Augmented Reality Virtual Reality Market Trends

ID: MRFR/ICT/5419-CR

200 Pages

Aarti Dhapte

July 2019

Augmented Reality and Virtual Reality (ARVR) Market Research Report By Application (Gaming, Healthcare, Education, Retail, Real Estate), By Device Type (Head-Mounted Displays, Smart Glasses, Handheld Devices, Projectors, Display Walls), By Technology (Augmented Reality, Virtual Reality, Mixed Reality), By End Use (Consumer, Commercial, Industrial) and By Regional (North America, Europe, South A...

Augmented Reality Virtual Reality Market Infographic

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Market Trends

Key Emerging Trends in the Augmented Reality Virtual Reality Market

Transforming Entertainment: The Rise of Head-Mounted Displays (HMDs) in Gaming

The gaming landscape has undergone a revolutionary transformation propelled by advancements in technology, particularly the development of head-mounted displays (HMDs). HMDs, wearable computer displays worn on the head, have become integral to the entertainment and gaming sectors, offering users an immersive experience that transcends traditional gaming boundaries.

The evolution of the gaming industry has been marked by a series of technological shifts, progressing from arcade games to the current era of computer and mobile gaming. This technological journey has given rise to various components and innovations, with virtual reality (VR) emerging as a pivotal force in reshaping the gaming experience. At the forefront of this VR revolution are head-mounted displays, exemplified by Oculus Rift, a product of Oculus VR, a subsidiary of Facebook, Inc.

Oculus Rift, considered a trailblazer in HMD technology, has played a crucial role in driving the adoption of immersive virtual experiences in the gaming industry. As gaming enthusiasts embrace VR technology, HMDs have become a gateway to virtual worlds, allowing users to not just play games but to live and experience them in a way that was once only conceivable in science fiction.

The key advantage of HMDs lies in their ability to track the motion and orientation of the user's head. This feature is a game-changer, enabling users to engage with virtual environments by simply moving their heads, creating a level of interactivity and realism previously unimaginable. Game developers, recognizing the unique benefits of HMDs, have increasingly embraced this technology as a primary means of delivering immersive gaming experiences.

One notable aspect driving the adoption of HMD technology is its standalone nature. Unlike some other immersive technologies that may require additional hardware for control, HMDs offer a compact and lightweight solution that requires minimal setup. This simplicity, combined with the immersive potential, has positioned HMDs as a preferred choice for gaming and entertainment applications worldwide. The gaming industry's evolution has not been confined to HMDs alone; it has also witnessed advancements in control and display technologies. The integration of augmented reality (AR), virtual reality (VR), and mixed reality into gaming experiences has expanded the possibilities for gamers. The immersive nature of HMDs, in particular, has played a pivotal role in delivering captivating and engaging gaming environments.

In recent years, the gaming industry has embraced virtual reality and augmented reality, propelling advancements in head-mounted display technology. This synergy between immersive technologies and HMDs has given rise to experiences that blur the lines between the real and virtual worlds. As technology continues to progress, further upgrades in immersive technology-based head-mounted displays are anticipated, promising even more groundbreaking developments in the gaming sector.

Looking ahead, the trajectory of gaming experiences is poised for continuous innovation and expansion, with HMDs playing a central role in shaping the future of entertainment. The gaming industry is on a trajectory where virtual reality is not just a technological novelty but a fundamental element of the gaming experience, and HMDs are the vessels through which this transformation unfolds. As technology continues to advance, the immersive potential of HMDs is expected to drive new dimensions of engagement, making virtual reality an integral part of the gaming landscape.

Market Highlights

Author

Aarti Dhapte

Team Lead - Research

She holds an experience of about 6+ years in Market Research and Business Consulting, working under the spectrum of Information Communication Technology, Telecommunications and Semiconductor domains. Aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. Her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

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FAQs

What was the market size of the Augmented Reality and Virtual Reality (ARVR) Market in 2024?

The Augmented Reality and Virtual Reality (ARVR) Market was valued at 44.68 billion USD in 2024.

