Introduction: Navigating the Competitive Landscape of Automotive Displays
The automobile display market is experiencing a new wave of competition, as a result of the rapid evolution of the technology, the changing regulatory framework and the rising expectations of consumers for a better experience in the car. The major players, including automobile manufacturers, IT integrators, system suppliers and even a few smart AI startups, are trying to establish themselves in the market by using the latest technological innovations, such as machine learning, the Internet of Things and biometrics. These technologically driven features are not only reshaping the products but also the market share. In order to provide seamless and individualized experiences, companies are also competing to capture market share. The development of the market is also influenced by geographical growth, especially in the Asia-Pacific and North American regions. The main strategic deployments focus on the integration of green and automation solutions. In 2024 and 2025, it will be vital for C-level execs and strategic planners to understand these changes in the market in order to exploit the transformative potential of the automobile display market.
Competitive Positioning
Full-Suite Integrators
These vendors provide comprehensive solutions integrating hardware and software for automotive displays.
| Vendor | Competitive Edge | Solution Focus | Regional Focus |
|---|
| LG Display Co. Ltd |
Leading OLED technology provider |
Display panels and technologies |
Global |
| Panasonic Corporation |
Strong automotive electronics expertise |
Multimedia and display systems |
Global |
| Delphi Technologies |
Innovative automotive technology solutions |
Advanced display systems |
North America, Europe |
| Robert Bosch GmbH |
Diverse automotive technology portfolio |
Integrated display solutions |
Global |
| Visteon Corporation |
Focus on connected car technologies |
Cockpit electronics and displays |
Global |
| Continental AG |
Expertise in automotive safety and display tech |
Instrument clusters and displays |
Global |
Specialized Technology Vendors
These vendors focus on niche technologies that enhance automotive display capabilities.
| Vendor | Competitive Edge | Solution Focus | Regional Focus |
|---|
| 3M Company |
Innovative optical films and solutions |
Display enhancement technologies |
Global |
| Nippon Seiki Co. Ltd |
Expertise in instrument panel displays |
Automotive display systems |
Asia, North America |
| Magneti Marelli S.p.A |
Strong in automotive lighting and displays |
Display and lighting solutions |
Europe, Asia |
| Qualcomm Technologies Inc |
Leading in automotive connectivity solutions |
Digital cockpit technologies |
Global |
Emerging Players & Regional Champions
- Japan. Head-up display and instrument cluster. Recently it has been collaborating with a number of manufacturers to integrate its displays into new electric vehicles, competing with established players like Continental and Bosch by offering more integrated solutions.
- Visteon Corp. (USA): This company specializes in the cockpit electronics and digital displays. It is now concentrating on software-defined vehicles. It has a contract with a major North American carmaker to supply the next-generation digital cockpits, thus establishing itself as a rival of Panasonic and other traditional display manufacturers.
- The German company Continental AG is already a major player in the field of car electronics, but it is also a company that is pushing the envelope with its new OLED display technology, which is aimed at the luxury vehicle market. With its recent collaboration with a European car manufacturer to develop a fully customizable dashboard display, Continental is challenging the established players such as LG Display.
- Aptiv PLC (USA): Aptiv is a developer of smart vehicle architecture. The company is expanding into display technology to further enhance the user experience with the help of its own software platforms. A recent high-profile implementation in an electric vehicle project has made it a challenger to the traditional display manufacturers.
Regional Trends: In 2022, North America and Europe began to adopt digital cockpits in large numbers, a trend accelerated by the growing number of electric cars and the demand for improved user interfaces. In Asia-Pacific, particularly China, OLED and flexible display production grew rapidly, and local manufacturers began to compete with the established companies. The trend towards the “smart car” meant that the display companies were being forced to develop new display systems that would be compatible with the car’s system architecture.
Collaborations & M&A Movements
- LG Display and General Motors entered a partnership to develop advanced OLED displays for future electric vehicles, aiming to enhance user experience and differentiate their offerings in the competitive EV market.
- Samsung Display acquired a minority stake in a leading automotive display technology firm to strengthen its position in the automotive sector and leverage innovative display solutions for smart vehicles.
- Continental AG and Qualcomm Technologies collaborated to integrate advanced driver assistance systems (ADAS) with high-resolution displays, enhancing safety features and positioning themselves as leaders in automotive technology.
Competitive Summary Table
| Capability | Leading Players | Remarks |
|---|
| Biometric Self-Boarding |
Continental AG, Denso Corporation |
Continental AG has built into their displays advanced biometric identification devices, which ensure greater security and user recognition. For instance, the company has incorporated facial recognition into their infotainment systems, which is a useful way of improving personalization and the user experience. |
| AI-Powered Ops Mgmt |
Bosch, NVIDIA |
Bosch utilizes AI algorithms to optimize display operations in real-time, leading to improved efficiency. NVIDIA's AI-driven platforms provide advanced graphics and processing capabilities, enabling seamless integration of AI in automotive displays. |
| Border Control |
Harman International, Panasonic |
Harman International has developed an integrated system for visualising real-time data, which makes it possible to monitor border control procedures in real time. Panasonic’s high-resolution displays are used in border control applications to make it easier to make decisions. |
| Sustainability |
LG Display, Samsung |
LG Display focuses on eco-friendly manufacturing processes and recyclable materials in their automotive displays. Samsung has introduced energy-efficient display technologies that reduce power consumption, aligning with sustainability goals. |
| Passenger Experience |
Toyota, Ford |
The main purpose of the telematics systems of the new cars is to enhance the comfort of the driver and passengers. With the help of touch screens and voice recognition, Ford has created a more interconnected and entertaining environment for passengers. |
Conclusion: Navigating Competitive Terrain in Automotive Displays
The Automotive Displays Market will be a highly fragmented and intensely competitive one in 2022, with both the old and new players fighting for a share of the market. The trends in the geographical sector are the following: North America and Europe will be the main centers for the development of advanced display technology, while Asia-Pacific will be the manufacturing and innovation center. Strategic positioning will be key to gaining a competitive edge. The big companies are concentrating on the technological leadership and on the sustainable development, while the new companies are trying to be the most flexible and the most creative. In the future, the ability to combine these two features will be crucial to gaining leadership in the market and to long-term success.
