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Automotive Touch Screen Control Systems Market Share

ID: MRFR//10205-HCR | 128 Pages | Author: Sejal Akre| November 2024

The automotive touch screen control systems market is highly competitive, companies adopt various positioning strategies to secure a foothold in the industry and gain an advantage over competitors. A common approach is ‘differentiation’ where organizations emphasize on distinct characteristics or technological innovation that make their products stand out.
This may include noteworthy display technologies, improving the user-interface experience or incorporating unusual control gestures. Companies distinguish themselves from rivals with a target market segment that value these unique qualities.

The other main strategy involves cost leadership where firms try to become the low-cost suppliers in that market. Achieving economies of scale, streamlining production processes, and ensuring efficient supply chain management are key in this strategy.
The companies offer affordable touch screen control systems that maintain quality while appealing to a wide range of customers, including those looking for an inexpensive option instead of superior features. This approach often results in deeper market penetration and a larger customer base. The third fundamental strategy used by companies to position themselves well is market segmentation.
Acknowledging the heterogeneity in the needs and preferences of consumers, companies customize their touch screen control systems according to different market segments. For instance, others might aim at luxury car manufactures focused on high-end features and sophisticated designs. On the other hand, others may focus on affordable concepts in terms of practicality, durability, and affordability.
Successful segmentation enables firms to optimize the allocation of resources and manage their marketing to meet varying needs in each group. It has been recently noted that strategic partnerships and collaborations are becoming more common to improve market share positioning. Companies frequently form alliances with other players in the automotive sector, like OEMs to increase their product portfolio or enter new markets.
Through harnessing the capabilities of both partners, such collaborations can result in integrated solutions that respond to changing requirements regarding contemporary automobiles. These alliances allow companies to leverage the customer base of its partners and help them generate synergies that strengthen their market position.
Another crucial strategy in the automotive touch screen control systems market is continuous innovation and agility. Being an innovative company, constantly introducing new features or upgrading the old ones keeps ahead of development and enjoys great market share.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate 6.80% (2023-2032)

Automotive Touch Screen Control Systems Market Overview


Automotive Touch Screen Control Systems Market Size was valued at USD 9.8 Billion in 2022. The Automotive Touch Screen Control Systems market is projected to grow from USD 10.5 Billion in 2023 to USD 17.7 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.80% during the forecast period (2023 - 2032). Increasing demand for aftermarket entertainment systems, expanding use of electronics in cars, and rising motorization in developing nations, are the key market drivers enhancing the market growth.


Automotive Touch Screen Control Systems Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Automotive Touch Screen Control Systems Market Trends




  • Expansion of logistics industry, coupled with increased in cold chain transportation is driving the market growth




The rising use of electronics in cars is fueling the market expansion for automotive touchscreen control systems. Advanced electronics and software are used in the display systems in automobiles, and as technological advancements have spread, so has the use of electronic parts and systems in general. Strict regulatory standards and mandates, an emphasis on fuel efficiency, a need for improved safety features, a rise in the need for connectivity systems, an uptake of hybrid powertrains, and the electrification of components are just a few of the elements driving this trend.


The popularity of large-screen display systems is having an impact on the market growth for automobile touchscreen control systems. These systems are linked to high automobile sales costs. Digital displays are being widely used in vehicle instrument clusters and entertainment systems as a result of rising competitiveness in the global automotive market, improvements in display technology, and increased acceptance of automotive electronics. The size of display systems has increased as a result of some manufacturers integrating the HVAC system display and infotainment display system into a single unit, and in-vehicle display systems are progressively evolving into full touch screen systems.


The 2019 EQC by Mercedes-Benz, which has two 10.25-inch displays in the center of the dashboard, is one example of a car with a huge touch screen control system that is being introduced by automotive original equipment manufacturers (OEMs). These changes are anticipated to fuel the demand for vehicle touch screen control systems. Thus, driving the Automotive Touch Screen Control Systems market revenue.


Automotive Touch Screen Control Systems Market Segment Insights


Automotive Touch Screen Control Systems Vehicle Type Insights


The Automotive Touch Screen Control Systems Market segmentation, based on Vehicle Type, includes passenger cars, light commercial vehicle, and heavy commercial vehicle. In 2022, the market for automotive touch screen control systems was dominated by passenger cars. In the worldwide automobile sector, passenger cars are now leading the use of built-in electronics. High-definition in-vehicle display technologies are increasingly commonplace, and curved display screens are starting to appear on the market to be employed in center stack or center console displays.


Automotive Touch Screen Control Systems Application Insights


The Automotive Touch Screen Control Systems Market segmentation, based on Application, includes resistive and capacitive. In 2022, the global market for automotive touch screen control systems was dominated by the capacitive segment. This can be attributable to the fact that the newest capacitive touch panels use glass sensor technology and have a completely customizable front cover. Sales of car touch screen control systems are boosted by the ability to customize the touch panel front cover, which acts as the front face of the entire infotainment device.


Automotive Touch Screen Control Systems Screen Size Insights


The Automotive Touch Screen Control Systems Market segmentation, based on Screen Size, includes below 9", 9" to 15", and above 15". In 2022, the 9" to 15" segment dominated the market worldwide. These screen sizes combine telecommunication and informatics technologies and make them available on single-touchscreen displays that range in size from 5'' to 10''. The operating systems of an automobile are compatible with these display screens.