What will be the market size of the Augmented Reality and Virtual Reality (ARVR) Market by 2035?

By 2035, the market is projected to reach a valuation of 300.0 billion USD.

What is the expected compound annual growth rate (CAGR) of the Augmented Reality and Virtual Reality (ARVR) Market from 2025 to 2035?

The market is expected to grow at a CAGR of 18.9% during the forecast period from 2025 to 2035.

Which region is anticipated to dominate the Augmented Reality and Virtual Reality (ARVR) Market by 2035?

North America is expected to have the largest market share, valued at 120.0 billion USD by 2035.

What is the expected market value for the Gaming application segment in 2035?

The Gaming segment of the Augmented Reality and Virtual Reality (ARVR) Market is projected to reach 90.0 billion USD by 2035.

How much is the Healthcare application segment valued at in 2024?

In 2024, the Healthcare application segment is valued at 10.0 billion USD.

What are some major players in the Augmented Reality and Virtual Reality (ARVR) Market?

Key players in the market include Valve Corporation, Meta Platforms, Samsung Electronics, and Microsoft, among others.

What is the estimated market value for the Retail application segment by 2035?

The Retail application segment is projected to be valued at 50.0 billion USD by 2035.

What was the market size for Europe in 2024?

In 2024, the market for Europe was valued at 12.0 billion USD.

What is the expected market value for the Real Estate application segment in 2035?

By 2035, the Real Estate application segment is projected to be valued at 30.0 billion USD.

1. Market Overview

2. Market Trends

3. Market Segment Insights

4. Key Players and Competitive Insights

5. Industry Developments

6. Market Segmentation

7. Report Scope

8. Market Highlights

9. FAQs

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Market Summary

As per MRFR analysis, the Augmented Reality and Virtual Reality (ARVR) Market Size was estimated at 44.68 USD Billion in 2024. The ARVR industry is projected to grow from 53.12 USD Billion in 2025 to 299.99 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 18.9 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Augmented Reality and Virtual Reality (ARVR) market is experiencing robust growth driven by technological advancements and increasing demand for immersive experiences.

The North American region remains the largest market for ARVR technologies, showcasing a strong demand across various sectors.
The Asia-Pacific region is emerging as the fastest-growing market, fueled by rapid technological adoption and investment in ARVR solutions.
The gaming segment continues to dominate the market, while healthcare applications are witnessing the fastest growth due to their innovative uses in training and patient care.
Technological advancements in ARVR devices and rising demand for immersive experiences are key drivers propelling market expansion.

Augmented Reality Virtual Reality Market

CAGR

18.9%

Market Size & Forecast

2024 Market Size	44.68 (USD Billion)
2035 Market Size	299.99 (USD Billion)
CAGR (2025 - 2035)	18.9%
Largest Regional Market Share in 2024	North America

Major Players

Meta Platforms (US), Microsoft (US), Apple (US), Google (US), Sony (JP), NVIDIA (US), Samsung (KR), HTC (TW), Qualcomm (US)

Market Trends

The Augmented Reality and Virtual Reality (ARVR) Market is currently experiencing a transformative phase, characterized by rapid advancements in technology and increasing adoption across various sectors. Industries such as healthcare, education, and entertainment are integrating AR and VR solutions to enhance user experiences and improve operational efficiency. This integration appears to be driven by the growing demand for immersive experiences, which could potentially reshape how consumers interact with digital content. Furthermore, the proliferation of mobile devices and advancements in hardware are likely to facilitate broader access to AR and VR applications, making these technologies more mainstream. In addition, the Augmented Reality and Virtual Reality (ARVR) Market is witnessing a surge in investment from both private and public sectors, indicating a strong belief in the future potential of these technologies. Companies are increasingly focusing on developing innovative applications that cater to diverse consumer needs, which may lead to the emergence of new business models. As the market evolves, it seems that collaboration between technology providers and end-users will be crucial in driving the next wave of growth, ensuring that solutions are tailored to meet specific demands and preferences. This collaborative approach could foster a more robust ecosystem, ultimately benefiting all stakeholders involved.

