Automotive Display Market Trends

Introduction

The market for automobile displays will have undergone a great transformation by 2022, owing to the combination of a series of macroeconomic factors, such as rapid technological changes, regulatory changes and changing customer preferences. The advent of OLED and LCD, as well as the emergence of connected and self-driving vehicles, will change the landscape of automobile displays. Regulations aimed at enhancing the safety and the environmental friendliness of vehicles will drive the industry to adopt more advanced display solutions. And the demand for enhanced customer experience and connectivity will drive the development of intuitive and interactive display systems. These are the key trends that industry players need to understand as they strive to meet the future mobility needs and compete in a highly competitive market.

Top Trends

1. Increased Adoption of OLED Technology
   OLEDs are increasingly being used in the automobile industry because of their excellent colour reproduction and energy efficiency. Large manufacturers such as LG Display are investing heavily in OLEDs, with some reports suggesting a 30% increase in production capacity. In the automobile industry, this shift will enhance the quality of life for the passengers and reduce energy consumption. The future will see flexible OLED screens that can be incorporated into various automobile designs.
2. Integration of Augmented Reality (AR)
   AR is being incorporated into vehicle displays to enhance navigation and driver assistance. Continental AG is a pioneer in head-up displays, which improve situational awareness by projecting information on to the windscreen. Research shows that AR can reduce the level of distraction by a factor of two. In the future, the use of AR in all vehicle categories will increase both safety and the level of satisfaction for the driver.
3. Rise of Touchless Interfaces
   Touch-free operation of the display in the car is becoming increasingly important to reduce driver distraction and improve safety. Panasonic is developing a gesture-recognition system that makes it possible to control the display without touching it. Research indicates that touch-free operation can reduce the time required for manual operation by about 15%. As consumers demand greater safety, touch-free operation will surely become the norm.
4. Enhanced Connectivity with 5G Technology
   With the advent of 5G, the speed of data transmission and the speed of communication will be redoubled. Then, in the future, it will be a matter of a few clicks to connect the car to the Internet and other vehicles. The tiniest change in the Internet will be a revolution. The data transfer speed can be increased by a factor of up to 25 per cent. This will improve navigation and entertainment systems. In the future, the development may lead to completely connected vehicles, which are able to make use of the latest data to improve performance.
5. Focus on Sustainability and Eco-Friendly Materials
   A KEY ISSUE FOR THE MARKET IS SUSTAINABILITY. The manufacturers are looking for materials that are more sustainable. For example, companies like Visteon are investing in sustainable production, aiming to reduce their carbon footprint. 40% of consumers are said to prefer cars that have a sustainable component. This trend is expected to drive innovation in materials and manufacturing processes, aligned with global sustainability goals.
6. Advanced Driver Assistance Systems (ADAS) Integration
   ADAS integration into the display is improving both safety and the user experience. Delphi Technologies is developing displays that can give the driver real-time feedback on vehicle performance and warnings. The company’s studies show that ADAS can reduce the risk of collisions by as much as 30 percent. The next step could be even more advanced systems using artificial intelligence to prevent and predict dangers.
7. Customization and Personalization of Displays
   Customizing options for car displays are increasingly popular, allowing drivers to tailor their interface. Companies such as Robert Bosch GmbH offer modular displays that can be adapted to individual needs. Surveys show that 60 percent of consumers appreciate such personalization in their cars. This trend is set to continue and will lead to a more individualized and customer-oriented approach to the design of the car.
8. Development of Flexible and Curved Displays
   Curved and flexible displays are becoming more common in car design, offering both aesthetic and practical advantages. In this trend, LG Display is a leader in innovation. The company’s research shows that flexible displays can enhance the overall experience of driving through more natural and intuitive interfaces. It is possible that, as a result of this research, a fully adaptable display will come to be available.
9. Increased Use of Multi-Display Configurations
   It is now common in modern cars to have a number of displays, each giving the driver more information at a glance. Some companies, such as Magneti Marelli, are developing systems that combine several displays for navigation, entertainment and diagnostics. Multi-display systems are known to improve the driver’s performance by as much as twenty-five per cent. This trend is likely to continue as vehicles become more and more interconnected and information-rich.
10. Enhanced Security Features for Displays
    In a connected world, security features are more important than ever to protect against cyber attacks. 3M has developed an advanced security solution to protect against hacking of display systems. A study shows that today more than 70 percent of car manufacturers are putting security at the top of their design priorities. More advanced encryption and security features are also expected in the future to ensure the safety of users.

Conclusion: Navigating Competitive Terrain in Automotive Displays

The Automotive Display Market in 2022 will be characterized by intense competition and fragmentation, with the presence of both the incumbent and the newcomers. The development of advanced display technology will be more pronounced in North America and Europe, while Asia-Pacific will continue to be a major center of development and production. Artificial intelligence, automation, and flexibility are the main areas of strategic development for vendors. The incumbents will focus on the development of technology and sustainable development, while the newcomers will focus on the speed of development and innovation. The ability to combine these two aspects will be the key to long-term success in this rapidly changing market.