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Automotive Alloy Wheel Market Share

ID: MRFR//2629-HCR | 110 Pages | Author: Sejal Akre| November 2024

People want lighter and more stylish wheels for their cars, so market share, which shows how well a company is doing compared to its competitors, is very important. One common strategy is uniqueness, in which companies try to make their alloy wheels stand out by using new technologies, styles, or features that no one else has. Some things that make a brand stand out are new materials, patterns that are hard to understand, or secret ways of making things. Businesses try to get people from a certain group who value uniqueness by giving them something new.
Positioning methods for market share rely on how well you sell and build your business. Businesses spend cash to make their brands look good. They do this by getting people to know about and like their business through ads, social media, and other marketing activities. People may buy different things if they think a brand is well-known for its quality, reliability, and style. This can help the brand get a bigger part of the market.
Another good way to get into the market is to be the company that makes steel wheels faster and cheaper than all of its competitors. Because of this, they can set fair prices, which could help them get more people who care about price. But when it comes to car metal wheels, it's hard to get to the top of the cost rankings because companies have to stick to quality standards and make sure their products work well and last a long time.
To sum up, the Automotive Alloy Wheel business is very tough, so companies have to use a lot of different strategies to stay ahead. There are many ways for businesses to get and keep people in a crowded market. Some of these are differentiation, segmentation, cost leadership, innovation, effective marketing, and partnerships. To be good at market share placement, you need to know a lot about what your customers want, care about quality, and keep an eye out for business changes and new trends.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2021
Historical Data 2018 & 2020
Forecast Period 2022-2030
Growth Rate 9.99% (2022-2030)

Automotive Alloy Wheel Market Overview:


Automotive Alloy Wheel Market Size was valued at USD 18.22 Billion in 2023. The Global Automotive Alloy Wheel industry is projected to grow from USD 19.97 Billion in 2024 to USD 41.69 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 9.63% during the forecast period (2024 - 2032). Increasing demand for lightweight wheels and growing production and sales of electric vehicles are the key market drivers enhancing market growth.


Automotive Alloy Wheel Market


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Automotive Alloy Wheel Market Trends




  • Increasing demand for lightweight wheels to boost the market growth




The demand for lighter and stronger wheels in the automotive industry is driving the growth of the automotive alloy wheel market. The use of alloy wheels helps to reduce the overall weight of vehicles, thereby improving fuel efficiency and performance. Additionally, alloy wheels offer improved durability and aesthetics, making them a popular choice among vehicle owners.


An automotive alloy wheel is a type of wheel made from an alloy of aluminum or magnesium, which is used on various types of vehicles such as cars, SUVs, and trucks. They are lighter than steel wheels and offer improved performance, handling, and fuel efficiency, as well as enhanced durability and aesthetics. The growing production and sales of electric vehicles are one of the key factors driving the automotive alloy wheel market. As electric vehicles require lighter components to improve their range and efficiency, the demand for lightweight alloy wheels is increasing. Additionally, the use of alloy wheels helps to improve the performance and handling of electric vehicles, making them a popular choice among manufacturers and consumers. The growth of the electric vehicle market is therefore driving the demand for automotive alloy wheels. Therefore, such factors related to Automotive Alloy Wheel have enhanced the Automotive Alloy Wheel market CAGR across the globe in recent years.


Automotive Alloy Wheel Market Segment Insights


Automotive Alloy Wheel Finishing Type Insights


The Automotive Alloy Wheel market segmentation, based on Finishing type, includes Polished Alloy Wheels, Two-toned Alloy Wheels, and Others. The two-toned alloy wheel segment held the majority share 2021 of the Automotive Alloy Wheel market revenue. The growing demand for stylish and high-performance alloy wheels among vehicle owners. The use of two-tone finishes provides a unique and attractive look to alloy wheels, making them a popular choice among consumers. The other segments, such as polished alloy wheels, also offer a high level of performance and durability, but the two-toned segment is currently the market leader.


Automotive Alloy Wheel Wheel Type Insights


The Automotive Alloy Wheel market segmentation, based on Wheel type, includes Compact-Size, Mid-Size, and Full-Size. The compact-size segment held the majority share 2021 of the Automotive Alloy Wheel market revenue. The compact-size segment, which refers to wheels with a diameter of 16 inches or less, held the majority share of the market in 2021. This is largely due to the popularity of compact vehicles, such as hatchbacks and subcompact cars, which use smaller and lighter wheels to improve fuel efficiency and performance. Additionally, compact-size wheels are often more affordable than larger wheels, making them a popular choice among cost-conscious consumers.


Automotive Alloy Wheel Vehicle Type Insights


Based on Vehicle Type, the Automotive Alloy Wheel market segmentation includes Passenger Cars and Commercial vehicles. The passenger car segment dominated the market in 2021 and is expected to continue its dominance in the coming years, due to the growing demand for lightweight and high-performance wheels among vehicle owners. The use of alloy wheels on passenger cars helps to improve fuel efficiency, handling, and performance, making them a popular choice among consumers. These all factors for Automotive Alloy Wheel positively impact the market growth.


Figure 2: Automotive Alloy Wheel Market, by Vehicle Type, 2024 & 2030 (USD Billion)


Automotive Alloy Wheel Market, by Vehicle Type, 2024 & 2030


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Automotive Alloy Wheel Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The Asia-Pacific region is anticipated to hold the largest share in the automotive alloy wheel market. The region's large and rapidly growing automotive market, coupled with the increasing demand for high-performance and lightweight wheels, is driving the growth of the market in Asia-Pacific. Additionally, the growing demand for vehicles in emerging economies, such as China and India, is further driving the growth of the alloy wheel market in the region. The presence of major automakers and suppliers in the region, as well as the availability of low-cost labor and raw materials, is also supporting market growth in Asia-Pacific.


Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil


Figure 3: Automotive Alloy Wheel Market Share By Region 2024 (%)

Automotive Alloy Wheel Market Share By Region 2024


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe’s Automotive Alloy Wheel market accounts for the third-largest market share. The automotive alloy wheel market in Europe is growing due to the growing demand for environment-friendly vehicles and the ongoing industrialization across the region. The increasing demand for fuel-efficient and lightweight vehicles in Europe is driving the demand for lightweight alloy wheels, as they help to improve the efficiency and performance of vehicles. Additionally, the growing popularity of electric vehicles in the region is also driving the demand for alloy wheels, as these vehicles require lighter components to improve their range and efficiency. The presence of major automakers and suppliers in Europe, as well as the growing popularity of luxury and high-performance vehicles, is also supporting market growth in the region. Overall, the growing demand for environment-friendly vehicles and the ongoing industrialization in Europe is driving the growth of the automotive alloy wheel market in the region. Further, the Germany Automotive Alloy Wheel market held the largest market share, and the UK Automotive Alloy Wheel market was the fastest-growing market in the European region.


The North American, Automotive Alloy Wheel market, is expected to grow at the fastest CAGR from 2024 to 2030. The region's growing automotive industry, coupled with the increasing demand for high-performance and lightweight wheels, is driving the growth of the market in North America. Additionally, the presence of major automakers and suppliers in the region, as well as the growing popularity of sport utility vehicles (SUVs) and light trucks, is also supporting market growth in North America. The increasing focus on vehicle aesthetics and the growing demand for larger and more stylish wheels is also driving the demand for alloy wheels in the region. As a result, North America is expected to register substantial growth over the forecast period in the automotive alloy wheel market. Moreover, the U.S. Automotive Alloy Wheel market held the largest market share, and the Canada Automotive Alloy Wheel market was the fastest-growing market in the North America region.


Automotive Alloy Wheel Key Market Players & Competitive Insights


Major market players are spending a lot of money on R&D to increase their product lines, which will help the Automotive Alloy Wheel market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Automotive Alloy Wheel industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.


The major market players are investing a lot of money in R&D to expand their product lines, which will spur further market growth for Automotive Alloy Wheel. With significant market development like new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their presence. To grow and thrive in a market climate that is becoming more competitive and growing, competitors in the Automotive Alloy Wheel industry must offer affordable products.


Manufacturing locally to cut operating costs is one of the main business tactics manufacturers use in the Automotive Alloy Wheel industry to benefit customers and expand the market sector. The Automotive Alloy Wheel market has recently given medicine some of the most important advantages. Major hair care product market players, including Euromax Wheel, MHT Luxury Wheels, Status Wheels, Inc, Wheel Pros, LLC, Fuel Off-Road Wheels, SOTA Offroad, Enkei Wheels India Ltd, Ronal AG, Uniwheels, and BBS Kraftfahrzeugtechnik AG, and others, are attempting to increase market demand by funding R&D initiatives.


Euromax Wheel is a manufacturer of high-quality alloy wheels for passenger cars, SUVs, and light trucks. Euromax Wheel offers a wide range of wheel designs and finishes, including polished, two-toned, and painted finishes, to meet the diverse needs and preferences of its customers. The company operates state-of-the-art manufacturing facilities and uses advanced technologies and materials to produce high-quality and durable alloy wheels. Euromax Wheel has a strong reputation for delivering high-quality products, excellent customer service, and competitive prices, and has a growing customer base in Europe, Asia, and North America.


MHT Luxury Wheels is a manufacturer of high-end alloy wheels for passenger cars and light trucks. MHT Luxury Wheels offers a wide range of wheel designs and finishes, including polished, two-toned, and painted finishes, to meet the diverse needs and preferences of its customers. The company operates state-of-the-art manufacturing facilities and uses advanced technologies and materials to produce high-quality and durable alloy wheels. MHT Luxury Wheels is known for its innovative designs, attention to detail, and commitment to quality, and has a growing customer base in North America, Europe, and Asia. The company is well-positioned for continued growth and success in the coming years, as the demand for high-end and luxury alloy wheels continues to grow globally


List of the Key Companies in the Automotive Alloy Wheel market includes



  • Euromax Wheel

  • MHT Luxury Wheels

  • Status Wheels, Inc

  • Wheel Pros, LLC

  • Fuel Off-Road Wheels

  • SOTA Offroad

  • Enkei Wheels India Ltd

  • Ronal AG

  • Uniwheels

  • Superior Industries

  • BBS Kraftfahrzeugtechnik AG among others


Automotive Alloy Wheel Industry Developments



  • March 2021: RONAL AG announced the launch of a new application wheel RONAL R67.

  • November 2020: Wheel Pros company announced the acquisition of Performance Replicas, Inc., a leading distributor of replica wheels.


Automotive Alloy Wheel Market Segmentation


Automotive Alloy Wheel Finishing Type Outlook



  • Polished Alloy Wheels

  • Two-toned Alloy Wheels

  • Others


Automotive Alloy Wheel Wheel Type Outlook



  • Compact-Size

  • Mid-Size

  • Full-Size


Automotive Alloy Wheel Vehicle Type Outlook



  • Passenger Cars

  • Commercial Vehicles


Automotive Alloy Wheel Regional Outlook


North America




  • US

  • Canada



Europe




  • Germany

  • France

  • UK

  • Italy

  • Spain

  • Rest of Europe



Asia-Pacific




  • China

  • Japan

  • India

  • Australia

  • South Korea

  • Australia

  • Rest of Asia-Pacific



Rest of the World




  • Middle East



  • Africa



  • Latin America


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