Increased Adoption in Education

The integration of Augmented Reality and Virtual Reality (ARVR) technologies in educational settings is becoming more prevalent. Institutions are exploring these tools to create engaging learning environments that enhance student participation and retention. By providing immersive experiences, AR and VR can facilitate complex concepts, making them more accessible to learners.

Expansion in Healthcare Applications

The healthcare sector is increasingly leveraging AR and VR for training, surgical simulations, and patient treatment. These technologies offer innovative solutions that improve medical training and enhance patient care. The potential for AR and VR to visualize complex medical data and procedures suggests a promising future for their application in this field.

Growth of Remote Collaboration Tools

As remote work becomes more common, the demand for AR and VR solutions that facilitate collaboration is rising. These technologies enable teams to interact in virtual environments, enhancing communication and productivity. The ability to simulate real-world scenarios in a virtual space may redefine how organizations approach teamwork and project management.

The Global Augmented Reality and Virtual Reality market is poised for transformative growth, driven by advancements in technology and increasing applications across various sectors, including education, healthcare, and entertainment.

U.S. Department of Commerce

Augmented Reality Virtual Reality Market Market Drivers

Increased Investment in ARVR Startups

Investment in the Augmented Reality and Virtual Reality (ARVR) Market is witnessing a notable increase, as venture capitalists and tech giants recognize the potential of ARVR technologies. In recent years, funding for ARVR startups has surged, with billions of dollars allocated to innovative companies developing cutting-edge applications. This influx of capital is likely to accelerate the pace of innovation, leading to the emergence of new products and services that cater to diverse consumer needs. The growing interest from investors suggests a strong belief in the long-term viability of ARVR technologies, which could further stimulate market growth and encourage the development of more sophisticated ARVR solutions.

Rising Demand for Immersive Experiences

Consumer demand for immersive experiences is a significant driver in the Augmented Reality and Virtual Reality (ARVR) Market. As individuals seek more engaging and interactive content, businesses are increasingly adopting ARVR technologies to enhance customer experiences. This trend is particularly evident in sectors such as retail, where AR applications allow customers to visualize products in their environment before making a purchase. Market data indicates that the ARVR market is expected to grow at a compound annual growth rate of over 30 percent in the coming years, reflecting the increasing consumer appetite for immersive experiences that ARVR technologies can provide.

Technological Advancements in ARVR Devices

The Augmented Reality and Virtual Reality (ARVR) Market is experiencing a surge in technological advancements, particularly in hardware and software. Innovations such as improved display technologies, enhanced processing power, and more sophisticated sensors are driving the development of ARVR devices. For instance, the introduction of lightweight headsets with higher resolution displays has made immersive experiences more accessible. According to recent data, the market for ARVR devices is projected to reach a valuation of over 200 billion dollars by 2025, indicating a robust growth trajectory. These advancements not only enhance user experience but also expand the potential applications of ARVR across various sectors, including gaming, education, and training.

Expansion of ARVR in Entertainment and Gaming

The entertainment and gaming sectors are pivotal in driving the growth of the Augmented Reality and Virtual Reality (ARVR) Market. With the increasing popularity of immersive gaming experiences, developers are investing heavily in ARVR technologies to create captivating content. The rise of multiplayer ARVR games and interactive storytelling is attracting a broader audience, thereby expanding the market. Recent estimates suggest that the gaming segment alone could account for a substantial portion of the overall ARVR market revenue, highlighting its significance. As technology continues to evolve, the potential for innovative gaming experiences will likely further propel the growth of the ARVR market.

Integration of ARVR in Training and Simulation

The integration of Augmented Reality and Virtual Reality (ARVR) technologies in training and simulation is transforming the way organizations approach employee development. Industries such as aviation, healthcare, and manufacturing are leveraging ARVR to create realistic training environments that enhance learning outcomes. For example, ARVR simulations allow trainees to practice complex procedures in a safe and controlled setting, reducing the risk of errors in real-world applications. The Augmented Reality and Virtual Reality (ARVR) Market is likely to benefit from this trend, as more companies recognize the effectiveness of ARVR in improving training efficiency and effectiveness, potentially leading to a more skilled workforce.