Figure 1: Automotive Touch Screen Control Systems Market, by Screen Size, 2022 & 2032 (USD Billion)


Automotive Touch Screen Control Systems Market, by Screen Size, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Automotive Touch Screen Control Systems Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Automotive Touch Screen Control Systems Market dominated the global market in 2022. The expanding size of the on-road vehicle fleet can be attributable to the rising demand for automotive touch screen control systems throughout the course of the forecast period. These systems are a critical differentiator for modern vehicle interiors since they are the most important interface for the interaction between the driver and the vehicle. Due to changing consumer preferences and the advent of new technology, the industry is expanding. Further, the U.S. Automotive Touch Screen Control Systems market held the largest market share, and the Canada Automotive Touch Screen Control Systems market was the fastest growing market in the North America region.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: AUTOMOTIVE TOUCH SCREEN CONTROL SYSTEMS MARKET SHARE BY REGION 2022 (USD Billion)


AUTOMOTIVE TOUCH SCREEN CONTROL SYSTEMS MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Automotive Touch Screen Control Systems market accounted for the second-largest market share in 2022. The region is home to some of the most reputable premium and OEM automakers. Additional production initiatives by businesses like Volkswagen, BWM, Audi, and J&LR among others will contribute to the expansion of the regional market. Additionally, the European automotive industry is renowned for offering the most cutting-edge and ground-breaking features globally, which has benefited the target market. Further, the German Automotive Touch Screen Control Systems market held the largest market share, and the U.K Automotive Touch Screen Control Systems market was the fastest growing market in the European region


The Asia Pacific Automotive Touch Screen Control Systems market is expected to register fastest growth from 2023 to 2032. This is explained by the population growth and the quickly expanding automotive fleet. Moreover, China’s Automotive Touch Screen Control Systems market held the largest market share, and the Indian Automotive Touch Screen Control Systems market was the fastest growing market in the Asia-Pacific region.


Automotive Touch Screen Control Systems Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Automotive Touch Screen Control Systems market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Automotive Touch Screen Control Systems industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Automotive Touch Screen Control Systems industry to benefit clients and increase the market sector. In recent years, the Automotive Touch Screen Control Systems industry has offered some of the most significant advantages to medicine. Major players in the Automotive Touch Screen Control Systems market, including Continental AG, Dawar Technologies, Infineon Technologies AG, Kyocera Corp., Lascar electronics Ltd., LEONHARD KURZ Stiftung and Co. KG, Methode Electronics Inc., Microchip Technology Inc., Orient Display, Robert Bosch GmbH, Samsung Electronics Co. Ltd., Semtech Corp., STAFL Systems LLC, STMicroelectronics NV, Synaptics Inc., Texas Instruments Inc., TouchNetix Ltd., US Micro Products Inc., and Fujitsu Ltd., are attempting to increase market demand by investing in research and development operations.


Hyundai Mobis Co Ltd (Mobis) produces and sells components and modules for the after-sales care of automobiles. Chassis modules, safety products, external lighting products, brakes, steering parts, plastic parts, steel wheels and decks, and ADAS (advanced driver assistance systems) are only a few of the products offered by the company. By giving its clients original equipment spare parts, it also offers aftermarket services. Through a network of sales offices in China, the US, Canada, Germany, Russia, the UAE, and Australia, Mobis offers these products for sale. Additionally, the business has facilities for production and research in Asia Pacific, Europe, and the Americas. Gangnam-gu in Seoul, South Korea, serves as the home office for Mobis.


The automobile firm Continental AG (Continental) produces and sells brake systems, powertrain and chassis systems, vehicle electronics, instruments, infotainment solutions, tires, and technical elastomers. Additionally, the business sells tires and offers tire replacement services for a variety of customers, including those who own passenger cars, trucks, buses, and vehicles used on construction sites, as well as specialty vehicles, bicycles, and motorcycles.


Key Companies in the Automotive Touch Screen Control Systems market include



  • Continental AG

  • Dawar Technologies

  • Infineon Technologies AG

  • Kyocera Corp.

  • Lascar electronics Ltd.

  • LEONHARD KURZ Stiftung and Co. KG

  • Methode Electronics Inc.

  • Microchip Technology Inc.

  • Orient Display

  • Robert Bosch GmbH

  • Samsung Electronics Co. Ltd.

  • Semtech Corp.

  • STAFL Systems LLC

  • STMicroelectronics NV

  • Synaptics Inc.

  • Texas Instruments Inc.

  • TouchNetix Ltd.

  • US Micro Products Inc.

  • Fujitsu Ltd.


Automotive Touch Screen Control Systems Industry Developments


January 2023 At CES 2023, Continental will display its curved ultrawide display. On a 7,680 by 660 pixel active area, more than 3,000 LEDs are used to illuminate the 47.5-inch TFT display.


April 2021 The touchscreen controller maXTouch® MXT2912TD-UW from Microchip Technology Inc. This is the first single-chip solution in the industry that is automotive-qualified, supports liquid-crystal display (LCD) and organic light emitting diode (OLED) display technologies, and supports display sizes up to 45 inches.


Automotive Touch Screen Control Systems Market Segmentation


Automotive Touch Screen Control Systems Vehicle Type Outlook



  • Passenger Cars

  • Light Commercial Vehicle

  • Heavy Commercial Vehicle


Automotive Touch Screen Control Systems: Application Outlook



  • Resistive

  • Capacitive


Automotive Touch Screen Control Systems Screen Size Outlook



  • Below 9"

  • 9" to 15"

  • Above 15"


Automotive Touch Screen Control Systems Regional Outlook




  • North America



    • US

    • Canada




  • Europe



    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe




  • Asia-Pacific



    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific




  • Rest of the World




    • Middle East




    • Africa




    • Latin America





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