics Distribution Channel Insights

    The Asia Pacific Probiotics market segmentation, based on Distribution Channel, includes Supermarkets/Hypermarkets, Convenience Stores, Pharmacies and Drug Stores, Online Retail Stores, and Other Distribution Channels. The supermarkets/hypermarkets category generated the most income. Probiotic producers could have excellent growth possibilities in the upcoming years due to the increase of supermarkets and hypermarkets, particularly in Asia Pacific. For products that have nutritional advantages, consumers are willing to frequent stores and pay higher prices. Young people throughout are drawn to supermarket shopping due to the growing popularity of healthy living despite the cost of groceries.

    Asia Pacific Probiotics Country Insights

    Due to the increased demand for high-fiber food and beverage products in China, the market is anticipated to rise steadily over the next years. Additionally, the country's customers may become more interested in health supplements as a result of the rising rates of ailments brought on by poor lifestyles. In the upcoming years, these issues will probably make it more difficult for prebiotics to gain traction in the Chinese market. Over the coming years, Japan's prebiotics market is expected to develop due to the country's growing health consciousness and rising demand for functional foods.

    Prebiotic demand is expected to rise in the upcoming years due to a number of factors, including the increased prevalence of various health diseases like diabetes, gastrointestinal issues, obesity, and others, which are changing consumer preferences to include goods with significant health advantages.

    Figure 2: ASIA PACIFIC PROBIOTICS MARKET SHARE BY REGION 2023 & 2032 (USD Billion)

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    Get more detailed insights about Asia Pacific Probiotics Market Research Report—Forecast till 2034

    Key Players and Competitive Insights

    Leading market players are putting a lot of money into R&D to expand their product lines, which will help the probiotics industry keep growing. In addition, market players are engaging in a range of calculated initiatives to increase their presence, with important market developments involving the introduction of new products, contracts, M&A transactions, increased investment, and cooperation with other enterprises. To grow and endure in an increasingly cutthroat and dynamic market, the Probiotics industry must offer cost-effective items.

    Major players in the Probiotics market are engaging in research and development activities in an effort to boost market demand, including Nestle SA, Groupe Danone, Danone SA, PepsiCo Inc., Yakult Honsha Co. Ltd, Cell Biotech, Bio-K Plus International, Now Foods, Amway Corp., and Anand Milk Union Limited.

    Key Companies in the Asia Pacific Probiotics Market market include

    Industry Developments

    September 2022: China's offline retail industry saw the introduction of two new probiotic drinks by Nestle Health Science's Garden of Life brand, which are aimed at promoting immune system health and growth in children.

    January 2022: Chinese consumers are the target market for gniu's Youyi C, a probiotic solid drink that was just introduced. According to the company, Bifidobacterium lactis V9, Lactobacillus plantarum Lp-6, and Lactobacillus paracasei PC-01, three Chinese proprietary star bacteria, were introduced to the drink "Daily Health."

    March 2021: COSTA partnered with NZMP, an ingredient and solution brand owned by the well-known dairy company Fonterra, to officially debut the peach probiotic latte, or probiotic coffee, in all 200 of its Chinese outlets.

    Market Segmentation

    Probiotics Type Outlook

    • Yogurt
    • Bakery/Breakfast Cereals
    • Baby Food and Infant Formula
    • Other Probiotic Foods

    Probiotics Regional Outlook

    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Indonesia
    • Thailand
    • Vietnam
    • Malaysia
    • Singapore
    • Rest of Asia-Pacific

    Probiotics Distribution Channel Outlook

    • Supermarkets/Hypermarkets
    • Convenience Stores
    • Pharmacies and Drug Stores
    • Online Retail Stores
    • Other Distribution Channels

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 USD 48.09 Billion
    Market Size 2025 USD 54.63 Billion
    Market Size 2034 USD 172.14 Billion
    Compound Annual Growth Rate (CAGR) 13.6% (2025-2034)
    Base Year 2024
    Market Forecast Period 2025-2034
    Historical Data 2019-2023
    Market Forecast Units Value (USD Billion)
    Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
    Segments Covered Type, Distribution Channel, and Region
    Region Covered Asia Pacific
    Countries Covered China, Japan, India, Australia, South Korea, Indonesia, Thailand, Vietnam, Malaysia, Singapore, and Rest of Asia-Pacific
    Key Companies Profiled Nestle SA, Groupe Danone, Danone SA, PepsiCo Inc., Yakult Honsha Co. Ltd, Cell Biotech, Bio-K Plus International, Now Foods, Amway Corp., and Anand Milk Union Limited
    Key Market Opportunities The increasing development of probiotic supplements, as evidenced by several manufacturers' production of chewable tablets
    Key Market Dynamics  Increasing levels of discretionary income in some Asia-Pacific nations Government policies that encourage the use of probiotics in the food and beverage sector are supportive.

    FAQs

    How big of a market is probiotics?

    In 2025, the probiotics market in Asia Pacific was estimated to be worth USD 42.33 billion.

    How quickly is the probiotics market expanding?

    From 2025 to 2034, the market is expected to expand at a compound annual growth rate (CAGR) of 13.6%.

    Who are the leading companies in the probiotics industry?

    Nestle SA, Groupe Danone, Danone SA, PepsiCo Inc., Yakult Honsha Co. Ltd., Cell Biotech, Bio-K Plus International, Now Foods, Amway Corp., and Anand Milk Union Limited are the major companies in the market

    What kind dominated the probiotics industry?

    In 2025, the market was dominated by the Probiotic Drinks category.

    In the probiotics market, which distribution channel held the biggest market share?

    The market share leader was the Supermarkets/Hypermarkets category.

    Asia Pacific Probiotics Market Research Report—Forecast till 2034 Infographic
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