Market Segment Insights

By Application: Gaming (Largest) vs. Healthcare (Fastest-Growing)

The Augmented Reality and Virtual Reality (ARVR) market is marked by diverse applications, with gaming leading the charge as the largest segment. Gaming applications leverage AR and VR technologies to enhance user experiences, drawing a considerable share of market interest and investment. Following closely, healthcare is emerging as a significant player in this space, incorporating AR and VR for training, surgical simulations, and patient treatment, thereby capturing attention from investors and stakeholders alike.

Gaming (Dominant) vs. Healthcare (Emerging)

The gaming segment in the ARVR market stands as the dominant force, providing immersive experiences that engage users and redefine entertainment. This segment capitalizes on advancements in technology to offer high-quality graphics and interactive gameplay that captivate audiences globally. Conversely, the healthcare sector is rapidly emerging, harnessing AR and VR to revolutionize medical training and patient care. This application enhances realism in simulations and promotes better learning outcomes for medical professionals, posing a disruptive potential in traditional healthcare practices. The growing acceptance of digital tools in healthcare and a drive towards innovative patient treatment solutions contribute to its accelerated growth.

By Device Type: Head-Mounted Displays (Largest) vs. Smart Glasses (Fastest-Growing)

The Augmented Reality and Virtual Reality (ARVR) market is primarily dominated by Head-Mounted Displays (HMDs), which currently capture the largest share due to their widespread adoption in gaming, training, and simulation applications. Smart Glasses, while still gaining traction, have emerged as the fastest-growing segment as they cater to enterprise solutions, enhancing productivity in industries such as healthcare, logistics, and remote assistance. As organizations increasingly integrate AR and VR technologies into their workflows, the interest in these devices continues to expand significantly.

HMDs (Dominant) vs. Smart Glasses (Emerging)

Head-Mounted Displays (HMDs) remain the dominant force in the ARVR device market, primarily due to their immersive experiences and broader application range in entertainment and training. Their technological advancements, including improved graphics and reduced latency, enhance their appeal to consumers and businesses alike. Conversely, Smart Glasses are emerging rapidly, characterized by their lightweight design and hands-free capabilities, making them popular for industrial use cases and hands-on tasks. As organizations recognize their potential to improve workflow efficiency, Smart Glasses are becoming an essential tool for skilled trades and field operations, indicating a notable shift towards more functional, wearable technologies.

By Technology: Augmented Reality (Largest) vs. Virtual Reality (Fastest-Growing)

In the Augmented Reality and Virtual Reality (ARVR) Market, Augmented Reality (AR) holds the largest share among the technology segments, as it is widely adopted across several industries. Industries such as retail, healthcare, and education leverage AR to enhance user experiences, driving its popularity among users and businesses alike. Meanwhile, Virtual Reality (VR) has emerged as the fastest-growing segment, capturing the attention of gamers, educators, and corporate trainers looking for immersive experiences that VR technology uniquely enables.

Technology: Augmented Reality (Dominant) vs. Virtual Reality (Emerging)

Augmented Reality (AR) remains a dominant force in the ARVR market due to its versatility and broad applications across various sectors. It enhances the real world by overlaying digital information, which appeals significantly to consumers and businesses alike. In contrast, Virtual Reality (VR) is positioned as an emerging technology rapidly gaining traction, primarily driven by advancements in hardware and software that provide increasingly immersive experiences. VR is becoming essential in gaming and training programs, aimed at fostering experiential learning and enhancing entertainment value. As both technologies evolve, their roles in enhancing user interaction and engagement in diverse applications will continue to expand.

By End Use: Consumer (Largest) vs. Commercial (Fastest-Growing)

The Augmented Reality and Virtual Reality (ARVR) Market is increasingly shaped by distinct end-use segments, predominantly the consumer segment, which commands the largest share in market distribution. This segment encompasses gaming, entertainment, and personal use, making it a key driver of technological adoption. In contrast, the commercial segment, focusing on applications like training, marketing, and product visualization, demonstrates rapid growth, indicating a shift towards broader industry applications and increasing integration of ARVR technologies across various business sectors.

Consumer (Dominant) vs. Commercial (Emerging)

The consumer segment in the ARVR market is characterized by user-friendly applications that cater to entertainment and leisure activities, making it dominant in market presence. Products like gaming headsets and mobile AR applications are widely adopted, driven by a growing demand for immersive experiences. On the other hand, the commercial segment is rapidly emerging, with businesses recognizing the potential of ARVR for enhancing customer engagement and streamlining operations. Industries such as retail, training, and real estate are leveraging ARVR solutions for training simulations, virtual tours, and product showcases, positioning this segment as a critical area for growth and innovation.

Get more detailed insights about Augmented Reality and Virtual Reality (ARVR) Market Research Report - Global Forecast to 2035

Regional Insights

The Augmented Reality and Virtual Reality (ARVR) Market exhibits substantial growth within its regional segmentation, projected to be valued at 44.68 USD Billion in 2024 and increasing significantly by 2035. North America holds a majority with a valuation of 18.5 USD Billion in 2024, expected to reach 120.0 USD Billion by 2035, fueled by advanced technological adoption and significant investment in ARVR applications across various sectors.

Europe follows closely, valued at 12.0 USD Billion in 2024 and anticipated to grow to 80.0 USD Billion, driven by an increasing number of startups and corporate ventures in immersive technologies.Asia Pacific, with 9.0 USD Billion in 2024 and a valuation of 70.0 USD Billion in 2035, showcases a rapid adoption rate in industries like gaming and education, highlighting its importance in the global landscape.

South America and the Middle East and Africa represent emerging markets, valued at 2.5 USD Billion and 2.68 USD Billion, respectively, in 2024, with anticipated growth to 10.0 USD Billion and 20.0 USD Billion by 2035. These regions are gradually recognizing the potential of ARVR technologies, influenced by an increase in digitalization and mobile device penetration, thus creating significant opportunities for stakeholders.

Augmented Reality and Virtual Reality (ARVR) Market Regional Insights

Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

Key Players and Competitive Insights

The competitive landscape of the Augmented Reality and Virtual Reality (ARVR) Market is rapidly evolving, characterized by the emergence of innovative technologies and an increasing number of industry players. This market has gained significant traction due to advancements in hardware, software, and user experience, leading to a proliferation of applications across various sectors, including gaming, healthcare, education, and retail. As companies strive to differentiate themselves, strategic partnerships, technological advancements, and consumer engagement efforts are paramount. The integration of AR and VR in everyday applications is opening new avenues for stakeholders, making the market increasingly competitive.

In this vibrant environment, understanding the capabilities and strategies of leading players becomes essential for businesses aiming to secure a foothold in this dynamic market.Valve Corporation, a prominent player in the Augmented Reality and Virtual Reality (ARVR) Market, has established itself through a strong commitment to innovation and quality. The company is renowned for its SteamVR platform, which serves as a robust ecosystem for developers and users alike. Valve’s strengths lie in its immersive gaming experiences and its ability to create compelling virtual environments that resonate with consumers.

The company’s pioneering work in virtual reality technology, including the development of the HTC Vive, has significantly influenced the industry. Furthermore, Valve’s active engagement in community feedback and developer support allows it to maintain a competitive edge, continuously refining its products to meet the evolving demands of the market. This proactive approach has solidified Valve Corporation's position as a key player in the ARVR space on a global scale.Meta Platforms, formerly known as Facebook, has made substantial strides in the Augmented Reality and Virtual Reality (ARVR) Market with its extensive portfolio of products and services.

This includes the Oculus VR headset series, which offers a suite of immersive experiences tailored for gaming, social interaction, and educational purposes. Meta's focus on creating a metaverse, where users can connect and interact in virtual spaces, underscores its commitment to revolutionizing the way people engage with technology. The company has strategically positioned itself through various mergers and acquisitions, enhancing its capabilities in both AR and VR. By integrating advanced technologies and visionary concepts, Meta Platforms has cultivated a strong market presence.

Its substantial investment in research and development, coupled with its expansive community of developers and users, enables the company to stay at the forefront of the ARVR market globally.

Key Companies in the Augmented Reality Virtual Reality Market market include

Industry Developments

The Augmented Reality and Virtual Reality (ARVR) Market has observed significant developments recently. In October 2023, Meta Platforms announced advancements in its AR platform, aiming to enhance user engagement through immersive experiences, while Microsoft launched an updated version of its HoloLens, enhancing mixed reality applications in enterprise settings. Moreover, Samsung Electronics is making strides in AR wearable technology, showcasing prototypes that are set to revolutionize the consumer market.

In terms of mergers and acquisitions, Google's acquisition of a prominent AR development firm in September 2023 signifies a strategic move to bolster its AR capabilities, further supported by widespread industry acknowledgment. Nvidia continues to see growth in its market valuation due to its powerful graphics processing units, which are crucial for AR and VR applications. The overall ARVR market is predicted to expand significantly, with various companies like Unity Technologies and Adobe Systems making strides in software development to meet increasing demand for immersive technologies.

Over the last few years, key milestones included Sony's launch of the PlayStation VR2 in February 2023, highlighting the industry's momentum and commitment to enhancing user experiences in virtual environments.

Future Outlook

Augmented Reality Virtual Reality Market Future Outlook

The Global Augmented Reality and Virtual Reality (ARVR) Market is projected to grow at an 18.9% CAGR from 2024 to 2035, driven by technological advancements and increasing consumer demand.

New opportunities lie in:

Develop immersive training solutions for enterprises leveraging ARVR technologies. Create AR applications for retail to enhance customer engagement and experience. Invest in ARVR hardware innovations to improve accessibility and affordability.

By 2035, the ARVR market is expected to be a dominant force in technology, reshaping various industries.

Market Segmentation

Augmented Reality and Virtual Reality (ARVR) Market End Use Outlook

Consumer
Commercial
Industrial

Augmented Reality and Virtual Reality (ARVR) Market Regional Outlook

North America
Europe
South America
Asia Pacific
Middle East and Africa

Augmented Reality and Virtual Reality (ARVR) Market Technology Outlook

Augmented Reality
Virtual Reality
Mixed Reality

Augmented Reality and Virtual Reality (ARVR) Market Application Outlook

Gaming
Healthcare
Education
Retail
Real Estate

Augmented Reality and Virtual Reality (ARVR) Market Device Type Outlook

Head-Mounted Displays
Smart Glasses
Handheld Devices
Projectors
Display Walls

Report Scope

Report Attribute/Metric	Details
Market Size 2023	37.57(USD Billion)
Market Size 2024	44.68(USD Billion)
Market Size 2035	300.0(USD Billion)
Compound Annual Growth Rate (CAGR)	18.9% (2025 - 2035)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year	2024
Market Forecast Period	2025 - 2035
Historical Data	2019 - 2024
Market Forecast Units	USD Billion
Key Companies Profiled	Valve Corporation, Meta Platforms, Samsung Electronics, Microsoft, Sony, Nvidia, Magic Leap, Unity Technologies, Google, Apple, HTC, Adobe Systems, Snap Inc., Pimax, Oculus
Segments Covered	Application, Device Type, Technology, End Use, Regional
Key Market Opportunities	Enterprise training and simulation, Healthcare visualization and therapy, Enhanced gaming experiences, Retail virtual try-ons, Remote collaboration tools
Key Market Dynamics	Technological advancements, Increasing consumer adoption, Rising applications across industries, Growing investment and funding, Enhanced user experiences
Countries Covered	North America, Europe, APAC, South America, MEA

Market Highlights

Author

Aarti Dhapte

Team Lead - Research

She holds an experience of about 6+ years in market research and business consulting, working under the spectrum of information communication technology, telecommunications and semiconductor domains. aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

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